Chapter 451

This year's Thanksgiving is November 28.

With the end of "scream 3", in addition to the summer blockbuster "few good people", MGM has also reached a number of cooperation with Denise entertainment in terms of IP image authorization, classic video distribution and so on according to the original plan.

In addition, with the support of daenerys entertainment, MGM has re signed an agreement with Turner Broadcasting, which took away a large part of the company's film and television rights.

Turner Broadcasting Company originally took away MGM's TV broadcasting rights for a large number of classic films. After negotiation between the two sides, although the broadcasting rights were not recovered, it will still fulfill the original authorization period until 2003. However, Turner Broadcasting Company also increased the payment price and relaxed the terms and restrictions on MGM's selling broadcasting rights to other TV networks at the same time System.

This also means that Denise Entertainment's TV stations can also broadcast MGM films next.

In a word, it's only this year that the whole Hollywood can feel the signs of MGM's business improving.

No matter Martin Scorsese and Robert De Niro's "corner of terror", Macaulay Calkin's "baby lover" or 007's golden eye, which was born four years earlier, can not cover up the light of "Toy Story".

As the Thanksgiving calendar continues, more information is revealed.

According to the Los Angeles Times, with the release of toy story, the toys surrounding the 3D animated film were also on sale for a while.

Toy story is just the name of this 3D animated film, so we can see the value of the development around the film.

Moreover, after watching the movie, the audience found that retail stores such as Toys R US had put on shelves a lot of toys around Toy Story ahead of time. Americans have always been very willing to spend money around the movie. Similarly, they are also very willing to spend money on children.

So in just one week, according to rough statistics, toy story's toy sales reached $230 million.

The initial best expectation of retailers, which had completed the $200 million distribution ahead of schedule, also meant that the toys could be sold within a month. However, in less than a week, retailers have to start restocking.

McDonald's and other brand partners who signed the agreement of intent in advance also responded quickly with the popularity of toy story and launched corresponding peripheral products one after another.

Considering that there will be more popular Christmas in the future, the industry expects that the peripheral sales of toy story will steadily exceed $1 billion in the next two months.

According to the calculation of about 15% of the net profit from the sales of peripheral products, a billion US dollars of peripheral sales is expected to bring 150 million US dollars of net income for danilis entertainment.

Obviously, this is just the beginning.

According to Simon's data, the average sales of peripheral products brought by the two "Toy Story" were $4.5 billion.

When the media pay attention to the amazing benefits of toy story, their eyes inevitably fall on Pixar studio.

Of course, it's not that the media has paid attention to this animation studio before, and Pixar, who won the Oscar for best short film by relying on "tin soldier", is not unknown.

At the beginning, however, most people felt that it was very unwise for Simon westero to continue to spend money on a new type of animation that could not prove its future.

Now, surely no one will have a similar idea.

With the success of toy story, business week has directly increased the valuation of Denise entertainment by US $5 billion, including the value of Pixar itself and the powerful role of 3D animated films in Denise's entertainment consumer goods division and theme park business.

In addition, business week also extends the topic to the strong synergy among various business departments within the comprehensive media group.

The success of "Toy Story" has led to the growth of the performance of other major business departments of Denise entertainment, which is undoubtedly the most incisive manifestation of this synergy effect.

BusinessWeek predicts that the horizontal integration of the U.S. media industry will be further accelerated as Denise Entertainment's various business units show more and more powerful synergy.