Chapter 1032： Commission to Save Michael Jackson

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With Dunn and Steve Burke reaching an agreement, the new Universal can be dispatched.

Dunn had already communicated with Tosca Musk about this matter.

Following Dunn's order, an organization called "Rescue Michael Jackson Committee" was immediately established within the New Universal Group, which led the chairman's office, public relations department, legal department, finance department, Universal Pictures, Universal Music And the negotiation committee and other departments, made a series of careful handling and arrangements for the incident of Michael Jackson.

The top leader of the committee is personally in charge of the chairman's assistant Tosca Musk!

Of course, the name of this committee is to save Michael Jackson. In fact, the bigger significance is to grab the operation rights of Michael Jackson's two music companies to Universal Music.

NBC agreed, Sony agreed, and New Universal was also very interested, and if Michael Jackson himself wasn't interested, then there was no way.

However, this is not possible.

The trial of the case has entered a white-hot stage, and he himself is wandering between life imprisonment and the brink of acquittal, in danger.

At this time, no matter how stupid his team is, it is impossible to refuse the kindness from Dunn!

Even Michael Jackson himself called to express his gratitude to New Universal.

In short, the first step of the "Committee to Save Michael Jackson" was for the chairman's office to come forward, contact Michael Jackson himself, and reveal the intention of cooperation.

Easy to achieve!

The second step will involve the legal department, the finance department, Universal Music and the negotiating committee.

Dunn and Steve Burke only reached a preliminary agreement. After all, Sony Records still holds 50% of ATV's shares and a 3-year distribution contract with MIJAC.

It costs money to buy out.

In addition, it is impossible for New Universal to help Michael Jackson for no reason. As a client, he always has to show enough benefits and sincerity, right?

At this time, Universal Music needs to come forward.

Currently, all of Michael Jackson's song copyrights belong to MIJAC Music Company, of which he is the sole shareholder.

Sony Music failed to get the shares of MIJAC, but Universal Music could not repeat the same mistakes.

If you just follow Sony Records and sign a 5-year or 10-year song release agreement, in essence, it's not much different.

Universal's control over Michael Jackson remains limited.

At that time, if there is some small friction between the two sides, Michael Jackson will definitely not be obedient, and he has to organize a fan meeting and criticize Universal Music like Sony Records, then it will be a big trouble.

Taking advantage of this opportunity of Michael Jackson's quagmire and precarious trial, Universal Music must fight for more rights!

Not only to get that 50% of ATV's shares from Sony Records, but also to get 50% of MIJAC's shares from Michael Jackson!

Only in this way can we firmly tie Michael Jackson to Universal Music, instead of wandering outside the three major record companies, using his own fame and the competition of the three major record companies, and constantly seeking greater interests for himself. Musician.

Dunn admires Michael Jackson's musical talent very much, but his feelings cannot be taken for granted.

Since it is cooperation, it is necessary to come up with the corresponding chips.

This is the most critical and complex step, which is related to the practical interests of the New Universal Group. Ron Mayer, the vice president of the group, personally came forward to take charge of this work.

The third step is public relations.

This is easy to understand.

Now, the judge has not yet pronounced the verdict, but rumors from the outside world are messy, especially many media in the UK, almost convicting Michael Jackson.

This is very wrong. New Universal will use its own publicity channels and contact some cooperative media to make some positive public relations reports on this case.

Give confidence to those fanatical fans and supporters to promote them to continue to incite social forces and form public opinion effects.

The fourth step, the gray area of ​​the Internet.

It's 2005, still in the early days of the Internet.

Original sin and grey areas abound.

After the fire of Netflix's business, Blockbuster also launched an online rental business, but it has been unable to open the situation. Why? In addition to Netflix entering the industry earlier, with more mature technologies and algorithms, and the assistance of the IMDB film and television database, there is another very important point - the gray area attack!

Or call it hacker strike!

Blockbuster's servers were frequently attacked, and the website was frequently paralyzed. In this case, it is strange to be an opponent of Netflix!

Blockbuster is just a traditional company that wants to transform.

However, the ship is too big to turn around!

There are many technology companies under New Universal, especially Dunn has a very tacit and friendly relationship with the Internet field. In this regard, Blockbuster is no match at all.

In the case against Michael Jackson, New Universal's hacking team is going to come up with a "conclusive" website and leak all the confidential court records! (Note)

This is the power of mobilizing public opinion, using more people to influence the jury as much as possible, so that they can make a verdict in favor of Michael Jackson.

