Chapter 1202： Hulu network born with a golden key

Dunn's attitude reassured Reed Hastings a lot.

It turns out that the big boss has already planned it. Hulu looks fierce, but in fact it will not pose a threat to Netflix at all.

Wouldn't this be too confident?

Reed Hastings asked tentatively: "But... Hulu is formed by Hollywood giants after all, and it will have a great advantage in terms of content. This kind of streaming media platform, user experience is one aspect, and the content is rich. Degrees are also important.”

Tang En said in disapproval: "Because Hulu is co-founded, it is lacking in content!"

"what?"

Reed Hastings was startled, it was the exact opposite of what he thought.

New Universal, Disney, NBC Columbia and 20th Century Fox jointly launched Hulu. The content should be invincible. How could it be lacking?

Dunn said: "There will be more and more streaming media platforms in the future. This time Hulu will be a joint effort of several giants, because they cannot predict future risks. After a few years, they realized the importance of streaming media, and the major mainstream Content providers will launch their own streaming media platforms. Do you think that by then, streaming media platforms will sprout up, and what will they rely on to be unique?”

Reed Hastings pondered: "The ecological chain is one aspect, and the core key is the content."

Tang En said: "This point is indisputable. However, the more important thing is the exclusive content! We have what others have, others don't... We still have it! This is the capital for Netflix to take root in the future! It is also the future in the streaming media industry. Domain, the root cause of Silicon Valley beating Hollywood!"

When Reed Hastings heard this, he suddenly realized!

Compared with Silicon Valley, Hollywood's biggest disadvantage is that it pays too much attention to immediate interests!

Hollywood film companies definitely hope that their film and television content can be authorized as much as possible and obtain as many copyright fees as possible. In terms of streaming media rights, Hulu is authorized, and Netflix is ​​also authorized. Authorized to Netflix will also be authorized to Amazon.

Later, almost every streaming website has the most mainstream movie resources in the hands of the six Hollywood giants!

If you want to be unique, you must have content that others do not have.

such as original.

such as exclusive licensing.

In the previous life, Hulu launched its streaming media business three years earlier than Netflix, and the result was a tepid development. The number of users is not only surpassed by Netflix, but also by the rising star Amazon.

there are many reasons.

On the one hand, Hulu relies on Hollywood giants and does not engage in original dramas. On the one hand, there are too many platforms licensed by Hollywood giants, giving Hulu no competitive advantage.

Hulu has it, others have it.

Hulu doesn't have it, others have it!

This has also led to the fact that the streaming website Hulu, which is collectively created by Hollywood, is getting worse and worse. It has been surpassed by Netflix and Amazon in Silicon Valley, and even Google, Book, and Apple have started streaming media business, which is literally killing Hollywood. forced.

What an embarrassing situation, what should I do?

At this time, Disney stood up!

Disney buys 20th Century Fox!

The biggest motive for this deal is that Disney has taken a fancy to the 20% stake in Hulu held by Twentieth Century Fox!

After completing this transaction, Disney will complete absolute control of Hulu and further privatize it, making Hulu a subsidiary of Disney. Moreover, Disney no longer licenses its film and television content to other streaming media platforms, making it exclusive to Hulu.

Through this series of operations, Hulu gained momentum, finally qualified to compete with Netflix and Amazon, and also began to shoot its own original dramas, such as the hit "The Handmaid's Tale."

In this world of Hollywood, of course, Disney doesn't need Disney to be a hero.

Dunn is foresight, and New Universal wants to become the leader!

Hollywood giants jointly launched Hulu network, which sounds scary, but actually has no deterrent.

Several companies check and balance each other, each carrying Xiaojiujiu, and it is impossible to make a website well.

This is the source of Dunn's confidence.

First jointly launched Hulu.

Then New Universal launched Netflix's streaming media business, and no one could say anything.

More importantly, the joint launch of Hulu will make New Universal disintegrate each other's Big Five alliance like chopping melons and vegetables, and form a new self-centered Big Five alliance!

As long as this is done, Dunn can pat his chest and say confidently, "I've already ruled Hollywood!"

……

Undoubtedly, this time, the Big Five Alliance's siege against New Universal was easily resolved by Tang En.

Tang En resorted to the big trick of streaming, defeating the opponent in one fell swoop and declaring the victory of the heads-up!

Next, let's talk about Hulu's cooperation.

New Universal, NBC Columbia, Disney and Twentieth Century Fox each own 20%, but the content in the four repositories varies.

Can't everyone take out all the content?

That would be so unfair.

Especially New Universal.

