Chapter 190

Chapter 190

Two weeks after its release, The Blair Witch Project had grossed more than $84 million. Even though the hype was over, some people liked the uniqueness of the found footage movie and decided to see it again.

In this aspect, everyone in Hollywood realized the power of viral marketing. However, after studying this method, they learned that it is very hard to replicate this kind of performance. Maybe only The Blair Witch Project could do it.

If not for the fact that Harvey Weinstein was caught in a bind, this movie might have been classified as a successful film. Too bad for Miramax, they didn't make a profit even though the movie was a success.

The out-of-court settlement happened quickly because Harvey Weinstein wanted to end the scandal as soon as possible. He didn't want to stay in the spotlight.

In the end, the settlement was $11 million each. It was the best the lawyer could do. It was a miracle that Harvey Weinstein didn't go to jail this time. Maybe his influence was not that simple. Anyway, this was a big loss for Harvey Weinstein and Miramax. They have learned their lesson and will never try this marketing method again.

The news related to The Blair Witch Project slowly faded away as the matter was already over.

John F. Kennedy Junior, his wife and relatives were killed in a plane crash. This terrible news alleviated the matter of The Blair Witch Project and people gradually forgot about it.

There were still some people protesting in front of Miramax, but the media had already forgotten about them. Maybe next month these people would get tired of protesting as well.

Moviegoers started to see other movies after the truth about The Blair Witch Project came out.

Eyes Wide Shut was released on July 16, just two days after the release of The Blair Witch Project. This movie, starring Tom Cruise and his wife, Nicole Kidman-Cruise, was affected by The Blair Witch Project and only grossed $21 million in its first week.

Eyes Wide Shut was the last movie the couple appeared in together. 2 years later the couple filed for divorce.

A week after The Blair Witch Project, The Haunting starring Liam Neeson and Catherine Zeta-Jones was released. The influence of The Blair Witch Project on this horror movie was quite strong, considering that both were horror movies.

Nevertheless, perhaps because of Liam Neeson's performance over the past few years, The Haunting grossed $33 million in its first week. Liam Neeson was now a famous actor who had an Oscar statue among his achievements. In this case, even his performances were better than Tom Cruise, who never won an Oscar statue.

It was crazy how Sony-Columbia agreed to this decision. Maybe they were desperate to keep their position, afraid of losing their edge. Afraid that DreamWorks would take over their position as one of the Big Six.

The Bruce Almighty would be released the following year. The movie needed more time in post-production because it had many special effects.

Perhaps the bleak August schedule was a good thing because The Bourne Identity had no competition. There was no big movie to compete with. This meant that most of the tickets would be acquired by The Bourne Identity.

Unfortunately, some of the universities had already started their school days, and that might affect the box office of The Bourne Identity.

"Are you ready?"

"Yes!"

A group of people shouted in unison. They wore suits for this movie, even the women wore suits.

After the success of Matrix a few months ago, the fashion sense of young people was affected. They were wearing black tuxedos, black pants. They look like professional office workers...

Knowing that The Bourne Identity was related to Taken and John Wick, these people decided to wear a suit that resembled John Wick's appearance.

These people were loyal fans who supported Kazir Grey. Napoleon Dynamite, The Hangover, Taken, and John Wick. These people have seen at least one of Kazir's movies and decided to join this group.

Um, they call their group the Grey Fans...

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[I'll post another chapter a few minutes later. Let me have a dinner first.]