Chapter 1511

The following weekend, both the practitioners in the film and television circles and the general public who paid attention to "to youth" were unconsciously staring at the daily box office data of the film.

After 17 million on the first day, the one-day box office of "to youth" increased to 21 million on Saturday, July 10. Then, on Sunday, another 16 million. In three days, this campus youth film, which once again created a precedent in the mainland, grossed 54 million yuan.

Obviously, the improvement of word-of-mouth has stimulated the box office. The complete first weekend data is higher than the box office of 40 million to 50 million originally predicted by Jinshu, which means that the box office of the film in the first seven days of the first week will also be higher than expected, reaching more than 80 million.

In the first week, the total box office of the film will exceed 80 million. Obviously, it will not only exceed 200 million, but also be higher.

In addition, according to the current 40% share that the producer can get from the cinema, the production cost of "to youth" was recovered by 20 million yuan in just three days. It is expected that in the whole week, the film will recover all the production and publicity investment and enter the profit cycle.

It is not surprising that the box office of Hollywood blockbusters with a production cost of hundreds of millions of dollars, or new year bonus films with many people watching only one film a year, can exceed 200 million. But what's going on with the "to our lost youth"?

Beijing.

A Zhongying Jinshu cinema near Dongzhimen, Chaoyang District.

The time is July 13.

Tuesday.

Wang Da and Wang Er, the founders of Huayi Brothers, specially came together to watch the first screening in the morning and walked out of the screening hall along the flow of people. Wang Da was looking at the surrounding audience and quietly paying attention to and analyzing the composition of the viewing group. Wang Er was thinking while walking.

After leaving the cinema, he went to the underground parking lot, took out the car and looked at the huge poster "to youth" above the sign of the roadside cinema again. Wang Er on the co pilot finally spoke first: "The film itself, I don't think it's very special. It's all those things on the university campus that we experienced in those years. Oh, seriously, after watching this film, I really miss my college life in those years. However, I think marketing is the best thing for Jinshu this time."

The brothers started as an advertising company. Although many businesses rely on contacts, they have studied it.

After listening to his brother, Wang nodded and added, "it's precision marketing. Just now you should notice that those who watch movies are young people. They may have office workers, but they are generally no more than 30 years old. This happens to be the group with the most film consumption ability in China."

Wang Er also recognized it, and then said: "also, those songs are also the finishing touch. Have you noticed that the works of Jinshu in recent years can be matched with very excellent theme songs, which is also a key to success."

"This is not a problem," Wang Dadao said. "There are still many excellent songwriters in China, Hong Kong and Taiwan. If we want to do it, we can certainly make a good soundtrack as long as we spend money."

When Wang Da said this, the brothers immediately became silent.

After taking up the line of brocade book department, Huayi Brothers have followed to do several TV dramas in recent years, making both losses and profits, and the overall income is fairly good.

Of course, it's certainly not as good as advertising in previous years.

The problem is that the collapse of the giant group two years ago has become a watershed in the era of savage marketing in China. On the one hand, the advertising industry has shrunk and can no longer receive orders and make a lot of money as in previous years. On the other hand, the advertising companies that can survive have become more and more professional, and it is difficult for the grass-roots team who become a monk to survive. On the other hand, on the side of the brothers, The network resources that can be collected are almost the same. It is impossible for them to design the logo of state-owned enterprise giants such as Bank of China and state power.

Anyway, we can't do without transformation.

Just in recent years, the development momentum of the film and television industry can be called rapid. Not only the TV drama industry continues to be liberalized to the private sector, but also the market volume has increased significantly with the further popularization of TV and the development of cable TV.

Moreover, the film industry, which almost fell to the bottom a few years ago, is also recovering rapidly.

In particular, the changes in films in recent years are an eye opener. It is just a reform of ticket sales network, which suddenly makes the box office once again. Compared with the past, there are several films with a box office of more than 100 million every year. In fact, we can also imagine how black ticket houses in local cinemas that pushed the decline of the industry to the rampant piracy in previous years.

Under such a tuyere, there is no need to hesitate about how Huayi should transform.

