~： Five hundred and forty-one - more

$84.36 million! As soon as this terrifying box office statistic appeared, it immediately caused a strong discussion in Hollywood. In terms of the popularity of this year's "Batman", everyone knows that there is basically no waterloo at the box office, at least not lower than the previous work "War Hour" However, this figure is still a bit exaggerated!

Compared with the previous years, Warner Bros.'s preparations for superhero movies are significantly more adequate this year. In the face of the theater market, the box office outbreak far exceeded the expected, and there was no rush. On Saturday morning, they were ready to print in advance. One thousand copies of the "Dark Knight" film, non-stop began to be shipped to theaters in major cities in North America.

Since Friday is a working day, "The Dark Knight" can break out such an amazing box office, then this Saturday's rest day, fans will undoubtedly explode with more enthusiasm, Warner Bros. believes this, with the three major theater chains The cinema alliance headed by the company also believes in this.

The actual situation is not different from what they imagined. On Saturday morning, the theaters showing "The Dark Knight" in major cities in North America changed their normal state of desertion. After the doors opened in the morning, there was a rush of people immediately. Scenes.

Because Wayne's films have always been the best-selling ones in the theater chain in the past few years, with the success of the past, the theater has far more confidence in "The Dark Knight" than ordinary people, and some autonomy is relatively independent. The small theaters in China even set a rate of more than 75% for "The Dark Knight". After the first movie in the morning, every 5 minutes, a "Dark Knight" will start to show.

There is only one reason for cinema companies to judge whether a movie is good or not, and that is whether it can bring more people to the cinema. They don’t care about art or not at all. Only when more fans pour into the cinema can the real profit of the cinema be driven. Points, popcorn, drinks, all kinds of merchandise, movie peripherals, etc.

The madness of the summer fans and the generosity of the movie peripherals are the main factors that make this the largest movie in North America. "The Dark Knight" can be said to have a good start for the summer, and the theater will give this film. The main purpose of the film arrangement rate of more than 60% is for the huge benefits that exist in it.

Therefore, the theaters that exist in the bustling areas of major cities in North America have fallen into a busy atmosphere early in the morning. Compared with those fans who watched the movie earlier yesterday, those who came early this morning have a very obvious effect. the difference.

"At 9:45, there are seven tickets for the "Batman: The Dark Knight", thank you."

In front of the ticket window of a theater owned by the American Artists Cinema Chain in New York, a childish child's voice sounded, and with the help of his father beside him, he put a large amount of change on the front desk of the ticket booth.

"Okay, seven "Dark Knight" tickets." The Mexican-American ticket salesman habitually repeated the customer's needs. Seeing that the other party had no objection, he opened seven movie tickets neatly in his hand, and put them away while handing them over. A large pile of change in front of the window.

While he was constantly busy, he also noticed out of the corner of his eyes that it should be two families, fans of the movie with their children.

Before he could think too much, the ticket-buying queue moved forward again. A man stood at the window. The other party handed over a Franklin and said something. "Six of the most recent The Dark Knight, thank you."

"Okay, I'll charge you $100 for the six most recent episodes of The Dark Knight. This is your change..."

"Hey, eight copies of "Batman: The Dark Knight", I want the scene at 10:05 in the morning!"

The conductor lowered his head, kept issuing tickets, collecting money, and giving change. Although the central air conditioner in the cinema hall was fully turned on, after a while, obvious sweat stains appeared on his head, but he was standing in front of the ticket window. The number of teams has not decreased at all.

He can't remember how long he hasn't experienced the intensity of work like today. He has been busy since the morning yesterday, but it's not as intense as today. He's just a conductor, and he can't understand why. There was no time for him to think.

Fortunately, when he saw that he was really busy here, the theater manager took off his suit jacket, rolled up his sleeves, and opened a ticket window, which slowly eased the busy work and made the queues gradually decrease. go down.

When the conductor raised his head again mechanically, he finally breathed a sigh of relief, and there was finally no crowd in line in front of him. Glancing at the clock hanging in the hall, it turned out that before he knew it, the time had come close to eleven o'clock. This was the first time he had stopped his work since he started work this morning.

"Woody, hey, this way."

The voice of the theater manager sounded behind him. "If you want to go to the toilet, go now, and hurry up to drink water, go to the toilet, and solve personal problems. I estimate that it will take twenty minutes before I will be busy again."

