Chapter 869

Chen Qing's projects are all on the right track, and she just made a lot of money by taking advantage of igritte's IPO opportunity. Recently, she began to look for new investments, quickly selected China's fast-growing PC market, and carefully prepared a business plan for Simon.

In 1995, the price of processor, memory and other computer core components was reduced by a large margin, and the price of memory collapsed. In addition, Microsoft's windows system was fully mature, and the support of governments around the world to the information industry was generally increased. All kinds of factors combined to promote the global development This is the first PC sales explosion.

In the past few years, the annual growth rate of global PC sales has been maintained at around 30%. In 1995, just in the first 10 months, the global PC shipment has reached 79.5 million units. It is estimated that in 1995, the total world PC shipment is expected to be between 95 million units and 100 million units, with an annual growth rate of more than 75% compared with the total global PC shipment of 54.05 million units in 1994.

There is a Chinese market with a population of 1 billion on the other side of the ocean. Because of a series of heavy support policies launched by the Chinese government to promote the development of the information industry, by the end of October, China's PC shipment has reached 2.7 million units, which is nearly four times of the annual sales of 700000 units in 1994. It is estimated that in 1995, China's PC shipment is expected to reach 3.2 million units.

An obvious industry outlet.

Chen Qing has no ambition for the PC market in North America and Europe. She knows she can't get in, but in China, she thinks she can give it a try.

Chen Qing, Lin Su, Emmanuel Brandt and Charlotte Brittany are going to China together this time, mainly for other affairs such as Bubugao, scupper, Shuanghui and so on, as well as taking Brittany for market research. When I came to San Francisco to stop, I met Emmanuel and Chen Qing wanted to ask Simon about his business plan.

Listen to Simon say her plan is not good, Chen Qing is not lost, patiently waiting for the man to continue.

Simon recalled Chen Qing's business plan and relevant information, and said: "at the beginning, the direction was wrong. The result of your research is that at least half of China's PC sales this year are government departments, schools and state-owned enterprises purchasing to promote the development of information technology. So you want to take this part of the market as a breakthrough, but have you considered this division Is it the threshold of service? I mean, the hidden threshold? "

Government procurement has always been the best business, and it has never been a good business.

Chen Qing is nodding his head: "boss, I know."

Simon glanced at the smart black eyes of the woman in his arms. Thinking about her character, it's really not too difficult to do this kind of thing. The girl has already found a good team ahead of time. Basically, she is the backbone of the marketing department from Chinese local enterprises. China's computer industry began to develop in the 1980s. These people are all familiar with the twists and turns of any aspect.

Smiling, he took a cigarette somewhere on the girl, and Simon said, "well, I'm sure you can do it well, but if you just want to make quick money, it's OK to do it. If you want to be really long-term, you have to get rid of the idea of taking a shortcut. "

Chen Qing blinked this time, slightly confused.

Simon said: "let me ask you a little question. Just name a few top 500 companies in the United States."

Chen Qing thought and did not want to blurt out: "General Motors, Ford Motor, Wal Mart, ExxonMobil, at & amp; t, general electric, IBM, Freddie Mac, Fannie Mae Well, of course, there are danielis and igritte. If the financial data were not kept secret, cersei capital would be one of them. "

"Well, can you find a common point among them, not all of them, but most of them?"

Chen Qing thought for a moment and began to rub against Simon: "boss, what?"

Simon held down the girl who was making trouble and turned to Lin Su on the other side: "how about you, Chen Qing always said that you study very hard. Did you think of that?"

In fact, Lin Su, who has been listening to their conversation, can only shake his head.

The three have been talking in Chinese, and the other girls on the bed are confused, just pretending to listen carefully.

