Chapter 812

Malibu, daenerys studios.

Today is Monday, May 8th. Universal Studios, a new weekly meeting in

, is the main theme of today's conference. The theme of the conference is the performance summary of Osaka Universal Studios for a month and the preparations for the Universal Studios project in Europe.

From the beginning of the new year in 1995 to now, Japan's domestic situation is full of haze.

1 17, Japan, Kansai, 7.2 earthquake occurred. Osaka Universal Studios, which was finally prepared before opening, was also affected to a certain extent. Fortunately, it did not affect the established schedule. No danger of anything going wrong. The

3 Tokyo subway sarin poison case broke out on the 20 th of July, resulting in a tragedy of over 5000 people. It was only two weeks from the opening of the business. The theme park team had to urgently strengthen the security measures of Universal Studios in Osaka. In order to ensure that everything was safe, Simon also transferred a group of Weiss's private intelligence team to Japan to form a security team. It's a dark net of guards.

Affected by two consecutive large-scale negative events, the Nikkei index, which had been stable at about 20000 points, has fallen sharply in recent months. In less than half a year, it has fallen below the low of 15000 points, with an overall decline of more than 25%. As a result, Japan's economy has suffered heavy losses.

April 6.

Osaka Universal Studios is opening up under such a situation of rain and wind. The theme park team has lowered the 10 million visitor target of the first year of the first business by 2 million, and has attracted tourists through a series of promotional measures.

The target of 8 million visitors in the first year of operation is only half of the 16 million visitors of Tokyo Disneyland in 1994.

however, Osaka universal studios can not compare with Tokyo's Disneyland in terms of construction scale or location. Under the current social situation, 8 million visitors can be successful in the first year of opening.

also proves that the depressed social environment has had an impact on Universal Studios in Osaka. Fortunately, the impact is far less serious than previously predicted, and even triggered some "lipstick effect" tendency of the more prosperous economy and more prosperous entertainment. On the first day of

's opening, Osaka Universal Studios attracted 46 thousand visitors.

The data slightly exceeded expectations, indicating that Japanese tourists have a fairly stable demand for theme parks.

The first weekend after that, it also set a new one-day high of 53000 tourists.

Then, during the Easter activities around and after April 16, the number of tourists was also very considerable. The weekend of April 15 and April 16 attracted a total of more than 100000 tourists.

finally, from April 6th to May 7th, the first month of the opening ceremony, Osaka Universal Studios surrendered a very beautiful report card, attracting 970 thousand tourists, exceeding the first month target of 900 thousand people initially estimated by the team.

970000 in the first month, if multiplied by 12 directly, it means that the number of tourists in the first year of opening can exceed 11 million.

Of course, things can't be calculated that way.

The outstanding performance in the first month was mainly due to the freshness of the studio's opening and the attraction of a wide range of promotional activities to tourists, which is a very common "opening effect".

After a period of opening effect, the number of tourists will definitely drop. More than sufficient months,

will continue to enter the summer months. This heat can still be maintained. However, the average number of visitors per month will decrease by 10% to 20% compared with the first month. This is the first year of the year. The total number of visitors to Osaka Universal Studios exceeded the 8 million target set previously, and is expected to reach 8 million 800 thousand to 9 million 900 thousand.

Of course, no one will be proud of this, because the initial goal is 10 million.

And the real test is after the first year.

behoove the first year of its opening, Osaka universal studios have a rather new sense of interest for tourists in Japan and even in the whole Asian region. And it is perfectly natural for tourists to attract such a large scale of advertising and marketing.

The key is whether the subsequent stable operation can be realized. According to the scale of Osaka Universal Studios,

can achieve breakeven by attracting 7 million tourists a year.

However, just breaking through this data, it is obviously not up to the expectation of danielis entertainment.

The theme park, whether it's danielis entertainment or Japanese shareholders, aims to make profits, not just break even. Tokyo Disneyland's net profit in the year 1994 is more than 500 million dollars. If Osaka Universal Studios only pursue a break even, it may be a laughing stock in many people's eyes.