The conductor Woody turned his head and found that the manager was wearing a suit jacket and kept exhorting him. He nodded and responded, "Okay, I'll go to the bathroom right away, you can help me for a few more minutes."

As long as he remembered how busy he was just now, Woody shivered in his heart, and regardless of whether the manager answered or not, he ran to the bathroom in a neat manner.

When he finished solving the personal hygiene problem, washed his face, and returned to his work refreshed, he found that the manager was looking through today's ticket records, and he seemed to be in a very good mood.

"It turns out that..."

Hearing the other party's muttering, Woody subconsciously asked, "What's wrong? Stoke."

The theater manager had a smile on his face. Although the sweat had soaked his shirt, he was clearly in a good mood. "Woody, have you found it? Few of the customers who came to buy tickets to watch the movie today came alone. I just watched your side, and it's no different from mine. Most of the customers are family movie fans. "

The words of the other party gave Woody a sudden realization. He noticed from the beginning that today is very different from yesterday, but he never had time to think about it. Although yesterday was very busy, the attendance rate was definitely not as high as today, because most of the fans who came yesterday were individuals, or with one or two friends.

Today, the situation is just the opposite. More than 70% of the movie tickets sold since the morning are family movie fans. The biggest feature is that the proportion of children is very high.

You must know that due to the limitations of the types of past films, although Wayne's films performed at the top level in the theater market, the audience has never included family movie fans. Under the social attributes of North America, there is no A parent willing to take their kids to watch an R-rated movie on weekends off is not.

But this time, the situation has obviously improved a lot. The theater is full of noisy children chattering. When these sounds reach the ears of the theater manager, he doesn't feel irritated at all. On the contrary, his expression is full of enjoyment.

When the two were chatting, another group of customers who brought their families to the theater began to walk into the theater. Just as the theater manager said, it was less than 20 minutes. In front of the two ticket windows, there was a long queue again. team.

"Little Batman, attack!"

In the screenings that started earlier, there have been customers who have finished watching the movie. Unlike those relatively rational adults, most families with children did not leave the theater hall directly, but naturally took their children into the surrounding area. in the store.

When more than ten minutes passed, a group of little Batman appeared in front of them. One by one, the children almost all made the same choice, putting on a souvenir of Batman armor, a dark cape, and those essential The little mask, following his parents, imitates the movements in the movie from time to time as he walks out.

In the unusual situation in the cinema, the first person to learn about the constant information is the cinema company. In the entire film industry chain, although the theater is located at the end, the big screen is the first-hand window to connect with the audience, which can affect the relevant information of the box office, and will also be fed back to the theater as soon as possible. on the desk of the top of the line company.

In Liwu City, near Kansas, in this inconspicuous small city, there is the headquarters of AMC, the world's largest chain theater chain company. This theater chain group, founded in 1920, has always dominated the North American theater chain market. with the largest market share.

"Yes, little Batman, attack! Warner Bros. is a great tool. Adding these words to a documentary can be exchanged for weekend entertainment arrangements for families across North America!"

In a conference room at AMC headquarters, CEO Adam Allen put down the fax in his hand and shook his head with a smile on his face. "You should have all heard the news. "The Dark Knight" earned close to $85 million at the box office in 3,700 theaters across North America yesterday, on its first day of release!"

Reaching out his hand and knocking on the table, he paused, his eyes circled around the people in the conference room, and he continued: "Warner Bros. has once again mailed us more than 300 copies this morning. Obviously, they have We are fully prepared for a possible box office explosion with The Dark Knight."

A dozen senior executives at AMC headquarters in the entire conference room were all staring at the CEO, and everyone knew the meaning of this number. It is also this unexpected box office number that is about to change AMC's screening plans for The Dark Knight.

Such an amazing first-day box office is destined to be impossible to maintain the original screening plan and film arrangement strategy. With the style of the theater company in recent years, it will definitely increase the film’s film arrangement rate, screening frequency and screening times. Create the most box office results within the time limit.

"tomorrow!"

CEO Adam Allen clicked on the fax of the theater manager's report that he had just seen, and said to everyone: "Starting tomorrow, the film "The Dark Knight" will be ranked in all our theaters. It must be raised to more than 75%, and Warner Bros. will definitely increase its publicity efforts, and we will try our best to cooperate with them!"

The executives sitting in the conference room all know that Wayne's films are the first choice for young audiences in the summer, so the main force of these film consumption is the basic film of Wayne's film. , his films are very bright at the box office every time.

