Chapter 826

As a capitalist country dominated by money, most of the policy trends of the United States are closely related to the economy. Even if war is launched, in the final analysis, it is for interests.

Similarly, when it comes to business cases such as mergers and acquisitions, whether they can pass the review of the U.S. Department of justice, policies and regulations are, on the one hand, the most important point, or the game among various stakeholders. Competitors in the same industry certainly do not want a strong competitor to appear, which leads to conflicts of interest.

The rise of daenerys entertainment in Hollywood is a relatively slow process. The merger of metropolitan ABC Group is a short-term big step expansion. Once successful, daenerys entertainment will have considerable industry advantages in a new field, and form a more powerful synergy after the merger.

The American market is so big that the expansion of danielis entertainment will only encroach on the interests of other competitors.

Even if the federal government has lifted the ban on media integration, if the whole industry, except the enterprises concerned, opposes the merger, the Ministry of justice will not be able to rashly approve it, which is tantamount to offending too many people.

That's what Simon needs to solve.

On June 19, after the news became public, in addition to CBS group, which was suddenly "abandoned" and had the most intense reaction, general electric, NBC's parent company, another old rival of ABC, also made a quick response.

Simon, a Republican congressman in Pennsylvania, announced in the merger on June 20 that he deliberately gave NBC and CBS last year's two popular shows "friends" and "the story of the emergency room" respectively, instead of ABC, which has been chosen for a long time, in order to achieve penetration expansion similar to Hollywood, so as to continue to use NBC and CBS channels for Danielle after winning ABC Silk entertainment makes a profit, so as long as the other two don't go too far, Simon is happy to continue to put a series of TV programs on each other's platforms.

After the "Today Show" on the morning of June 20, Simon quickly ordered Robert egger to contact NBC. If NBC has relevant concerns, the two sides can completely draw up a new long-term agreement. Danielis Entertainment's cooperation with other studios in Hollywood is also enough to prove that Simon will not maliciously break his contract to suppress competitors.

Simon, of course, has to be on guard against NBC and CBS's deliberate crackdown on these projects.

For example, deliberately reduce the publicity exposure of related programs in the future, and even shift the program to the unpopular period, eventually leading to a continuous decline in popularity.

Whether it's friends or the story of the emergency room, these phenomenal popular TV programs are still in the second place in terms of TV network broadcasting revenue. In fact, the biggest profit is the later income of syndicate. Just like friends, in the past, even after more than ten or twenty years, Netflix, a streaming media giant, had to spend $100 million a year to buy broadcasting rights It also depends on whether Time Warner, the owner of the copyright, is willing to.

While taking private measures to ease and appease these competitors, the westero system also took the initiative to release various news releases to guide public opinion.

Members supported by GE have just made their stand on the today show. Some politicians in Washington have made a tit for tat counterattack, criticizing each other's remarks is a big business bias. Under the background of the coming information age, the traditional media industry can survive better only by constantly integrating resources.

On the other hand, the political lobbying team of the Westeros family has been active again in Washington, keeping an eye on the possibility of someone blocking the acquisition.

All in all, the next few months will be a constant game.

As long as we can balance the forces of all parties as far as possible and avoid the overall rebound of the industry, the merger and acquisition can be successfully achieved.

Even in order to shift the industry's attention to this issue to the greatest extent, Simon has to take the initiative to "give advice" to his competitors.

If only one merger is too conspicuous, then if other enterprises launch similar mergers and acquisitions, the case of Denise entertainment and metropolitan ABC will not attract too much attention.

In short, Simon intends to push for other similar acquisitions.

Public opinion comes first.

At the weekend of the announcement of the merger, on June 24, a news suddenly came out on the Internet platform that GE was in contact with Sony and planned to buy back Columbia Pictures in order to further improve its layout in the media field. Once the deal is concluded, Ge can not only reach into Hollywood, which has been recovering rapidly in recent years, but also make up for the short board in content production of media business.

This is actually a fake news concocted by Simon.

However, just as Larry Tisch released the news that danielis entertainment was about to acquire CBS group some time ago, the industry soon spread the relevant news.

And a lot of people believe it.

In recent years, Sony has been struggling to maintain its position in Hollywood at a loss. I don't know how many times it has heard that Sony intends to withdraw from Hollywood. Ge wants to buy a big Hollywood studio, inspired by the acquisition of danielis and Metro ABC, and it's quite natural.By buying a big studio, NBC's strength in content production will be greatly increased, so it is expected to reduce its dependence on content producers such as Denise entertainment. In the past, this can not be done, mainly due to the restrictions of the ban on media integration.

All in all, the two families just hit it off.

Then, in the new week, on June 26, some people released the so-called "insider" news on the Internet forum, saying that Westinghouse, also an American industrial giant, is contacting CBS to try to buy the old public television network and carry out the media business like General Electric.

This rumor is true.

It's just out of date.

Once upon a time, the merger of Disney and ABC was spectacular, attracting people's attention.

