~： Five hundred and forty-six - come on, come on, Wayne, following…

The plane landed smoothly in Phoenix, and the airport lobby was still full of media reporters. After the news spread that the box office of "The Dark Knight" exceeded 200 million US dollars in the first weekend, the stars of the crew, big and small, all became the media chase. focus.

The number of 200 million is unprecedented in its persuasive power and its influence. It is a pity that the reporters were destined to be disappointed. Wayne, one of the protagonists, went through a special channel after getting off the plane Get into the car to the hotel.

Fortunately, except for the director Wayne, the rest of the crew was there, and everyone was surrounded by excited reporters, as well as movie fans who were surrounded by airport security guards, and kept answering various questions. Even a few behind-the-scenes staff were not spared.

Wayne was talking on his mobile phone in a car driving quietly toward the Hilton, compared to the crew, who were teetering between pain and joy.

Originally, according to the original plan, he also had the task of being interviewed by the media. The purpose of all the propaganda of "The Dark Knight" was to increase exposure. In order for the movie to have more box office, of course he was no exception.

But when he got off the plane, he first received a congratulatory phone call from several executives of Warner Bros., and then a phone call from some friends in the circle. It can be said that the ringing of the phone never stopped, so he simply handed the crew to Charles Rowan to lead, Take Nina and Sergey with you, choose to leave alone, and return to the hotel first.

"You have to come back for the premiere of the movie, preferably a few days before the premiere." Zack Snyder's voice sounded on the phone. Obviously, his main purpose was not to congratulate him, but to "rejoice next month". The Matrix 2: Reloaded."

"I'll try my best to get back to Los Angeles." Looking at the receding street scene outside the car window, Wayne thought for a moment and replied, "The promotion of The Dark Knight is also very heavy. I'll try my best to make time."

It's not just about the release of "The Matrix". In fact, 20th Century Fox has been urging "X-Men" and some work on "Charlie's Angels". , he will quit the publicity team early and return to Los Angeles to handle other work.

"The test screening of "The Matrix 2: Reloaded" has some unpleasant voices." Zach Snyder on the other end of the phone, with undisguised resentment in his voice. "There are several film critics who said that the film should increase its philosophical thinking, instead of showing off special effects, action scenes and acting cool to please the audience, a group of dogs..."

Listening to the complaints from the phone, Wayne's mouth showed a sarcastic smile, and he said unceremoniously to the microphone: "Let those people's opinions go to hell, don't pay attention to their thoughts, Zha. K. This is a commercial sci-fi film, we need to please, first of all, ordinary audiences, never those so-called professionals, as long as those audiences are willing to pay for tickets, pay for peripherals, and pay for "The Matrix" "Everything, then let those film critics talk about it casually."

Of course he knows Zack Snyder, and there are some small emotions, mainly because the first film of "The Matrix" was too successful. At that time, as a dark horse that no one was optimistic about, this film not only won the theaters continuously The weekly box-office champion in the market has been on the rise in professional ratings, and has won praise from countless film critics.

In fact, to put it bluntly, this is a purely American entertainment movie, wrapped under the garb of gods, almost no different from traditional American sci-fi popcorn.

If I have to say its characteristics, it is the way the special effects are used in the film, and it is full of refreshing fighting methods. The audience has long been fatigued by the American-style boxing to the flesh action scenes, and the kung fu routines are everywhere in this movie, which are not only gorgeous and agile in the eyes of the audience, but combined with the cyberpunk style, they also make them have strong feelings. cool feeling.

This is the main reason for the success of the film. The so-called artistic elements such as humanistic thinking, philosophical speculation, etc. are at best an embellishment.

Different from traditional American sci-fi films, "The Matrix" has added many new elements, and the crew has also put a lot of effort into the makeup of several protagonists. The appearances of several protagonists are cool enough, especially Neo, who is wearing a trench coat and sunglasses, and a black tight leather jacket that shows Charlize Theron with two long legs at all times. As long as there is an action scene, in the camera The former is so cool that it makes male fans drool.