Now this report shows that the larger potential consumer group of North American movie fans, family movie fans, has also joined this movie viewing feast, which means that the film "The Dark Knight" has a basic base for young movie fans. The box office will go even higher.

You know, as long as family movie fans come to the theater, there is basically no possibility of buying a single movie ticket, at least four or more, and because there is generally at least one child in the family, popcorn and drinks in the theater are , and the sales of peripheral products, there is a very big guarantee.

"Adam, aren't we waiting to see the reaction of Emperor Cinemas and Artists United Cinemas?"

A middle-aged Caucasian executive sitting under the CEO, kept turning the pen with one hand, raised his head and reminded cautiously. "More than 75% of the film schedule means that before next weekend, there will only be "The Dark Knight" in our theaters. Isn't it a bit too radical?"

Everyone understands his subtext. AMC is the world's No. 1 theater chain. They have more than 500 theaters and more than 6,100 screens in prime locations in major cities in North America. Such a radical film arrangement strategy, It usually only appears in those small theaters, otherwise it will be too difficult for them to turn around if something unexpected happens.

They are the earliest theater chain company in North America to do multiplex theaters, and they are also the theater chain company with the largest number of multiplex theaters in North America. The plate is really too big. gain and loss.

"Do as I say."

Adam Allen frowned slightly and explained: "The Dark Knight this time is different from Wayne's previous films. He just won the Oscar for best director this year, and he appeared before the film was released. The documentary "Batman Attacks" that warmed the entire North America, I have to say, this is a perfect marketing strategy!

This fax from the report of the major theater managers shows that because of this documentary, those parents have changed the main item of weekend family entertainment to taking their children and their families to watch the movie "The Dark Knight", we More screens have to be freed up, and this unexpected group of moviegoers will fill all the theaters. "

Hearing the CEO's patient explanation, everyone in the conference room nodded silently. As the closest link between the Hollywood film industry and the audience, these executives of the theater company are very aware that family moviegoers are the largest movie-going group in the theater market. Whenever these family groups appear in the theater, they are also Those movies were the golden years of box office records.

Finally, after a few words about the arrangement of the screening, Adam Allen announced the end of the meeting and returned to his office alone. After sitting at the desk, he stared at the fax in his hand again.

In his heart, Wayne Greenberg is actually not a pure commercial director at all. If he were to make a classification, he would classify the young film master into the traditional old-school directors, similar to Ruxi A traditional director like Au Kirk, Francis Ford Coppola.

Contrary to Wayne's age, his two good friends, Steven Spielberg and George Lucas, although much older than him, have more similar techniques and techniques for filming. Modern technology flow, whether it is George Lucas' special effects storm or Steven Spielberg's constant pursuit of change, has always been at the forefront of the business world.

This is the same thing that makes him puzzled. Don't watch Wayne Greenberg's films. The core will never lack violence, blood, discussion of human nature, warnings of social problems, etc. These things that make film critics high nest, but movies are not. It's boring, and the audience's acceptance is very high, and it doesn't look like a typed director with an obvious style.

"The perfect combination of business and art, the contradictory combination of traditional academic shooting techniques and alternative styles..."

He had already watched the film "The Dark Knight" yesterday. In his eyes, this film is the ultimate personal style of the other party. It is a perfect combination with a commercial blockbuster. Everything has reached a perfect balance. Almost all Fans can get what they want in the film, even those fans who like niche literary films.

Of course, no one believed that Wayne could make every film as perfect as "The Dark Knight", but as long as there is such a film, the director will be firmly written into film history, not to mention Wei En has more than this one. When "Joker" appeared, there were also many people who took him to the altar and swore that the same film would not appear again in ten years.

How many years have passed now? There is another film that will also be conferred God. Who can guarantee that in another two years, Wayne will not be able to tinker with another great work?

Throwing down the fax in his hand, Adam Allen shook his head and smiled. No matter what, "The Dark Knight" will bring in tens of millions of dollars in revenue to AMC. As long as this is confirmed, enough is enough. Interests exist, not to mention giving a horror film rate of more than 75%, no matter how much, he dares to directly give orders to his theater manager.

"Ting bell, bell."

While he was still thinking, the phone on the desk rang, and he was stunned for a moment. Adam Allen raised his hand to answer the phone, and the secretary's voice came from the receiver immediately. "Boss, do you want to answer the incoming call from the Emperor Cinema?"

