Chapter 1197： Combination of fashion and entertainment

The Victoria's Secret Show is a huge marketing campaign.

Just as Disney uses cartoons to enhance Disney's brand value, the Victoria's Secret Show is a direct reflection of the brand value of "Victoria's Secret".

In addition to live performances in the annual Victoria's Secret show, the official Victoria's Secret will contact the production company to film the show, and then make a standard version for distribution through TV stations and DVD channels.

The average cost of a Victoria's Secret show is between $15 million and $20 million.

This includes the cost of fantasy underwear, appearance fees, air tickets and accommodation fees for nearly 60 supermodels, costumes, props costs, guest costs, staff salaries, venue rental fees, advertising and promotion fees and so on.

This year marks the tenth anniversary, and the dream underwear worn by Gisele Bundchen cost $15 million, pushing the cost of the show to an all-time high of $28 million.

However, the cost is high, and the profit is also high.

The on-site tickets can recover 1 million US dollars, and the subsequent authorization of magazines, newspapers, TV stations, and the Internet can recover about 3 million US dollars.

The TV broadcast rights of Daxiu Video can be recovered by 10 million US dollars in North America alone, and at least 30 million US dollars can be recovered globally...for more than one billion audiences around the world.

Counting the sales of DVD channels, it can also be recorded in the account of ten thousand dollars.

Don't look at the high cost of the Victoria's Secret show, but the earning power is also high!

Much more profitable than those shows in Las Vegas!

Broadway is also far behind.

This isn't even a fantasy lingerie, and an auction of some live props!

After a Victoria's Secret show, it is normal to make 40 to 50 million US dollars.

This is just the profit of the show, and has nothing to do with underwear sales.

Every year at the Victoria's Secret show, a series of new underwear will be launched, driving sales soaring.

The Victoria's Secret Show is almost the most successful promotion of all time.

This year's Victoria's Secret show is the battle of the gods, and it is blessed by the superstar Michael Jackson. It can be said that it has achieved great success.

After a show, it's not a problem to earn 100 million US dollars!

However, this is not a long-term solution.

It is impossible for Victoria's Secret to attract so many supermodels every year.

Especially when Poseidon is getting old, Queen Eugene is thinking of quitting, and Niangniang doesn't want to perform underwear show again, it is very difficult for Victoria's Secret to repeat this year's grand occasion.

And Michael Jackson!

It is impossible for a pop star of this level to appear in entertainment shows, and it is even more impossible for him to appear on the stage of the Victoria's Secret Show.

It is conceivable that the future Victoria's Secret show will not reach the heights of this year if no changes are made.

In other words, if you don't make changes, the Victoria's Secret show will only go downhill every year!

In the end, just like in the previous life, you can only recruit Internet celebrities to go on the catwalk, and rely on their personal fame to increase the popularity of the show. This is really not a good idea.

In this batch of Internet celebrities, even Miranda Kerr's level is considered proficient in business, which shows how poor the overall quality is.

It's not that there are no highly professional models. Brazil, Venezuela, Ukraine, Belarus... There are too many top models in these countries.

Just because of lack of fame, was rejected by Wei Mi.

This obviously goes against the current selection criteria of the Victoria's Secret Show.

Now, Tang En has taken over the "Victoria's Secret" brand, which will definitely not let this trendy underwear brand gradually be marginalized by the underwear market.

There must be continuous heat!

When the big show was coming to an end, Dunn took two little guys, Taylor and Lily, to the backstage.

Instead of going to see a supermodel to change clothes, I went to see Anne Fauger Duvall, the general producer of the Victoria's Secret show. In this Victoria's Secret show, she represents the official Victoria's Secret, and the object of cooperation is the production team of the Golden Globe Awards ceremony arranged by Universal Television Production Company, which is unprecedentedly powerful.

The backstage atmosphere was very lively.

The supermodels felt the unprecedented success of the show, and were very excited. When they took over the interview, they danced and screamed.

