Chapter 772： Bernard Arnault's reaction

In an aristocratic high school in London, England.

The Guardian: "God, this is a product that transcends times! Magical technology from China: smart thermostat!"

Daily Mail: "Guanghua University has launched the latest technology product [Lushu] intelligent thermostatic clothing, which will be one of the greatest products of this century!"

Kevin looked at the news reports on these mobile phones and was a little stunned.

Smart thermostat?

Sounds cool!

At this moment, someone tapped on the shoulder.

"Hey, Kevin, what are you looking at? Calling you to ignore me for a long time." William said angrily.

"I'm watching the news." Kevin still stared at the screen, his fingers swiping the page.

"What news?"

Seeing Kevin's immersed look, William leaned over in confusion.

"Smart thermostat?? Walter, what is this?"

"It is a technology that has just been conquered by Guanghua University in China. As long as you wear clothes all the time, it is said that intelligent temperature control between minus 20 degrees Celsius and 50 degrees Celsius can be achieved."

Kevin pointed to one place and smiled: "The Guardian said the price is 3,899 yuan, or 472 pounds, which is quite cheap."

In recent years, the renminbi has appreciated greatly. In the past, one euro was equal to more than ten yuan, and the pound was even more powerful, higher than the euro.

But today, 1 euro = 6.979 yuan, 1 pound = 8.249 yuan.

The euro has depreciated close to the dollar.

Even so, the price of four or five hundred pounds is just a day's pocket money for Kevin and William, who can go to the noble middle school.

"Oh, God! If this function can really be realized, the price of four or five hundred pounds is too cheap. Even if it is ten times more, I would be willing to buy it!" William complained, "It's too cold in London in winter, so going out Wear heavy clothes."

The UK has a temperate maritime climate. The coldest time in winter is about minus ten degrees, but because it is dry and cold, it is better to wear more clothes.

It's just that the winter in the UK is usually accompanied by wind and snow. Basically, a scarf + gloves + hat are indispensable.

Coats are mostly jackets, windbreakers, down jackets, wool/cashmere coats, etc.

However, if a classmate is going to study in the UK, don't bring a folding umbrella. It always rains in the UK, but when it rains, it will be windy, and when the wind is blowing, the umbrella will be folded. Even the heaven that is praised in China has not been able to withstand the wind once.

This is also the reason why British people rarely use umbrellas in film and television dramas.

It was William's next sentence that surprised Kevin.

"I think this Guanghua University is very interesting, Kevin, do you want to go to Guanghua University together?"

"William! Are you crazy?" Kevin looked at William in shock, "Your family won't agree, do you want to break with your family?"

As an ancient institution founded in 1440, among the 250 or so graduates every year, more than 70 can enter Oxford University and Cambridge University, and more than 70% can enter world-renowned universities.

Based on his and William's grades, he basically either went to Oxford University or Cambridge University. If he went to Guanghua University... I'm afraid his legs would be broken, right?

"It doesn't matter."

William shrugged and urged Kevin: "Don't you think it's cool to go to Guanghua University? Remember the Guanghua University admissions video you saw two months ago? How cool is it to change the world, why do you have to obey them? Kevin, come with me to Guanghua University!"

"This..." Kevin hesitated, it seemed really interesting.

"Let me think about..."

…

"Let me think about..."

Bernard Arnault (also known as Bernard Arnault), known as the godfather of luxury in the world, looked at the assistant who reported the information, and he made a difficult decision.

"A video conference will be held in half an hour, and all CEOs of all brands involved in the clothing business must attend."

A hint of shock flashed across the assistant's pupils. She didn't expect Arnault to attach so much importance to this smart thermostat.

"Okay, sir."

After the assistant withdrew, Arno's eyes wandered over the information repeatedly.

After a long time, he slowly closed his eyes.

Sighed heavily.

"This Guanghua University is really a person who specializes in subverting traditional industries."

This is not bad. The birth of photonic screens, optical cores, and today's smart thermostats has not subverted a large number of traditional industries?

An alarm bell sounded in his heart, but Arno's face did not show unease, on the contrary, he was calm like a pool of lake water.

Fear will only exacerbate failure, it is better to think of countermeasures.

After half an hour.

