Chapter 937

Want to know how profitable China's auto industry is in this era?

Santana is the most typical case.

China's new Santana 2000, which just started mass production last year, has a standard price of 180000 yuan, not including tax, not to mention the price increase in the channels accompanied by hot sales. In a word, there is no 200000 yuan, so you don't want to pick up the car at all.

Santana is based on German Volkswagen's Passat model modification.

Santana 2000 is refitted from Passat B3 platform. In domestic mass production, the overseas B3 platform has actually been eliminated. In 1996, Volkswagen's Passat B series has developed to B5 platform. So, what's the price of the latest Passat B5 model?

3000 to 5000 dollars!

At the current exchange rate of around 8.31 RMB to us dollar, even if the overseas market is calculated according to the high configuration of US $5000, the price of this car is just over 40000 RMB.

Overseas 40000, domestic 180000, the price difference is a full 4.5 times.

Because Santana 2000 is a joint venture brand, only some parts that need to be imported are subject to higher tariffs. According to public information, the self production rate of Santana series parts of Shanghai Volkswagen has reached more than 60%. With the low domestic manufacturing cost, even including the tariff of imported parts, the cost of domestic Santana 2000 is absolutely lower than that of overseas similar models It won't be much different.

However, the price difference can be 4.5 times.

You can imagine the huge profits!

Obviously, no one can take part in such huge profits. At the present stage, the automobile industry is basically monopolized by large-scale state-owned enterprises, as in the fields of telecommunications and oil.

Since we have begun to encourage the market economy, it is not impossible for private enterprises to build cars, but there is a threshold.

Very clear threshold.

1.5 billion.

If you can give us $1.5 billion, I can consider giving you a car production license.

Tut!

At the present stage, China has squeezed most of the enterprises, and they can't squeeze out 1.5 billion.

Therefore, until the policy was gradually relaxed after 2000, many domestic automobile brands, whether state-owned enterprises or private enterprises, were actually black cars without "registered permanent residence". They quietly survived in the gray area of local protection and policy. After all, the huge profits of the domestic automobile industry were too greedy.

Of course, less than one out of ten survived.

Geely is one of them.

Although Lin Su was entrusted by her hometown to invest, Chen Qing obviously did a lot of work.

After Simon vetoed it, Lin Su said nothing more because of the man's words. Chen Qing still wanted to fight for it: "boss, we have investigated carefully. Li of Geely is a very capable person. Didn't you say that the most important thing to invest in China at this stage is to pawn people? Now that the whole plan doesn't work, or we can invest less. "

Simon asked with a smile, "how much do you think is appropriate?"

Chen Qing said: "Geely's family is about 100 million yuan. We should be able to get about 40% of the shares if we invest 10 million US dollars. Boss, it's a very cost-effective business."

Simon's smile remains unchanged: "then, whether it is active or passive, westero system will be bound with this company, and China will also decide that I intend to set foot in the automobile industry. Plus you're so restless, it's hard to predict the outcome. "

Chen Qing was upset by her boss. She was hurt and said pitifully, "boss, I listen to you very much."

"Now is not a good time for both sides to get involved in the auto industry. Two conditions: wait for China's accession to the WTO, wait for the next downturn cycle of the auto industry, and then we will take action. " Simon ignored Chen Qing, pretended to be pitiful, shook his head again, and then changed the topic directly. He also changed from French to Chinese: "let's talk about another thing. How's your computer company going?"

Chen Qing found that there was no need to discuss, and she was not entangled. She changed her Chinese and said, "the first computer has started to warm up and promote. In addition, the running score software mentioned by the boss has been developed by the team I hired in Silicon Valley and is undergoing internal testing. By the way, boss, do you want to give this software a name?"

The goblin apparently caught one of Simon's little favorites.

Name it.

Simon didn't refuse either. After a moment's thinking, he noticed a lolly eating across the table and said, "Miu Miu."

The little girl immediately looked up and said, "hmm?"

Simon motioned to the little girl and said to Chen Qing, "it's Miu Miu. Miu Miu runs."

Liu heard Simon want to take his daughter's new name to name a software, subconsciously dissuade: "Simon, this is not good?"

