Chapter 1： 500 million

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As May is coming to an end and June is about to enter, this year's summer season presents a different atmosphere than before.

Normally, as long as the summer season starts, every weekend will be the beginning of fierce competition. As long as it is a film that is released at the same time, one can't wait to see the red with the bayonet and fight face-to-face.

But in the theater market this weekend, "Braveheart", which was equally hugely popular and controversial before its release, did not stir up at all after its release. Except for the star-studded premiere, it was silently submerged in the movie theaters. in the cinema market.

In people's minds, no one believes that "Braveheart" can be compared to "Batman: Hour of War", even if Batman is in its second weekend of release.

Whether it is the scale of investment or the creative lineup of the two films, almost everyone thinks that they are not on the same level.

Just talking about the comparison between directors, Mel Gibson is a top performer in the acting circle, but his box office appeal is not so amazing. On the other hand, Wayne, he has not only been creating brilliance in the theater market in the past few years, but also has A large number of die-hard fans.

These die-hard movie fans are his basic disk, and they are the main reason for guaranteeing a lower box office limit when the film is released.

And even if the actors are taken out, Liam Neeson and others have gained enough recognition for their performances because of "Schindler's List".

In the battle for the box office between the two films, Batman basically has no possibility of overturning.

"Braveheart" can't beat the box office of "Batman: War Hour", which is expected by many media, but the film led by Mel Gibson was suppressed by the low-key "Die Hard 3" at the same time , can only be ranked third at the weekend box office, a situation that many people did not expect.

Three days after the weekend, "Braveheart" was launched on a large scale in North America. In this extremely hot schedule, it only received an extremely poor box office of more than 14 million. This result completely gave Paramount no hope of turning over.

In this matter, Shirley Lansing completely complied with business laws. Knowing that she would be cut down by the theater company in the second week, she ignored Mel Gibson's objection and directly gave up the follow-up of the film. Announce investment and stop losses in time.

Compared with Paramount, which has no hope, the performance of 20th Century Fox is much better. The box office of "Die Hard 3" has never exploded, and it is in a state of neither plague nor fire. However, it has performed very strongly in the cinema market and has always occupied a certain market share.

After three days of the next weekend, he still got a score of 22.7 million US dollars, successfully suppressing "Braveheart", which opened in the first week, and ranked second in the weekend box office chart.

The first film, without any suspense, is "Batman: War Hour". After four working days of brewing, this film ushered in a strong rebound again on Friday.

Last week, the group of young people who had postponed their plans to watch the movie because of the difficulty in getting a ticket, after the next weekend vacation, they flocked to the theater with friends and friends, contributing to the film's healthy and stable to terrible box office trend.

On Friday, under the incredible gaze of the media and film critics, it reported a box office of $15.07 million. The box office saw a healthy rise again on Saturday, surging to $18.07 million, and on Sunday, taking advantage of the victory, it got another $15.65 million.

After three days of the next weekend, it won the weekend box office championship with a box office of 48.79 million US dollars.

At the same time, the focus of media coverage was also on the film's total North American box office. "Batman: War Hour" exceeded 150 million US dollars in only ten days, reaching as high as 152.43 million US dollars .

The film's extremely strong box office trend has repeatedly asked third-party forecasting companies to increase the final location of the film's box office again and again in the forecast.

Even the gambling company in Las Vegas canceled the betting channel for the film's $250 million box office and changed it to $300 million after Monday's arrival.

Different from the media's hype about the box office of the film, the attention of the Hollywood circle is on the peripheral revenue of "Batman: Time for War". This film not only has a strong box office, but also generates amazing offline profits.

Although Warner Bros. has not announced the sales of peripherals in the future, various companies speculated through the market response that the value created by this part has more than doubled the box office share.

I have to say that Wayne started the trend of superhero movies in advance, and also made various production companies set their sights on comic IPs that can be adapted. Sony Columbia was already in a meeting early Monday morning to discuss the possibility of making Spider-Man. .

There is also 20th Century Fox with the same plan, and the initiator of the plan is Townsend Rothman, who also sets his sights on the heroes he has.

This weekend, Jimmy, the agent, was the busiest person. Countless job invitations and party reception invitations were sent to the new agency almost at the same time.

During this period of time, he had to deal with the harassment of his old club, CAA, and at the same time, to determine various things in the new company, and he could not stop the task that Wayne explained. It can be said that he was busy without touching the ground.

