~： Four hundred and twenty-three - exclusivity

When it comes to exclusive screening, this is definitely not a new term. The practice of exclusive screening in Hollywood has been going on for more than half a century, from the earliest hand-cranked screening era, to the current film era, and even the digital era in the future. , has always been a powerful monopoly weapon used by the three major theater companies and the six Hollywood giants.

Specifically, "exclusive screening" refers to a contract between a distributor and an exhibitor to ensure that an exhibitor located in the heart of the city has exclusive, first-run screenings, preventing competing theaters in the same area from showing at the same time The same new movie.

Although this policy is not limited to major exhibitors, in fact, independent theater chains and theaters have been fighting against the "exclusive screening" of large theater chains. In recent years, due to the rapid growth of the North American film market, the operating difficulties of independent theater chains and theaters have intensified, and the exclusive screening of large theater chains has been further hurt.

In fact, one only sees the impact of exclusive screenings on small theatrical companies and completely ignores the impact on studios. You must know that the three major theater companies generally sign exclusive screening contracts. When they sign a film from a certain production company, it means the end of other films in the same period.

Since entering the 1990s, each of Wayne's films has been able to bring massive traffic and profits to the cinema alliance headed by the three major cinema companies. To a certain extent, only relying on him name, it is entirely possible to negotiate an exclusive screening contract with the theater company.

If today's new film is not "The Departed", but the second Batman, then Bruce Rosenblum will never hesitate and can talk about it with 100% certainty.

But after all, this is not a purely commercial film. Even at the beginning of the project preparation, Wayne explained the situation in advance. The main goal of this film is for the Oscar statuette.

After the production of the film was completed, during the internal preview, all the senior management of Warner Bros. knew that this was not destined to be a film with a large audience. The extremely stylized production, coupled with the excessively large scale in the film, made it difficult for the theater chain. The company believes that such a film can take the world by storm like Batman.

"Don't worry, Bruce."

A thick cigar was thrown across the desk. Jeff Robinoff, holding the freshly lit cigar between his fingers, walked out from behind the desk, stood in front of the window, and looked down at the busy people on Burbank Street. crowd.

Two thick mists spewed from his nose, especially in the rising sun. "Bruce, Wayne is way smarter and greedy than you and me in a way! He's got a complex personality, but his rules aren't complicated at all.

Yes, that is profit first. He can endure the face-to-face judgments of those film critics for the damned golden man, or he can go against his will to please the old man in the academy, but there will never be many such cases. I believe that regardless of the outcome of the Oscar journey of The Departed this time, he will immediately turn his head and continue to shoot commercial films with huge profits! "

The meaning of the CEO of Warner Bros. is very obvious. There is no need to worry about whether the "The Departed" has signed an exclusive screening contract, or even the income of this film. They just need to do their best to help the young man get what he wants.

After this film, whether it is the exclusive screening agreement they are thinking of, or the incomparably rich box office income, and the peripheral income that makes countless companies in the circle envious, they will naturally make up for it.

"I just feel a little pity." Bruce Rosenblum shook his head slightly, carefully trimmed the cigar, and said again and again, "It seems that this "The Departed" can not only recover its investment from the theater market, but also make a lot of money. Pen."

"I never doubted that."

A chuckle came, Jeff Robinoff turned around and walked back to the desk, and glanced at the various newspapers and magazines on the desk, 90% of which were touting "The Departed", some media It was received by Warner Bros.'s public relations, and more of it was rubbing off the heat.

"Bruce, it's impossible for Wayne's film to lose money." Although he said it with a smile, he could still hear his confidence. "At least this film is unlikely to lose money, unless he misses three or two times in a row and completely consumes the brand effect he has built up among fans. Otherwise, even if he shoots a small number of fans, there will still be a large number of fans. Willing to try."

Bruce Rosenblum took the gun, lit his cigar and nodded. He also knows that this is the biggest benefit of the director's establishment of the brand effect.

When a large number of movie fans think that the films you shoot are excellent, even if you occasionally miss a shot, movie fans will choose to watch them because of inertia, especially young people.

The rebellious nature of young people still exists more or less. They don’t believe in the so-called authority, and everything will be based on what they see with their own eyes. This is also the main reason why the influence of film critics has become less in the summer. Young people prefer to believe in the people around them A friend's recommendation will not take a second look at the so-called famous film critic's rating.