Although the film is dressed in the guise of a science fiction wasteland, and it is also full of all kinds of rambling dialogues, as long as you observe it, the story has never strayed from the traditional routines of Hollywood movies. For example, the savior saves the world and all mankind. Although such a setting is very conventional, it is precisely the routine that best suits the tastes of mainstream audiences. Even after more than ten or twenty years, it is still common in movies.

In fact, in this regard, Wayne most admires the bombshell. Almost as soon as all of this guy's works are released, they will be ridiculed by the film critics. Those people are no longer commenting on the film impartially. Even launched a personal attack on Michael Bay directly.

But the fact is, after experiencing an unforgettable failure, Bang Bei is still the madman who can only explode, relying on cliché plots and nerve-stimulating explosion art, after several big productions, let the production company make money. It was full of pots and bowls, and at the same time, he successfully turned himself over.

Therefore, for the choice of Greenberg Studio's investment project, Wayne's goal is very clear, that is, commercialization. The purpose of all the films invested by the studio is to earn more income and continuously increase its own weight. After appeasing Zach Snyder, Wayne came to the hotel room, plunged into the bedroom to make up for his sleep, and fell asleep after a while.

"Last weekend, the traditional annual summer season in North America finally ushered in the long-awaited "Batman: The Dark Knight". After the start of the summer season every year, there will be super productions in preparation almost every weekend. Released under the spotlight, this is the most important schedule in North America, but this year, on the contrary, major Hollywood production companies have announced early to avoid May. The reason for this result is because of this "Batman: The Dark Knight's finale..."

In an office on the upper floors of Times Square in New York, Kevin Tesuhara smiled and took a sip of coffee, never taking his eyes off the "Los Angeles Times" in his hand, the entertainment section was specially released for "The Dark Knight" 's special issue.

"Among the much-anticipated, Wayne Greenberg brought his new film "Batman: The Dark Knight" to 3,700 theaters in North America on a large scale early last Friday. It received a box office of 200.81 million US dollars, and the box office of a single hall exceeded 54,000 US dollars. It has no suspense at the top of the North American box office charts!

The figure of 200 million US dollars is exactly the total investment of Warner Bros. for "Batman: The Dark Knight". Wayne Greenberg is crazy to refresh all the records related to the box office, and it also means that only three One day, the large sum of money that Warner Bros. invested in the film was easily recovered. Such market results are like a dream.

Also due to the explosion of the box office of "Batman: The Dark Knight", the total box office output value of the North American theater market last weekend also set a new record, becoming the highest total box office weekend in the North American film market so far. The performance of "Batman: The Dark Knight" crushed the market and strongly drove the total market of the North American film market this weekend, reaching an astonishing $249.8 million, an unprecedented achievement.

The reason why "Batman: The Dark Knight" achieved such a result in the first weekend is that according to the investigation of this newspaper, some necessary conditions have been found. The basic contribution of movie fans, this part of the crowd is composed of director Wayne Greenberg or die-hard movie fans starring in several movies. They are basically young people with movie viewing habits and spending power. The main force of the cinema.

Surprisingly, family movie fans. As we all know, family movie fans have always been the largest potential consumer group of Hollywood movies. They can be found in every work that has achieved super high box office results. In the past few years, Wayne Greenberg is not deeply connected with this movie group because of the production style, but this time there is obviously a change. "Batman: The Dark Knight" became the favorite of countless family entertainment and parties in North America last weekend. Preferred.

According to data analysis by a third-party research company, the composition of fans of "Batman: The Dark Knight" is very balanced, with male audiences accounting for about 57%, and female audiences accounting for about 53%. Covering the age of seven to sixty years old, it can be said that the film rarely achieves all men, women and children, which is the first time in Wayne Greenberg's works.

At the same time, it cannot be ignored that the previous works of "Batman" and the excellent works of director Wayne Greenberg in previous years have laid a solid foundation for fans of the current "Batman: The Dark Knight". Greenberg's production is equal to The concept of high-quality movies has almost become the subconscious idea of ​​movie fans, and the strong brand effect of movie directors is also one of the reasons for the high box office of movies.

Because of the special style of the films he directed before, once Wayne Greenberg's films are released from the theater, they usually become the main force in the video tape rental business, occupying the video tape market for many years, providing him with a huge fan base. It also gave him a huge group of die-hard fans that is rare among directors, as well as a terrifying box office appeal. With the blessing of various favorable reasons, the film has an unprecedented first weekend of over 200 million box office.

