Chapter 1585

Suzhou City Center, west of Pingjiang ancient city, is the earliest Business District of the city.

The time is April 15.

Saturday.

Simon arrived in China yesterday afternoon and came here this morning. The exact location is in a business center at the intersection of Linton road and Guanqian Street. The capital investment and construction related to Westeros system is also in this business center. The cinema of Jinshu in Suzhou is also in this business center.

Here is the Jinshu audio-visual rental chain store opened in early April.

Accompanied by Chen Qing as usual, she also took the initiative to call Ren Jingxi and Mo Wuling, who happened to be in Suzhou. Because Simon arrived, it was supposed to be the hottest time for business on Saturday, and the store still chose to close temporarily.

"The first batch was done entirely as a facade, so we chose this very popular location. The total space of 300 square meters on the two floors costs 200000 a year. In fact, it is our own property, not outsiders. It doesn't count content procurement, just decoration, equipment, etc. in addition, there are special management software. It's useless to introduce blockbuster. It's too expensive. We have our own tickets in the cinema It is developed on the basis of business and audio-visual retail software. In short, the average investment of each store is about 1.2 million, and the subsequent annual operating cost is expected to be between 300000 and 400000, most of which is the rent. Well, this still doesn't count as follow-up content procurement. "

Simon listened to Chen Qing's introduction, took down a box of VCD discs of "to our lost youth" from the shelf, packed in a square plastic box, and opened it. Inside, there are two discs, which are different from the printing on the market. It has a very simple style, only the name and a row of bar codes.

Chen Qing introduced again: "this is a disc pressed by ourselves. The biggest feature is the bar code. Users only need to scan the code at the counter to complete the process, whether renting or returning. Moreover, this can also avoid users from changing discs."

Simon smiled and nodded, "very thoughtful."

Chen Qing then bent her mouth: "the code scanning equipment cooperating with the management software is also specially customized, which costs a lot of money. Anyway, if the first six stores can't succeed, brocade book will lose a lot."

"The biggest problem in China's film and television industry is that users lack a sense of commercial identity for copyright, so most people take piracy for granted." Simon shook his head slightly and said, "therefore, whether it is the audio-visual retail chain of Jinshu or the current rental store, you should understand that reversing some values of users is more important than the simple profit and loss of this part of business."

"Well, that's why we do it."

Chen Qing nodded approvingly, and the other two girls who accompanied her agreed. They just looked at the look of Chen Qing's boss who was right, and couldn't help kissing together.

Simon put the VCD of "to youth" back on the shelf, continued to move forward, glanced at the neat and dense discs around him, and asked, "how many movies are there?"

"It's not just movies, but also TV dramas and some popular variety shows, with a total of more than 800. Taking into account the part that replenishes the vacant shelves at any time in the back warehouse, each store is equipped with about 50000 sets of discs, which will be adjusted according to the specific situation."

Chen Qing said, waiting for her boss to respond, He continued: "This is the largest number of copyrights we can get in a short time. Moreover, we have done research. Those pirated disc stores in the market may break through the censorship restrictions and have more kinds of content, but basically, a store can only have hundreds of discs at most. On our side, there are also many kinds, and at the same time, we have a great advantage, that is, TV dramas."

Simon understood the situation in China, not too little, but said: "there are already a lot, more than 800 film and television dramas, what about the expenditure?"

Then she came to the staircase leading to the second floor. Jiangshan dance led the way. Chen Qing stepped up the steps with her boss side by side, He said: "the agreements signed are different. Moreover, if we want more kinds, there are so many old state-owned studios in China. After years of accumulation, it's no problem to put together thousands of film and television dramas, but it's meaningless. Many films have not been released in any form since they were shot. Therefore, these more than 800 films have been carefully selected by the team. First, various classic old films, "Tunnel warfare" and "mine warfare" are familiar to us, or "Tianshu Qitan" and "making trouble in heaven" from Shangmei factory. Many of them are packaged and bought out at one time, with an average of several thousand yuan. However, because of the large number, it still cost more than three million yuan. Besides, it's not the most expensive. The key is the hot new films and imported films in recent years. We signed a sharing agreement, which is basically 37 points, and we get 70%. In general, all the bits and pieces together, the total investment of the first batch of six stores is about 12 million. China film doesn't think it can make money, so it didn't dare to talk to you this time. "

In this era, US dollars are valuable, and RMB is also valuable.

