~： Six hundred and ninety-eight - what is the box office appeal

Hollywood draws 698 - what is box office appeal

"Before walking into the X-Men audition room, I had no idea that the role of Wolverine would be so smooth. Yes, back in Canada, I heard about Wayne Greenberg's People say he likes to give new people a chance, but it's Hollywood after all, isn't it? Of course, of course I thank Mr. Greenberg for giving me the opportunity to show myself..."

On a talk show on Fox Channel, Hugh Jackman, Harry Berry and film director Brian Singer, among others, are working hard to promote the film.

From the casting and preparation of "X-Men", to the official formation of the crew, various interesting experiences in filming and some "little secrets" in the crew have all become several core creators at this time. Talk about money.

Even a few actresses, including Halle-Berry, when facing the camera and the host, acted as sisters, sitting on the sofa holding hands, laughing at each other from time to time because of chatting about some interesting shooting events. threw himself on the body of the "sister" beside him.

"Performance, it seems that it has penetrated into their blood, doesn't it?"

In the living room of the presidential suite on the top floor of the Four Seasons Hotel New York on Fifth Avenue and 59th Street, the symbol of New York's prosperity, Wayne leaned on the sofa and teased Sergey next to him with coffee.

The Russian bear glanced at the TV, tilted his head and shrugged. "Then they must be good actors. Anyway, I don't see any trace of performance."

"That's right..." Wayne smiled and nodded. "They're all good actors."

After he finished speaking, he got up from the sofa and didn't watch the TV show, even if the host or the core creators of the crew were all mentioning his name intentionally or unintentionally.

Today is the second day of my flight to New York. Since I got off the plane yesterday, 20th Century Fox has arranged a lot of publicity activities, including a fan meeting before lunch, media interviews in the afternoon, and a road show in a theater of the Emperor Cinemas in the evening. And now this talk show, the density of announcements is outrageous.

Fortunately, this show did not require Wayne to be present in person. After his interaction with fans in the theater ended, he rushed back to the hotel as soon as possible.

With the sound of the cigarette lighter, Wayne stood in front of the hotel window and lit a cigarette, looking down at the night scene of Fifth Avenue with interest.

No one can deny that 20th Century Fox gives him the highest level of respect in terms of personal treatment. His current location is the fifty-second floor of the Four Seasons Hotel, which is said to be the most expensive hotel room in North America.

The Four Seasons Hotel in the heart of Fifth Avenue is well-known, but undoubtedly the most luxurious suite in North America. According to the official statement of the Four Seasons Hotel, they spent 50 million US dollars and spent six years to convert the entire 52nd floor into the current super luxurious penthouse suite with nearly 420 square meters.

Before, every time Wayne came to the Big Apple, he basically stayed at the Waldorf Astoria. This time he changed to the Four Seasons Hotel in the center of Fifth Avenue, which gave him a rather strange feeling.

"Boss, the North American first-day box office statistics of "X-Men" have just been faxed over by Twentieth Century Fox."

Footsteps came from behind, followed by Nina's vicious words to Sergey. "Silly big man, if you dare to continue watching disgusting adult channels in the living room, I will throw all your luggage out of the window, yes, including your **** game consoles, and the handmade custom suits that the boss gave you !"

"Hey, Nina, it's no wonder you can't find a boyfriend, you're too fierce..."

The Russian-born Xiongdu's squeaking sound, accompanied by the footsteps of Zhuo La Zhuo La, became smaller and smaller, and finally left a clack. Obviously, Sergey couldn't provoke the assistant lady, and habitually went back to his room to play games. .

Wayne didn't bother to care about the mess between them. In fact, he knew better than anyone, whether it was Nina or Sergey, these two people were one of the smartest of the bunch.

One is a top student from New York University with a plain face and a pair of large black-rimmed glasses, and the other is a former special forces instructor who is over two meters tall and as strong as a Kodiak brown bear. A simple mind.

"Sit, Nina."

Wayne shook his head slightly, sat down on the rattan chair in front of the floor-to-ceiling window, and after hearing Sergey closing the door, he pointed to the chair beside him.

"The distribution department of 20th Century Fox has faxed over the detailed box office data on the first day, the audience survey report statistics after the film is released, etc..."

While the assistant was reporting, she pulled out a chair with some fax papers and sat down. Seeing that her boss was just leisurely smoking a cigarette and still looking at the street scene downstairs, she shrugged slightly, glanced down at the fax document, and said directly:

"The first day off this weekend, that is, Friday's box office statistics. "X-Men" produced and distributed by 20th Century Fox, 2,818 theaters opened, and the first day's box office was reported to be 21.55 million US dollars, plus the advance show 7.53 million US dollars, and the box office on the first day was as high as 29.68 million US dollars, which almost passed the threshold of 30 million US dollars in a single day.”