But Chen Qing immediately said: "it's Miu Miu. It's also a woman's name. Enterprises named after women in the westero system, such as danielis, melisandro, igritte, etc., are all very powerful. They can be regarded as a good color."When Simon heard Chen Qing say this, he realized that he had accidentally "created" another woman. He laughed and said, "I suggest you release this software in North America first, and then move to China. Of course, the main target is China. Don't be mistaken. "

Chen Qing nodded and bent her mouth like a fox: "boss, I was going to do this."

In the current domestic atmosphere, even more than ten or twenty years later, we are very superstitious about imported goods. Since it is an American software, it must be very authoritative.

Who is against it?

After breakfast, Simon and his party took a helicopter to Manhattan, stayed for another morning, and left for Europe at two o'clock in the afternoon.

It's mainly about Ukraine.

In order to ensure the layout of the vistro system in Ukraine, Simon recently launched another "weeding" operation there. In addition, it is expected that during the week's journey, we will continue to go to Finland, Russia, Italy and other countries, and return next week.

New York.

After Simon left, the girls of Guofeng art group, who arrived last Friday, quickly got on the right track from the new week. With the help of the Westeros family team, they began to prepare for the public performance in half a year.

And there are basically two programs.

Simon himself took out the "pick Wei", and on Saturday, Wei's solo performance "Jianjia".

Except for Li Youhu.

When I met Ang Lee on Monday morning, Li Youhu lived up to Simon's expectations and was successfully picked up by the director.

in Ang Lee as like as two peas, the girl's arrogance and arrogance are exactly the same as Yu Jiaolong in his imagination. Moreover, although I haven't received much professional performance training, I'm a dancer after all. I have a good foundation and I'm full of talent for performance.

Through the performance training in the next few months, Ang Lee also believes that there is no problem for Li Youhu to reach the standard before shooting.

Meanwhile, the North American summer program continues.

May 24 to May 30.

Another box office week soon passed.

In the third week of the summer season, the mummy, CO produced by danielis and fox, easily won the box office title of the week. In the second week, because there was no strong new film, the next week's decline of mummy was only 34%, with another $41.93 million.

In two weeks, the box office of the most popular blockbuster in the current summer season easily exceeded 100 million, reaching 105.47 million US dollars.

The second place on the list is Romeo and Juliet, which is unexpected and reasonable.

In the third week of its release, the modern love story based on a classic novel made another $18.83 million, with a drop of only 26% better than mummy. In three weeks, Romeo and Juliet, with a total production and publicity cost of only $30 million, grossed $75.74 million.

So far, this love movie is the biggest dark horse in the summer of 1996.

Arnold Schwarzenegger's "evaporation secret order" barely held the third place on the list this week. Although the weekly decline also narrowed to 27%, the box office of "evaporation secret order" in the third week of its release was only $12.98 million after losing the opening and falling sharply the next week.

In three weeks, the blockbuster movie, which burned $100 million, grossed only $67.19 million in North America.

What's more, what makes Warner brothers the producer most uncomfortable is its overseas market performance.

Because overseas films such as mummy, Romeo and Juliet have also impacted on the film. At present, more than 30 overseas ticket stores have started painting one after another. In the same three weeks, the overseas box office of "evaporation secret order" is less than 50 million US dollars. It is generally predicted that the box Office of this super blockbuster in North America is basically the same as that of overseas countries, which is about 80 million US dollars.

The total global box office is about 160 million.

In the past, action stars such as Stallone and Schwarzenegger have always had a strong appeal at the overseas box office. Even if they are not popular in North America, they can often earn a lot of money at the overseas box office. This time, the evaporation secret order failed to blossom outside the wall, completely breaking Warner's desire to recover losses from the global market.

In contrast, mummy, which was released one week later than evaporation secret order, easily broke through 100 million yuan at the overseas box office in two weeks, which was on the premise that some large ticket stores such as Japan and France did not release. The domestic box office of mummy is expected to be only about US $150 million, but according to the performance at this time, the overseas box office of the film is likely to realize Warner's expectation of evaporation secret order, double the domestic box office and hit a high of US $300 million.

In fourth place was Leslie Nelson's "the ultimate laughing detective," a medium production comedy that followed "the order of evaporation," with a box office of $12.49 million in its first seven days.

The box office gap between the two is less than $500000.

