~： Five Hundred and Sixty - Monster Movie

No one is stupid enough to think that the current "Batman: The Dark Knight" can be copied. The reason why this film has such a terrifying box office as it is today, and its achievements have swept the world, is caused by many and complicated reasons. I won't mention Wei Well, after several years of laying the groundwork for DC movies and dark styles, and cultivating audience viewing habits, those marketing with luck bonuses before and after the movie's release are destined to be impossible to imitate easily.

"Batman: The Dark Knight" is indeed very successful. Perhaps this project will lay the foundation for the glory of Warner Bros. DC movies in the next few years. However, who can deny that "Jurassic Park 2" is a failure?

Wayne and Steven Spielberg have spent the past few weeks using the frenzy brought by the two films to send countless media into a box-office binge, and Hollywood companies are not like this. But Sony Columbia is different from other giants. They have been in the bottom of the top six in terms of revenue over the years, so some things are particularly sober.

Da Hexiong knows very well, don't watch the movies of Wayne Greenberg and Steven Spielberg, the North American box office is 300 million to 400 million, and the global box office is 600 million to 700 million, but in fact in the entire history of Hollywood , There are only a handful of movies with a box office of more than 300 million in North America, let alone 300 million. After several times in the whole circle, who can guarantee that each of their films can reach the box office of 200 million US dollars?

In addition to the current Wayne, even if Steven Spielberg still has Waterloo, these big directors can only guarantee a higher success rate to a certain extent.

Therefore, every time a film has achieved good results in the theater market, countless follow-up works will appear, and the so-called Hollywood production line will appear, because only in this way can the profitability of the film be guaranteed to the greatest extent. , to ensure that the production company's investment will not lose money.

Imitation, analyzing the success factors of a successful film, and then copying it, has always been the mainstream concept in Hollywood.

"Paul, I've studied it carefully."

Da Hexiong relaxed his upper body, leaned on the sofa, and stared at the North American executives opposite him. He knew that among the entire Columbia Group, this was one of the few executives who really wanted to restore the company to glory. Such selfish managers still occupy the majority of the company.

"From the "Jaws" that made Steven Spielberg famous in 1975, "The Elf" in 1984, to the "Alien" series after that." Speaking of this big Hexiong paused, stretched Point out your fingers, pointing to those box-office bulletins that are not inconspicuous in the newspapers. "Also, since the 1990s, the first Jurassic Park in 1993 and the second Jurassic Park, which is now being released on a large scale, have never lacked a wide audience for monster movies. "

In fact, after hearing this, Paul has basically understood the meaning of the other party. Obviously, "Batman: The Dark Knight" has indeed attracted all the attention of the media. However, if the box office of "Jurassic Park 2" is taken out separately, It's definitely the most successful genre in Hollywood.

More importantly, such a monster movie is far better copied than a movie like "Batman: The Dark Knight" that combines art and commerce perfectly.

"Godzilla, I don't know if you understand it."

Without waiting for the other party's response, Da Hexiong began to introduce some of his special ideas. "This monster has always been the most popular monster in the book, and it has a lot of fame in North America and even the world. We can completely make this popular monster with better special effects. I believe that this monster The influence of monsters will never be lower than that of the Tyrannosaurus Rex in "Jurassic Park"!"

These words made Paul frown, and he began to think about the possibility of turning that book monster into a North American movie. Perhaps the ceo in front of him has a deep understanding of Hollywood and the film industry. However, there is one thing that the other party absolutely does not understand, that is, in North America, the xenophobia has always been the highest in the world.

So far, there has not been any imported film outside of North America that can earn more than 100 million US dollars at the box office in this land. This has already explained a lot. Even if it is a European film with the same cultural attributes as North America, if you get this film There has not been any good box office performance on the land.

Ordinary people in this land, you can say they are arrogant or hillbilly, but the truth is, these ordinary people don't care about anything other than North America at all.