In terms of movie reputation, the emerging authoritative online movie database IMDB has audience ratings hovering between 9.7 and 9.6. It only took three days to rank third on the TOP250 must-see movies. It is worth mentioning that the second place is the same It is the film directed by Wayne Greenberg, "Joker" in 1993. In the entire TOP250 list, the only one ranked above Wayne's head is "The Godfather"!

This newspaper has collected the scores of more than 90 authoritative entertainment media in the market. Taken together, the average score of professional media is as high as 90. It can be said that this movie has not only won the praise of the audience, but also won the praise of the film critics. unanimously recognized by professionals. Especially the "New Yorker", "Hollywood Reporter", "Variety", "Premier", "Los Angeles Times", "Time" and other authoritative large-scale media, even gave the film a perfect score of 100!

"Batman: The Dark Knight" continues to crush the market. Professionals from a number of professional forecasting agencies claim that before this Friday, the film's total box office in North America will surely exceed the $300 million mark. All records related to the box office will be lifted to an unattainable height by Wayne Greenberg!

According to the current market trend, if the new film "Jurassic Park 2" released this weekend can't stop the pace of "Batman: The Dark Knight", the 1997 North American summer box office champion will be booked almost at the beginning of the summer. . According to the information disclosed by Warner Bros., the film will simultaneously land in dozens of overseas markets this weekend. As for the film's global box office performance, can it become the third film to exceed one billion US dollars, or can it even beat Wayne- Greenberg's previous record, all of this is very possible..." Kevin Tesuhara saw this and threw the newspaper back on the desk with a smile, and he could see the table There are other newspapers and magazines, including almost all the mainstream media in North America. In the face of the $200 million box office of "The Dark Knight" in the first weekend, most of them tacitly chose to issue additional special issues to report and analyze.

Due to the composition of Time Warner, a media group, Warner Bros. occupies a very important position in it. As the head of Time Warner, a media group, he is now very sure that the tens of billions market that the young man described to himself back then The blueprint is being realized step by step, which makes him also very proud, because he and the young man laid a solid foundation for the DC universe together.

The great success of each Warner Bros. movie is not only related to the stock price of Warner Bros., but also affects the market value of Time Warner. Now Kevin Tesuhara is very confident that if it continues to develop smoothly and according to the plan, Time Warner, a media group, is very likely to have the world's largest market value in his hands.

Standing up from behind his desk, he took a few steps to the large floor-to-ceiling windows, looked out the window at Times Square, which was busy 24 hours a day, and whispered in his mouth: "comeon, comeon, Wayne, that's it, keep going. Well, you are not yet thirty years old, we have a lot of time to create a more brilliant future..."

The same special issue of the "Los Angeles Times" reported that, in the eyes of different people, it was a completely different mood. Ron Mayer, CEO of the CEO's office in the Universal Studios headquarters building, 100 Plaza Avenue, Universal Studios, Los Angeles , slowly put the newspaper on the table, and fell into deep self-doubt.

It was him who made a willful proposal on the board of directors to put "Jurassic Park 2" on the next weekend of "The Dark Knight", and it was he who opened more than 50 million US dollars for "Jurassic Park 2". Funding, at least until he saw the historic $200 million weekend box office figure, he was still very confident.

But now, he had an illusion of doom. Under the strong competition of this "Dark Knight", can the first weekend box office of "Jurassic Park 2" also achieve similar results? I am afraid that even director Steven Spielberg would not dare to boast about this sea mouth.

Since March, the fiery box office performance of "The Big Talk" has been the source of all Ron Meyer's confidence. Previously, the internal executives and the board of directors of the company were criticized for him because of the **** "Hulk". The success of "The King of Big Talk" gradually disappeared.

He needs "Jurassic Park 2" to defeat "Batman" head-on. Only if this decision continues to be successful, and head-on defeating Warner Bros., which has been the number one revenue player in recent years, is the best way for him to prove his ability to the board of directors. The success of just one "Big Talk" is not enough.