"The Blair Witch thing is settled."

On Monday morning, Jimmy arrived at Greenberg Manor and began to report on the results of his work during this period in the face of customers who were guzzling breakfast.

"Universal Pictures was confronted with our $40 million offer, and it was deadlocked in the first negotiation. Then I released the news that I wanted to sell the copyright, showing a gesture of selling to other companies."

Wayne took a sip of milk, raised his head and snorted softly, focusing most of his attention on breakfast.

After so many years of working together, no one knows the agent better than him. Maybe mediocre at other jobs, but when it comes to negotiating money, Jimmy is a psychologist. So since this matter has been negotiated, the income from selling the copyright will definitely not be lower than his heart price.

"Okay." Jimmy was trying to sell. Who knew that the two people who were eating didn't show any curious expressions, which made him a little helpless and continued: "The final transaction price was 34 million US dollars, Universal Pictures bought out all the follow-up copyrights about "Blair Witch", Including the offline distribution rights for the film."

Wayne nodded in satisfaction. "Fine, what did Harvey Weinstein say?"

"Of course he agreed, and the dead fat man has the same idea, that is, to realize the potential of the film as soon as possible and squeeze it dry."

"Also." Jimmy continued: "After we signed the contract, Universal Pictures CEO Ron Mayer approached me and hoped to invite you to the Universal Pictures anniversary party."

"Help me push it."

Wayne reached for a tissue, wiped his mouth, and lit a cigarette. "I will go back to the farm for a vacation in two days, and have a good rest for a while. If there are such invitations, please help me push them all."

Jimmy nodded and asked curiously, "Then you don't participate in the matter of "Batman: Hour of War"?"

"Yes, I'm not going to do any specific work this year, I'm just planning to launch two projects at most."

Nina, who was talking about Wayne who was still eating breakfast, got up and walked to the living room while talking with the dog.

"Batman: Time for War" simultaneously landed in overseas theaters the next weekend. The crew also ended the publicity work in North America, got on the plane and went to the new battlefield, and participated in the UK premiere on Friday.

Taking advantage of the crew's promotion in Europe, Wayne plans to go back to the farm to live for a while, otherwise, when the main creator of the crew returns to Los Angeles, the film's celebration party, and the work arrangements for Zach Snyder and others will be divided into another part of him. energy.

As for not appearing in the media and not participating in all the publicity tasks after that, he didn't think it would have any impact on the trend of the film.

The current situation has basically settled. During the period from May to the beginning of June, except for "Braveheart" and "Die Hard 3", there are no heavyweight opponents at all, and slightly larger investment projects. They also all avoided the release date of "Batman: Hour of War" two months ago.

Now as long as it can be determined that these two films are not threatening, it means that "Batman: War Hour" can dominate the beginning of the entire summer season, this golden period for a few weeks.

"How's Batman's film rate this week? Didn't it drop?"

After he came to the living room and sat down, Wayne stroked the golden retriever's big head and casually asked the agent with a cigaretteNo. "Jimmy has also been watching the trend of the film, which is related to the income that Wayne can get in the end, and it is also related to his own part of the income.

"Now in the film schedule in the theater, our films occupy more than 50% of the screenings, basically all of them are in prime time, and the rest are other films."

Hearing this, Wayne was even more relieved. After the time entered the 1990s, Hollywood film companies and theater companies were very clear. Every time they signed a screening contract, they basically gave up the exclusivity clause.

This also means that although "Batman: War Hour" has the largest screening scale and the largest number of screens, it will inevitably overlap with the other two films in most theaters.

This is also one of the sources of violent conflict in the film. At present, the filming rate of "Batman: War Hour" is more than 50%, and most of the screening times are still prime screenings in the evening.

This item has opened the gap with competitors, and the situation formed is that "Batman: Time for War" selects the remaining time period before arranging competitors' films.

The reason why this situation occurs is completely determined by the market performance. There is almost nothing to talk about. The better the performance of the film in the early stage, the better the screening resources will be obtained, and the better the screening resources, the better the screening resources will be. Bringing more box office is a complete cycle.

The focus of the theater's work is passenger flow, and they only look at the box office results, followed by other things.

As long as this kind of filming situation is formed, unless the word-of-mouth of "Batman: War Hour" collapses and the box office falls off a cliff, competitors will have no hope of making a comeback.

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