The two women did not expect that Simon had no choice but to solve the mystery, saying: "the common point of these enterprises, such as general motors, ExxonMobil, at & T and so on, is that they are all oriented to the general public with the largest consumption base, because almost everyone has a demand for their products, and even can't do without their products, so these enterprises can become giants. Therefore, in my opinion, the best business is to be able to face everyone. In fact, the same is true for PCs. in China today, personal computers may also be inclined to luxury goods. However, with the consumption base of 1 billion people in China, the economic accumulation and potential consumers in recent years are not small at all, and will only be larger in the future. So, Chen, do you know what's wrong with you? "

Chen Qing nodded and couldn't help saying, "boss, in fact, fighting for government procurement is only a starting point. I will certainly not let go of the ordinary consumer market in the future."Simon shook his head and said, "according to the materials you have provided me, there are eight PC manufacturers with a market share of more than 5% in China at the present stage, and there are more than 30 PC manufacturers around the world who have begun to pay attention to exploring the Chinese market. Would you like to consider all aspects and consider whether the manufacturers with technology, capital and contacts that are not inferior to you will agree? Chen, don't treat anyone as a fool. China's PC field seems to be a blue ocean market with huge potential. In fact, with the degree of competition under the current market capacity, it is actually a very fierce red ocean market. In addition, it is also a very money intensive industry, such as AST and Lenovo, which are now the top two in China's market share. Because of factors such as the inventory backlog caused by the collapse of memory price this year, one of the two companies is expected to lose $97 million and the other is expected to lose $190 million. So, how much money do you plan to burn? Or, you can promise me 100% that you can do it well. If you can guarantee and do it, I will give you as much investment as you want. "

Chen Qing was silent at last.

Simon said: "also, the second problem in your plan is that you want to imitate Dell's low-cost direct selling strategy. It seems to be a good idea. It seems that the plan is perfect in line with your market target. But first of all, do you think government procurement will care about price? "

Chen Qing is not nodding, nor is she shaking her head.

In fact, the girl thinks she is right. What she wants to imitate is Dell's direct selling strategy, and low price is not a problem. However, this low price is the low price of manufacturing cost, not the low price when selling.

It's just that these twists and turns are not suitable for talking to your boss.

Simon actually saw through the girl's mind, also did not have in-depth meaning, said: "in a word, I will not agree with your plan. If you want to do it, you can use the money you earn, or you can also pull the investment yourself, and be responsible for your own profits and losses."

The man said that, Chen Qing was a little anxious this time. She never thought about getting rid of the man beside her, so she got next to Simon and began to act coquettishly: "boss, I know it's wrong. According to your idea, shall I revise it again?"

On the other side, Lin Su listens to Chen Qing's tired voice and wants to run away.

It's too numb.

Simon once again gave the girl a note, but let go: "the plan is completely redone, two suggestions: first, don't ask for big, start from a young age, first invest a small amount of money, lock in a provincial market, lock in consumer groups, it's best to seriously develop only a series, according to the specific situation of the Chinese market, copy Dell's low price strategy, so as to maximize savings." This project can reduce the risk. Second, to be a price butcher is the absolute key. Keep the price to the lowest level. Within the scope of consumers in a province, all other brands, even those with the lowest cost, will have no profit margin. Because you are small in scale, on your cost line, other competitors with a little higher scale will definitely lose money. You have to withdraw voluntarily, and then you will win. After a province is successful, this mode can quickly recover It's up to you to decide which step you can take, or you can't survive. "

Chen Qing imagined a scene depicted by a man. Her eyes lit up, but she quickly asked, "but, boss, how can we make money like this?"

Simon said: "before the enterprise grows up, don't think about making money, even if you lose some all the time. If the company grows to the top of the industry and you haven't figured out how to make money, that's your problem. "

Chen Qing nodded approvingly, and suddenly felt that a guy was a big gold mine, so she continued to dig: "boss, say more?"

Simon thought about it and said, "in fact, the key to the success of this scheme is whether you can push the cost to the extreme. A few years ago, when tincobail's ICAM was just on sale, because of insufficient capacity, do you know how they did it? "

"In Columbia, Lin and I just studied this case some time ago, hunger marketing. But what's the use of this in keeping PC costs down? "

"Think again."

