Chapter 213

[theft proof stickers chapter]

Burbank's Universal Studios.

Tomorrow is Halloween, and there will be a week of activities in the movie city. Therefore, although it is Monday day, this comprehensive film and television entertainment base covering an area of 200 hectares is still very lively.

Lu wassalman, chairman of MCA, the parent company of universal, and Sid schinberg, the CEO of MCA, are sitting at the window of the office on the fifth floor of an office building in the North administrative region of the studio.

Lu wassalman is 75 years old, with a thin face and a pair of large framed Tan reading glasses. This old man, who was ridiculed as the prototype of ET by the media a few years ago, has been in charge of MCA for 30 years, and has gradually expanded the original talent agency company to the current comprehensive media group. Sid schinberg is only in his early fifties. It was he who discovered Spielberg, and he also belongs to the Hollywood evergreen tree that MCA has been in power for more than ten years.

Occasionally looking at the shadowy crowd in the tourist area, the two Hollywood bigwigs talked about Denise Entertainment's "scream.".

Sid schinberg handed Lu wassalman a document that he had read carefully several times and said: "this is a report just made by the marketing department this morning. Denise Entertainment's operation of scream can be regarded as a textbook like distribution case. Accurate market positioning for youth groups, accurate advertising on public TV network youth TV programs, MTV cable TV stations, youth magazines and other platforms, and front-end carpet marketing with two groups of people all over the country's first and second tier cities. The most important thing is the efficient execution of the danilisi entertainment distribution team, which contributed to the box office success of scream. "

Lu wassalman picked up the file, opened it and asked, "can John Carpenter's extreme space work like this?"

"Extreme space" is a science fiction thriller to be released by universal on Friday. It is directed by horror film master John Carpenter who created the series of "panic in the Moonlight".

Sid schinberg shook his head regretfully and said, "the quality of carpenter's new film is mediocre, and the production cost is only $4 million. It's not worth promoting on a large scale."

Lou wassalman glanced at Sid schinberg and said, "doesn't it seem that the cost of making scream is too high?"

Sid schinberg had to laugh.

According to the report in vassalman's hand, danelis Entertainment's budget for the release of "scream" is only $1.3 million for the copy cost of 1755 screens. In addition, there are a large number of advertising on various platforms, roadshow investment of the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film's box office, daenerys entertainment will certainly continue to increase its publicity budget in the future, which may even exceed the production cost of the film of $10 million.

How dare globegroup do that?

Maybe.

But first of all, there must be a movie of the same quality as scream.

Take Lu Yan as an example, a group of good-looking male and female stars in scream can naturally mix with the young audience. John Carpenter's extreme space is a brother movie with black and white protagonists. The two protagonists are both in their thirties and are not well-known. It's OK to see them on the big screen and interact face-to-face, which doesn't attract much interest from the audience.

Seeing vassalman's silence, Sid schinberg remained silent for a moment and asked, "Lu, why didn't the MPAA get results last time?"

Lu wassalman, who wanted to turn the page, gave a brief account of what Jack Valenti, chairman of MPAA, told him that day. Finally, he shook his head and added: "that's a crazy young man who is willing to abide by the rules, but disdains the rules, knows how to restrain himself, but has no lack of wrist. More importantly, he is only 20 years old this year, which is an advantage that none of us have. West Germany, if I can sell MCA in the next few years, I will probably retire. I don't want to cause such a trouble that I can't live in peace in my old age. "

Sid schinberg was more or less reluctant and said, "Lou, are we going to let Denise entertainment continue to grow?"

Lu wassalman looked shrewdly at Sid schinberg, noncommittal: "if you want to do something, you can try it."

Sid schinberg hesitated and said, "Jean in the Distribution Department told me one thing this morning. Ron McMillan, the producer of scream, had some trouble with one of the actresses in the film. McMillan promised her a very important role, but he didn't keep it."

It's not a big deal in Hollywood to mention that you don't agree with your pants.

Lu wassalman frowned slightly and said, "West Germany, how old is that girl?"

Sid schinberg, unsure, said, "should be in his twenties?"

"Young people in their twenties, if you can't give them enough chips, do you think she will be willing to destroy her career and fight against danelis entertainment?" Lu wassalman looked at Sid schinberg and continued to ask, "or do you think they can't find the same reason to attack globegroup once Denise Entertainment finds out that you're behind it?"……

……

Burbank's Universal Studios.

Tomorrow is Halloween, and there will be a week of activities in the movie city. Therefore, although it is Monday day, this comprehensive film and television entertainment base covering an area of 200 hectares is still very lively.

Lu wassalman, chairman of MCA, the parent company of universal, and Sid schinberg, the CEO of MCA, are sitting at the window of the office on the fifth floor of an office building in the North administrative region of the studio.

Lu wassalman is 75 years old, with a thin face and a pair of large framed Tan reading glasses. This old man, who was ridiculed as the prototype of ET by the media a few years ago, has been in charge of MCA for 30 years, and has gradually expanded the original talent agency company to the current comprehensive media group. Sid schinberg is only in his early fifties. It was he who discovered Spielberg, and he also belongs to the Hollywood evergreen tree that MCA has been in power for more than ten years.

Occasionally looking at the shadowy crowd in the tourist area, the two Hollywood bigwigs talked about Denise Entertainment's "scream.".