The brothers chatted while walking along the roadside and came all the way along the North Second Ring Road to near the China Film headquarters in Haidian District.

It was less than 11:15 a.m. and it was still a little early. After stopping the car, the brothers found a coffee shop and sat down to continue the topic.

Wang Dadao: "the actor is not a problem, the key is the director. The pillars of Jin Shu, whether Zhang or Feng, or recently with" to youth " We didn't have a chance to see Cao Jingchu, a blockbuster. However, a few days ago, representatives of the film and television industry in Hong Kong just came to Beijing to petition. Hong Kong is a direction. The film industry there has developed for decades and has accumulated rich talents. Also, like Cao Jingchu this time, he came out of the Hollywood exchange and learning project. He was the first batch in 1997 and the second batch last year The second batch has also come back recently. Both batches are 30 people. We can't eat all the brocade books. We can also contact them. "

Wang Er listened to his eldest brother, nodded gently and added: "in fact, there is no shortage of filmmakers in China. There are so many film factories in the country. The key is the concept of film. If you want to make money now, you have to make commercial films, and you can't do the previous one."

"That's OK," Wang Da shook his head and said, "our money doesn't come from the wind. They will be wasted if they don't turn around well. It's better to use them than those young people who come back from Hollywood. Jin Shu dares to give" to youth "to a newcomer who has only made some short films. We should also have more courage in this regard."

After talking for half an hour and finalizing some details, the brothers settled their accounts and drove to a hotel near the headquarters of China film.

Today is also a big day in the film industry.

The long prepared "Chu Han" trilogy was officially launched at China Film headquarters in the morning. The press conference had nothing to do with the Wang brothers. Instead, they found a relationship and got the invitation to join the excitement of the press conference and luncheon at noon.

In fact, about this matter, it is also a talk in the circle.

The main reason is that China film shows its dominance of the trilogy of Chu and Han everywhere. Just like this press conference, it is said that Zhang Guoshi wants to hold a startup ceremony in Jinshu film and Television City in Suzhou. After all, the film will start shooting there.

Just nearby.

But China Film disagrees. Can't a group of leaders run to Suzhou? What's more, it's Jinshu film and television city. When the news comes out, what will the public think? Will they wonder whose project this is?

So it's still here in the capital.

The question is, which one is the real leader of this project is well known in the circle. Of course, no one will say it. After all, they get what they need.

The Wang brothers entered the banquet hall of the hotel. There were about ten minutes before the luncheon. The guests here were basically all together, with more than a dozen tables full. According to the etiquette, the two did not immediately go to their own position, but first went to say hello to the senior management of China Film and brocade book and the protagonists of the banquet.

The senior executives of the two companies need not say more. As the main creator of Chu Han, not many people attended the banquet. The large army was already ready to go in Suzhou. Therefore, only a few people, such as Zhang Guoshi and several male and female protagonists, were present.

In a word, the four male and female protagonists at the core of this project are also the most envious objects in the current circle, especially the actors.

The film creation team selected it for a long time, and it is rumored that it was finally determined after the approval of another big man on the other side of the Pacific Ocean.

The first is Liu Bang.

After a long discussion, uncle Daoming was finally determined.

Because "hero", uncle Daoming, who was once famous only at home, also showed his face internationally. However, it is still because of hero that all parties are tangled. Uncle Daoming has already played the first emperor in hero. Is it appropriate for him to play the Han emperor who overthrew the Qin Dynasty?

Or Simon.

Simon has seen the legend of Chu and Han, in which uncle Daoming played the emperor again. Moreover, according to the comments of many viewers, uncle Daoming played Liu Bang "alive". What are the main aspects of 'living'? Rogue, cunning and unscrupulous... Simon thinks it's quite unfair.

History books seem unfair to the two famous grassroots emperors in Chinese history. Speaking of Liu Bang is a scoundrel and speaking of Zhu Yuanzhang is cruel and easy to kill.

Simon doesn't want to say much about it.

Choosing uncle Daoming, Simon personally explained to this side that he wanted the famous actor who was very suitable for playing the emperor to play out why Liu Bang became an emperor. The general idea is to deduce the reasons from the results, so the choice of actors should first be like an emperor, at least giving the audience an impression of an emperor.