Therefore, this regular meeting, the group's high-level vision is not beyond the expected number of tourists in the first month, mainly summing up experience to fill the gaps. According to Simon's request,

collected 30 thousand visitor questionnaires in the first month of the opening ceremony of the Osaka Universal Studios. Simon actually wanted more, but too frequent questionnaires were bound to cause tourists' troubles and affect the user experience. On the other hand, the scenic spots of various departments also have quite detailed statistics.Finally, it concludes three parts: highlights, shortcomings and expectations. The first month of

's opening, the biggest highlight of Osaka Universal Studios was the sale of the surrounding products of the studios.

to welcome the opening of Universal Studios in Osaka, danireis entertainment has customized a large number of new peripheral products, many of which are unique limited edition in the Japanese market at least. It involves Pixar Animation Series, DC movie universe series, Jurassic Park series and so on, and so on, and the core IP of danireis entertainment.

tickets for the first 970 thousand months of the year, Osaka Universal Studios tickets revenue was 7 billion 100 million yen, according to the recent exchange rate, equivalent to 68 million dollars. The sales of peripheral products, which should have been regarded as icing on the cake, reached 8.3 billion yen in the first month, higher than the ticket revenue, equivalent to 77 million US dollars. Because of the popularity, many limited edition peripheral products are out of stock. Universal studios are far from comparable to Disneyland in terms of the last dietary stay in

's main income. The first month's revenue has reached 2 billion 700 million yen, or 26 million dollars.

calculated that the total revenue of Osaka Universal Studios reached 18 billion 100 million yen in the first month, or 175 million US dollars.

compares Tokyo Disneyland, and Osaka Universal Studios earn 39% of the ticket revenue, far below the recent 51% of Tokyo Disney. Peripheral products accounted for 45% of the revenue and far more than 27% of Disney Tokyo, and the direct advantage of Disney's direct advantage. The only backward restaurant accommodation was 16%, which was larger than the 24% Disney gap because it was not the core of Osaka Universal Studios.

After analysis, it is not difficult to find that more than half of the ticket revenue of Tokyo Disney actually means the decline trend of the whole Disney Company. In recent years, the company's high-quality content has become less and less attractive, leading to tourists spending less and less in the park.

In contrast, Denise Entertainment's current content advantage can only be described as strong.

In the past few years, most of the Hollywood box office blockbusters came from Denise entertainment, and the top IP was almost monopolized. These super blockbusters sold frequently in Japan, successfully breaking through the cultural barriers. The success of the Osaka Universal Studios has been a great success in the first month of the year.

On the other hand, the result is gratifying, but it also indirectly shows that danielis entertainment consumer goods department is far from enough to develop the Japanese market. Nancy Brill, who is in charge of this part of the business, said on the spot that she would come up with a peripheral product development plan for the Japanese market as soon as possible.

In addition to the gratifying sales of peripheral products, the three major projects of great white shark water park, Jurassic Park and Pixar world also became the most popular attractions of the theme park in the first month of opening.

All these actually mean that content is the essence of a movie theme park.

danielis entertainment can only keep the universal attraction of Universal Studios long enough to produce high-quality movies.

There are many bright spots and many shortcomings.

according to the feedback from tourists and team evaluation, the biggest flaw of Osaka universal studios should be too small.

This is the result of Simon's conservative construction strategy.

has not yet built two marine parks in Tokyo at this stage. The total area has reached 250 acres, and Osaka Universal Studios occupies only 100 acres.

inevitably led to the relatively crowded internal attractions in Universal Studios in Osaka, which reduced the time of tourists staying in the movie city because the area was too small and the crowd was too crowded. The queuing of many popular tourist spots was very serious, which also reduced the tourist experience.

Unfortunately, this shortcoming cannot be remedied in the short term.

Universal Studios in Japan are still mainly facing Japanese tourists. The potential tourists in the Tokyo East circle are 30 million. The 10 million place in Kansai circle around Osaka Universal Studios is 10 million potential consumers. If Osaka universal studios are built according to Tokyo Disney specifications, the tourist experience will definitely increase significantly. However, danireis Entertainment If you want to recover the cost, it will be far away.

Simon's plan is to run for three years in advance, and three years later, we will decide whether to expand the movie city according to the specific circumstances. After all, the biggest role of Universal Studios is not only profitable but also the promotion of danireis entertainment brand. As long as it is not the deep pit of Paris Disney, it is surely more advantageous to daniresi entertainment than to expand the scale properly.

At present, we can only choose the defects that can be improved to make up.

Fortunately, there are several other shortcomings. Some of the performance shows are far away from the understanding of the Japanese audience, the scale of the internal restaurants is too small to meet the demand, and some scenic spots are not friendly enough for children audiences. All these can be improved.

This is also in line with the original planning of the park.