"Breaking 10,000 at the box office in a single venue?" With a smile on the corner of Wayne's mouth, he flicked his cigarette in the ashtray on the table. "Better than we expected."

Normally, a film that can be released on a super-large scale, with a single-day box office of over 10,000, can basically determine the market potential, and it is completely a popular film.

It seems that there are not a lot of news about movies that have broken through 10,000 in a single venue in the media, but those films are almost all literary and artistic films that are screened in a small area. Once a commercial film is released on a large scale, it can still achieve such excellent results, at least the early box office results have been guaranteed.

According to the estimates of Wayne and 20th Century Fox, the film is blessed by the name Greenberg, coupled with the expanded market of DC superheroes in the past few years, and fans' expectations for superhero movies, "X-Men" The North American box office on the first day exceeded 25 million US dollars, which met their expectations for the film's performance.

"Yes, X-Men was the No. 1 North American box office yesterday without a doubt."

Glancing at the statistics again, Nina nodded and said: "The box office figures of "X-Men" of more than 29 million accounted for about 52% of the total output value of the North American theater market yesterday. The remaining percent More than 40, by Warner Bros. last week's "Ace vs. Ace", Miramax's "Haunted Day", Warner Bros. "Saving Private Ryan", Warner Bros. "Boom 4", Bo Wei It is composed of international films such as "Born A Couple"."

Most of the summer season has passed, especially since the beginning of July, basically every weekend, at least two new works will be released, but even so, there is still no single film released. In one to two weeks at most, it will be immediately overtaken by latecomers.

The competition situation in this schedule has always been the same, and the high enthusiasm of movie fans can completely make a film get good box office results within one to two weeks.

Such fierce competition and the world's hottest movie-watching enthusiasm have created a very special situation. Once there is a hit movie that can crush everything and dominate everything, it will often become the year's top box office. bit.

If you look closely, you can find that almost half of the top ten of the annual box office list each year come from this schedule.

"According to 20th Century Fox's survey and statistics, the group of movie fans who bought tickets to watch the movie in the early stage of "X-Men" and on the first day of its release were mainly young people between the ages of 16 and 30. At least half of the military are veteran DC superhero fans."

Speaking of this, Nina deliberately glanced at her boss and stopped her voice. After a moment of hesitation, he said, "Twentieth Century Fox has done a good business."

"They paid enough, dear Ms. Klein." Wayne waved his hand with a smile, and exhaled a cloud of smoke.

There is no doubt that 20th Century Fox made him a major marketing focus in order to attract his own fans, as well as those cultivated by Warner Bros.' DC movie series.

There is only one DC superhero movie a year. From the perspective of fans who are aroused by interest, it must be in short supply. Now there is another superhero on the market, and the name of Greenberg production is still hanging, which is naturally satisfied. Appetite for countless fans.

Even if this "X-Men" has nothing to do with the DC superheroes directed by Wayne himself, as long as the film's reputation is decent, it will definitely not lack the support of this part of the fans.

"Twentieth Century Fox's marketing department, according to the data feedback analysis on the first day, at least half of the main audience for the first weekend of "X-Men" are your fans and DC superhero fans."

Nina curled her lips and continued: "This situation is very good for the box office in the first weekend, but when this part of the fans go to the theater to watch the movie, "X-Men" will usher in a new test. Twenty Century Fox Marketing expects this time to begin as soon as the first business day arrives."

"That's part of the reason why Twentieth Century Fox is willing to pay me so much." Wayne nodded, his self-awareness very clear.

It's like the first thing a film company does during the project preparation period is to consider which superstar to hire. Everyone knows that the first-line superstars in the circle are never good ones. Not only do they have to satisfy some seemingly unreasonable living and work benefits, but they also pay a lot of money that far exceeds that of ordinary stars.

But first-tier superstars have never stopped filming, and they face invitations from major film companies every day, just because they are a scarce resource. To put it bluntly, they have their own box office appeal. The joining of superstars has a huge impact on the early box office of a movie project.

From another perspective, the cooperation between 20th Century Fox and Wayne is almost the same as spending a lot of money to invite a first-line superstar with his own box office appeal.

Because of his continuous success in the past few years, he has made his name a brand among movie fans. It's too long to say, but if you talk about the first weekend of the film's release, there will definitely be countless fans who don't watch the content of the film, just go into the theater to buy tickets for the name of Wayne Greenberg, and There will be no shortage of these people.

"Boss, the North American box office of "X-Men" will not go up and down, will it fall off a cliff when the working day arrives?" Nina saw the man beside him, who was not very interested in other data, so she simply faxed He threw the paper on the table, stared at the tough face of the other party, and asked curiously: "

"To be honest, you didn't shoot this film yourself, and from my personal viewing experience, this is at best an excellent commercial film, and there is a big gap between the DC superheroes you shot with your own hands. ."