"Jeff, the first box office share of "The Matrix" has been called by the theater company." Bruce Rosenblum frowned when he mentioned this.

You must know that there have always been different voices within the Warner Bros. board of directors regarding the revenue issue of "The Matrix". Everyone knows that Wayne's part must not go wrong. Call into the Greenberg Studios account.

The production cost of "The Matrix" is about 80 million US dollars, of which 40 million is real money that Wayne paid out. Needless to say, he must enjoy the benefits he deserves.

But the other $40 million was financed by the Warner Bros. Film and Television production department, under the banner of Wayne, from outside international film funds, and they inevitably had other ideas.

According to the usual practice of Hollywood production companies, the final accounts of "The Matrix" will definitely become a loss. The money from outside the circle is this treatment. Even the vampires on Wall Street can't play it. media giant.

But now it involves Wayne's earnings. Although he is a major shareholder of Warner Bros., no one can be sure what he thinks until he sits down to discuss it.

"I remember the distribution department, the distribution contract signed with the hacker studio, is to pay all the shares within half a year after the film is released, right?"

Jeff Robinoff put down the cigar in his hand, raised a hand, rubbed his chin lightly, and said it over and over again. No way, Wayne is involved here, and every decision they make must be cautious.

Especially when it comes to money, no one wants to cause the man's dissatisfaction because of the benefits of this step of the film, and even if there is a gap unknowingly, it will be even more of a loss.

In a thick fog, Bruce Rosenblum's helpless voice came out, "It is stipulated that the film will be paid within half a year after the film is released, but all the company's remuneration to Wayne, according to the law, is almost paid in advance after the account is received. I estimate that in two days, the accountant Colin Howard will come to the door by himself."

Warner Bros., of course, respects Wayne very much. He has used his strength to win the respect of all senior management and shareholders. Most importantly, he can always bring huge benefits to everyone.

But the other staff around Wayne, that is definitely another attitude, such as the agent Jimmy who is like a vampire, as long as Wayne's income is involved, he loses all bottom lines, as long as he sees him appearing at the negotiating table. , which high-level Warner Bros. feel extremely disgusting.

Aside from Jimmy, who only suffers from nausea once or twice a year, accountant Colin Howard, who is a troublesome figure in Warner Bros' finance department almost every few months.

Everyone can guess that some actions of this accountant are not necessarily approved or authorized by Wayne, but no one is stupid enough to verify, because this guy has always been protecting the interests of his clients, um , at any time with four senior PricewaterhouseCoopers accountants to maintain.

The huge revenue that "The Matrix" can generate is not only comparable to Wayne's usual follow-up shares, the box office is only a small part of it, and the bulk is still the huge peripheral sales, more than 1.1 billion US dollars in peripheral items. Nearly fifty million dollars belonging to the production company, but also lying in the financial accounts of Warner Bros.

No one dared to make up their minds about this money, and all the account transactions with the surrounding dealers were watched by the PricewaterhouseCoopers team of accountants led by Colin Howard.

"Wait, Wayne should still be on the plane to New York by now Raising his wrist, Jeff Robinoff glanced at the time and said, "I'll call him personally before noon Let's discuss it, as long as the money belonging to Greenberg Studio is a lot of money, he should not object to how Warner Bros. operates the accounts. "

Bruce Rosenblum nodded and said dullly, "Okay, I'll leave it to you."

In fact, both of them know that no media group composed of capital is willing to give up so many benefits, including Wayne's share.

If Wayne is willing to be a producer or director with peace of mind, Warner Bros. will not be stingy to give the top box office sharing contract in the circle, however, no one is a fool.

Everyone in the company understands that when the huge profits of "The Matrix" are seen by the greedy young man, no matter what project it is in the future, he will definitely think of co-investment at the first time, and he will never be willing to take "that one". "Ding Dian" box office share.

"Fortunately, Wayne is self-willed enough to make that promise in order to dominate this year's summer vacation!"

Warner Bros. is not a small company. Wayne made the promise that he would never participate in the dc series of investments to drive this media giant. During the summer vacation, everything was based on his intentions. Therefore, most people in the company also felt that He's a wayward lunatic.

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