Chapter 1541

Chen Qing did not hide it and said, "the boss is not interested in doing it again, because in Jin's novel, he just likes the Tianlong eight. However, you must have no problem making another one."

Wu Shanlin smiled bitterly: "President Chen, in fact, there is only one problem. If we can also participate in overseas sharing, there must be no obstacles to this project."

Chen Qing shook her head and said with a smile: "It's not easy. For example, DHO cable station doesn't even have advertising. How to calculate the share? And DVD channel. In the west, it's a very long operation, and it's too troublesome to settle accounts every once in a while. What's more, in Hollywood, if you know something, you know that the accountants there can easily profit from any project Run to zero, want not to give you a share, that is to change the account book a little. "

Mo Yiling said: "if it can't be divided, according to the specifications of Tianlong Babu, I think it's reasonable for danilis to offer us $10 million. If it's half and half, there's too much possibility of loss here."

"It's also doing risk control over there. The success of Tianlong eight is more like an accident. It's hard to say whether the next one will be liked by the American audience," Chen Qing said, smiled again, and then said: "however, the business is negotiated. You can't say what conditions are given over there. Brocade book agrees. You can talk about it."

Wu Shanlin understood: "what President Chen means is that you can do it?"

Chen Qing touched her tummy and shrugged slightly: "you can talk with the United States. Of course, you can do it. If you don't agree, you can't know that the loss will continue. However, in the United States, the competition between the boss's DHO and Warner's HBO is very fierce. There are other TV stations. Since Tianlong Babu is so successful this time, you may also take action."

Mo Yiling said, "so if DHO doesn't agree, we can contact HBO?"

Chen Qing rolled her eyes: "aunt Mo, if we can't talk about our business, we can't invest in the enemy. I mean, even if we don't do it, try not to let other American TV stations get involved."

People: "

Well, that's a girl's character.

Just thought, maybe because she was pregnant or something, the girl suddenly began to talk.

After a few more details, Chen Qing thought of another thing and asked Wu Shanlin, "how are you doing with the genuine peripheral distribution project proposed by the boss?"

The last time I got advice from Simon, the brocade team began to promote vigorously when it was still in North America.

Finally, the first batch of four films will be released, "to our lost youth", "love call transfer", "Party A and Party B" and "shining girl". In fact, we also want to put "Crouching Tiger, hidden dragon" and "hero" It's just that the copyright involved in these two projects is a little complicated. It's not good to bother a big man to pay attention to it in person. Just put it aside first.

Besides, for these four projects, in fact, only Aihu and Party A and Party B belong to brocade books, and the other two, to youth and shining girl , we still cooperate with China film. Of course, China film also has an audio-visual distribution Department, just because piracy has been rampant in recent years, and the relevant business has been tepid. After contacting Jinshu, it was confirmed that it was someone's suggestion, and China film released it happily.

Not only that, after learning about the channel plan of Jinshu, President Han of China film also made a personal speech to bring in some cinemas of China Film Department that have nothing to do with jinshuyuan line and jointly build a sales platform. Of course, everyone is happy that there are no Western cinemas in China that are incompatible with the surrounding cinemas and can generate income.

Therefore, in less than a month, the two giants of brocade book and China film set up special sales counters around brocade book in more than 120 cinemas in a large number of first and second tier cities across the country.

Of course, the funds are mainly allocated by Jinshu. After all, even China film is poor.

Fortunately, there are counters for selling popcorn in large cinemas. There is no need to make a big fight to open up an additional surrounding space. Therefore, it only cost more than 20 million to do all the work.

This is also the case when brocade book took the initiative to improve the sales counter standards.

It still involves consumer psychology.

If the counter is too ordinary, genuine consumers will inevitably feel that it is no different from the pirated speaker shop on the street, and their consumption desire will inevitably be reduced. Therefore, an important requirement put forward by Jinshu is to open up a special sales space, with an area of no less than 20 square meters.

First of all, we should give people a feeling that the sales counter is relatively spacious and high-grade.

If you can't meet the requirements, I'm sorry.

This is also the reason why only more than 120 collaborators have been selected in China, including Jinshu cinema.

At present, there are still a lot of cinemas in China, not to mention county-level cities, even many towns and townships, often have very spacious cinemas left over from the collective era. However, due to the decline of the film industry, most of these cinemas are abandoned and changed to others. Even if they are still in operation, most of them often can't get the first round of copies, but if the total is added up Come on, definitely a lot.

In addition, in addition to the cinema channel, Jinshu has also reached cooperation with several booming domestic e-commerce platforms such as Huanyu mall, and opened its own Jinshu flagship store on each platform. However, there are several flagship stores, and the operation team is still one of its own, and the coverage is limited to Beijing and Shanghai and their surrounding cities.

In addition to the channel, the more important thing is, of course, the product itself.

