~： Two hundred and eighty-three - appeal like a superstar

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The office on the seventh floor of Twentieth Century Fox suddenly became quiet. Several people looked at each other for a while. After hearing the early box office of "Batman: Hour of War", it was so quiet that they could hear each other's breathing.

You know, this is just an early stage. The $7.8 million result of "Die Hard 3" is already very exciting, but when the competitor's $15.8 million came out, it made a few people feel like eating a As disgusting as dead flies.

As the most direct competitors, they all understand what this number means, and they were completely crushed before the film was officially released.

"How is it possible that there are fans of the director who are crazy enough to cover the entire studio?" Bruce Wesley was in disbelief, with a suspicious expression on his face. "Wouldn't it be Warner Bros. to take care of the box office? Unless those fans are really crazy, how can such a thing happen?!"

As a big star in Hollywood, Bruce Wesley definitely doesn't believe it. If it happened to Tom Cruise, he might not show it if he went to book the whole theater because the fans like it. Doubt.

The mid-1990s was the time when Hollywood superstars had the most appeal. No matter what type of film, as long as there were superstars joining in and no mistakes were made in production, the box office would always be guaranteed.

But Wayne Greenberg is a director!

If this kind of behind-the-scenes work was put into place more than ten years ago, public fans would not have paid much attention to it. When will directors have the same appeal as superstars? This is so unbelievable.

"No, the data on this survey report will not contain moisture." Townsend-Rothman's face was watery, gloomy and somewhat unnatural.

In the early days of the film's release, the production team or production company took care of the box office. This kind of thing is relatively common. Most of them are for publicity needs and subsequent greater revenue.

But the small-scale investigation companies in these circles are well aware that the data they provide will generally remove these extra figures and will only provide real and credible data and information.

Compared with the director and starring role of "Die Hard 3", Townsend-Rothman feels very bad. Various phenomena indicate that his choice may be wrong this time, and he should be the same as other large and small companies at the earliest. Avoid this scary superhero.

Even if you lose a few million in the early stage of investment, it is probably better than your own film, which could have a box office of hundreds of millions, and there is no room for survival after being squeezed.

It's a pity that this is the end, and he can't express these thoughts. Since he has chosen the wrong schedule, he can only struggle to the end.

This is just his inner thought. There are many people who are full of confidence in "Die Hard 3", not only the main creative team of the film, but also many high-level people in the company. At least not lose.

"Our early stage reputation is very good. This is the audience's word of mouth, the first-hand real sales data in the theater market." John McTiernan, sitting at his desk, said that this is one of his main sources of confidence. .

"So, as long as the audience's word of mouth does not collapse, our films will definitely sell well."

Bruce Wesley put aside his astonishment and nodded lightly. If we only talk about the word of mouth in advance, this film is a rare high among commercial films, and first-hand fan word of mouth is indeed the best proof of conversion at the box office. .

Such an excellent reputation among fans, coupled with the $7.8 million box office that can fully extract the quality of the film, is almost the best market performance among all the films he has starred in.

"Don't be too happy!"

Townsend Rothman, who was sitting in the boss chair, did not agree with them, and his face did not improve at all. Glancing at the two of them, he opened the drawer and took out a thick cigar. After lighting it, he realized that this cigar did not have a hint of victory.

He found that the two people on the opposite side were looking at him puzzled, and he didn't bother to read the survey data anymore. He didn't have the good mood at the beginning, so he simply pushed the second piece of printing paper in front of John McTiernan and let him Look.

"According to the data obtained by the survey company, after the screening of "Batman: Hour of War", more than 4,000 questionnaires were distributed to fans, and no less than 4,000 were recovered.

Fans who chose A rating or above accounted for 93% of the total questionnaires! Choose other fans, and most of them are B or B-rated..."

John McTiernan's voice is getting smaller and smaller. This is not good news. If the other party crushes his own film, whether it is fan word-of-mouth or box office numbers, "Die Hard 3" is likely to appear at the box office Big dive.

