Chapter 1040： streaming music

For the music market, the emergence of digital music has had a huge impact on the traditional record industry.

Last year, total album sales plummeted by 23% worldwide!

A big reason is that fans have begun to use mobile phones and MP3s to listen to digital music, and traditional records have gradually become a dusk industry.

However, due to the limitation of network bandwidth, the impact of movies in this regard is not great.

It is very easy to download a song on the Internet, but downloading a high-definition movie is simply not enough for the current Internet speed. Therefore, the current film industry is in the golden age of video discs and video tapes.

Otherwise, Toshiba, Sony and other companies would not be so fiercely competitive in the high-definition video disc format market. It is because they also think that this market has a great future.

But a consensus has been formed in the music circle - the record industry is over!

The record is going to disappear!

This was unimaginable ten years ago!

The development of the Internet has completely changed the living habits of people all over the world. If they cannot keep up with the times, even giant groups of giants will collapse in a short period of time.

Universal Music, as the largest record company in the world today, is naturally the most affected.

This puts a lot of pressure on Doug Morris.

He is trying to find a way to develop in the post-record era.

"Boss, Disney is taking a new approach."

Doug Morris is very concerned about the changes in the music market.

If it is a small matter, he will definitely solve it by himself, or communicate with Bill McNick, the director of the film and television entertainment department, and it will be almost the same. But the nature of this matter is too serious, and it is likely to worsen the already precarious record industry, or even destroy it directly!

Universal Music, a music giant, must be treated with care and handled with care.

After Bill McNick heard about it, he had a hard time deciding and asked him to report directly to Dunn.

With a relaxed expression, Tang En said with a smile, "Disney's music... With the help of cartoons and children's signs, it is possible to gain a first-line living space under the monopoly of the music industry."

Doug Morris said seriously: "It's on demand."

"On demand?"

Dunn was slightly startled.

Is this a new idea?

It appeared 50 years ago!

In the beginning, it was radio on-demand, and then there was TV on-demand. Especially after the emergence of song MVs, the music on demand of cable TV has surpassed that of radio music on demand, and has become a very important piece of music industry. So much so that Viacom Group, which made its fortune on the MTV network, quickly became an industry giant.

In the pay-on-demand industry of airplanes, waiting rooms, hotels, casinos, clubs, high-end clubs, and private places, the largest output value is not the on-demand business of movies, TV dramas and sports content, but music on demand!

At this time, Doug Morris spoke up and said: "Disney's music territory is very small, so they are more adventurous, and they are looking for more space for innovation with the development of the traditional recording industry. They are very good with the Internet and mobile phones. Combined, a music-on-demand service based on the mobile platform was launched."

"Mobile phone on demand..."

Tang En's eyes suddenly widened, as if thinking of something.

In 2005, the prototype of the smart machine should also appear, not Apple, not Samsung, but Nokia.

3G network services for mobile phones are already very mature.

Mobile phones have gradually penetrated into everyone's daily life.

If mobile phones can completely replace MP3s, who would bring an extra MP3 when they go out?

Doug Morris said: "Disney took the lead in laying out in Japan, allowing Disney's songs, characters and games to be ordered through mobile phones. At present, this business has been in operation for half a year and has exceeded 2 million users in Japan. Pay $1-2 a month to download Disney's music and cartoons. It is said that this summer, Disney will officially launch the same service in the United States."

Dunn can understand the reason why Disney chose Japan as the experimental field.

First of all, the genuine environment in Japan is the best. In Japanese, there isn't even a word for "piracy," and to express the concept, there must be an English homonym, and most people simply don't understand what the word means. This environment allows Disney to launch a music-on-demand service with confidence and boldness. Even if it fails, it will not suffer intellectual property piracy and damage its interests.

Furthermore, in the era of the rise of digital music, Japan is the most supportive country for traditional records in the world. The low-carbon and desireless Japanese society is the best living soil for physical music.

If Disney's mobile pay-on-demand business can develop well in Japan, it means that this service really has great potential.

As it turns out, Disney has been a huge success!

In just half a year, Disney was able to earn $3 million a month in Japan through the service. According to statistics, a year is 40 million US dollars!

This is really a very gratifying statistic.

If it is rolled out, Disney can increase its revenue by at least $200 million a year through this service!

You know, as the world's largest record company Universal Music, last year's total revenue was only 2.15 billion US dollars!

The asset size of Disney Music is not as good as one thousandth of Universal Music!