According to Simon's proposal, Jinshu has specially set up a peripheral product design team. In the past month, it spent hundreds of thousands of yuan just buying various film and television peripheral products from Europe and America as a reference.

The effect of imitation and reference is very good. The finished products are not only sent here, but also sent to the United States. They all express considerable affirmation there.

Finally, the original copies of the four films were released on October 1.

A large-scale campaign was carried out in advance. Jinshu and China Film united to attract hundreds of domestic high-profile film and television practitioners to appeal to the public to support the genuine version. CCTV also reported this matter in many programs, including news broadcast. Coupled with the extensive bedding of newspapers, networks and other channels, it is well known.

At this time, when Chen Qing asked again, Wu Shanlin also came to the spirit and said: "we can't give the specific data as accurately as Hollywood every week. However, in the first ten days, we have roughly counted the total sales of four films in the past two days. There are about 460000 sets, including" to youth " It is the most popular, accounting for 270000 sets, which shows that it is very important for a film to be released as soon as possible after it is released in the cinema. In case of running water, it is about 15 million. "

After Wu Shanlin finished, everyone, including Chen Qing, couldn't help counting.

This is indeed a very bright figure.

15 million water will be created in ten days. If it is maintained, there will be 45 million in a month, or at least 400 million to 500 million in a year.

This is just the brocade book family.

Besides, there are only four films.

The legitimate audio-visual products issued by other major state-owned studios are affected by the official joint appeal to support the legitimate and large-scale marketing. Taken together, it should not be a problem that the sales volume is the same as that of brocade books.

The combination of the two is the annual revenue volume of RMB 1 billion.

If this performance can be maintained, compared with the extent that it was almost dispensable to the whole industry once impacted by genuine copies, the revenue scale equivalent to half of the current domestic annual box office volume is already very considerable, which can at least give each film company an additional source of revenue.

Of course, just think.

Because the industry is too hip, there are no specific statistics at present. No one knows how much.

Brocade book, the focus is still to pay attention to its own platform. As for others, we can't expect too much. Say something to kill your heart. Don't jump out and drag your feet because you are jealous. It's enough.

Chen Qing made a general calculation and was very satisfied. However, she soon noticed a problem: "the sales of 460000 sets was only 15 million, with an average of slightly more than 30 yuan. That is to say, most people still buy the basic version, right?"

Brocade book has prepared five suits for each of the four films this time.

The cheapest is 19 yuan. The basic version of double disc VCD is delivered with a plastic packaging box worthy of collection and random signature posters. In addition, there is a film theme ballpoint pen that can be packed in the packaging box. The production cost is more than 1 yuan, which is much more exquisite than the ballpoint pen with a retail price of only a few cents on the market. It is still a film theme and is randomly engraved with film lines or starring portraits, It's a small item that can be sold. If it's retail, you can't buy it for two yuan.

Next, up in turn, the highest is an iron box suit of 99 yuan. In addition to film discs and audio tapes, there are role dolls, T-shirts and other peripherals. In short, although the price is as high as 99 yuan, because the first batch of production is very small, it is actually the most value for money. Jinshu doesn't make money at all. About 20% of the gross profit that can be squeezed out has been given to the channel.

Even if the sales volume gradually increases and the average cost decreases in the future, according to someone's customized strategy, these top-level versions will not make money. They belong to the kind of brand making.

In contrast, it is the basic version. Even if it is carefully made, the gross profit can still reach about 40%, with brocade books and channels accounting for half respectively. However, even if some funds are recovered, according to the established strategy, they will all be scattered in the next few years to cultivate the market.

When Chen Qing found this problem, Wu Shanlin did not deny it, smiled and explained the key points, and finally said: "The sales proportion of hardcover version is small, which is actually just good for us. Recently, we have also reacted that these expensive hardcover versions are similar to those responsible for establishing the brand. The basic version below 50 yuan is the main force of volume. After all, this is the current domestic consumption strength."

Chen Qing listened to Wu Shanlin's explanation, smiled and nodded. Obviously, she was very satisfied and said, "if you have any other problems, you can come to me."

Wu Shanlin said, "there is a problem now. President Chen, we still have too few copyrights."

Chen Qing bends her mouth: "I can't help it. You can only increase the production output by yourself. After all, Jinshu is not qualified to introduce foreign language films. It may not be possible for a long time in the future. Well, speaking of this, you can try it in Hong Kong. According to the last policy, Hong Kong films enjoy the same status as mainland films, but only need to cooperate with mainland distributors. This happens to be Jinshu The advantages of books. "

Wu Shanlin nodded and shook his head: "I've learned that it doesn't work very well. You know the scale of Hong Kong films, President Chen. Not many of them can pass the review. Moreover, Hong Kong films have declined in recent years, and there are not many good films, coupled with piracy..."

At this point, Wu Shanlin shook his head again.

Chen Qing shrugged: "in this way, brocade books still have to rely on themselves."

Everyone laughs bitterly.

At present, things can only be so.