Dunn also saw the tears of "Black Pearl" Taylor Banks who was interviewed. She is getting older, and this will be the last time she will be on the stage of Victoria's Secret.

It attracted many young models' sighs and tears.

Also on stage for the last time, Heidi Klum was much more cheerful, smiling and beaming.

This is also related to reality. Although her modeling career has come to an end, her transformation has been very successful. She has cooperated with Universal Television to launch a fashion reality show "Project Runway", which was broadcast on the USA TV network and received ratings Very popular, in fashion variety shows, second only to "Global Supermodel Contest".

Seeing Dunn, Heidi Klum waved at him from a distance, walked over with a smile, and joked, "How do you arrange the evening? Is there a swimsuit party? I'm free tonight."

Dunn shook his head, "No."

Heidi Klum pursed her lips and said, "That is... not even wearing a swimsuit? It doesn't matter, we can all do it."

I don't care about the little girls, little Taylor and little Lily.

In the modeling circle, this 15- or 16-year-old girl can't mature anymore.

No need to shy away.

Tang En gave her an angry look, "Didn't you read the newspaper? I'm not free!"

Heidi Klum covered her mouth and snickered.

Of course, she knew that Dunn came with the whole family. Tonight, I'm afraid it would be difficult for the supermodels to hold a unique swimsuit party on the yacht like in previous years.

Dunn found Anne Fougere Duvall. She was discussing something with the director. When she saw Dunn coming, she hurried forward.

"Today's show is perfect!"

"MJ's role is too great."

Tang En smiled and said earnestly: "This show is so high-profile, what should I do in the future? It's too late."

Anne Fougere Duvall is a little bit embarrassed, which is a bit beyond her purview.

Dunn is not difficult for her, saying: "You go back and write a report to see which movie elements are suitable for Victoria's Secret's big show, such as the Avengers, Disney Princess, or Transformers and Pirates."

Anne Fougere Duvall blinked and immediately understood what Dunn meant, "Adding highlights to the Victoria's Secret show with popular movie elements?"

Tang En nodded: "Well, go back and study the "Explosive Theory" I wrote, it will help you."

"Okay! Okay!" Anne Fougere Duvall seemed to see a new world, her eyes lit up, "Yes, use popular Hollywood elements to add luster to Victoria's Secret... This is indeed a good idea. But deformation Don’t forget King Kong and the Avengers, this is a typical male theme, and Victoria’s Secret focuses on the female market.”

Tang En couldn't help laughing smiled and said: "Transformers are not suitable, but the Avengers may not be impossible. More and more heroines will appear in the future. Don't worry, take your time. It can be done next year. The last Disney princess show, try the water first."

"OK, I see!"

Anne Faureduval immediately understood the constructiveness of Dunn's proposal.

This year is the release year of "Star Wars Episode 3: Revenge of the Sith", and the Star Wars theme is very popular. Just imagine, if this year's Victoria's Secret show, let the supermodels appear with lightsabers, how dazzling?

This is much more interesting than the appearance of Da KK and others with toy spears.

Of course, the scene where Da KK walked on the catwalk with a toy gun is enough to become a classic moment in the history of the Victoria's Secret show. But this kind of toy gun, compared with the lightsaber, is still not on the same level.

In the past, "Victoria's Secret" was a real fashion brand. It was far away from Hollywood and could not borrow Hollywood movie brands at all.

Now it's different, Victoria's Secret has become a subordinate industry of New Universal!

This makes the film and Victoria's Secret have too many intersection elements.

Not to mention super brands such as Disney Princess and Star Wars, if we can break the copyright restrictions and provide designers with some inspiration for the design of the magic robes in the "Harry Potter" series, we can make Victoria's Secret underwear better. So much innovation! There are more show ideas!

At this moment, Anne Fougere Duvall suddenly felt that the future of "Victoria's Secret" is full of light.