Chapter 654： "Scientists" Who Changed the World

Most college admissions videos are actually of poor quality.

why?

Except for Zhejiang University and Shenzhen University, which are so wealthy that they are willing to spend money and quality, many of them are made by students or teachers and students.

In the past two days, Wang Dalong has watched hundreds of college promotional videos, and he can summarize a few bad points after watching too many.

At the beginning, it must be an aerial shot swooping down to give a close-up of the school gate, and then along the main road of the campus, from far to near, looking down from a high altitude, floating across the square, spinning around, and then to another building...

If it weren't for the three words "Library" hanging in front of the building where it landed, it would have made people think that this film was about introducing new properties for sale.

Then, the majestic BGM instantly became soft and long - a chronicle engraved with gold leaf characters slowly opened, and several black and white photos flashed, followed by the wind and rain in the past.

If the school did not have a century-old history, it would be embarrassing to design this link.

Then comes the important part.

From the macro "international school-running model", "excellent faculty", "rich scientific research results", to the specific introduction "our school has **** academicians, **** key disciplines, **** master's programs, doctoral programs..."

Time-lapse photography is absolutely indispensable here.

During the period, the interaction between teachers and students in the classroom from various angles, and the students in the laboratory holding test tubes to do experiments, etc., the whole link can account for more than half of the length of the whole film, for fear that the audience has not read the school's Baidu Encyclopedia.

Unlike city commercials, the narration is very important.

It's just that some copywriting doesn't know whether it's written by students or teachers, and one word is "embarrassed".

The one-year promotional video of the University of International Business and Economics started like this: "We are 211 who are more professional than 985", "Also known as the 'Four Young Masters in the Capital' with Qingbei people", "Having chatted and laughing with the world's top 500 elites, serving as CEO, Marry Bai Fumei and reach the pinnacle of life"...

What I know is a propaganda film, and what I don't know is a war propaganda.

There is also a promotional video of Three Gorges University: "You, like a beautiful poem that penetrates the soul, make the time in the palm of the hand warm and lively."

It was really touching, except for the goosebumps.

Finally, there is the issue of length. The longest is the 20-minute promotional video of Tsinghua University in 2012, and the shortest is the 10-second promotional video of Hunan University of Technology. Can't we just talk about it for three or four minutes?

I'm not afraid of bad shooting, I'm afraid of bumping into the film.

Collision is not terrible, whoever copied it would be embarrassed.

In 2015, the Fudan school celebration promotional film "ToMyLight" was plagiarized from the Tokyo University promotional film, which was really embarrassing.

"You can't shoot like the previous university promotional videos!" Wang Dalong's face changed, and he finally gritted his teeth.

Since Guanghua University has made a lot of money, it has to be put on the Nasdaq big screen of Times Advertising and put into the world, so the quality must be like the top advertisements of Coca-Cola, Mercedes-Benz, Apple, and Microsoft.

If the quality is not good, then it will be reverse propaganda, and it will be embarrassing internationally.

We Chinese don't cheat Chinese people, this is absolutely not acceptable.

Even if you are embarrassed yourself, this will also bring the country's image.

"It's just, how should I shoot it?" Wang Dalong was so upset that he couldn't see the beautiful scenery of the campus in front of him, so he got up and walked on his own.

Thinking while walking.

From the 16th year to the present, it has been silent for almost 5 years. After finally getting such an opportunity to rise, Wang Dalong naturally does not want to miss it.

And this time, the competitor he faced was never stronger than before.

National and international top advertising companies;

And the top domestic film and television advertising companies;

There are also the most popular international creative hot shops in recent years.

He had to use the best creativity and perfect copywriting to beat everyone to get the cooperation from Guanghua University.

easier said than done...

Fortunately, the theme has been determined, and he just needs to start telling the story around the theme.

Thinking of the theme, Wang Dalong had even more headaches, "Changing the world... This theme is too big, troublesome."

Some university promotional videos are nothing more than shooting around the school, and occasionally some outstanding ones also focus on several factors such as [life] and [dream].

But the theme of changing the world seems to only appear in the speeches of some presidents of the world's top universities such as Harvard University, Cambridge University, and MIT.

If Guanghua University is compared with these schools, there is no comparison at all.

"It's crazy." Wang Dalong murmured a few times. He didn't know if Principal Chen was crazy, but he was really going crazy.

For example, for some of the previous slots, Guanghua is not even qualified to be complained about.

Not a hundred years of history.

There are no academicians.

There are no key disciplines, let alone the embarrassing master's and doctoral programs.