Hollywood has proven countless times that it is not afraid that the audience of the film will be different, and only two films will have a good box office. I am afraid that there will be a crushing film comparison, so that both the media and the fans will subconsciously choose to ignore the crushed films and only focus on the winners.

This is a winner-take-all game, and it has been the case for many years in the market.

"See." Townsend-Rothman thought of a way to use it, and exhaled a large mouth of bitter smoke. "The situation is not as good as you think. If the reputation of our film declines too fast tomorrow and the day after tomorrow, it is not impossible for the box office to exceed US$40 million in the first weekend! Maybe the box office in North America will not exceed US$100 million!

Look at the end of the investigation report, yes, it's there. Almost 95% or more of the movie fans who watch "Batman: Hour of War" are young people who are the main force in movie consumption. This is definitely not good news for us! "

This situation is not impossible, his words are like a basin of ice water, poured on John McTiernan's head in an instant.

The production cost of "Die Hard 3" is as high as 90 million US dollars. If you want to recover the cost through the box office, the total global box office figure must be at least three times higher than the production cost.

The North American theater market, which has the highest box office share, can be said to be the top priority. This is the basic plan. If the box office figures in North America are not high enough, the film will not perform very well overseas.

Since entering the 1990s, it seems that Hollywood films are conquering cities overseas, but there is a rule for the big box office films, that is, only North America succeeds first, and with enough influence, other countries and regions overseas will be successful. Followed by success.

So far, even if you remove the world's highest-grossing "Joker" and "Jurassic Park", other films that have performed well have not escaped this rule.

There has never been a case where the North American box office is not high, but the overseas is a super-selling example, and it has never happened once.

As the director and producer of the film, it can be said that if the film really fails to meet expectations, there is no way to shirk the responsibility. Although it is not its own money, the production company seems to have to admit it.

But if you want to continue directing films, or be a producer-initiated project, all production companies will seriously consider it. This is a highly commercialized circle, and no one is willing to cooperate with losers.

Townsend-Rothman put the cigar into the ashtray, shook his head, stood up, took off his jacket, put it on, glanced at the time, and said, "Let's be here today, you all take care of the film promotion plan first, the rest of me Think again."

Since he has already made a selection error, he is not ready to stand and wait to die. No matter what method is used, there should still be some means of competition. Warner Bros. will not be able to take a lead on their own, and then relax against them. the blow.

When the lights on the seventh floor of Twentieth Century Fox went out, and the three of them went home to rest with different moods, the Warner Bros. Building not far from them also turned off the lights amid laughter.

The same two survey data, in the eyes of competitors, have produced completely opposite moods.

This kind of thing will happen almost every Thursday and Friday as long as it starts in the summer season. The films released in this schedule are all big productions, even the executives of the production company, UU Reading www.uukanshu. com can't sleep well without getting first-hand stats.

The cost of a major summer production is often tens of millions of dollars in investment. Even if there are six giants of media groups behind them, if they encounter a film with serious losses, they will enter a state of trauma.

Big investment and big production are really the most profitable projects in the summer, and the revenue and profits generated are also very amazing. Even laymen know these things, but what they don’t know is that behind every successful Hollywood blockbuster, there must be There is at least one sad case that fell on the road.

On the same weekend that the summer season just started, two high-profile films were released on a large scale. This is not uncommon in the crowded North American summer season, especially for movie fans, this is their holiday movie carnival. the correct way to open.

Most of these young fans will save money for movie tickets in advance, and then, according to their own or their friends' preferences, they will spend the pocket money they have accumulated and choose the movies they are interested in to contribute to the box office.

In terms of film selection during this time period, the main force of film consumption is hardly influenced by film critics. The common feature of these young people is rebelliousness and contempt for authoritative speech.

What can really affect their choice of watching movies is the recommendation of relatives and friends, and the advertisements that can be seen everywhere.

In the promotion of the film, the star actors who are loved by fans, the type of the film, etc., can affect the choice of the public, and directors such as Wayne who have established their own brands are also important factors affecting the choice of fans.

To put it bluntly, this is the role of appeal, because ordinary people now have not many channels of information, and the mystery of Hollywood has not been revealed, just for the appeal of stars or directors. condition.