"Ha, I knew someone would be unbearable first, so let's come in." The corners of Adam Allen's mouth gradually turned up. With a little brainstorming, he could know the purpose of the call, and he didn't even need to think about it. Know how the other party wants to test AMC's strategy for filming the hot scenes of "The Dark Knight", and how to adjust it.

Not only did Emperor Cinemas make a call, but within the next hour, almost all the top ten theater companies in North America called, wanting to test AMC's next film arrangement strategy. And Adam Allen hardly concealed, and there is no need to conceal, and happily gave his own film layout ratio.

It's like having a tacit understanding. Almost all the theater companies have given similar arrangements. No one is stupid. They all want to take advantage of the unexpectedly popular scenes of "The Dark Knight" and make a lot of money. Now that AMC is the leader, no theater company will hesitate.

At this time, the CEO of AMC did not know that the world's largest theater chain, which he was responsible for, would last more than ten years. Under his leadership, it was also acquired by a real estate businessman from an ancient country in the East. Part of the shares briefly made Lin Jian, the owner of the ancient Oriental Real Estate, the owner of the world's largest cinema chain company.

The theater company noticed the abnormal performance of "The Dark Knight", and they all responded. They were the fastest to get the news. The change in the group of fans in the cinema has subsequently attracted the attention of the media and all companies in the circle.

"We have all noticed that the attendance rate of "The Dark Knight" should be very high. Can you talk about the specific data of the film?"

In an AMC theater chain in Beverly, Los Angeles, a female reporter with a "Hollywood Reporter" work card on her chest is interviewing the theater manager.

Taking a hidden look at the cameras behind the reporter, the theater manager smiled unchanged, facing the reporter's microphone, and replied: "Of course, it's not a secret. Starting this morning, the attendance rate of "The Dark Knight" It was about 90 percent, and the attendance after lunch was 100 percent, even if there was a Dark Knight opening every ten minutes.”

"Ha, it looks like you guys are not too tired." The reporter teased the other party's sweat-soaked shirt and continued: "We all know that The Dark Knight made a horror of nearly $85 million in one day yesterday. Box office. Excuse me, is there any hope of surpassing yesterday's box office record today?"

The theater manager shook his head first, then nodded again, and explained, "I don't know if the film can surpass Friday's box office, but at the theater we are in, if nothing else happens, today's box office will probably be more than yesterday's box office. About one-fifth, you may not know, today's movie tickets are basically sold out, only the midnight show has two unbooked..."

"Oh, God!"

The female reporter gave a very cooperative exclamation, then nodded, and politely ended the interview. "Thank you for accepting our interview, then it won't disturb your work too much."

Turning off the microphone and radio, the female reporter and the two photographers came to the seating area of ​​the cinema. After they sat down, they looked at the bustling crowd in the hall and felt incredible.

"Usually." A middle-aged male photographer put down the machine and said with some emotion: "The reason why "The Dark Knight" made a crazy gain of more than 84 million dollars yesterday, the former movie and the die-hard fans of those big stars, and Fans of movie directors are the biggest contributors to the box office.

In this way, it means that today's box office will never exceed yesterday's, and the attendance rate should also decrease. UU Reading Yesterday's fans were crazy. Although they contributed to the film's amazing box office results, it also means that too many fans' enthusiasm for watching movies has subsided. This is the normal market law! "

Everyone understands the subtext of the photographer. Judging from the current situation in the theater, "The Dark Knight" did not intend to follow the market rules at all. Compared with the normal trend of the theater market, now this film actually got close to it on Friday. After $85 million at the box office, more fans continued to pour into North American theaters on Saturday.

"Not only the box office on the first day, "The Dark Knight" may even set a more terrifying first weekend box office record on the next day!" The female reporter squinted slightly, looking at the families with children, queuing up Buying several movie tickets at once, and then after the movie is over, those people will take the kids into the surrounding stores and change the kids into a full set of Batman gear.

She even saw a lot of adults, also holding all kinds of Batman memorabilia in her arms, especially those clown dolls, which appeared very frequently. Almost every fan who walked into the surrounding store would have a piece when they came out. clown figurine.

"Take more photos, watch it, this time Warner Bros. and Wayne Greenberg are going to set a first-week box office record that will be hard to beat in the future! Comeon, let's interview a few fans."

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