Chapter 1153： Bloomberg Terminal

Bloomberg has many competitors, including Reuters, Thomson, Dow Jones and CapitalIQ, among others.

But in the terminal, Bloomberg has no rival!

Dunn went downstairs and came to the office of Fernando Baden, deputy director of finance. He is a Wall Street investment banker, and he is proficient in the operation of Bloomberg terminals.

At first glance, Dunn thought it was a computer with two screens installed.

At second glance, it's not right.

The keyboard is different!

Except that the arrangement of 26 letters is the same as that of the computer keyboard, the others are different, and there are many more red, green and yellow shortcut keys, and there are dozens of them.

Dunn wanted to sit down and operate it himself to experience it, but Fernando Baden immediately reached out and stopped him, smiling: "Boss, let me do it. This thing is very professional. If you don't understand it, you can't even turn it on. Can't do it."

After turning it on, Tang En was speechless, "This interface is too ugly!"

Fernando Baden hesitated for a moment and said, "It's a bit monotonous, not as lively as the homepage of many Internet companies. But without this part of entertainment, it can better reflect the professionalism of the terminal. This is a serious office appliance, It's for professionals."

Dunn nodded, "That makes sense."

Next, Fernando Baden showed Dunn the main modules of the Bloomberg terminal: Bloomberg News, Bloomberg Radio, Bloomberg TV, Bloomberg IB, Bloomberg Trading Platform, and the API form provides data as well as a programmable interface.

Fernando Baden uses various code operations proficiently, which is completely unlike the fool-like operation of the Windows system. Let alone, let Dunn get started, he really doesn't understand anything.

"These codes are all designed by me and stored in the database. They are all my own exclusive operation codes. That is to say, this terminal can only be used by me."

Hearing Fernando Baden's words, Dunn immediately reacted: "This is the core competitiveness of Bloomberg terminals, right?"

Brandy Norris, who was standing beside him, smiled and said, "You can say that."

All financial professionals, when using the Bloomberg terminal, will set the operation shortcut code according to their own usage habits. Once a large number of operating habits are preserved, their work environment is also tied to the Bloomberg terminal.

Even though Reuters and Dow Jones have developed similar financial platform terminals, the financial elites around the world have become accustomed to the use of Bloomberg terminals and have become sticky in their operations.

If the new product wants to replace the Bloomberg terminal, it is to challenge the usage habits of users, and it is the habit of many elderly industry elites, which is almost impossible.

After all, the Bloomberg terminal was born long before the personal computer.

This is really an epoch-making product.

Just as the founder Michael Bloomberg said - those who understand computers are not as good as me who understand finance, and those who understand finance are not as good as me who understand computers. If you understand both finance and computers, then you must not understand media communication as well as I do.

This is really a perfect combination of finance, computer, Internet and news media.

Not only that!

Fernando Baden's operation is very proficient. Dunn saw that he was a little dazzled and said, "No, these functions are too professional, so don't show them to me. Pick some that I can understand."

"Then look at IM. This is a chat software that monopolizes financial professionals."

"IM?"

"Oh, I'm used to it. We all like to call it IM. InstantBloomberg is the official word. We prefer to call it InstantMessage, which is easier for the outside world to understand. This is a message transmission software."

Dunn was speechless.

What's messed up, it's more difficult to understand if you change it back and forth.

Brandi Norris suddenly smiled and said, "Sometimes, age is often used, such as..."

Fernando Bardem laughed with him.

It seems to be saying something very interesting.

Tang En had a black line on his forehead, and became more and more speechless.

Brandy Norris just explained a few words to Dunn.

It turned out that in Wall Street, if a man and woman looked at each other and wanted to go to bed, they could say "".

Because Bloomberg IB is not for chatting, but for work communication. This sentence obviously has the meaning of small talk, and it can have a more straightforward direction.

This is equivalent to Wall Street's "run" code.

Of course, only for insiders, between male financial people and female financial people. Outsiders don't have a Bloomberg terminal and can't use the chat platform at all.

Dunn shook his head and said, "In Wall Street, typical wolves have more meat and less meat, and girls are all pretty, but there are too few. If it's just internal digging, it can't meet the needs of Wall Street traders."

"Yes! It has this function!"

"What?"

Dunn was startled.