The benefits are not without, that is, some of the culture of the book, there has always been a lack of supporters in this land, such as Quentin Tarantino's "Kill Bill", which also introduced a lot of cultural elements of the book .

It wasn't until five or six minutes later that Paul took a sip of the cold coffee, looked at the ceo who was sitting across from him, and said, "Godzilla wants to succeed in North America only by imitating "Jurassic" "Keki Park" is not going to work. We need to transform it to make this monster more aesthetically pleasing to this market."

He didn't say some words explicitly, but both of them knew the meaning of the words, that is to make a big transformation of this monster, a big transformation of localization. Otherwise, a monster from a book would be difficult to interest audiences in North America.

"I will propose this project at a later high-level meeting and personally promote the development of the project to enter the preparatory period as soon as possible."

Dahexiong is different from the other party. He himself hopes to export some cultural attributes of his hometown to North America and even to the world through the media platform of Sony Columbia. one.

Now that Sony Columbia is out of the turbulent period of pain, he will try his best to promote the project even if the resistance he encounters is great. In his eyes, this is a good start. "Do you want this monster to land in North America next year?"

As soon as he heard the other party's meaning, Paul understood that this plan should have been planned by the other party long ago, and it coincided with the "Jurassic Park" series, which proved the feasibility of monster movies, so to a certain extent, as soon as possible It is indeed a very good time to make a movie. With the monster movie craze caused by "Jurassic Park 2", the audience's acceptance will be much higher.

"Yes, next year."

Da Hexiong nodded, stood up from the sofa in the lounge area, and slowly paced to the large floor-to-ceiling windows, looking at the busy traffic downstairs outside. "Sony Columbia needs its own signature franchise, like Warner Bros.' DC superheroes."

Paul looked at the back of the other party who was not tall, and shook his head helplessly. In fact, in his mind, this monster called Godzilla is definitely not the company's best choice for the first movie next year, and this monster may not be able to get Colombia out of the bottom six.

If he wants to make a decision, he will take out "Spider-Man" as soon as possible, and then use all the relationships and powers at his disposal, like 20th Century Fox, give a sky-high price and invite Wayne Greenberg to supervise the production. plan.

Compared with the big monster produced in the book, "Spider-Man" is the real popular monster. Even if the performance after filming cannot be compared with "Batman: The Dark Knight", but because of its own popularity, The box office results won't be that bad either.

Especially to invite Wayne Greenberg to supervise and plan, this will make "Spider-Man" a good start, even if the profit of this movie is taken away by the other party? As long as there is a good beginning, the sequel work after that, as long as it is carried out step by step is enough.

But inside the high-level officials of Sony Columbia, there has always been doubts about this little spider's plan. The fact has been proved by Universal Pictures. In this circle, only Wayne Greenber can guarantee the success rate of superhero movies for the time being. It's the same person, and the shooting style of the other party is precisely the most difficult to imitate in the whole Hollywood.

It's a pity that Paul's several proposals to make Spiderman were rejected by skeptical executives and shareholders, and everyone was waiting for a second production company to be successful in superhero movies other than DC series. , otherwise, it is impossible for them to easily make a little spider movie.

Without him, Warner Bros. spending on superhero movies has always been no secret in the circle. In the entire crew, except for Wayne who got a high salary, even Christian Bale and others, because of the earlier Signed movie contracts, with remuneration that is not in line with worth and fame.

This has resulted in the relative transparency of the investment amount. It can be said that more than 80% of the capital of up to 200 million US dollars was used for film production. Such a huge production cost, once the impulse power cannot be guaranteed, even if it is the six giants. The production company of the size will also feel the pain.

No one is willing to introduce external funds to make such a project that belongs to the company's internal core. Even if it is the six most commonly used methods of empty-handed white wolves, they are absolutely unwilling to use such projects in order to avoid causing After the success of the film, the enormous benefits brought by it were targeted by others, causing headaches.