With a total investment of 12 million yuan, we set up a video rental chain in six major cities in China. When we think about it, we think it is a loss making business. After all, this money is enough to buy several quadrangles in BJ city at present. In the future, a courtyard will be worth hundreds of millions and tens of times in return.

Of course, it doesn't count like that.

After all, Simon's investment in China's real estate industry has been continuous, including directly buying all kinds of ready-made properties such as quadrangles in central cities.

The second floor of the store is basically a large box of TV dramas and variety shows. Simon thought of one thing while browsing: "isn't it a membership system? If it's divided, how to divide it?"

Simon saw the finalized lease plan in advance.

After market research, the Jinshu team concluded that if the leasing strategy of charging by day was adopted, the genuine chain would not be able to do the small shops all over the street, and finally determined the membership system.

Just need to do a card, and then the user can see as much as he wants, as long as he can spare enough time.

The specific scheme is divided into two packages.

The basic package costs 8 yuan per month. There is a one-time order and a discount throughout the year. As long as 80 yuan, it is a gift for two months and a deposit of 20 yuan. However, the restriction is that only one set of discs can be rented at a time, and it is limited to movies. After all, a large box of TV dramas is very expensive. A box is often dozens of discs, and the basic package can't be enjoyed.

Then there is the second file. The upgrade package is 18 yuan per month. Throughout the year, there is still a two-month discount with a deposit of 100 yuan. You can rent three sets of discs each time. This time, TV series are included, but TV series can be set at most one time.

Is it cheap or expensive?

Simon probably remembers that even if it is a pirated rental shop, it seems that it is 50 cents a day on a daily basis. If it is more expensive, it will cost one yuan a day. So watch this one again. According to the basic 8 yuan package, fifty cents a day is equivalent to renting a set of discs for 16 days, or watching 16 movies a day.

However, the fact is, like a buffet, most people can't see 16 movies a month.

Next to the shelf on the second floor.

Chen Qing watched her boss take out a box of the TV play VCD of the legend of the fairy sword and the chivalrous man. Hearing this problem, she said: "the film is calculated according to the five corners, and the TV play and the complete variety show are divided into 2.5 yuan at a time."

Simon thought about it a little, nodded his head slightly and said, "one more thing, these discs must be updated. Have you considered how to deal with the old ones?"

"Yes," Chen Qing said "According to the records of our management system, an inventory will be taken every month. Some films that are rarely rented or have too many copies stored after the hot stage will be sold at a low price, including TV dramas. After all, our discs are genuine, and the quality is much better than piracy, which is of great collection value. As for the price, such as movies, it will probably be based on The content or products are different, and the pricing is also different. It is temporarily determined to be about three to five yuan. "

Three or five yuan a genuine film disc, which is cheaper than some pirated films.

However, Simon certainly knows that even if it is genuine, regardless of the cost of copyright, but only the disc or packaging itself, a dollar will peak. After many leases, you can sell another three or five yuan, which is still a profit.

After all, it was the weekend. He didn't intend to delay the business here for too long. Simon roughly turned around and quickly went downstairs and left directly through the back door.

When he got on the car, he aimed at the manor on the Bank of Dushu Lake in the east of the city, which had been completed last year. When the car started, Simon continued to ask Chen Qing: "what about the performance?"

"At present, it's very good," Chen Qing said "Let's just say that this store in Suzhou opened on April 1 and has accumulated more than 6000 members in half a month. It must be no problem to break 10000 in a month. According to the proportion of two members, the average payment for each member is about 13 yuan. According to the calculation of 10000 members, the monthly entry is 130000. However, this is mainly due to our marketing in the early stage. If we can follow up Stable at about 10000 members, excluding all kinds of expenses, there will be about 4.5 million net profits every year. "

The annual net profit is 4.5 million yuan. At first glance, it sounds like a lot. However, for the six stores, if you compromise, the total net profit is 2.5 million yuan a year, but it takes about five years to recover the initial investment of 12 million yuan.

Five years later?

People at present may think that in the future, DVD may replace VCD, or further, Blu ray replaces DVD. However, Simon knows that five years later, the era of Internet video will come. DVD and so on will be completely eliminated by Internet video after 2010.

Therefore, the current business, purely commercial, is basically busy in vain.

Of course, in that sentence, the key to this matter itself is not to make money, but to imperceptibly cultivate the public's genuine consumption concept.