But the dazzling $200 million figure in the newspaper made his confidence less firm at this moment. Ron Mayer knew very well that if he went ahead with his own plan this time, Jurassic Park 2 would fail. When it comes to the company's expected results, it's far from being a flop. I'm afraid that the representatives of the shareholders on the board of directors will cast a vote of no confidence in themselves for the first time.

At that time, the blood flutter of "Hulk" will be turned out again. In those days, the cauldron of failure could be thrown to the director. If "Jurassic Park 2" fails to achieve the expected results this time, no one will be better than him. more responsible.

Sitting in the office chair, Ron Mayer frowned, deeply doubting whether he really made the wrong move this time.

"clang clang"

There was a light knock on the door of the office. After a few times, a white woman in a professional suit walked in without any polite greetings. The woman sat before and behind the desk, staring at the CEO of Universal Pictures with serious eyes. Straight up: "We have to change the schedule of Jurassic Park 2, we have to!"

"Catherine, does Steven know you're going to do this?" Ron Mayer shook his head, sighed inwardly, looked at the woman in front of him, and said, "It's too late, Catherine, the company is responsible for Jurassic More than 50 million US dollars have been invested in the promotion and marketing of Park 2, and if it is announced that the release date will be changed, not only this part of the investment will be in vain, but the theater company will not be willing."

"Shit, everyone chooses to stay away from that dark lunatic, how about you?" Katherine Kennedy pouted, with obvious anger in her voice. "Ron, I have consulted many third-party companies today. According to the current market trend, once "Jurassic Park 2" is released as scheduled, it will be face-to-face with the crazy "Dark Knight" of Wayne Greenberg. If they collide, there is an 80% chance that the fans will be diverted and both will suffer!"

As a woman and the most successful female producer in Hollywood, Kathryn Kennedy has her own unique market vision. The projects she personally produced, and therefore rarely failed works, in terms of ability, she definitely surpassed 90% of the men in the circle.

As early as the early 1980s, she established the famous Amblin Entertainment with Steven Spielberg, and as a producer, her first film was the highly successful "Outside". Starman E.T"! Like "Schindler's List", "Jurassic Park", "Landed Bridge's Last Dream", even "Pretty Woman" with Big Mouth Zhu, and "Tornado", which was a huge success the year before, all of them. All from this woman.

And this woman is also a rare person in Hollywood, a place dominated by men, who can achieve great success, whether it is "The Sixth Sense", "Munich Massacre", "World War", "Treasure Hunt" "The Raiders", "Once Upon a Time of Benjamin Button", "The Adventures of Tintin", and even she was the main planner of the restart of "Star Wars", and finally sat in the position of CEO of Lucasfilm, the degree of power can be seen. ! Facing the anger in the woman's tone, Ron Mayer's mouth twitched twice, but he chose to ease the atmosphere, and simply smiled and joked: "There is an 80% chance that fans will be diverted Both sides suffer? Isn't that there is still a 20% probability to suppress the "Dark Knight"? Don't worry, Catherine..."

"No, you are wrong!"

Katherine Kennedy sneered twice, shook her head, and interrupted him before the other party finished speaking. "The remaining 20 percent is that The Dark Knight is still going strong next weekend, and our Jurassic Park 2 is just a foil for a great record! Run with you!"

"No, you should trust Steven."

Ron Mayer's face also became quite ugly, and he replied bluntly. "Like I said, it's too late to change any plans, go back and prepare for the premiere, we should all believe in Steven's ability, he has succeeded countless times, and will never be behind a young back. stumbling on the body!"

Katherine Kennedy took a deep look at the other party, but calmed down, stood up without saying hello, and walked directly outside the office.

It was not until after leaving Universal Studios that she pulled the car to the side of the road and slapped the steering wheel angrily. "An idiot!"

In fact, she had tried to communicate with her old partner Steven Spielberg before, but that stubborn guy would rather risk a big somersault than agree with her plan. This is her The main reason to walk into Universal Studios alone.

From a market perspective, isn't it wrong to stop losses in time? Katherine Kennedy sighed helplessly and started the car again. The premiere of "Jurassic Park 2" is imminent. Since everything can't be changed, you can only prepare more on your own side.

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