In a conference room of the lvmh Group headquarters building, Arnault and several executives faced the big screen on the side.

The top is divided into more than 20 squares, representing the presidents of more than 20 brands of the lvmh group.

A meeting of this level is extremely rare, and it may not be held once a year.

Once it is held, it means that there is a big event.

Arnault glanced at his watch and said with a serious expression: "Gentlemen and ladies, I won't talk nonsense. I think you have already received the news about the smart thermostat series launched by Guanghua University in China. The theme of today's meeting is It is to discuss how to deal with the impact of smart thermostatic clothing..."

After hearing Arnault say that Guanghua had rejected the cooperation invitation from the lvmh group, a few people snorted coldly, obviously having great opinions on Guanghua University.

When Arno finished speaking, someone jumped out impatiently.

"It's just a smart thermostat. I don't think it will have any impact on our ready-to-wear business. After all, luxury goods have gone beyond the boundaries of clothes, but I think Guanghua University is very arrogant. We should let them experience the price of arrogance."

Luxury is more of a symbol of status and strength. As mentioned above, luxury brands are not selling bags, but the worship of power and money, which is the price to be paid for entering a circle.

Several people agreed. As for Arnault, he did not speak out, but silently observed everyone's remarks and expressions.

However, there were also objections.

"I think this smart thermostat is not the ordinary clothes in our perception, it is [smart clothes] and cannot be generalized."

Michael Bock, the current president of lv, said: "Although luxury clothing is not the same as ordinary clothing, it has the same attributes, but luxury gives more meaning and elements. But smart thermostats are different, I think If we don't pay attention, it will even affect our ready-to-wear business!"

"So, my suggestion is to cooperate with each other, and it is best if you can buy out this technology."

One person sneered: "Oh, what if the other party does not agree to cooperate? And the one from Guanghua is not short of money, right? If he wants to, as long as the photonic screen and the optical core are listed, I am afraid that the assets will be higher than our lvmh group, right? "

This is actually pertinent. Holding the photonic screen and the optical core in hand, even if the profit of the optical core is not necessary, just a photonic screen is very scary.

Huami ov+ Apple's flagship and mid-to-high-end models all use photonic screens, and these five mobile phone manufacturers together account for more than half of the global mobile phone market.

Think about this shipment, which is in billions, which is pretty scary.

"Ok, then I want to ask Mr. Sanda, then what should we do? Do we use power to the other country's government or use public opinion?" A trace of contempt flashed in Boke's azure blue eyes.

"The other party's products will definitely be listed in the EU, and the anti-monopoly law can be used to file a lawsuit against the other party..."

"I have an idea…"

A farce-like remote video conference finally ended after an hour. Bock fell back and lay on a comfortable office chair. He was still reminiscing about what happened just now, and…

Arnold's expression.

lv is one of the earliest core brands of the lvmh group, and Bock has more contact with that man.

Arnault, the head of the world's largest boutique empire, has a refined appearance and has been praised by fashion magazines for titles such as "Best Dressed Men".

He is calm by nature, even a little taciturn, always keeping a low profile in front of the media. But no one ever doubted that Bernard was an enigmatic and brilliant entrepreneur. With a smile, he buys and sells brands at his fingertips, and some people describe him as a "wolf in a cashmere shirt".

This man's acquisition of a luxury brand with a market value of tens of billions of dollars is as easy and casual as having lunch. Similarly, the other party throws out the brand as casually.

When he sold a haute couture brand he founded decades ago to the American falic group, he surprised the fashion industry all over the world.

No matter how noble the brand is, it is like playing dice in Arno's hands.

The meeting ended with Arnault setting the strategy. UU Reading

Each brand tried to find a way to discuss cooperation with Guanghua University, and at the same time contacted Oxford University, Imperial College and world-renowned universities in the field of polymer materials around the world to see if they could crack this technology.

If both fail, fight back.

But Bock believes that if the final counterattack fails, the domineering emperor will not hesitate to let the major brands give up the ready-to-wear business, just as he sold it back then.

"I remember that the president of Greater China seems to be called Cheng Xiuming?"

Bock muttered and sat upright.

Pick up the phone on the desk.

"Julia, connect me with Cheng Xiuming, president of Greater China."

ps: Not sure if there is a second chapter, try your best.

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