Chapter 490

Burbank, Universal Studios.

When grace Nichols, CEO and President of Weimi brand, was led to a setting community like a fairy tale town by a staff member, Simon just finished a production meeting of desperate housewives.

This "fairy tale town" is naturally a Wisteria Street set built by Simon according to his memory.

After saying goodbye to a group of desperate housewives, Simon greets the short, black haired woman with glasses. They walk together and face out along the neat asphalt road.

Leslie Wexner's main focus is on the transformation of the fashion business of Ltd to the "fast fashion" operation mode, and Simon can't spend too much time on it. Therefore, grace Nichols is responsible for the preparation and implementation of the show.

Grace Nichols, a marketing executive, was just promoted to the top of Weimi by Leslie Wexner last year.

From this we can also see the business style of Wexner.

Therefore, Simon does not have 100% confidence in whether Wexner can shift its fashion business from focusing on marketing to focusing on fast fashion. However, as long as the Weimi brand is established, cersei capital's acquisition of Ltd will be successful.

I've been in touch with it several times before, so I'm familiar with it.

Simon and grace Nichols just had a casual chat, and the subject soon got to the point.

Grace Nichols still has some scruples about the media feedback of the show: "recently, some media have been accusing us that the fashion show we are preparing is to show off sexy and materialized women. I think maybe we should be conservative this time."

Simon did not worry about grace Nichols, saying: "Leslie and I have discussed this issue, and the dispute is inevitable. No matter how the outside world evaluates it, we should first confirm a positioning for this show: Victoria's Secret Fashion Show, hoping to convey a fashionable, charming, healthy and romantic underwear consumption concept to consumers. "

"I know that," grace Nichols continued, "but the media often don't think so."

"Some things, even lies, you tell the public a hundred times, and most people will believe it," Simon said. Suddenly realizing something, he turned to the woman beside him and said with a smile, "OK, I'll help you with the media."

The freedom advertised by the western media is more just a kind of freedom without interest.

If you make a certain speech, it may lead some big money owners to withdraw the advertising on the media platform, then this kind of freedom will not be free immediately.

Danielis entertainment, or the whole westrow system, is undoubtedly an advertising funder that can't be ignored by any mainstream media. Whether it's mainstream newspapers and magazines, or professional film, technology or fashion newspapers and periodicals, whether it's cable TV network or wireless broadcasting station, there are various companies in the westero system putting in advertisements.

Moreover, the media platforms in North America basically belong to some large comprehensive media companies.

For example, Hurst group, which owns numerous newspapers and magazines, and metro / ABC Group, which owns ABC TV network, ESPN, AE and other cable networks. Therefore, even if a newspaper or TV station had no interest relationship with westrow system, it was difficult to guarantee other media under the same parent company.

A lot of things in this world, after a thorough investigation, will only leave two words, interest.

Grace Nichols mentioned some of the experiences of the show in the media. She also hoped Simon would use the network of westero system to reverse some public opinion situation.

Simon is aware of this and readily agrees to do so. The main reason is that the current Ltd company is already a part of the community of interests in the westero system. In terms of media, Ltd company is also a large advertising funder. In order to make preparations for the next exhibition, Simon set up a studio for the

in the Universal Studios.

As a matter of fact, it seems better to choose this studio directly in Malibu Danieli studio. However, Malibu's studios are now basically used for film shooting, and more than half of them are professional virtual studios for on-screen shooting. Only the old studio on Universal Studios is free. After

completed its acquisition of MCA last year, many buildings around the Universal Studios will be demolished to build new scenic spots after reconfiguration. The functional studios and post production centers will be mainly used for making TV shows.

Hollywood's film production is more and more inclined to live shooting, TV drama, until many years later, the application of studio shooting is still very wide.

The team chose a small studio about 45 meters long and 25 meters wide.

Simon and grace just turn into the corridor where the studio is located, and they see that there are many slim figures waiting at the entrance of the studio. Those figures obviously saw Simon for the first time, and there was a commotion.Today is the last round of interview for the angel of Vimy.

There are about 10 places in the 40 member group, including five spokesmen of the planned group and several other famous models who will take part in the show but will not act as spokesmen. The remaining 30 places will be selected from various model agencies.

Simon also put forward very high requirements in order to select a batch of complete * * ody.

If the height is less than 175cm, if the face is not beautiful enough, or if the step is not good enough, you can't accept the elimination of a set of harsh contracts from the angel of Vermeer.

The first three conditions are actually very easy to choose.

Only the last one. For the non famous models, the team of Weimi only offered us $5000, which is basically equivalent to one month's salary of a wage earner.

However, from the time the contract is finalized, the selected models will start to prepare for the show in November. They will further exercise, control their diet, participate in the rehearsal of the show, and participate in media activities according to the schedule of the show. In addition, the follow-up TV broadcast and video sales of the show have nothing to do with these models.

Of course, in the next four months, extra expenses such as fitness and transportation for the models will still be borne by the company.

What the modeling industry eats is youth rice.

As long as four months to focus on one thing, the result is not necessarily how, the pay is also pitiful, these requirements make many models who have opened the professional situation and are expected to go to a higher level are deterred.

The team in charge of the casting didn't make any concessions or demands.

Like Hollywood actors, there is no shortage of beautiful women in the fashion circle.

