Chapter 067

Money is always an element that can stimulate ordinary people's senses.

Compared with the strong professional and personal film reviews, ordinary people judge a film according to its box office numbers, and people are more likely to be attracted by the box office numbers of a film.

"Lola Run" first weekend with 207 screens to create a small box office miracle, it is very natural to be very good at reading the minds of the major print media quickly pushed to the newspaper page. What's more, the news of "Lola Run" has generally moved away from the entertainment version and entered the current affairs version with higher attention.

As a result of life and reading habits, the development of Los Angeles evening news has been displeased.

In order to attract the audience's attention, the evening paper Los Angeles pioneers of Hearst group, which has been declining in recent years, directly pushed the box office information of "Lola Run" to the front page of that afternoon, and also brought a heavyweight to the back.

"The average museum is 26000 dollars," Lola Run "wins the new Stallone movie! 》。

"Last Friday, new director Simon westero directed the film" Lola Run "in the West Coast states and in New York on a small scale. Before that, Simon westero, an 18-year-old rising star in Hollywood, has aroused widespread controversy and discussion in the media. "

"Lola's run has lived up to people's expectations, and has been praised by film critics since its release. With the release of the four-day box office data on the weekend of president's day, "Lola Run" beat Sylvester Stallone's new film "leap to the top" with $5.51 million in the first weekend box office data, and achieved the fourth best result in the box office ranking of the seventh weekend of 1987. "

"However, it's more surprising to compare all aspects of data between" Lola Run "and" leap to the top. "

"The production cost of" Lola Run "is $650000, and" leap to the top "is jointly produced by Warner Bros. and Canon pictures. The production cost is as high as $25 million, which is 38 times the budget of" Lola Run ". "Run for Lola" has 207 screens, and "leap to the top" has 1758 screens, which is 8.5 times the size of "run for Lola."

"Under such a huge contrast," Lola Run "finally easily suppressed" leap to the top "with $5.51 million at the box office, and the average data of a single library reached an amazing $26600, far more than all films in the same period."

"It can be predicted that with Orion's excellent reputation and high degree of topic, the box office miracle of" Lola Run "has just begun. This mini ultra-low cost independent film is likely to become the first one with a box office of over 100 million yuan in 1987 in the next six months."

"At the same time, in the face of the collapse of both the word-of-mouth and the box office of" leap to the top ", Hollywood may have to rethink the rising cost of film production again."

The content of the Los Angeles pioneers report was almost the focus of the West Coast media that afternoon and even in the following days.

With the media's one-sided discussion and even ridicule, Stallone, whose fame experience can be called inspirational, has become a tragic model of "Qianlang died on the beach".

At the time of the most lively party period of the award season before the Oscars, media reporters and tabloid paparazzi will not miss this great opportunity. Because they can't find another central figure of the event Simon westero, they have focused on the pursuit and interception of Stallone.

Stallone's current position is obviously not something that can be shaken by the failure of a movie. In the face of media people's pursuit and inquiry, Stallone also tried his best to maintain his demeanor, and basically responded appropriately.

However, the clay figurine was also very angry. He was chased by a group of people for several days in a row. Before a party in Beverly Hills, Hollywood on Thursday evening, due to the sharp problem of a paparazzi, Stallone directly smelled his face and simply ignored each other. The paparazzi, however, refused to give up and stopped Stallone in front of him.

Unable to bear it, Stallone raised his hand to push him away.

Then, obviously, rocky was attached. With Stallone's push, the paparazzi fell to the ground and couldn't get up.

Although many people can see that this is an obvious encounter, but such a hot news, it's all sales. Who cares what the truth is.

So, the next day, there was a lot of news in the media like "Stallone got angry and knocked out the paparazzi.". The cause of the whole thing is very clear, so "Lola Run" is still a hot topic, as if it was poured on a barrel of gasoline again.

Time soon entered the second week of "Lola Run.".

Although the distribution operation was accelerated as much as possible, the number of screens of "Lola Run" in the second week only increased to 265, mainly due to the increase of the screening Hall of the cinema line that originally signed the screening contract.

The contracts signed by Orion pictures and these theaters can only get 43% of the box office share, Simon can get 15%, and Orion pictures can get 28%.

Now, the popularity of "Lola Run" is so high that Orion film is not willing to take this share, so it is still negotiating with other theaters. Of course, because of the fixed share contract signed, even if the share of Orion from the cinema increases in the future, it has nothing to do with Simon.However, Simon is very satisfied with the current situation. After all, if we cooperate with the big seven, even if we can talk about the share, Simon will probably only get about 10%.

What's more, Simon still retains all the distribution rights of "Lola Run" outside the North American cinema. With the success of the film at the cinema box office, the subsequent sale of copyright can naturally get more profits.

On the other hand, the box office of the first week of "Lola Run" also came out in the heat, and the final figure was fixed at $6.97 million, which still tightly suppressed Stallone's "leap to the top". Compared with the data of the four days of the weekend, the box office of "Lola Run" was even more advanced than that of the third place "spirited up".

Many media have begun to speculate on the box office prospects of "Lola Run".

With the current reputation and popularity of "Lola Run", combined with the operation mode of long-term release and multi round screening in this era, the film's life cycle in North American Theaters is likely to reach about half a year.

Six months, about 26 weeks.

With 207 screens in the first week, "Lola Run" can reach $6.97 million. Combined with the film's reputation and popularity, as well as the box office curve of some popular Hollywood films, the media generally predict that the final North American box office of "Lola Run" is likely to reach an amazing $150 million to $200 million.