What Guanghua University can lead is its strong scientific research capabilities, its superior geographical location and its campus environment.

But these are not enough to talk about four or five minutes of content, not to mention the content is too thin.

Fortunately, it is not only Wang Dalong who suffers from the same pain, but the other twenty families all feel the same.

Heron Island, Shangri-La Hotel.

Sheets of A4 paper were spread out on the table in the room, and there were a lot of paper **** on the ground.

Wang Ming looked at the two subordinates with a distressed expression, and sighed, "Do you two have any ideas?"

The two looked at each other, shaking their heads.

One person said: "Guanghua University has too few advantages. It is not difficult to make a promotional video, but it is difficult to make a world-class film."

The other pouted and complained: "It's more than difficult, it's even more difficult! And this topic is too big, a private university is going to change the world, I really don't know what to say."

Wang Ming actually wanted to complain, but he still had professional ethics.

This promotional video is too difficult, but I have to pick it up again, after all, the profit is too high.

Only because the news of Guanghua University spread, the news was directly sold to the US Nasdaq Media Company, which led to the other party directly contacting Guanghua University and reaching a cooperation.

I bought a big screen for more than half a month. Because there is no middleman to make the difference, the price is very beautiful, but it only cost more than 10 million.

Guanghua University and Nasdaq Media are very happy, but they are the advertising giants who are very dissatisfied. Originally, they could make millions of profits from this big order.

Fortunately, Guanghua is a global launch this time, even if the Nasdaq screen is missing, there is still a lot of oil and water to make.

But the difficulty in front of us is the proposal of this promotional film, which is too difficult to handle.

"Has there been a reply from the Magic Capital headquarters?" Wang Ming could only pin his hopes on the hundreds of planners in the company's creative department.

Ogilvy China is headquartered in Modu, but has branches in Beijing and Yangcheng. The number of branches and offices across the country is as high as more than 1,200 people. There are hundreds of people in the planning team alone. These are the top advertisers in China.

Quantitative changes lead to qualitative changes, so you can always write a few creative proposals, right?

"Yes, it's just been sent." A subordinate replied.

Just waiting for Wang Ming to read it, he sighed again.

What the **** is this written.

Is that Principal Chen of Guanghua really a pig?

Some parties are easy to fool, but some parties are not only not easy to fool, but also very difficult.

Although Guanghua University is a private university, it is backed by big people. These guys can't figure it out.

"Forget it, it seems that we still have to rely on ourselves." Wang Ming gave up his fantasy, regained his face, checked the time, and greeted the two to pack up, "I still have to go to Guanghua University to find inspiration, check out and change to Guanghua Hotel go."

Since we are going to shoot a promotional video for Guanghua University, we must be familiar with the school.

You may find bright spots on campus.

The thoughts in his mind became firmer.

"I'll retire after finishing this job."

…

night.

The corridors of the Guanghua Hotel were particularly lively.

Many people chatted while walking along the road, and even gestured with their hands.

"Professor Xu, I don't think your idea is feasible, it's too imprecise!"

"Science certainly needs a rigorous attitude, but it also needs bold ideas. However, those great discoveries all come from accidents. Are you saying no, Professor Huang?"

"This…"

"Don't do this and that. We will try it tomorrow and find out. The chief designer has said that practice is the only criterion for testing truth. We can never go wrong if we try more."

"But repeated wrong experiments will consume a lot of equipment."

"Guanghua is not short of money."

"Makes sense..."

The researchers who came to Guanghua University really don't want to go back. The scientific research environment here is really good!

Sufficient funding, administration to make way for scientific research, high salary and respect for scientific researchers, should be done by every school, but only Guanghua University can do it all, which is a bit ironic.

Because Guanghua is rich, so many researchers can make various hypotheses and test them boldly in the experiment.

Wang Dalong, who was thinking about the promotional video with his head down, also laughed when he heard the conversation between the two people in front of him.

This is the Guanghua Hotel, and many researchers live here. In all likelihood, these two are scholars from the Optical Core Research Center.

But at this moment, Wang Dalong's eyes lit up, and a whimsical thought popped into his mind.

To say that there is a group in the world that can change the world the most, it must be a scientist!

Inspiration in my mind soared and grew.

ps: It is still a low period, listless.

I don't know if it's because of poor grades, or because of depression, the whole person is very uncomfortable.

This chapter has been written for 5 hours, can you believe it...

It is difficult to guarantee two more updates a day. I have already tried my best to keep improving, and it is useless for you to criticize me.