~： Four hundred and two - representative of the successful

"The Matrix's peripheral income exceeded 100 million!?"

Michael Eisner frowned at the first glance at the number. He didn't look at the detailed statistics of the peripheral items in front of him, he just skipped and looked at the last number.

Putting down the stats in his hand, he took a sip of his coffee and said, "What do you mean? Are you just trying to tell me that Warner Bros. and Wayne Greenberg are going to make money? Well, no one expected merchandising. It's a real surprise that the amount will be this high."

As if he didn't hear the sarcasm in Michael Eisner's tone, Michael Ovitz raised his face and ignored the other party's question. The best sunglasses, windbreakers, pendants of male and female protagonists and other movie derivatives are all from Warner Bros.'s own peripheral companies.

Second, various peripheral items, such as Nokia's expensive slider phone, boots, character models, etc., the contract signed by Warner Bros. and the brand side is no less than 35%! How much profit margin is there? ! "

"Yes, in recent years, the proportion of peripheral profits of Hollywood's big-selling movies has indeed become more and more important." Although Michael Eisner did not understand what the other party wanted to express, he agreed with some points. "But it's really rare for peripheral sales like "The Matrix" to explode so much."

If you only look at the film type of "The Matrix", no one will believe that the surrounding will explode. After all, this is just an original R-rated film that is not adapted or sequel.

However, from the first day of the movie, the surrounding sales have been sold out, and there are many cases where the surrounding stores sell out the inventory for a weekend. If you ignore the attribute factor of the R-rated movie, this The proportion of revenue in this regard has been comparable to "Batman: Time for War".

Michael Ovitz nodded and continued: "Attention, what we have seen is only the data released by Warner Bros., only the harvest in North America, no one knows how the film is sold overseas!

There is also a particularly important point. Although "The Matrix" is gradually being reduced due to its positioning as an R-rated film, it will become an offline advantage after it is downgraded. In videotape rental transactions and copyright transactions, R-rated films should be more favored by ordinary buyers, that is to say, this film has a bigger profit, waiting for Warner Bros. and Wayne Greenberg to harvest. "

The objective fact is that in the North American offline video tape rental market, large-scale horror films, plasma films, mill films and other films with taboo tendencies are the main force in this market.

Human nature and the film classification system are involved here. Countless teenagers cannot walk into the theater and watch an 18-ban movie, and there are too many loopholes in the video rental business.

"CAA inevitably fell into turmoil after I proposed to leave. No one thought that the idiot Martin Bob would easily let go of a big client like Wayne Greenberg."

Thinking of the brokerage empire he built, Michael Ovitz couldn't help but sigh, especially since he came to work at Walt Disney, he faced power struggles and office politics every day. During this time, he often doubted his choice.

The Disney Emperor has been listening silently. He is very curious about what his childhood friend wants to do after investigating so many things.

And Michael Ovitz didn't stop at all, and continued: "A blockbuster series like "The Matrix", a movie can bring Wayne Greenberg much more than he personally directed. A film's remuneration bonus, which is the benefit of being a film company boss.

Judging from the ending of the film's story, it is clear that there is still a lot to be done, and neither Warner Bros. nor Wayne Greenberg will easily give up the production of the sequel. According to the rules in the circle, if you want to ensure the greatest success rate of subsequent films, you can only continue to use the main creative lineup of the first film.

What is the core of the main creative lineup of "The Matrix"? The hero lee is absolutely unchangeable, as is the character of the heroine Charlize Theron. They are the signs that this movie will attract more fans in the follow-up. The more important creative core is actually the novice director Zach Snyder! His shooting style is in the same vein as that of Wayne Greenberg, and the fit with the film is the highest, without his guidance..."

"You mean..."

Hearing this, Michael Eisner gradually sat up straight, stared closely at Michael Ovitz, and said, "The revenue involved in "The Matrix" is too big, it's big enough to make people lose their cool! If we want to The way to make the director of the sequel have an accident, no, it is necessary to make the director of the sequel have a problem!"

"uh-huh."

Michael Ovitz shrugged and exhaled. "Don't forget what I do best! I asked Zach Snyder for coffee on Sunday afternoon through his agent..."

"Are you sure?" Michael Eisner suddenly laughed. If he could really dig Zack Snyder, not to mention the director's own value, I'm afraid Wayne Greenberg and Warner Bros. would be in chaos for a while. After taking a stand, the director of the sequel to "The Matrix" flew, which is definitely a big event that can make people crazy.

"Not sure."