"Well, oh, isn't it Time difference? The price of PC components changes very quickly. Maybe it will be another price in a month or a week? "

Simon nodded: "yes, if you can make good use of this time gap, such as taking the pre-sale strategy for the reason of insufficient production capacity, you can gain part of the cost advantage again. Moreover, another advantage of hunger marketing is that it can continuously attract the attention of consumers and stimulate consumer demand. After all, it can not get the best. Of course, this is only one aspect, you will also face the cost of manpower, marketing, warehousing and other aspects, which need to be extreme. If you can't do this, you will be the price butcher, and you will go bankrupt first. "

Chen Qing wrote it down one by one and discussed it with Simon for a while. Then she gently rubbed the man's chest with her small hand: "boss, if we start from childhood, because the purchase volume is relatively small, we will not have any bargaining advantage. Intel or Microsoft, can you help us say hello?"

Simon could not help pinching Chen Qing's face: "do you think my face is so worthless?"

"Ah No, woo, I'm wrong. "Simon song opened his hand and said, "I won't say hello for you. You can talk to the person in charge of their China area."

Chen Qing understood the boss's acquiescence that she could fake the tiger's power. She quickly changed her smiling face and nodded.

It's just a small thing, and Simon certainly doesn't mind.

He is never stingy when he can support his subordinates.

After all, there are very few people who really start from scratch. Just like in the early days of Microsoft's development, Bill Gates' first big business was also brought by her mother as an IBM director from giant blue.

Just came to visit Simon temporarily, the private plane was still waiting at the airport, and the four women stayed in Woodside's mountain villa for less than an hour before leaving.

When Gulfstream V took off from San Francisco International Airport, it was just over two o'clock on Saturday, November 25.

It is estimated that after a 12 hour flight, plus the time difference, we will arrive in China. It's around 5:00 p.m. on Sunday. We will have a night off and just start the new week's work.

Until the Gulf Stream V was flying smoothly in the stratosphere, Emmanuel Brant still had the beautiful scene of Woodside villa in his mind.

Taking a glass of red wine from the small bar in the cabin, Emmanuel comes to the front cabin holding the glass. Chen Qing and Charlotte brenita are sitting opposite each other talking. Chen Qing also has a laptop computer on the table in front of her, knocking from time to time. Sitting next to Chen Qing, Emmanuel said in a casual tone, "what do you say the big boss is doing now?"

Some topics in women's privacy are actually very dirty.

However, Emmanuel excitedly stirred up the topic, Chen Qing and brenita did not seem to be interested.

The main reason is that, more or less close to each other, both women know that a man likes the eye-catching scene surrounded by vases. However, we do not indulge in men's and women's affairs at all. On the contrary, we are very restrained. Some time ago, Charlotte brenita almost sent her to the door. As a result, after staying in Ukraine for a few days, and even later taking Simon's downwind to leave Ukraine, the man never had anything to do with her. Chen Qing has a deep understanding of this.

If a man is really in a hurry, when the four women rush to Woodside villa, they may not see the scene of a man watching a solo ballet.

Chen Qing's fingertips danced on the keyboard, skillfully modifying the business plan of the computer company directly in English, and said to Emmanuel with a smile: "Emmanuel, I advise you not to call the boss's attention. As you can see, there are so many women around the boss that you can't even remember their names. No matter how beautiful you are, maybe in the boss's impression, you can't It's, oh, the red haired one. "

Emmanuel Brandt was Chen Qing point broken mind, some embarrassed to poke Chen Qing for a while, counter attack: "you are the black hair?"

Chen Qing shrugged: "yes, I'm the one with black hair," said Lin Su, leaning against the sofa on the other side of the aisle to read, indicating: "there's another one with black hair over there."

Lin Su turned a page of MBA case materials in his hand, and said, "don't take me with you."

Chen Qing smiles, remembering the scene when she was with Simon.

If she knew a certain word, she would be able to apply it to Lin Su accurately. She was suspicious of integrity. In fact, Lin Su is the one who has real feelings for a man. It's just that, obviously, this kind of feelings are doomed to have no results.