Because it's a cross circle merger and acquisition, and because the volume of CBS is relatively small, Westinghouse bought this old TV network in the same year, which is not so noticeable, but it did happen.

In fact, Westinghouse also contacted CBS this time.

Unfortunately, in recent months, affected by the news that danilisi entertainment has expanded into the TV industry, the stock prices of major TV networks have increased significantly. Just like CBS, before it was "abandoned" by danilisi entertainment, its market value has reached US $8.7 billion. A few months ago, the total value of this company was less than US $5 billion.

Danielis entertainment is rich and powerful, and its comprehensive strength is far less than that of General Electric. Westinghouse is not willing to do this. In addition, Larry Tisch is determined to sell CBS to danielis entertainment, and the contact between the two sides has not yielded any results.

Now all of a sudden, the news comes out again. Simon is in larongpei.

After the stock price of CBS group plummeted on June 19, the stock price continued to decline in the following trading days. In five days, it has returned to US $4.9 billion at the close on Friday, June 23, and its market value has almost halved.

It would be better to release such news if it could stir up a new contact between the two families.

If not, Simon won't lose anything.

Moreover, the main purpose of doing so is to pull up the stock price of CBS again. After all, even a multi billion dollar acquisition will take several months to release news to the market, but the effect is immediate.

The news was released in the morning. On June 26, even though Westinghouse denied the news circulating on the Internet for the first time, CBS shares rose 8% on that day.

That's what Simon wants to see.

If the CBS stock price is raised again, Larry Tisch will have less resentment towards danielis entertainment, and he will have less trouble in private.

Most importantly, the continuous release of industry M & a news rumors can also stimulate the capital of all parties to have a sense of urgency on the M & A of the media industry. With so many people staring at me, if I'm late, I won't even have soup to drink.

In fact, since the lifting of the ban on media industry integration, many companies in the circle are ready to move.

Simon heard the news on the day when CBS's share price was pulled up again. Sam leishidong, the boss of Viacom group, had quietly made a trial to CBS.

Without the previous paramount, Viacom's development has completely deviated from the track in history. Now, Hollywood has no suitable studio for Viacom's acquisition in a short time. The best choice for this media tycoon is to turn his target to the field of public television network.

ABC has been taken by danielis. If we contact NBC with Ge, it is not certain who will annex ABC.

The only choice is CBS.

This is not what Simon wants to see.

Viacom's MTV, Showtime, Nick children's station and other cable TV stations are high-quality assets that Simon is very greedy for. If possible, Simon hopes to wait for an opportunity to launch an acquisition from Viacom after winning ABC. If Viacom merges with CBS and wants to acquire it in the future, because Denise already owns ABC, it is impossible to cross the antitrust barrier.

Now, in order to win the metropolitan ABC Group first, we can't care so much.

While the entire danielis Entertainment Group is trying to mediate for the acquisition of Metro ABC, the summer program in North America has also entered the hottest period.

In the third week of June 16 to June 22, Jurassic Park 2, which attracted a lot of attention, was released. Because the box office performance of two new films, brave heart and fate in the wind, was not very good, the decline in one week narrowed to 33% compared with the next week, and continued to earn $55.36 million.

Jurassic Park 2 grossed $267.12 million in three weeks.

This makes it more likely that the domestic box office of the film will break through the 400 million threshold.

Disney's two-dimensional animated film "in the wind" ranked second.

Although Vivendi group, which has just taken over from Disney, spared no effort to support it, because of the audience of all ages who mainly played Jurassic Park 2, and the audience's appetite for 3D animated films of danielis entertainment in recent years, the story of the film is not very pleasant. With 2569 pieces of pictures on the screen and only 27.95 million US dollars in the first week's box office, the movie has just started Just broke through the hot sale threshold of ten thousand yuan.Although it ranked second in the box office list of the week, it was mainly the result of Disney's sparing no effort to publicize in the early stage. The film only has a mediocre reputation of 5.5 points, so it's hard to expect its stamina. Whether it can break 100 million depends on luck.

After the release of another new film "brave heart" in the same period, the comprehensive media score directly went up to the classic level of 9.0. The epic film directed and performed by Mel Gibson has also been targeted by many film critics ahead of time as the hot spot of next year's Oscars.

However, because the production budget has reached as high as $72 million, although paramount has made the best schedule for the film and had a quarrel with DreamWorks, he is not willing to spend too much money on marketing. The film's publicity budget is only $28 million, just locking the whole project cost to $100 million.

Xuanfa is weak, and the scale of the opening painting is only 2035 yuan, which is not as good as "strange fate in the wind". Therefore, the box office of "brave heart" in the first seven days of the first week is only 17.14 million US dollars, which is not even up to the hot selling level of the museum. The standard winning reputation loses the box office.

As the trend of Jurassic Park 2 begins to slow down, the follow-up performance of brave heart will not be greatly affected.

However, because the opening is not high, it is estimated that the total box office of the film in North America is only about 70 million US dollars, which is equivalent to the summer season's opening "tiger gall 3" and "ghost horse elf".