Even the most successful Orlando Disney World at this stage is actually losing money at the beginning. The key is to continuously improve the tourist experience according to the demand after opening, instead of remaining complacent.

Of course, for a project like Disneyland in Paris, there is no possibility of reversal because of the serious mistakes in the initial site selection and the completely out of control of the construction scale. When the theme park opened, even with the opening effect, the number of tourists in the first month was less than half of what was expected.In contrast, Osaka Universal Studios is in a much better position.

Even after the earthquake and terrorist attacks, the downturn of the general environment forced the operation team to lower their expectations. The first month's report card was quite gratifying, rather than the one-step failure of Paris Disneyland.

Finally, there is the "expectation" option in the questionnaire.

This survey is mainly to evaluate the future expansion.

then found that the most anticipated new event for tourists from Osaka Universal Studios was roller coaster.

Disneyland in North America and overseas has the corresponding "Indiana Jones roller coaster" project, which is very popular. In the initial planning of

, Osaka universal studios also had a similar roller coaster project called the space fantasy train, but it was not a real roller coaster, but an indoor simulation experience, because it was cut down for safety and technology.

and there is no other reason why there is another reason for building a roller coaster.

roller coaster is actually a standard for amusement parks. There are no shortage of amusement parks around the world. If a large roller coaster project is also set up in Universal Studios in Osaka, it is likely to bring the impression that this is an amusement park rather than a theme park.

Universal Studios will meet the needs of tourists as much as possible, but there will be no persistence. It is essential to protect the group culture of Denise entertainment as much as possible.

Without cultural characteristics, it will be reduced to an ordinary amusement park.

However, after the discussion, including Simon himself, everyone felt that it was necessary to restart a roller coaster project. The scene brainstormed a plan to set up a roller coaster scenic spot through the dinosaur world in Jurassic Park. Of course, this must mean additional investment. During the construction process, the popular Jurassic Park Scenic Spot still needs to be built Therefore, it can only be put into planning for the time being, and cannot be implemented in the short term.

discussed the Universal Studios in Osaka, followed by the Universal Studios, planned to be built in Rome, Italy.

since the interior has already finalized the site selection, the exact naming can also be called the Rome Universal Studios. It is like the name "Paris Disneyland" which has been renamed now. There is no need to take too big name. Rome universal studios also makes it easier for tourists to associate the location of the Universal Studios.

although Universal Studios prove to be a small size, Simon is still not blind to Rome Universal Studios. He has no intention to circle 5000 acres of land as hot as Paris Disneyland.

Universal Studios, of course, will be larger than Osaka Universal Studios. Italy, after all, is not as big as Japan, and with the economic development gap, both land and construction costs will be much lower. The same cost of 2 billion dollars in Italy will be doubled if it is doubled in size in Italy.

The regular meeting is over. It's already noon.

Simon and Amy had lunch together. When they got back to the office, girl a also sent the stock price information of Denise entertainment after the closing of the stock market on the east coast.

today held a discussion conference, while the media in North America's platforms have released the performance information about Osaka Universal Studios in the first month.

Denise entertainment has lowered its initial 10 million year tourist expectation to 8 million, which will not be announced. The focus of publicity is the opening of 970 thousand tourists in the first month, and the news that Osaka universal studios can break through the break even line of 7 million tourists to achieve profits in the first year.

The bright spot of big sales of products around the stores inside the movie city will certainly not be missed.

Anyone who knows a little about the industry knows that this part of the income is not distributed according to the shareholding ratio of the studio, but is dominated by danelis entertainment, so it is absolutely a surprise.

Paris Disneyland failed to learn from the past and the harsh environment in Japan in the first half of the year, so that the market is not optimistic about the prospects of Universal Studios.

now, in the first year of its opening, Osaka universal studios can gain some profits while achieving breakeven. It does not need Danny and the Japanese shareholders to make additional funds, which is the greatest benefit for this theme park. Besides Universal Studios,

has made a good start and has lowered the market's concern about Simon's insistence on building the Universal Studios in Europe.

As a result, by the end of 4:00 p.m. on the east coast, the share price of danilisi entertainment rose 0.7% in a single day, and its market value reached a new high of $141.9 billion. Yao Yao continued to ride out the dust, leading several other Hollywood studios.

Denise Entertainment's investigation into the three established television networks in the United States has ended.

The market value of the group reached a new high. This afternoon, Simon and Amy Pascal formally discussed the acquisition of ABC.