Moreover, the production cost of "the ultimate laughing detective" is 18 million, and Sony's publicity cost is about 10 million US dollars.

At the beginning of $12.49 million, the domestic market should be between $20 million and $30 million. Leslie Nelson has some box office appeal overseas, and can certainly recover a lot. Therefore, this project is not a success for Sony, the producer, but it is not a failure.It can only be said that it is neither warm nor hot.

The fifth place is black man.

The Hong Kong film, which is from the other side of the ocean and has no Western faces in its leading role, unexpectedly pushed out "ace spy", which was defeated at the beginning of last week, and occupied the fifth place in the box office list of this week.

After giving a little surprise in the first weekend, the box office of black man's full first week finally reached $10.38 million.

Compared with the total investment of $5 million in production and publicity, the distributor directly recovered the cost and began to make a profit in just one week.

In fact, up to now, the media reputation of "black man" is not good at all.

It's a little bad, to be precise.

Even under the public relations operation of the new world film industry, the film's media comprehensive score is only 5.3, which does not reach the pass level.

Most of the criticism focused on the weak story and rough picture.

Both are facts.

Because the North American version has been edited again, and the text background at the beginning of the Hong Kong version has been deleted directly, leaving only a wedge for the opening. Therefore, for a long time, the audience who are not willing to use their brains do not understand what the story is about.

As for the rough picture, it is reasonable.

After all, the cost of the movie is only $7 million. It's hard to compare it with the $100 million burned "evaporation secret order.".

However, although the word of mouth is poor, I can't stand the marketing of the publicity team.

It's Jack Cheng and Quentin who recommend it. It's also in contrast to the evaporation secret order. The discussion on the Internet platform is even more lively. In short, the potential audience who should know about the film basically already knows it. What they shouldn't know, they also hear the name of "black man" consciously or unconsciously.

So they bought tickets one after another.

The final result is that this Hong Kong film, which is not expected by everyone in advance, is unexpectedly ranked in the top five of the weekly ticket houses in the hot summer season.

Although the box office is only US $10.38 million, according to 1276 screens, the average price of the first week of black man's painting is as high as US $8137, and the average price of the fourth best movie is US $5466.

Just in order to make screen resources for the upcoming "mission impossible 2", danielis Entertainment's Easter schedule "detective plane 2" and "morgue haunted event 2" will be painted together this week to make enough resources for "mission impossible 2". At the same time, because of the outstanding performance of "black man", the new world film team will provide additional resources for "mission impossible 2" The film added more than 200 screens, bringing the number of screens in the next week to 1534.

After all, more than $8000 per museum is enough to increase the screen.

Most of the time, the world is so wonderful.

The same movie.

Some people are happy.

Some people are worried.

When "black man" was released in North America, Hong Kong on the other side of the ocean, the film also started painting at the same time. It also made use of the publicity gimmick that the film was successfully packed into the summer archives in North America to make a lively hype.

Unfortunately, seven days after the painting, the box office of "black man" in Hong Kong is only 3.79 million Hong Kong dollars.

At such a start, the total box office of the film is likely to be only about 10 million Hong Kong dollars. Even if new world pictures, as a partner, took on the production cost of 2 million US dollars, the Hong Kong production company invested 45 million Hong Kong dollars.

Even if the box office in Southeast Asia is two or three times that of the mainland, the final loss may be as high as HK $30 million.

It's a huge loss.

In North America, the first week was US $10.38 million. According to the exchange rate of HK $7.76 to us dollar, the box office of more than HK $80 million was recovered in one week. The new world film industry has invested only $5 million in total, making profits a week later.

It's all for profit.

The total box office is expected to increase again to about $25 million. According to the 55% typical split ratio of Hollywood, only this part of the profits will exceed $8 million, equivalent to more than $60 million.

That's not even European distribution revenue.

That's not even the follow-up video and television revenue.

On the one hand, there is a loss of HK $30 million, on the other hand, there is a profit of HK $60 million.

Moreover, according to the original investment agreement, the interests of both sides were clearly divided.

There is no possibility of mending.

On the other side of the ocean, a big man who invested in the production of "black man" saw such a comparison of losses and gains. He wanted to vomit blood and had an irrepressible impulse to chop people: Simon westero, I can't see you in Hong Kong!