Sid schinberg handed Lu wassalman a document that he had read carefully several times and said: "this is a report just made by the marketing department this morning. Denise Entertainment's operation of scream can be regarded as a textbook like distribution case. Accurate market positioning for youth groups, accurate advertising on public TV network youth TV programs, MTV cable TV stations, youth magazines and other platforms, and front-end carpet marketing with two groups of people all over the country's first and second tier cities. The most important thing is the efficient execution of the danilisi entertainment distribution team, which contributed to the box office success of scream. "

Lu wassalman picked up the file, opened it and asked, "can John Carpenter's extreme space work like this?"

"Extreme space" is a science fiction thriller to be released by universal on Friday. It is directed by horror film master John Carpenter who created the series of "panic in the Moonlight".

Sid schinberg shook his head regretfully and said, "the quality of carpenter's new film is mediocre, and the production cost is only $4 million. It's not worth promoting on a large scale."

Lou wassalman glanced at Sid schinberg and said, "doesn't it seem that the cost of making scream is too high?"

Sid schinberg had to laugh.

According to the report in vassalman's hand, danelis Entertainment's budget for the release of "scream" is only $1.3 million for the copy cost of 1755 screens. In addition, there are a large number of advertising on various platforms, roadshow investment of the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film's box office, daenerys entertainment will certainly continue to increase its publicity budget in the future, which may even exceed the production cost of the film of $10 million.

How dare globegroup do that?

Maybe.

But first of all, there must be a movie of the same quality as scream.

Take Lu Yan as an example, a group of good-looking male and female stars in scream can naturally mix with the young audience. John Carpenter's extreme space is a brother movie with black and white protagonists. The two protagonists are both in their thirties and are not well-known. It's OK to see them on the big screen and interact face-to-face, which doesn't attract much interest from the audience.

Seeing vassalman's silence, Sid schinberg remained silent for a moment and asked, "Lu, why didn't the MPAA get results last time?"

Lu wassalman, who wanted to turn the page, gave a brief account of what Jack Valenti, chairman of MPAA, told him that day. Finally, he shook his head and added: "that's a crazy young man who is willing to abide by the rules, but disdains the rules, knows how to restrain himself, but has no lack of wrist. More importantly, he is only 20 years old this year, which is an advantage that none of us have. West Germany, if I can sell MCA in the next few years, I will probably retire. I don't want to cause such a trouble that I can't live in peace in my old age. "

Sid schinberg was more or less reluctant and said, "Lou, are we going to let Denise entertainment continue to grow?"

Lu wassalman looked shrewdly at Sid schinberg, noncommittal: "if you want to do something, you can try it."

Sid schinberg hesitated and said, "Jean in the Distribution Department told me one thing this morning. Ron McMillan, the producer of scream, had some trouble with one of the actresses in the film. McMillan promised her a very important role, but he didn't keep it."

It's not a big deal in Hollywood to mention that you don't agree with your pants.

Lu wassalman frowned slightly and said, "West Germany, how old is that girl?"

Sid schinberg, unsure, said, "should be in his twenties?"

"Young people in their twenties, if you can't give them enough chips, do you think she will be willing to destroy her career and fight against danelis entertainment?" Lu wassalman looked at Sid schinberg and continued to ask, "or do you think they can't find the same reason to attack globegroup once Denise Entertainment finds out that you're behind it?"Burbank's Universal Studios.

Tomorrow is Halloween, and there will be a week of activities in the movie city. Therefore, although it is Monday day, this comprehensive film and television entertainment base covering an area of 200 hectares is still very lively.

Lu wassalman, chairman of MCA, the parent company of universal, and Sid schinberg, the CEO of MCA, are sitting at the window of the office on the fifth floor of an office building in the North administrative region of the studio.

Lu wassalman is 75 years old, with a thin face and a pair of large framed Tan reading glasses. This old man, who was ridiculed as the prototype of ET by the media a few years ago, has been in charge of MCA for 30 years, and has gradually expanded the original talent agency company to the current comprehensive media group. Sid schinberg is only in his early fifties. It was he who discovered Spielberg, and he also belongs to the Hollywood evergreen tree that MCA has been in power for more than ten years.

Occasionally looking at the shadowy crowd in the tourist area, the two Hollywood bigwigs talked about Denise Entertainment's "scream.".

Sid schinberg handed Lu wassalman a document that he had read carefully several times and said: "this is a report just made by the marketing department this morning. Denise Entertainment's operation of scream can be regarded as a textbook like distribution case. Accurate market positioning for youth groups, accurate advertising on public TV network youth TV programs, MTV cable TV stations, youth magazines and other platforms, and front-end carpet marketing with two groups of people all over the country's first and second tier cities. The most important thing is the efficient execution of the danilisi entertainment distribution team, which contributed to the box office success of scream. "

Lu wassalman picked up the file, opened it and asked, "can John Carpenter's extreme space work like this?"

"Extreme space" is a science fiction thriller to be released by universal on Friday. It is directed by horror film master John Carpenter who created the series of "panic in the Moonlight".

Sid schinberg shook his head regretfully and said, "the quality of carpenter's new film is mediocre, and the production cost is only $4 million. It's not worth promoting on a large scale."

Lou wassalman glanced at Sid schinberg and said, "doesn't it seem that the cost of making scream is too high?"

Sid schinberg had to laugh.

According to the report in vassalman's hand, danelis Entertainment's budget for the release of "scream" is only $1.3 million for the copy cost of 1755 screens. In addition, there are a large number of advertising on various platforms, roadshow investment of the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film's box office, daenerys entertainment will certainly continue to increase its publicity budget in the future, which may even exceed the production cost of the film of $10 million.

How dare globegroup do that?

Maybe.

But first of all, there must be a movie of the same quality as scream.