In the past few years, New Universal has purchased a large number of streaming media rights around the world, and the content is extremely rich. Even if this part of the content is not included, the film and television content owned by New Universal is second to none in Hollywood!

Don't forget that New Universal owns two of the eight major Hollywood studios - Universal Pictures and MGM!

In terms of film scale, MGM has 4,100 films in its library, and Universal Pictures has 3,600 films.

In addition, Columbia Pictures has 3,500 films, 20th Century Fox has 3,000 films, and the number of Disney movies... barely exceeds 600.

Because New Universal has no TV network, the TV content is relatively less.

Therefore, Dunn made a request. He will only contribute the copyright of the film and television content of Universal Pictures and MGM, and the copyrights of Dunn Pictures, Marvel Pictures and Rose Pictures will not be loaned out!

Needless to say, Marvel Studios is the trump card!

Dunn Films is similar. Now Dunn Films is synonymous with high-quality movies. Each film produced by Dunn Films costs more than 100 million US dollars. Including "Harry Potter", "Pirates League", "Night at the Museum", "National Treasure", "Mad Max" and other series of film copyrights belong to Dunn Pictures.

Its market attractiveness is no worse than that of Marvel Studios!

These are the treasures of New Universal, which will be reserved for Netflix in the future and cannot be handed over to Hulu.

The other three parties will not object to such a proposal.

No way, who said that New Universal has too many content resources?

Universal Pictures + MGM is already a massive movie library!

After three rounds of negotiations for half a month, the final cooperation agreement was finally finalized.

New Universal: Provides all film and TV rights under Universal Pictures and MGM.

Disney: Offers all of its movies, ABC television network's massive TV shows, and ESPN's precious sports programming.

Twentieth Century Fox: Offers all movies and TV shows from the FOX network.

NBC Columbia: Offers all the movies and TV shows of the NBC network.

The four parties will grant Hulu the right to use the content for 6 years free of charge, which is equivalent to investing in the content, each holding 20% ​​of the shares.

After the cooperation plan is reached, the next step is to consider financing.

Dunn is also unequivocal.

His fame on Wall Street is really too great!

The name "Dawn Walker" means money!

As long as he raised his arm, countless venture capital funds rushed to send him money.

This is no joke.

According to news, Hulu, an emerging media website in Hollywood, will sell 10% of the equity and raise 100 million US dollars!

This immediately shocked the entire Silicon Valley and Wall Street!

what's the situation?

A new company that has just been registered and has no employees is valued at $1 billion?

Isn't this stealing money?

Even YouTube, the most popular video site in the United States, may not have such a high valuation, right?

This Dunn is simply too dark!

For a time, many media reported and ridiculed it.

Silicon Valley and even the entire IT industry are not optimistic about this Hollywood collective action, they think it is just another dying struggle for traditional media.

The difference is that this time it was Dunn Walker who took the lead in the struggle!

The news of the $1 billion valuation was released, and the three partners, Disney, Columbia and 20th Century Fox, were even more shocked.

Although they were very excited about Dunn's ambition, they were also full of expectations.

But this is too contrary to common sense?

Why is Hulu worth a billion dollars?

Dunn was really speechless.

At this time in the previous life, Google was trying hard to pursue youtube, spending as much as 1.65 billion US dollars!

The short video website youtube, which relies entirely on users to upload, can achieve this scale. Hulu, a new media website composed of a massive library of genuine film and television resources assembled by Hollywood giants, is not worth $1 billion?

Besides, is a lot of billions of dollars?

Selling 10% of the shares is only $100 million.

For VC funds with tens of billions of dollars in their hands, it's all paediatrics.

Facts have proved that Wall Street has never been short of lunatics!

Speculators in the financial industry are, to put it bluntly, a group of gamblers!

billion dollars?

According to the current evaluation standards, it is definitely not worth it!

However, Hulu is a website promoted by Dunn!

Over the past few years, Tang En's entrepreneurial experience and investment experience... all of them have been successful!

Such a glorious historical achievement is enough for some daring investment tycoons and ambitious managers to make heavy bets!

On November 28, Jason Culler, senior executive vice president who has worked at Amazon for 8 years, announced that he would be joining Hulu as CEO!

On December 2, a financing application was simultaneously submitted to the desks of the heads of New Universal, Disney, NBC Columbia and 20th Century Fox.

The Wall Street private equity investment firm Providence agreed to Dunn's offer!

US$100 million to take 10% of the shares and invest in Hulu!

It's not so much a gamble on the future, it's a bet on Dunn!

Suddenly, the situation changed!

Hulu was born with the golden key!