Chapter 813： Monopoly group

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The birth of the Royal One is not just a luxury product, but also not created by the people below to make emperor farts.

After all, it was his own industry, and it was Franz himself who finally paid the bill. Without the permission of the emperor himself, it would be held accountable.

There is no doubt that the Austrian Automobile Group has made every effort to build this ultra-luxury car, certainly not to show off its wealth.

Franz can't drive this car out for a ride, and even information about this car will not be disclosed to the outside world.

To put forward this requirement, in addition to promoting the development of automotive technology, it is more a test of the domestic industrial strength.

As an emperor bombarded with various information, Franz knew that the data and reports could be fabricated out of thin air, but the real objects in front of him could not be faked.

Only Austria has the complete automotive industry in the world this year, and other countries are still behind.

Even if the people below want to falsify, they have no room to play.

In the face of Royal One, Franz also personally inspected the largest automobile production base of the Austrian automobile group-the Prague automobile factory, which can run at full speed to produce 20,000 vehicles per year.

It's no surprise that this number is placed in later generations, and any car factory can easily do it.

However, this factory, which can produce less than 55 cars per day on average, is already the largest car factory in the world, and none of them.

In fact, it is more exaggerated than this. This inconspicuous production capacity of 20,000 cars per year already accounts for one third of the total production capacity of the Austrian automobile industry.

The production capacity of this Prague automobile factory directly exceeds the sum of the automobile production capacity of Britain and France, which is comparable to that of all countries except Austria.

Well, this is the result of Franz's opening. At present, the only company in the world that can produce cars industrially is the only one of the Austrian Automobile Group.

No way, starting early is the advantage. When no one paid much attention to the automobile industry, Franz began to smash money.

The Austrian Automobile Group has been immersed in research and development in the laboratory from the beginning, and has never announced the news to the outside world, and the peers have not responded.

No, exactly before the product came out, there was no such thing as a peer.

Prior to this, everyone rushed to the development of steam cars. The internal combustion engine cars of the Austrian Automobile Group are completely two species.

The earliest internal combustion engine car of the original space-time was still a matter of 1888. This founder of Mercedes-Benz, which is the first in history and coerced in the later generations, does not know what it is doing.

The oldest car company in the United States, Oldsmobile, was established in 1897; the oldest car company in Japan, Cadillac, was registered in 1902.

...

After the first product of the Austrian Automobile Group, the Beetle, went on sale, everyone suddenly realized that the original car could be built like this.

The Austrian Automobile Group, which has no competitors, naturally became a leader in the automotive field.

Undoubtedly, in the context of patent protection not covering the whole world, followers soon appeared.

I can't do it myself in a while and a half, but can't I copy the plagiarism with the template?

Then, the first batch of products of the Austrian automobile group became mostly parts, which contributed to the development of the world automobile industry.

In essence, this is just a breakthrough in concept. As long as the brain is opened, industrial powers can build cars.

It's just that the car is not simply assembled, and having the production technology does not mean that you can build a car of qualified quality.

Relevant industry cooperation is also needed. If any problem occurs, the final result will be a tragedy.

The followers soon discovered this, but it was too embarrassing for them to simultaneously develop technologies in multiple fields and overcome a series of difficulties.

The huge capital cost invested in the early stage is not acceptable to ordinary enterprises and individuals.

After all, the auto market is very limited this year, and financial consortia haven't looked down on this small profit.

Capital's favorite thing to do is to wait for the fruit to ripen, and go directly to pick the fruit, rather than go to grow the fruit tree by yourself.

The physical giants are mostly limited by their business concepts, and they generally focus on their field. Even if they are expanding, they are also entering related industries.

This is a lesson learned from countless classic cases. If you cross the border into a strange field, the chance of failure is much higher than success.

Before the risk can be estimated, most people will choose to wait and see. Of course, the more important thing is to have no money in your pocket.

The family car market has just started, and the future is unclear. No one can guarantee that today ’s internal combustion engine cars will be yesterday ’s steam cars.

The automobile industry is in the stage of burning money, which is equivalent to just planting small saplings, and it is far from blooming.

Then, naturally, it was made by hand. The technical difficulty of large-scale industrial production is too high, and the cottage must also have industrial support, which cannot be completed overnight.

In contrast, hand-made is much simpler. If the precision of the spare parts is not enough, let the people go up to polish. If the engine has insufficient horsepower, increase the number of cylinders.

Now the main competitor of the Austrian automobile group market is a handful of workshops.

Because the car has just come out soon, it is still a high-end luxury, and the price is relatively high. Even if the production cost of the manual workshop is higher, they can also get a lot of profit.

After all this, Franz frowned.

Obviously, many people in the Austrian automobile group have been fascinated by their current results and ignored the existence of competitors.

Since the product was launched in 1882, the market share of the Austrian Automobile Group is declining year by year.

A decline in market share is inevitable. Unless the market is completely monopolized, the market share will definitely fall as competitors continue to join.

It's just that the market share of the Austrian Auto Group has fallen too fast, and it has fallen by almost a quarter in just three years.

This is his own industry, and if he stops, he will lose his own interests, which will be intolerable to Franz.

"Oprea, you are not prepared to build a cheap model, to maintain market share?"

Expanding market share, Franz has no longer expected.

You know, the Austrian automobile group has occupied 76.4% of the car sales market, how can it be increased?

But to keep the market share as much as possible, or to reduce the rate of decline in market share, it can be hard.

Oprea quickly explained: "Your Majesty, the listing of cheap cars will not only reduce our corporate profits, but also damage our car brand value.

At present, the beetle, walker, brady and other models promoted by the group are all high-end cars.

Although the reduced price sales can gain a larger market share in a short period of time, the car has been destined to be a luxury since its birth.

