Chapter 1515

The headquarters of huanzhu film and television company is also near Haidian North Normal University, not far from China Film and Jinshu. The house Mo Wuling wants to see in the afternoon is farther north. It is located in Century City South of the summer palace. There are several communities under development.

Audi A6 first arrived at huanzhu film and television headquarters. Ren Jingxi ordered Gu Yu to send Mo Wuling to century city. When leaving, Mo Wuling confirmed again: "do you really want to buy a house with me?"

Ren Jingxi, who was about to get off, turned sideways and was very intimate. Some female hooligans hugged Mo Wuling and said, "I'm not buying a house with you. I'm listening to his investment suggestions. You know, I've made a lot of money now. I still worry about how to invest. This time is just good."

Mo Wuling reluctantly pushed Ren Jingxi away and confirmed: "really, I'll buy one set and you'll buy five sets, but I'm going to buy more sets. The money in my hand is enough for the down payment, or... He said, if you want me to borrow more, how much can I borrow."

"Then I'll borrow too," Ren Jingxi touched Mo Wuling's face again, finally stepped out of the car and held the door: "go, even if I lose, I won't let you be responsible. There are heads of grievances and owners of debts. In addition, wait for me at night and sleep together."

Mo Wuling nodded and couldn't help sighing: "Jing Xi, you have changed."

"You've changed too," Ren Jingxi said with a smile. "Moreover, I feel that we've just switched over."

Mo Wuling thought about it. It seemed that there was some truth, but she certainly wouldn't admit it. She waved to rush people: "well, you're busy. Don't delay me to see the house."

Ren Jingxi closed the door with a smile and made a gesture towards the driver's seat. When the Audi A6 drove away, he turned to his company.

Just left at the end of June to follow up the shooting of huanzhu 2 for more than half a month, a lot of things really happened in the film and television circle.

Representatives of the Hong Kong Film and television industry came to Beijing to petition, hoping to develop the mainland market; "To youth" sold well, and the recovery of the film and television industry made all parties more ready to move; In addition, recently, brocade book has basically determined that the first batch of private film and television distribution company licenses that can occupy a quota... It seems that if you don't pay attention, you may be left behind.

The reason why Ren Jingxi came back in a hurry is that during this period, the companies of brocade book department were discussing how to enter the film business together.

In fact, everyone has done something similar in recent years. Huanzhu film and television has a developing urban suspense comedy, which is also one of the first members of the exchange and learning project returning from Hollywood. Ren Jingxi won the project from Jinshu because of her personal "special" identity.

The film is called "wormhole", which tells that the ignorant urban youth old seven accidentally picked up 10000 yuan, which can be regarded as marrying his girlfriend Juanzi who has been together for a long time. However, joy begets sorrow. Before long, ten thousand yuan was suddenly lost. With great joy and sorrow, he had a big quarrel with his girlfriend and parted hands. The loveless old seven and the children drowned their worries with wine. After getting drunk, they had no loveable life, so they decided to end their life.

There is an old well in the rented compound. It has been pressed by a big Bluestone since Lao Qi lived in it. All the neighbors say that the well is strange. Since he didn't intend to live, old seven decided to explore in the last stage of his life, lifted the bluestone and chose to jump into a well to commit suicide.

Then I went back to the day before.

Now that he's done it again, Lao Qi goes straight to the ten thousand yuan and starts a trip of repeated well jumping.

Yes, the film is a young director named Jing Zong who came back from Hollywood. He is imitating the common way of "playing with time" in Hollywood. At present, he has finished shooting and is in the late stage. Because he borrowed the digital camera used to shoot "Tianlong eight" and lost a lot of film expenses, Jing Zong mainly asked his classmates for help, The total budget is expected to be less than 2 million yuan.

Ren Jingxi plans to test the water on the new year's day at the end of the year. Even if the new year's Day is too crowded, and the cost of 2 million is small, he doesn't want to make money. However, he should not lose money.

The key is the next operation.

These days, various families have been discussing and generally finalized a more clear idea, three words: making blockbusters.

In fact, it's from Miss Chen who hasn't moved in Suzhou for several months. Referring to South Korea, if the film market wants to develop, let a hundred flowers bloom is the second. The key is to activate the market first.

How to activate the market?

Make a blockbuster.

The Korean film industry was also heavily restricted before, and was beaten down by Hollywood. Domestic films basically had no sense of existence. However, in recent years, with the reform of the Korean film industry, a "life and death spy" at the beginning of the year and a "common security area" in the summer have made Korean films regain the highland occupied by Hollywood for many years.