Otherwise, the project will collapse from the beginning.

Because, no matter whether the audience in the East and West, whether they understand history or not, they probably don't want to see a "rogue" defeat a "hero" and win the throne on the big screen.

What is a scoundrel? He is idle, tricky and unscrupulous, greedy for small profits but not righteous. If so, how can LV Gong, a rich family, marry LV pheasant to a man whose daughter is more than ten years old, and how can he gather a large group of famous historical officials such as Zhang Liang, Xiao He, Han Xin under his command? Are these people blind?

In short, although Simon does not object to properly showing Liu Bang in the film, he mainly focuses on why Liu Bang can become the founding emperor.

The second is LV pheasant.

This also makes all parties tangle. Not because it's hard to choose, but because it's so easy to choose.

Gong Huang!

Then it began to be difficult.

After all, the love story between Zhang Guoshi and Gong Huang was once written into a popular TV play. Although history was disturbed by Simon's big butterfly, this time, the two finally parted hands.

Finally, everyone gave the choice to Mr. Zhang himself.

Maybe I think this role is really suitable for Gong Huang, or maybe there are other ideas. Finally, Zhang Guoshi personally persuaded Gong Huang to join the project.

Compared with Uncle Dao Ming, who only played a supporting role in hero, Gong Huang's international popularity is much higher. Finalizing this matter is also a wish for all parties concerned about the overseas market.

And Xiang Yu.

After a long selection, it finally fell on two people, "Wu Song" in the water margin and "Qiao Feng" in "Tianlong Babu", which was popular in China last month. Both of them are original versions.

At first, Simon was more inclined to "Wusong" at the stage of one out of two.

The reason is biased.

The main thing is that Simon thinks Xiang Yu should be a tough guy with a national face. Therefore, when compared with the two people, the acting skills of "Qiao Feng" may be better... At least compared with "Wu Song", it doesn't seem so positive.

Finally, he chose "Qiao Feng".

Because after the fixed makeup audition, "Qiao Feng" is really too much ahead of "Wu Song". Maybe both of them are from a professional class, or they both have many years of acting experience. The problem is that there is no way to improve their acting talent.

The last Yuji, Princess Xu.

Internally determined.

Simon couldn't explain that he referred to "Ren Yingying" in his memory. If he didn't explain at all, it was the hidden rules. Who agreed and who opposed?

No one objected.

It was so happily decided.

Well, of course, first of all, Princess Xu's acting image and even her age really fit Yu Ji's setting. Moreover, after the role was finalized, Princess Xu participated in various equestrian, bow and arrow martial arts training in the first half of the year. Princess Xu did not slack off under the name of someone, so she took her place.

Otherwise, Simon would take the initiative to replace himself without others saying anything.

In any case, it is conceivable that as long as the "Chu Han" trilogy goes well, the four protagonists will certainly usher in another peak of their acting career, which is enough to eat for a lifetime.

In addition to the four protagonists, the competition for some other major supporting roles can also be called fierce.

No need to repeat.

It must be mentioned that it is obvious that all the popular Hong Kong and Taiwan stars in the past are out this time.

This is Simon's deliberate arrangement.

In the original time and space, there is a "Legend of Hongmen banquet", Yu Ji played by Liu Tianxian, which is the second. The key is that the film uses a large number of Hong Kong and Taiwan actors. Simon has no prejudice against the actors themselves. The problem is that, not to mention anything else, it's just one. Seeing "brother pheasant" play "fan Kuai" in the film, Simon immediately appeared.

What the hell?

Is it fan Kuai who wandered to Causeway Bay and became a double flower red stick, or is it brother Shanji who crossed back to Pei county and competed with boss Liu to dominate the world?

It's too messy.

Probably, perhaps because of the accent, or something else. In short, these people lack a classical temperament that can be integrated into the Chinese historical drama.

Therefore, in addition to some behind the scenes, even supporting actors in the Hong Kong and Taiwan circles, under Simon's account, they didn't ask for any this time.