What's more, this show is a grand promotion for Weimi brand. For the models who participate in this show, it is also a rare promotion from the fashion circle to the general public. Because the relationship between Weimi brand and Weimi angel is mutually beneficial, Weimi company also designed a set of promotion scheme for Weimi Angel team.

In other words, the model circle tries to take the top model of pop stars, in the final analysis, it's just for the sake of popularity.

Weimi show is a dazzling platform for a group of models to stand directly in front of the public.

When they came to the gate of the studio, they heard a series of active greetings. Many of the girls looked at Simon with a kind of hot desire to try. But, probably because of too many people, until Simon passed through a group of big goblins, none of them dared to come forward.

Simon also saw a lot of familiar figures in his memory, but this kind of thing is hard to cause any waves in his heart now.

After several rounds of selection in advance, the final 30 places, a total of 100 candidates.

The waiting area inside the studio couldn't fit, so it was all the way out of the gate.

Entering the studio, the space of thousands of square meters has been divided into several working areas, including the design and production space of dressing room, dressing room and angel costume. One of the most spacious spaces on the innermost side of the studio is a 20 meter long T-stage, where the audition will take place.

The audition process has already been designed.

Change clothes, log on to the t-table, show your figure, simple communication, and then the next one.

As a result, only one afternoon, 100 people will soon finish, and many models who are looking forward to "interacting" with westero have not found any chance.

At six o'clock in the afternoon, in the brightly lit studio, after the audition, Simon continued to discuss the 10 reserved places with the preparatory team of Weimi.

Cindy Crawford is the first of the five spokesmen. This commercial supermodel accepted the three-year endorsement contract of Weimi immediately. Of course, the endorsement fee is also very high, which is $5 million for three years. Of course, this part of the expenditure is the responsibility of Weimi, which is not included in the budget of Weimi show.

Then, Yasmin Gary, Simon's accidental hit last year, was the second.

This "Yao Jing" used to be one of the spokesmen of Weimi in the original time line. Yasmin Garry is a very suitable candidate for both the appearance and the racial diversity of the spokesperson.

Although she already has Yasmin Garry, a half Asian, the five spokesmen, if they are not black, can't be justified. Therefore, 19-year-old Tara banks was selected. The black model has been on the stage since she was 15 years old. For a model, 19 is old, and the other side is famous enough.

In fact, Naomi Campbell was also recommended.

Although the black supermodel was expelled from elite agency last year for all kinds of bad deeds, he is still active in the fashion circle after changing a agency because of his solid foundation.

However, as we all know, this black supermodel is really hard to work with. There is no problem in short-term cooperation. If it is a long-term endorsement, we can imagine that there will be endless troubles.

After Cindy Crawford, Yasmin Gary and Tara banks, Simon finally picked Helena Christensen and Stephanie Seymour for the remaining two places.Compared with Cindy Crawford's $5 million endorsement fee in three years, the endorsement fee of the last four Angel endorsements just flipped, to $3 million in five years.

In addition to the five spokesmen, the remaining five supermodels who will attend the show are basically determined, including Linda Ivan goresta, Claudia Schiffer and other most famous supermodels of this era.

The next day was another Friday.

It's already July 3, and this year's Independence Day holiday happens to be Saturday.

As the most popular schedule in July, on July 3, a total of three weight series films were released in North American Theaters, namely, the last Mohican, a collaboration project between danielis and Warner Bros., Disney's science fiction family comedy honey, I've made my child big, and Paramount Pictures' patriot game.

The previous week's "killing time" grossed $23.73 million in the first week.

Limited to the subject matter, the performance of this project is not high, but it also meets the expectations. The key is to see the follow-up box office trend of the film.

Although this Independence Day holiday is on Saturday, American salaried people generally arrange their annual leave during this period, so this period is still popular.

Yesterday, Simon spent an afternoon preparing for the Vermeer show. This morning, he flew to San Francisco again.

After half a year's preparation, blockbuster's online platform just came online during the Independence Day holiday. Nancy Brill hopes Simon can attend the conference today.

As the largest video chain in North America and even in the world, the launch of blockbuster online naturally attracted a lot of media attention. The conference was also held in the conference hall of Marriott Hotel in downtown San Francisco.

Simon arrived at the Marriott Hotel and the press conference was about to begin.

It's just a simple way to say hello to today's guests, and everyone starts to come in and sit down.

At 10 o'clock, the press conference officially began.

On stage, top executives of blockbuster introduced in detail the development process of blockbuster online, the application process of the website and the prospect of its online business. On stage, Nancy Brill discussed with Simon the problems faced by blockbuster at this time.

After taking over blockbuster for several years, the video chain now has more than 4300 chain stores around the world. Nancy's ultimate goal is to have 5000 chain stores around the world, including 3500 in North America and 1500 overseas.

This goal will probably be achieved by next year at the latest.

Compared with the scale of more than 9000 blockbuster chain stores in the world in the heyday of memory, 5000 chain stores seem to have shrunk by half. But now, under the operation of Nancy Brill and blockbuster team, through the continuous optimization of operation mode and warehousing logistics system, blockbuster is more powerful than a blockbuster who only pursues scale in the original time and space.

However, in Nancy Brill's view, blockbuster still faces many problems that need to be changed.