Chapter 477

The man's surname is Xu. He is in his forties. He is very fat. When he walks, the earth and mountains shake.

Zhang Yitian first told the other party his intention, and then agreed on a specific plan.

Zhang Yitian wants the three most important time periods of the day. One is the seven o'clock period in the morning, then twelve o'clock at noon, followed by the prime time in the evening.

Three time periods, rolling broadcast four advertisements in each time period, one minute each time.

Together, it was only twelve minutes, but Zhang Yitian spent more than one million for these twelve minutes!

However, compared with the overall plan, this more than 1 million is hardly worth mentioning.

In fact, during this period of time, Zhang Yitian has been making great publicity. Whether it is distributing leaflets or other advertising, Zhang Yitian has done enough articles.

This TV advertisement, in fact, is to find an explosive point. After all, after such a long time of publicity, there must be an explosive point!

The advertisement matches the store activities tomorrow. Zhang Yitian still wants to see what kind of spectacular scene will appear tomorrow!

After midnight, Zhang Yitian narrowed briefly for a while. He didn't return to the villa in the provincial capital. Although there were Lin Muru and his mother, he also wanted to go, but he finally held back.

He has to pay close attention to every move here. Although he has won the game, Zhang Yitian has always been serious, because he knows that the most unreliable person in the world is man. Who knows if there will be any changes in the end!

Until five o'clock, the alarm of the mobile phone rang.

The marketing plan issued to each store needs to be issued early in the morning in order to avoid leakage.

The plan was drawn up by Zhang Yitian long ago. In fact, it is very simple, that is, the special price, the absolute special price, which is enough to drive Dongchuan agricultural group to death!

In Yuncheng and Linyi, the retail price of Zhang Yitian's super vegetables has never been lower than 18 yuan, even for the most vigorous activities.

In fact, in the previous publicity activities, Zhang Yitian also specifically indicated that the retail price of super vegetables is 20 yuan!

But it's all for others to see, because in the activity plan issued in the morning, Zhang Yitian clearly marked the activity price: three yuan per kilogram!

This is a stepwise return price. The first day is three yuan, the second day is four yuan, and the third day is five yuan

Until the retail price of 20 yuan is restored, the activity is completed!

Zhang Yitian is actually betting on his 150 tons of vegetables that he can kick open the gate of the provincial capital in one fell swoop.

At seven o'clock in the morning, Elvin really got up and arrived at the company on time half an hour later.

The first thing he did when he joined the company was to ask about the sales of fruits and vegetables transported back from Guangdong and Guangdong.

The Secretary smiled: "Sir, most fruit and vegetable supermarkets have just opened, and the data has not been reported back. I think the initial data should be sent back around nine o'clock!"

Elvin smiled happily and patted his forehead: "yes, I'm a little anxious! Well, if you have news, inform me immediately. I'll be here until I hear the withdrawal of Shennong group!"

At nine o'clock, Elvin specially called all the top management of the company together to analyze the first wave of data.

The atmosphere in the conference room is very harmonious. Maybe it's because Ding Wei didn't attend!

Someone smiled and said, "I don't think it will take long for us to hear Zhang Yitian withdraw!"

"This reminds me of Ding Wei. He is too naive. He not only ignores the victory in front of him, but also naively thinks we will lose?"

"He is ignorant. I think as soon as this activity is over, we can find a chance to kick him out of the top!"

Elvin seemed very excited. Obviously, not only he, but also others didn't find out what Zhang Yitian did last night!

He opened his mouth and said, "guys, otherwise, let's predict our turnover in the two hours in the morning. If anyone predicts the most accurately, he can choose a place and I'll treat him for lunch!"

This proposal won the majority's approval, and many people began to analyze it. Some people said: "the Huang brothers who cooperate with us have more than 60 stores together, and our wholesale price for dozens of tons of vegetables is about 4 yuan! I guess it should be about 100000! I guess 120000"

"This is only the first batch. We purchased a total of 500 tons! If we can sell them, it will be a big figure. So I think we will have a good start, about 180000!"

"I guess 130000!"

"100000! I'm very conservative!"

“……”

Elvin was very happy to see this situation of enthusiastic speech. He looked at his watch. In two minutes, the real-time data would be transmitted back automatically.

After years of in-depth cooperation between Dongchuan agricultural group and the Huang brothers, data sharing has become commonplace.