Fernando Baden said with a smile: "The function of this machine is unbelievable, and it has such a service! Look here, you can book hotels online, buy wine and have it delivered to your door, you can shop online, and this!"

He pointed to a red button.

The description word displayed next to it is "to chat up".

Dunn was a little puzzled, "To strike up a conversation?"

Brandy Norris explained on the side: "To strike up a conversation is just a nice way to say it. In fact, it is to contact some modeling agencies and let them arrange girls to come to the door."

"Is there such an operation?" Dunn widened his eyes.

Fernando Baden then demonstrated it, entering a "POSH" command, and the interface immediately changed, turning into a page that is not suitable for children.

There are all kinds of **** photos of big beauties on it.

There are also supporting instructions, including name, age, measurements, education, nationality, skin color, etc., followed by labels such as "teacher", "air stewardess", "model", "student", "police" and so on.

and the price!

Ranging from $500 to $5,000.

It's really not expensive!

Dunn didn't have much contact with Wall Street, nor did he personally see the big scenes inside Wall Street. For example, in the movie "The Wolf of Wall Street" that I saw in my previous life, the male protagonist called the women to the office and directly held a big party in the company. The scene was magnificent!

Probably using this Bloomberg terminal to contact you?

Immediately, Dunn's expression became a little weird, and he said, "Fernando, you just said... This machine can program and design many small programs by itself, right?"

"right."

"You made this page yourself, right?"

"It's actually a pointer to an external webpage."

"You haven't used it much, have you?"

"what?"

Fernando Bardem suddenly blushed and was rather embarrassed.

He ignored it!

Next to this webpage, it is clearly marked as the Firebird Agency in Burbank, Los Angeles, and its main service area...is Hollywood.

Dunn glanced at him and said nothing.

This kind of thing is not surprising.

They are all men, and they are all short of money.

Who doesn't like young and beautiful women?

I just didn't expect that the Bloomberg terminal also provides this kind of service content, and sure enough... it's really powerful!

Brandy Norris said: "In fact, even Fernando's use of Bloomberg Terminal's functions is far from reaching 1% of its full use. Most institutions are seeking to rent Bloomberg Terminals, mainly It is for decoration, and 0.1% of its functions can be developed, even if the operation is proficient.”

Dunn can understand very well.

Fill the door.

Just like many big bosses' offices, there is a big bookshelf full of books for the same reason.

"Look at the information interface." Dunn changed the subject.

After jumping to the Bloomberg News interface, the visual effect is much better, just like an ordinary portal page, there are a lot of financial news.

Brandy Norris explained: "Bloomberg has more than 2,000 journalists around the world, who gather news, and after sorting, provide content subscription services to governments and major financial institutions. At the same time, it will be reflected in Bloomberg's own channels. Come out. Bloomberg News is just one side, and there’s financial TV and radio.”

"Do you understand the situation of the TV station?"

"There are about five or six TV channels all over the world that roll out real-time financial news every day. But I don't think Bloomberg has the ability to play this business, as you can see from their income statement."

New Universal has a global TV station - Discovery Communication Channel.

Dunn is well aware of the operational difficulty and profit pressure of such a globalized TV station It has to face different cultures, different languages, different national policies and religious beliefs... There will be a lot of troubles during this period. And so many national base stations need to recruit a large number of staff, and the salary of the staff is a huge expenditure. Bloated personnel will inevitably lead to great administrative waste.

The success of Discovery Channel cannot be replicated!

The audience is all over the world, and only Discovery Channel, a TV company, has successfully operated worldwide.

Even a British ace like the BBC, once it leaves the British Isles, has a dismal ratings.

In order to support these financial TV stations, Bloomberg should pay a lot of money every year.

It can't be closed yet.

TV is an excellent way to enhance Bloomberg’s public image and publicity, and it can’t be unique in the financial sector, right? If so, Bloomberg will not have much room for industrial expansion in the future.

Tang En narrowed his eyes slightly and said slowly: "Bloomberg has the highest quality financial content, but they lack the channels and experience to operate TV stations, and this is not their core content. If this business is handed over to Discovery Channel. , Bloomberg only acts as a content provider, so this type of financial TV station may not be unprofitable!"

Brandi Norris was overjoyed, her face flushed with excitement, "Boss, have you decided?"

Dunn waved his hand, "When I go to New York, I'll talk to the mayor of New York!"

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