Similar to the conversation in Sony Columbia Pictures, because "Batman: The Dark Knight" swept the global box office results, it happened non-stop in various production companies, and no company was not jealous of Warner Bros. Such an unprecedented box office scale The income that can be generated, as long as the big companies in the circle can basically calculate it.

And with the end of the working day, almost everyone in the circle knows that with the arrival of a new weekend, "Batman: The Dark Knight" is about to usher in the last schedule that can dominate the theater market.

During this week's working days, although the box office of "Batman: The Dark Knight" fell below 10 million US dollars a day, it can still be said to be stable and terrible compared to the box office trend of the previous two weeks. Before Friday, the total North American box office has climbed to 433.94 million US dollars, and no one dares to say whether the film will reach the unprecedented North American box office of 500 million within the next week.

Compared with "Batman: The Dark Knight", "Jurassic Park 2" still maintains a relatively weak momentum in the media, but in the theater market, the flow of people has always been remarkable. After a full week of showtimes, it quietly grossed $135 million at the box office.

It's not that Universal Pictures doesn't want to change this situation, but in the face of the popularity of "Batman: The Dark Knight" in the media, Ron Mayer is really helpless. The only thing that comforts him is "Jurassic". "Ki Park 2" has always had strong traffic and box office trends.

With the arrival of this weekend, the film will also be launched simultaneously in the overseas theater market. He is now looking forward to the full explosion of this film in the overseas market to save more and more distrust from the board of directors. ticket.

At the end of May, a new weekend arrives, and with it comes another rave of moviegoers. According to the rules of previous years, every weekend after the start of the summer season is a place where major film companies compete for every inch of land. Every weekend in this schedule is an inch of land and money, and no company wants to miss it.

But this year is obviously different. The time has come to the end of May. The themes in the theater market are still "Batman: The Dark Knight" and "Jurassic Park 2". No production company is stupid and willing to play in these two films. When the aftermath of the film has not disappeared, the film is arranged to be released to be the victim of these two films. Therefore, this weekend, only two new low-budget films plunged into the theater market. Compared with the film rate of "Batman: The Dark Knight" and "Jurassic Park 2", "L.A. The opening scales of the two films, "Confidential" and "Skyfall" are pitiful, with only a few hundred screens in hundreds of theaters.

The reason why these two films are willing to be released in this schedule is to know that even if the schedule is moved to the next two months, the situation we will face will not be much better than now.

The former's "L.A. Confidential" distribution company is also Warner Bros. The film was directed by Curtis Hansen, starring Kevin Spacey and Russell Crowe, due to the fame of the starring itself, and Warner Bros. Intentional or unintentional bundling marketing This film is even easier to face in the theatrical market.

As for the latter film, "Heaven Falls and Earth Breaks", it was released by Universal Pictures. The idea can be said to be the same as that of Warner Bros. This is also a regular marketing method of the distribution company. They all hope to take advantage of the strong performance of their own films. In the schedule without competitors, try to empty the pockets of every fan.

The resulting situation is the choice for fans this weekend. In fact, it is only the films released by these two companies. From the perspective of the distribution company, this is their normal operation, that is, no matter which movie fans choose to watch, in the end There is also a 1/2 chance that the winner will be his own.

In theory, this is correct, but the actual situation is another matter. On Friday, strictly speaking, it belongs to the category of working days. Compared with Thursday, the flow of people in the theater is not much. A particularly large increase, but as the sky gradually darkened, the flow of people in the theater began to increase significantly.

After a day passed, the theater company and the production company received a data report on the movie viewing situation in theaters at the same time. It is still "Jurassic Park 2", in fact, the two new films released this weekend are very poor in the ticket purchase ratio of fans.

This is also the true portrayal of the three days this weekend. Basically, there is no change. When the three days of the weekend passed by again, the latest box office data was pushed to the whole North America through the media. The result also explained the problem through the box office, firmly occupying the weekend box office. The first and second places on the list are still "Batman: The Dark Knight" and "Jurassic Park 2".

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