Step 5, Movies!

Last year, Dunn personally wrote and planned a movie "Hunting".

The film is directed by David Fincher, the crime thriller director of The Seven Deadly Sins, Fight Club and Gone Girl, starring Mel Gibson and Lily Collins.

It's a story about a lie.

Mel Gibson, an excellent teacher who has just divorced, is loved and adored by student Lily Collins, who wants to pursue him, but is rejected.

Lily Collins' little girl lied about being assaulted by Mel Gibson.

This lie then dealt a series of blows to Mel Gibson's life.

Even later Lily Collins voluntarily admitted that she was the one who lied.

However, this did not change the life of Mel Gibson, who was still struggling with spit, abuse and doubts...

This is a tragic ending movie.

Very reflective.

This story, Dunn was "inspired" from the controversy of Woody Allen, and felt the pain of being blackmailed as a celebrity.

But I didn't expect this story to be so fitting at the time.

Tosca Musk personally went to Universal Pictures and found Universal Pictures CEO Amy Pascal, as well as "Hunting" executive producer Arnon Milkan, director David finch.

"Ms. Musk, your request...it's very difficult for us to do it."

Arnon Milkan is a Hollywood gold medal producer, old enough to be a father to Tosca Musk.

However, Hollywood is a traditional force, and there is a clear hierarchy here.

The more famous the producer, the more disciplined it will be.

In front of Tosca Musk, Arnon Milkan was polite, and although she was extremely dissatisfied with her request, she did not show it.

Tosca Musk frowned and said displeasedly, "Didn't you say that the later stages of the movie have already been produced?"

"The post-production of the movie is finished, but for the post-production process, it's just the beginning." Arnon Milkan said embarrassedly.

Tosca Musk has worked in animation, and she understands how Hollywood movies are made.

For a feature film like "Hunting", post-production does not require special effects, only initial editing, positive editing, dubbing, rendering, subtitles, audio synthesis, etc., 2 months is enough.

"Hunting" has been completed for 3 months, and these works have been completed long ago.

However, for Hollywood movies, this is just the beginning, and then there is a longer work - market research.

Just find different people to watch the movie.

Including investors, industry peers, film critics, leaders in charge, leaders in charge, company leaders, and temporarily organized public film screenings, let them give their opinions, and then revise, reshoot, and even reshoot the film.

This is the most important content of the movie before it is released.

"Hunting" was originally scheduled for September, and now it is only March, and there has been no market research and repeated repairs.

Tosca Musk has been with Dunn for so long, and he usually sees the top people in this circle. He has cultivated a heroic spirit of a strong woman. With a wave of his hand, he said beyond doubt: "Then Hurry up and do it! There is still time! In the next month, you can do everything you think is necessary. On April 15th, I want to see this film in major movie theaters across the United States!"

Arnon Mirkan twitched the corners of his mouth and was speechless.

The director of David Fincher has no right to speak.

His job is just to make movies.

Amy Pascal, who has been silent all the time, has also heard something, and by connecting it with the current situation, he can judge what Tosca Musk means, nodded, and said sternly: "No problem! I can I promise you that "The Hunt" will be released in the United States on time and on time!"

Tosca Musk smiled at her, "Thank you for supporting my work."

Amy Pascal was speechless.

What can I do if it is not supported?

In terms of power in the film business, Tosca Musk has no control over her at all.

However, there are people on top of them!

She is the assistant to big boss Dunn Walker!

Even an idiot can understand that she represents Tang En's will, and this is the imperial commissioner!

In front of the imperial ministers, the frontier officials must also be obedient!

This is the benefit of wholly-owned subsidiaries.

To release "Hunting" in advance is to understand that it is infringing on the interests of Universal Pictures, so as to ensure that Universal Music can obtain greater benefits.

If Universal Pictures is not a wholly-owned subsidiary of New Universal Group, the group headquarters must make compensation to meet the interests of other shareholders.

Just like Time Warner, because many of its assets have their own boards of directors, the board of directors of the subordinate companies often refuse to implement the decisions made by the group headquarters based on the interests of the parent company! Because it will harm the interests of other shareholders!

This is the disadvantage of traditional enterprises.

For emerging companies like Microsoft, Apple, and Google, the subsidiaries of their core assets must be 100% controlled, so as to better coordinate all the resources of the group. Let all shareholders convert the stocks of subsidiaries they hold into stocks of the parent company, so that this huge collective can operate more efficiently and smoothly.

. Nine Heavens God Empero