~： Six hundred and three - Is the Hollywood King of Darkness really that worthless?

What is the biggest factor that can affect the box office of a movie? A hundred filmmakers will give you a hundred opinions on this question. And here in Wayne, there is always only one explanation, and that is publicity and marketing.

It doesn't matter how your movie is shot in line with the market's taste, how accurate the target audience is, or how highly artistic and entertaining your movie is. From the perspective of Hollywood, you want your movie to sell to the greatest extent possible. Money, that publicity and marketing will always come first.

Since he entered Hollywood in the 1990s, every film he made has always been called a textbook of dark arts by film critics, film critics, and even senior filmmakers in the circle, a model for exploring human nature and social issues. Each one is full of strong humanistic care and artistic atmosphere.

However, some of the people closest to him are basically aware of one thing. This man has never admitted that the works he shoots are artistic. In his eyes, his works are always a commodity first, and he wants to put his works first. When a product sells for a good price, there is naturally no shortage of publicity and marketing.

Perhaps no media has made a summary in this regard, but many well-positioned filmmakers in the circle know that after every step of Wayne's film is released, the promotion and marketing methods can be regarded as textbooks.

Whether it was the special promotion aimed at people of color when "Get Out" was released, or the frightening incident and the film withdrawal crisis in "Joker's Return", all of them are stirring up the emotions of fans. Let more people walk into the theater with the mentality that they will regret if they don't watch it, and buy tickets to watch the movie willingly.

More recently, before the release of "Batman: The Dark Knight", Wayne and his friend George Lucas made the little Batman's dream come true. On the desks of film company executives, they are constantly being taken out for research.

A very simple documentary about Batman's dream, coupled with the amateur singing of two professional directors, made Wayne's audience, family moviegoers, who had never had an audience before, instantly become the main force in the box office contribution of "Batman: The Dark Knight".

Otherwise, how can this film be able to hold down Steven Spielberg's "Jurassic Park 2" and win the box office for four consecutive weeks in the best time of the summer? Because of this film, it became the go-to family weekend entertainment for those weeks.

Therefore, Wayne has never left publicity and marketing for so many years.

And this trip to the East was even more straightforward. He turned around and treated himself as a commodity, packaged it up, and made mass publicity in the land.

In Wayne's mind, he knew all too well what the people of this land wanted to hear and want. Coupled with his current status and reputation as a world-renowned director, this is also the main reason why his visit this time has caused a huge sensation.

What made him even more unexpected was that the sensational effect he caused this time was noticed even in North America, which shows how important the first time was.

"The recognition from the world is indeed a weapon to please this side in this era."

Shaking his head with a smile, Wayne smoked a cigarette leisurely under Jimmy's admiring gaze. "But Jimmy, in essence, you can still treat my trip to the East as a movie promotion and marketing, but the main body of the marketing is not "Batman: The Dark Knight", but the recognition effect brought by information such as my identity, but... …”

Speaking of this, the corners of his mouth slowly upturned, and a sarcastic smile appeared on his face. "However, this is not something that everyone can learn. Without this first time, if you want to get the same sensational effect in the future, you are just fooling around. Besides, don't need much, as long as you push back for six or seven years, no matter who It will never have the same effect again.”

Maybe Jimmy and Nina couldn't understand this, but he knew better than anyone else that he had benefited from the development of the times.

Now the economy here is taking off in great strides, and it can be said that it is the same every year. This also caused most of the ordinary people here to desperately want to be recognized by the outside world. However, after a few years, these people begin to correctly view their own strength, and after they have enough self-confidence, at that time, any marketing methods will not work.

"I don't understand, does this have anything to do with Mr Rupert Murdoch's request?"

As a senior agent, Jimmy of course understands what his client means. What makes him a little confused is that all this has nothing to do with the favor of the chairman of News Corporation.

"No, no, no."

Nina on the side interrupted Jimmy's doubts, and habitually reached out and pushed the glasses on his face, and also put on a smile like a little fox on the corner of his mouth. "Of course it matters. It seems that you still don't understand what the boss means."

"what?"

Looking at the smile on the assistant's face, the agent is now beginning to seriously doubt his IQ, and even more wondering if he has missed any key information.

"eon~" Nina stretched out her hand and patted her forehead hard, with helplessness on her face, looking at Jimmy's eyes as if she was looking at a fool.