No matter how we cut prices, ordinary people cannot afford it. Now we are trying to make the car a status symbol, so it is very important to maintain the brand value of the car. "

Being able to realize the "brand value", Oprea is obviously not an idle person.

However, limited by the times, he still did not expect that cars may enter thousands of households, from luxury goods to mobility tools.

Judging from the current global automotive consumer market with only tens of thousands of vehicles, Oprea has abandoned the development of low-end models and focused on the operation of high-end brands, which still echoes reality.

Franz shook his head: "No, there is still a lot of room for the production cost of the car to fall. It is not impossible that the price will fall to the range acceptable to ordinary people in the future.

In the short term, under the existing technology system, we can all reduce the cost to the middle class and acceptable range.

If we continue to expand production capacity, the current production costs will continue to decrease.

Perhaps the sales of a single car have fallen, but the number of middle class is much more than that of the rich, and our total profit will only be higher.

Moreover, lowering car sales prices can also hit our competitors. Unlike us, the production costs of their small workshops cannot be reduced at all.

As for the issue of brand value, it is even simpler. Re-register a company and use the name of the new company to change the brand to focus on low-cost cars. "

The production cost of cars is generally between 400 and 700 Aegis, and the sales price on the market is basically above 1,000 Aegis. The luxury car price is easily over 10,000.

Such a high gross profit still cannot cover the fact that the Austrian Automobile Group is losing money.

The main reason is that the investment in R & D is too high, and the maintenance costs in the later period remain high, which has caused the enterprise to be in a state of loss for many years.

Oprea ’s focus on corporate profits is actually compelling. The financial situation of the enterprise is not good, can't you always ask the boss for money every day?

If it is not a mandatory requirement of Franz, it is estimated that Oprea will have to cut R & D funds and devote all its efforts to car sales.

After all, sales-oriented enterprises are more profitable than R & D enterprises in the short term. Only if the company makes money can everyone get a more generous return.

Now in this state of loss, just take a little bonus. Stock options are not yet popular, but profit dividends have already appeared.

It's just that the Austrian automobile group, a research and development company, has been losing money for more than ten years, and can't see dividends at all.

However, Oprea is still ethical. There is no way to learn from the executives of some unscrupulous listed companies. They only pay for themselves and do not consider the long-term development of enterprises.

Otherwise, it is very simple to change the concept. Whether it is to compress R & D investment or slow down the construction of maintenance points, it can achieve profitability.

If it were not for the drag of these two golden beasts, the Austrian automobile group is definitely the most profitable company of this era, or the kind that is rich in the enemy.

Even if each car earns only 100 Aegis, Austrian Automobile Group has a net income of five or six million Aegis each year.

In fact, there will only be more. The cars sold cannot be all ordinary models with the lowest profit. If you sell a local luxury car with a price of tens of thousands, you can easily get thousands of credits.

Of course, the core competitiveness of the Austrian automobile group is actually technology and after-sales service.

Lose money in the short term, but these are the most profitable in the future. Once the channels are laid, there will be no competitors for a long time.

This can be seen in Austria. In all areas covered by the group's service outlets, the only car that can be sold in the market is the "Austria" car.

Other production companies, limited by their own strength, are simply unable to lay out so many maintenance outlets.

Once the car is broken, you can only find a way to repair it, or wait for the skilled workers of the manufacturer to come over.

"Yes, Your Majesty!" Oprea responded

After a short pause, Oprea added: "Your Majesty, in order to increase corporate profits, reverse the current loss situation and increase corporate competitiveness.

The management plans to cover the gas station when laying logistics channels, so that our users can refuel on the way. "

If this is done in later generations, it has not been time to start, anti-monopoly law has already come to the door.

The meaning of "convenient for our users" is already very obvious, which is full of exclusivity. Even if other cars arrive at the gas station, they can only look at one side.

But in the era of big monopolies in the 19th century, this was completely commonplace. As now, the maintenance point of the Austrian Automobile Group does not provide services to other brands.

After a moment of contemplation, Franz shook his head: "The gas station can be engaged, but not so extreme. This is not the same as the maintenance point, and it is very easy to arouse people's resentment.

The anti-monopoly voice in society is getting higher and higher, and it is a matter of time before countries promulgate anti-monopoly laws. With such obvious flaws left now, it is easy to be targeted in the future.

In this regard, you must pay attention to it. Even if you want to increase competitiveness, you can also take more covert measures.

For example: membership card service.

Anyone who buys a group's vehicles can enjoy membership services and can get certain discounts at gas stations.

Other customers, who want to enjoy the refueling discount, can let them pay for the membership card.

You can send more membership cards, preferably in different cities, each membership card can only enjoy discounts in one region.

Just look for excuses, as long as you can make sense in the clear, everyone can just accept it. "

The maintenance point under the Austrian Automobile Group does not provide services for other cars, which is enough reason to evade.

For example: there is no matching spare parts, it is impossible to carry out repairs; or the car repair master has not been in contact with this car, and I do n’t know how to get it.

The gas station will not work, anyway, everyone uses the oil, there is no use.

If they refuse to provide services, car owners will definitely make trouble. Franz will not do this kind of thing that pulls hatred.

In contrast, membership service is much easier for everyone to accept. As long as there is not much fanfare, ordinary people simply cannot understand the complicated relationship between enterprises.

Change the vest and disconnect the gas station from the car group. The automobile group can also pay a membership fee to the gas station every year, leaving everyone with nothing to say.

Anyway, there is no technology for information networking this year. Membership cards cannot be used nationwide, or they can be pushed out to be unrecognizable, or gas stations around the country operate independently.

The card cannot be recognized, but the car can be recognized. If all car manufacturers can be paid to pay their dues, Franz does n’t mind everyone enjoying discounts together.

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