Internet + music is the future choice.

This Disney test has it all.

Tang En pondered for a long time, his face was solemn, and he fixed his eyes on him, "What do you think?"

Doug Morris said: "I think Universal Music has to keep up with the times! This summer, Disney will launch the service in North America, and their partners include Nokia, Motorola, Ericsson and other mobile phone companies. Fortunately The only thing is that this service is not technically difficult. If we handle the Michael Jackson case smoothly and properly, then Universal Music can launch this service with such a strong momentum, and it will definitely be favored by the market. "

Dunn frowned, "Doug, you have to know that Disney Music is only a small piece of Disney's industry! If Universal Music also enters this market, then the already declining record industry and physical music will form Fatal blow! When the time comes, no one will continue to buy records!"

Doug Morris struggled to say: "But the concept of New Global is to use innovative technology to enrich the diversity of traditional industries, so that traditional businesses can be rejuvenated in the new era."

Tang En shook his head and said, "No, this is not good. Maybe the pay-on-demand business of mobile music will make a fortune, but it must not become mainstream. Not only can it not penetrate deeply, but it must also be resolutely cracked down! In the current music market, it is still necessary to use entities Mainly, it’s not yet the era of digital streaming music.”

"Digitally streaming music?"

Doug Morris jumped at the word Dunn.

It turns out that the boss has already had an idea!

The concept of streaming media is not too new, and the inside of New Universal is even more familiar. Netflix has made a series of layouts in the past few years. It is only a paediatric matter to defeat Besta, but to be able to show its talents on the big stage of the streaming media video industry in the future.

Streaming music?

It seems that it is not much different from paying for Disney music on demand through mobile phones now!

Tang En waved his hand and said solemnly: "Streaming media will definitely be the mainstream in the future, not only streaming media video, but also streaming media music. Disney... has indeed broken out a new path, but it must be resolutely cracked down. The current music market, The dominance of physical music must be maintained! This is the job of hundreds of thousands of employees in this industry chain, and it must not be broken!"

There are too many factors involved in the on-demand service of digital music.

It may be possible to make a small amount of money in this business, but it will infringe on larger traditional interests.

The timing is not right.

too early.

Universal Music wants to unite with Sony Records and Warner Records to resolutely crack down and sanction Disney's nonsensical behavior that disrupts the record market!

When the time is right, Dunn will personally take action to create an unprecedented powerful streaming music platform. Or directly use the "Netflix" brand to launch the Netflix music service.

Streaming video, streaming music, streaming games, streaming news, streaming live sports, streaming online interactions…

Tang En doesn't want to let go of these trendy concepts that can change the landscape of the media and entertainment industry!

He wants to add the halo of these epoch-making nouns to himself!

He's going to be a true entertainment god!

Money alone is not enough, but also to truly create an industrial pattern! Just as the computer was to Bill Gates and the mobile phone was to Steve Jobs.

To a large extent, streaming media is Dunn's biggest tool to rewrite traditional entertainment media.

He will never let go.

Won't let Disney take his chance!

A more important point ~ www.novelhall.com ~ Dunn is Apple's shareholders.

When Apple was secretly developing new smartphones, he couldn't have done business with traditional mobile phone companies like Nokia and Motorola.

The trailblazer for streaming video will be Netflix.

The trailblazers of streaming music... can't be Disney either!

When Disney has this tendency, it must be suppressed.

"Doug, in the name of Universal Music, calls on all colleagues in the industry to protect the record industry and boycott Disney!" Dunn's words were powerful.

Although the proposal was rejected, Doug Morris was in a good mood, at least he really recognized the importance of the big boss to the music industry.

Not just a tool to make money.

Doug Morris nodded seriously, "No problem, I'll deal with it."

"At this time, the three major record companies must put aside their differences, unify their thinking, and maintain the traditional status of traditional records in the music market. Disney's irresponsible innovation must be firmly opposed."

"OK."

"If you have time, you can go to Netflix to investigate."

"what?"

Doug Morris froze for a moment.

Tang En said lightly: "As I said, streaming music is the mainstream in the future. On the surface, Universal Music wants to maintain the status of physical records, and secretly... Might as well communicate with Netflix to accumulate for future streaming music. Certain theoretical and technical foundations.”

Doug Morris's heart seemed to be in a storm.

Forcibly suppress the newly emerging Disney Music, and then go to the secret development of streaming music technology?

Yin enough!

Ruthless!

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