"Look, probably not."

Looking at the luxury stores with different styles downstairs, Wayne shook his head slightly and said casually: "There are no other films of sufficient weight in the same schedule of "X-Men". Twentieth Century Fox's ambitions are not small, They hope to start the "X-Men" movie series with a very successful opening, so they will definitely spare no effort in publicity.

Also, Nina, you can't ignore one thing. Now superhero movies are in short supply for fans and the theater market. Didn't you say it? The quality of the X-Men films is excellent, and that's enough, at least for now. And the most important point, don't ignore the role of fans' word of mouth. "

In Wayne's view, Twentieth Century Fox's choice of release timing was great, and it laid a very good foundation for "X-Men." Before the film started, the hottest screening period of "Saving Private Ryan" and other films had passed, and the following films such as "The Matrix" had just started sporadic promotion, and the timing was very accurate.

Since this film does not exist alone, it also represents other meanings behind it, so 20th Century Fox is willing to spend money on promotion and marketing.

It is undeniable that the best way to get more passers-by and movie fans into the theater to buy tickets is to continuously publicize and bombard. There is also the important point that Wayne said, that is, the word-of-mouth effect of movie fans, and it is also a good way to let passers-by movie fans enter the theater.

The reason is actually very simple. To put it another way, if you happen to see a good film by chance, you can’t help but recommend it when chatting with your relatives and friends, right?

Human nature is like this, and the audiences in all regions of the world are similar. When watching a movie that feels good, you will always involuntarily turn to Amway to your friends. Don't underestimate this. Normally, if your friend recommends a movie to you, your trust in your friend will also be implicitly applied to the movie he recommends.

It is this kind of preconceived impression on the recommendation of a friend. After watching the film, Amway people think that it is still wonderful, and they are destined to repeat the above process, and they can't help but tell their relatives and friends Amway.

And this is the most traditional and useful fan word-of-mouth effect, which exists in almost all movie markets in the world.

Many films that were not announced in the early stage have gradually become dark horses at the box office, basically all relying on this word-of-mouth effect to turn around. There are countless similar examples.

Just when Wayne followed the main creative team of "X-Men" and started an intensive publicity roadshow, he probably didn't think that he really underestimated the fans' enthusiasm for superhero movies, and underestimated the enthusiasm of Greenberg's works for movie fans. Attraction, but also underestimated its own box office appeal.

Santa Monica, Los Angeles, is a traditional wealthy area and a place where many high-tech companies choose to settle down. Internet companies such as Google, Amazon, and Microsoft are located here.

In addition to this, Santa Monica has popular shopping malls and entertainment venues with many well-known brands that are popular with young men and women.

In an Imperial Cinema in Santa Monica, moviegoers, mainly young people, lined up, chatted with each other noisily, bought tickets, checked tickets, and waited to enter the theater to start watching the movie. Especially in a movie hall that just ended the screening, hundreds of fans came out together excitedly, making the entire theater hall lively.

Since the early morning of Saturday, the theater has become the main battlefield for young people, and most of these fans have come in groups for "X-Men".

The media's sense of smell is very keen, especially after the first-day box office announcement of "X-Men", at this time in this theater, there are several entertainment reporters interviewing fans in the hall.

In response to a reporter's question, a young blonde girl said: "We came to see Wayne's new movie, that's right, the X-Men. My friends had seen it yesterday and they told me The film is fantastic and I can't wait to see Wayne's new superhero."

"That's right, we're all here for Wayne Greenberg's work, God, this "X-Men" is definitely a surprise for this summer, I didn't expect to see two superheroes in one year I love those fantasy images in my teenage years, the thrill of appearing on the big screen, Wayne did it perfectly, I won't miss any of his superheroes.... .."

"..."

Faced with reporters' interviews, most of the young people's answers were very straightforward. They didn't care about DC or surprise. Most of them believed that as long as it was a superhero movie made by Wayne Greenberg, it would be better in quality. Don't worry, it's a good movie that can't be missed.

And it is undeniable that many fans who are fascinated by superhero movies have their own feelings for comics. After all, who was DC or Marvel when they first read comics?

Under such a hot situation, "X-Men" slowly spent its first weekend of release. When the working day came, Wayne's name was once again placed on the headlines of many mainstream entertainment media. , and each title is eye-catching, even sensational.

"Wayne Greenberg, a sweet date almost eight years late!"

This is the headline on the entertainment front page of The Hollywood Reporter, and an entire page is devoted to X-Men-related coverage.

"Seven years ago, a USC film and television graduate, with his graduation work "Happy Death Day", knocked on the office door of the former distribution director of Twentieth Century Fox. In a sense, it was Tang Mr. Sen-Rothman personally brought a dazzling "black crown" to the Hollywood film industry, adding a touch of black to the mainstream Hollywood film types..."+Bookmark+