The common feature of the two films is the blockbuster of large investment and large budget.

In fact, on the Chinese side, hero, which once again set a box office record for domestic films, has also proved this. However, for hero, what Chinese people are more interested in talking about is the performance of the film overseas. The global release of hero, which was first released in China and the United States last summer, has completely ended. The final global box office of the film is as high as 231 million US dollars, 60 million more than the original time and space, and 1.9 billion RMB, directly surpassing the total mainland box office in 1998.

Because there is too much scenery overseas and the mainland is also a record breaking box office of more than 300 million yuan, it seems that it is no longer too eye-catching.

However, the fact is that the ability of blockbusters to activate the market is obvious.

Look at South Korea, and even Hollywood's rapid rise in the world since the 1990s. In fact, they all rely on blockbusters. It goes without saying what to do at home.

Ren Jingxi handled some daily affairs in his company. At 3:00 p.m., he rushed to the nearby brocade headquarters to discuss how to promote this blockbuster strategy with several other principals who also attended.

The first thing that everyone agreed on was that the next blockbuster plan must give priority to the domestic market.

This certainly does not mean that people are not greedy for overseas markets.

Because of the exchange rate, like hero, it is equivalent to 1.9 billion yuan, which is almost dreamy.

However, the overseas market is not so easy to enter.

Just like Hong Kong, the impact on Hollywood has lasted for decades. It is only under the Kung Fu fever in recent years that some box office films began to appear.

Whether this trend can be maintained in the long term in the future is completely unknown.

In short, if the overseas market has been on our minds from the beginning, we will inevitably take care of one and lose the other, and we will not get the last market. Of course, the decision was mainly made by Miss Chen.

It is determined that it is mainly oriented to China, and then the volume is made.

For example, the expenditure equivalent to more than 200 million yuan in hero will certainly not work.

Referring to the current domestic market, in recent years, "love call transfer", "hero" and "to youth", which are being released, have exceeded the threshold of 200 million. Therefore, if making blockbusters, we should target 200 million. Taking the current domestic cinema line share ratio of 200 million as the breakeven line, it is obvious that the investment of 80 million yuan is a more appropriate figure.

Therefore, the production cost of 80 million was quickly determined as the investment benchmark of domestic blockbusters.

Not propaganda.

Even if you don't care about overseas, if you make blockbusters in the future, you can still sell some overseas. People mean that this part neutralizes the publicity investment.

Then, there is the specific theme.

What is a blockbuster?

Big investment is the foundation. On this basis, there are no more than three points: big directors, big stars and big special effects.

At present, the mainland can be called a big director. From the perspective of commercial success, there is only one, Zhang Guoshi. Chen Dadiao, who had tried to compete with Zhang Guoshi, actually didn't lose money in a "Jing Ke stabbing the king of Qin", but he lost his reputation, which is not a big director. As for Feng Kuku, and even Cao Jingchu, the latest director of "to youth", because he is good at genre, he can't be a big director until he proves that he can control big budget films.

To solve this problem, on the one hand, we should cultivate ourselves; on the other hand, we should rely on foreign aid. In fact, it is Hong Kong.

Although Hong Kong films have always been stingy, which is why they have no power to resist the invasion of Hollywood, it does not mean that Hong Kong directors do not have the ability to control large budget films. The key is that there is only a city and there is no soil for the development of large budget films.

On the mainland side, the film industry has only recovered slightly in recent years, and the film box office ceiling has easily surpassed Hong Kong, showing its potential.

Then there are big stars.

This is not a problem. Even the mainland has cultivated some big men who have appeared in the international market in recent years.

Finally, big effects.

People understand that this is the key of the key.

Moreover, at present, the brocade book department has a foundation. The brocade book special effects in Suzhou has cultivated a fairly usable team through participating in the production of TV series special effects and OEM of CG lenses in Hollywood in the past few years. At present, Zhou Xingxing is shooting Kung Fu in Suzhou. It is expected that many CG lenses will be used. This time, Jinshu special effects is entirely responsible for it.

After the completion of Kung Fu, the special effects team of brocade book will fully mature and have the ability to independently undertake the production of various special effects lenses in large budget films.

There are solutions for all three elements, and then there is the problem of what to do.

The first is Hollywood.

In recent years, the most popular films in Hollywood are basically science fiction films, including superhero films, which actually belong to the category of science fiction.