"So, Jimmy, you say, is the Hollywood King of Darkness so worthless?" The assistant lady stretched out a finger and put it in front of the agent's eyes and asked:

"Work hard to package yourself, try your best to please the movie audience here, is it really just for the movie "Batman: The Dark Knight"? Just a reminder, with the size of the current market, this movie can be postponed several times. Screening, at most, is at the level of tens of millions of dollars.”

Her sudden question obviously made Jimmy even more puzzled. Yes, the sensational effect of Wayne's coming here is indeed out of the circle, but if it is only for the box office of the tens of millions of dollars, it is obviously not worth his great efforts to package himself into a commodity.

For example, the revenue sharing model for the Hollywood movie box office is only 13% of the mere 13%. Although this is already net profit after taxes and miscellaneous fees, but this amount of money is completely compared to Wayne's current coffee position. There is no need to be so time-consuming and laborious, because it is obvious that the gains outweigh the losses.

You know, he doesn't even bother to go to some European countries for movie promotions, which have been the main dumping grounds for Hollywood movies for the past two years.

"Think about it later, Jimmy." Nina shook her head slightly. Without waiting for Jimmy to think of the answer, she and Wayne looked at each other and began to explain the reason. "As Boss himself said, the sensational effect he caused by coming here this time, basically no one can replicate it in the future, and the longer the time goes, the more no one can do it, but the boss can, he can cause the same sensation every time he comes here. ."

"But Wayne didn't just say..."

Jimmy pursed his lips and murmured, he'd clearly confused Nina's inconsistencies.

"Because I have to go, it's not enough to just market myself at film festivals and schools." Waving at Nina, who hates iron and steel, Wayne tapped the coffee table and explained directly. "Rupert Murdoch's kindness is really good, but can it help me a lot?

Let me tell you, the ratings of this show on this channel can scare people to death. And the meaning of being on the show is different. The credibility of the media here is much stronger than that of North America. As long as you show your face on this channel, it means that your identity is officially recognized! "

"What identity??" Jimmy asked subconsciously, but he regretted it after asking, because just now Nina looked at him like a fool with insufficient IQ, but now she looks like a fool.

"Old friend, the identity of Dongfang's closest old friend!"

This is the ultimate goal for him to choose to market himself, a world-class director, and the first major director to come to this land. A Beijing movie that speaks eloquently, loves Chinese food, and understands Chinese culture. If these are endorsed and promoted by tv, it will be treated as a close old friend.

Wayne has never been a person with an elite status and a high moral bottom line. If necessary, he does not mind at all. In the films invested by Warner Bros. or Greenberg Studios, oriental elements are added in advance, or is to join the oriental faces.

"So, just find an appropriate reason to reject Rupert Murdoch's proposal." He raised his arm, patted Jimmy's shoulder, and whispered: "You don't need to understand Phoenix TV and cc, tv The essential difference between the two, do as I say."

"Ok, I see."

The agent shrugged. He now seriously doubts the significance of his coming here. Not only does he think it's a big deal, but his performance in front of clients is not worth mentioning. What makes him even more helpless is that he is completely treated as a fool by Nina.

Squeezing out the cigarette **** in the ashtray Wayne asked casually, "The two projects, "The Lord of the Rings" and "Charlie's Angels", have nothing else to do these days."

For these two projects, the former Greenberg Studio has invested 75 million US dollars in preparatory funds, and the latter is independently invested by the studio. The funds invested in these two projects are all Wayne's own real money. So of course he was very concerned.

Compared to the two projects that he invested in, the "X-Men" that is still filming in Montreal, Canada, he is not worried at all. Twentieth Century Fox takes this project very seriously, and they are more reluctant than anyone else. There was a problem with shooting.

"The preparatory work for "The Lord of the Rings", Peter Jackson has already gone to New Zealand to start." Jimmy's face became straight, and he began to report on the progress of the two crews in the past few days. "This big fat New Zealander turned down Warner Bros. producer John Gray's proposal to work with ILM, as if he had found a special effects studio in New Zealand.

The filming progress of "Charlie's Angels" is very fast. The latest news is that the filming of the crew's lens material is expected to be completed about half a month ahead of schedule. "

"Ok." Wayne stood up, raised his arm and patted Jimmy's shoulder again. "Since you're here, let's go out for a walk, taste the food here, and fly back to North America together the day after tomorrow."