He said that he was not sure, but Michael Ovitz's smile was still there. He looked at his childhood friend and continued: "So I need Disney's support to make conditions that the little director can't refuse, and everyone agrees. Has its own price, doesn't it?!"

"Go do it!"

If he wants to stay at Walt Disney and get the rights he deserves as a CEO, the safest course is to show his ability to the board of directors and childhood friends, and this is an opportunity for him.

Now the factional struggle within Disney is fierce, and Michael Eisner's opponents are gradually increasing. A strong tyrant chairman, during the period of rapid growth of Disney's performance, everyone will be willing to surround him, because he can lead Disney to bring enough benefits to everyone.

But now the situation has gradually changed, Michael Eisner's acting style has become more and more domineering, and Disney's fundamental hand-drawn animation business, or the development of live-action feature films, have fallen into a state of stagnation.

Especially in the past two years, in the face of the strong rise of Warner Bros., followed by Paramount, Disney's main point of maintaining its own revenue is still the traditional animation feature film copyright, and there is no new growth point.

It's like a vicious circle, with executives fighting factions within the company, Michael Eisner still going his own way, the board of directors not being unified, everything is in chaos, and there is no sign of improvement.

It was this chaotic image of power struggles that gave Michael Ovitz an opportunity to gain a foothold, provided that executives and the board could see his abilities and the hope that he could bring benefits to Disney.

He earns a high salary like this, but lives in the shadow of the rights of childhood friends every day, which he absolutely does not want to see. Michael Ovitz has never been short of ambition, and he will not be rumored to be the man behind Hollywood stars.

Time moves forward in the calculations of various companies, and "Tornado" did not live up to the expectations of Warner Bros. Not only was the first weekend amazing, but the film relied on strong word of mouth and special themes, and it was also suppressed in the following working days. "Mission Impossible".

When the second weekend began, including the producers Paramount and Tom Cruise, everyone knew that there was basically no hope of making a comeback at the box office. The embarrassing thing was that in terms of movie peripheral sales, Mission: Impossible was also surprisingly weak.

No one can say that "Mission Impossible" is a failure if it is not compared with the two rival films. After all, with Tom Cruise there, it is destined to be too cold at the box office.

In the past seven days, the film has not experienced an explosive single-day box office growth, but it has performed quite steadily. It has reported a total of 59.8 million US dollars in the North American theater market for four working days and three days on the first weekend.

This figure is of course incomparable with the farther and farther "Tornado". The film produced by Steven Spielberg himself has collected 92.5 million US dollars in the past seven days. Many third-party forecasting agencies through the media Said that he is optimistic that this film will become the first North American film to exceed 200 million at the box office in 1996.

If you put aside this "Tornado", which is becoming more and more popular, the box office harvest of "Mission: Impossible" has completely met Paramount's expectations. If it continues to develop according to this law, it will be possible to recover the production cost and even profit from the box office. There is a high possibility.

"Tom, our movie hits the overseas theater market this weekend. I don't understand why you have to come back to this party!"

At the end of Mulholland Road in Beverly Hills is the Greenberg Manor on the top of the hill In another villa half a street away from the manor, Nicole Kidman helped her husband organize Bow tie, whispered a few words.

"Nicole, you have to remember." Tom Cruise looked at himself in the mirror, nodded with satisfaction, and said to his wife: "Paramount is Paramount, we are just a normal business partnership, Doesn't stop us from having a chat with the big boss at Warner Bros, does it?"

Nicole Kidman's eyes bulged suddenly. The two have been together for several years. It is the first time she has seen such a calm husband. All this is abnormal and surprising.

When Tom Cruise packed his clothes and went upstairs to get his watch, Pat Kingsley, the agent who had been sitting in silence on the sofa, suddenly spoke up.

"Is it strange?"

Nicole Kidman frowned slightly, looked at the other party and nodded subconsciously.

"Nicole, the reason why Tom is able to go smoothly and become a rare superstar in Hollywood must have an element of luck, but a person who is not clear-headed will definitely not be able to reach his current coffee position. Tom in your eyes must be full of arrogance, Sensitive, impulsive, and even incomprehensible quirks, right?"

Before she could respond, Pat Kingsley continued without hesitation: "These are all objective facts, no one can deny this, and most of the time, Tom needs me to keep reminding him behind him. . But that's because he has arrogant capital, and it's easy to get his respect and friendship, and it's enough to be successful like Wayne Greenberg."

"Nicole, the rule in this circle has always been to step up and down. This is a circle of successful people, and people like Tom and Wayne are the representatives of successful people..."

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