However, in the current domestic... Whether to do it or not is a problem. If it is done, whether it can be released is a problem. Let's say that Godzilla, the most popular movie in Hollywood in the summer, probably has no problem introducing this film into China. However, if you do it yourself, imagine a monster dozens of meters high landing from Shanghai... OK, over!

How can monsters land on the high light land?

rats!

Or, Batman in China or something?

rats!!

Pancake man, you can do whatever you like. Batman, a justice messenger who is free from the system, is also good and evil. It certainly can't!

Otherwise, the comet hit the earth, causing a 100 meter tsunami, flooding... Flooding... Flooding

rats!!!

At the end of the discussion, everyone's opinions are quite unified. Under the current conditions, if you want to meet the three elements of big director, big star and big special effects, and ensure that you can get on the big screen, there is only one safest theme: myth and strange things.

As for martial arts films such as hero and crouching tiger, hidden dragon, they do not meet the conditions to focus on the domestic market. What's more, in fact, neither hero nor crouching tiger, Hidden Dragon fits well with the orthodox martial arts recognized by Chinese audiences, and the more orthodox martial arts, Hong Kong, have to say that they have been shot too much.

Besides, the trilogy of Chu and Han, which is already being filmed by Zhang Guoshi, is a grand historical film. Because it is only in the shooting state, even if all parties are confident, in fact, it has to be said that the prospect is unknown.

However, one thing that was soon confirmed was that the first batch of three films should be made first. According to the calculation of 80 million yuan for each film, each family would raise 240 million yuan together. This is roughly similar to that in South Korea. The first batch of South Korea is also three. Moreover, the budget of $10 million in South Korea is also similar to that here.

In fact, there is a problem.

South Korea has made three films, and the two films that have been released have achieved considerable success. If China has made three films and screwed up, it will be a bit embarrassing.

A conference room in Jinshu headquarters.

Everyone spoke freely and focused on the familiar mythical monsters, from journey to the west to Jinghuayuan, and from Liaozhai to Zibuyu. Finally, President Wang of the light asked a question: "everyone, I suddenly feel that we can't do all three mythical monsters. Even with China's historical and cultural heritage, we have a wide range of choices, but it's still the same type after all."

President Liu of Hairun said, "I think so, too. However, if we don't do myths and monsters, what do we do, science fiction?"

Everyone thought of the initial discussion and laughed with embarrassment and helplessness.

In fact, as a human spirit who can get ahead, people's thinking is not limited at all. Even if it is not a myth, everyone also has a lot of ideas in their hearts.

The key lies in the fact that it has been proposed and done. Who can afford the loss of 8000 if it is screwed up?

In other words, no matter which country's film circle, it is actually the same.

Why does Hollywood have a very conservative side, and in the past history, it became more and more conservative, so that it almost lost its ability to innovate. All that remained was all kinds of sequels and a bunch of superheroes. The key is that the investment is getting bigger and bigger. In case of loss, everyone can't afford it.

Therefore, the sequel is the safest, and the popcorn superhero is the safest, that's all.

After a short pause, general manager Qin of Xingmei looked at Ren Jingxi, who was whispering with general manager Li of RongXinDa, and said, "Jingxi, you heard what we just discussed. Why don't you take the information back and take the time to help us carefully?"

Mr. Qin said this. Let's look at it together.

In fact, it's best to contact Chen Qing in Suzhou. However, subconsciously, everyone doesn't want to deal with Miss Chen too much. It's a smiling fox. It seems to be very good to talk, but it's actually very bad to talk.

As for Ren Jingxi, people don't know something. Ren Jingxi hasn't had any boyfriend in recent years, which makes everyone naturally feel that the girl still maintains a certain label.

Seeing all the people look at it together, Ren Jingxi, who has been trained for a long time, has no red face and no heart. She also knows that the concerns of everyone sitting here are nothing more than finding a backbone. In this way, no one can blame anyone even if they really fail in the future. For that person, she can't complain. Besides, Ren Jingxi actually wants to discuss it with someone.

A guy doesn't want himself. How can he say no?

In short, since he brought himself to this road, he should be more or less responsible. Therefore, according to everyone's mind, ask him for more ideas. Ren Jingxi has no place to be embarrassed.

After a little consideration, Ren Jingxi made up his mind and nodded: "OK, but I don't know... Well, how long will it take to get results."

Everyone was delighted to hear Ren Jingxi say so.

Wu Shanlin said, "don't worry, Jingxi. After all, this is a big thing. No one can make a complete decision in three or two days. Take your time."