Casually chatting, the team came all the way to the lake island between Jinji Lake and Dushu Lake in the western suburbs.

Ren Jingxi and Mo Wuling, who had just stopped talking in the rental store, began to have some doubts. Someone didn't arrange a serious work schedule today, so why not go to the film and television city to see the peach blossom? After all, it's the last season.

When the motorcade entered the 20 hectare classical garden here, looking at the surrounding pavilions, stone paths, smoke willows, peach and bamboo, flying beam painting buildings like a carefully described landscape of the south of the Yangtze River... For a time, I just felt that it opened my eyes again.

Extravagant guy.

Especially after getting off the bus, I shuttle through a long corridor built by the artificial lake. Listening to Chen Qing talking to someone in front, I realize that this area covers an area of 20 hectares, which is even more amazing.

The hat alley mansion in the capital, with three courtyards together, covers an area of only more than 6000 square meters, less than one hectare, which is already very large in their view. Here, there are 20 hectares, or 200000 square meters. If you calculate it simply, it can be as long and wide as a mile.

Aren't you afraid to break your leg?

The little heart Tucao, through the promenade, twists and turns, finally entered a courtyard, two girls were attracted to make complaints about the two rows of Qipao girls at the entrance of the hospital. They forgot to look around.

Abdominal Fei again.

Obscenity, hateful fellow.

Regardless of Ren Jingxi's thoughts, Chen Qing took her boss directly to a three-story retro Library in the courtyard, which is the highest building in the garden. When we came to the third floor, we stood in the window and looked out. The scattered garden scenery around us was immediately at a glance. Moreover, the view of the window seemed to be carefully designed and opened to the south, In front and around are the surrounding gardens. Further away is the open Dushu Lake. Looking at it, it immediately makes life a little comfortable.

Mo Wuling really found that he couldn't control himself, unconsciously next to Simon, enjoying the surrounding scenery and quietly breathing the fresh air under the warm sun in the next spring. Well, of course, it's inevitable that someone's breath around him can't help looking at the man. His tone was full of praise that he wanted to please him: "it's so beautiful here."

Simon held the window railing and said, "you can come often if you like."

Ren Jingxi on the other side was also impressed. However, after listening to someone say so and looking at Mo Wuling next to him, he couldn't help but tear down the stage: "it's so big and empty. It may be scary to live in at night."

Simon smiled, glanced at Ren Jingxi and said, "I feel empty. I can let Xiaoqing arrange more people to accompany you."

Ren Jingxi was speechless.

Think about the two rows of cheongsam beauties just met. It's true that he doesn't know how many beautiful women Jinwucangjiao has.

Still laughing!

Even if he has never been unruly, Ren Jingxi inevitably has the impulse to rush up and bite him.

Simon cangjiao's Yu Tingyu brought in tea with two waitresses. Everyone sat down at the tea table by the window, watched the girls pour tea for themselves and smelled the sweet smell of their daughter. Simon couldn't help holding Yu Tingyu's slender waist and boasted, "it seems that Tingyu is beautiful again."

Yu Tingyu was hugged by a man and listened to his praise. His face was slightly red. He followed the Western Q & a model: "thank you, boss."

Next to Ren Jingxi, he said again: people can't hug so much because they are beautiful. It's called salty pig's hand.

Simon seemed to finally feel the small flame in Ren Jingxi's eyes, glanced over again, and held Yu Tingyu, who had put down the teapot, directly to his leg.

Your own woman, cuddle, cuddle, what's the matter?

Ren Jingxi was speechless.

Mo Wuling is a little envious. He fantasizes about the feeling of transposition between himself and Yu Tingyu. Probably, he will be like each other, like a clever kitten.

Chen Qing has been quietly watching the excitement. When the other two waitresses poured tea for them and left the room, she opened her mouth with a smile: "boss, there is still a small theater in the garden. You can go there later and let the rain dance for you."

Simon kissed the girl in his arms on her ruddy white neck, pushed her up, smiled and said, "take time."

Listening to the rain, Yu got up and didn't dare to pester others. He tidied up his cheongsam slightly and whispered, "boss, lunch is already being prepared. Do you have anything special?"

"No," Simon shook his head. "I'll eat what you do."

Yu listens to Yu's voice and knows that his position is not round yet. He sits down here, nods to Chen Qing, obediently steps back and leaves space for the four here.