This conference room is not big, only a few chairs, and in front of you is a 40 inch night view display, which shows the turnover and various data of Dongchuan agricultural group in major fruit and vegetable supermarkets yesterday.

Even under the current situation of insufficient product supply, the whole day turnover of Dongchuan agricultural group in the provincial capital and surrounding cities and counties in the past week was about 30000.

In March, such a turnover was quite good.

Looking at yesterday's data, Elvin was in a daze. Recently, the money he spent on publicity planning has reached more than two million.

Zhang Yitian's publicity is so blatant that he naturally can't sit idly by, and the necessary publicity is still very necessary.

"Ding" came a light sound from the monitor sound, and the chairs in the room were in a commotion. Everyone focused on the past.

The first is the line chart. The time ended at eight o'clock yesterday. At eight o'clock, all the turnover data were 1128.

This is a very low figure, because this is the turnover data of such a large company for two hours.

If you put it in peacetime, it's tens of thousands of yuan.

But don't worry, almost everyone believes that the thin red line will jump up like a stimulant and reach a peak directly!

But everyone focused on it for two minutes. The data line did not fluctuate. The deadline was nine o'clock. In two hours, the sales volume was only a little more than 1400 yuan.

"What? How could it be? The data is wrong?" someone immediately got up and shouted.

"Yes, it must be a data system failure. I'll call the technology department to deal with it!" someone got up and walked out.

"Hehe, what a false alarm. If it's only more than 1000, I'd rather eat this monitor!" someone wiped a cold sweat on his forehead.

After a while, the people who went out came back, followed by two young people in their twenties.

The man who just went out looked worried and sat down without saying a word when he came back.

Elvin saw that the visitor was the technical director of the company and asked with a smile, "sun, what's wrong?"

The young technical director looked unknowingly: "there is no error in the data? We also specially communicated with the data Department of Wanda Wansheng, which is indeed right!"

"How could it be?" Elvin was stunned as if he had been thunderstruck.

Other people listened to the technical director's words and began to talk restlessly. They just called the technical director to wave his hand and signal him to leave. The technical director nodded and left.

"This... How is it possible? Is there a problem with their sales company? We... How is it possible..."

"There must be a problem. I suggest we hold an emergency meeting immediately and call Huang Da and Huang Shengdu by the way!"

"Yes, this... Is too low as we expected, even less than one tenth?"

Half an hour later, in the large conference room on the top floor of Dongchuan agricultural group building, all the senior executives of Dongchuan agriculture came on stage, including Ding Wei.

In addition, there are six sales company representatives led by Huang Da and Huang Sheng.

The atmosphere in the meeting room was grim, because just a few minutes ago, Elvin got another more unfortunate news.

He stood up and walked to the front LED display screen, which also scrolled with the real-time statistics of major fruit and vegetable sales companies.

Elvin said with a trembling tone: "my friends, this is a very serious problem! I think we have seen from the data that our carefully planned plan failed, and it was worse and more cruel than we thought!"

"But what's going on?" there are still people in the high-level of Dongchuan agriculture who haven't figured out the reason.

Ding Wei listened and couldn't help laughing bitterly.

These straw bags!

"The reason is very simple. You are planning activities, and others are planning activities!" Huang Da, who sat aside, got up and said, "and you have never done other people's activities!"

This is like a doggerel, but most of them understand it after listening.

Elvin asked the technicians to change the display to an interface. He said in an excited tone: "please look, this is the reason!"

What appears on the display is the sales performance of Donghui's fruit and vegetable supermarket from last month, but so far, this data should have been confidential, but Elvin still got it.

"Let's see, in December last year, Donghui's monthly turnover was more than 1.4 million, more than 1.6 million in January, and decreased to 1.05 million in February. As for March, their turnover almost showed negative growth in the first few days!"

"My God? What's the matter with today's data?" suddenly someone shouted in surprise.

"Yes, that's right. In the short two hours from seven o'clock to nine o'clock today, their sales reached 500000!" Elvin cried with trembling. "And their price is only three yuan? The quality is much better than us. Some of our products have rotted, but they sold for five yuan!"

Everyone present was silent because it was an unacceptable fact.

Three yuan fund, but sold 500000 turnover in just two hours, almost the total turnover of Donghui company in the past ten days!

Ding Wei sneered sarcastically, got up and said loudly, "I said it long ago, but none of you believe me!"