Chapter 129

"After coaxing Yao Shu, he put down the brush and said," you can't see how it's changed. "

Ah Zhi looked at his mouth carefully for a long time. He found that there was not much difference except for some reflection. He was relieved.

He frowned and felt that there was a film on his lips. He said, "it's strange!"

Yao Shu couldn't close his mouth with a smile. For the first time, he felt that there were so many happy places on his way to business.

When making Rouge before, why didn't you think of letting two children have a try?

Seeing his brother's unwillingness all the time, he was also happy to "giggle" straight smile, and quietly gave Yao Shu advice: "Aung, let him wipe hand cream and mouth grease when he comes back!"

Ning Qing is a Leng at first, and then with a smile, she touches her daughter's head, which is acquiescence.

Well, this little girl has so many bad ideas

Let two children test mouth fat and hand cream, pure play, before Yao Shu really began to sell these two products, or put a part of the trial installed in the cloth shop, also let shopkeeper Liu help publicity.

Since Yao Shu's Rouge has been sold out, the beauty loving women in the town, whether they have bought them or not, have been paying close attention to the latest developments in Yaoji's cloth shop, waiting for new products in the coming year.

Now I heard that Yaoji cloth shop has produced two new products. You can just try and don't buy them. They pass ten or ten and try one after another.

Now the cloth shop is full of people.

On this day, Yao Shu went to the cloth shop in the early morning and inquired about the recent situation of manager Liu.

"Miss, you don't know! Since the appearance of this trial dress, the customers in the cloth shop have been batch after batch Many girls who have tried hand cream and lipstick are asking when our products will be sold! Along with my cloth business, it's much better! I have to go to the south these days. I don't have enough stock! "

Yao Shu also expected this to happen.

"Only try not to buy" the four words out, many people even by taking advantage of the mind will also come to the store. But when they really used it, asked if the price was not expensive and the effect was good, they naturally wanted to buy it.

Especially people's psychology of following the crowd - seeing a lot of people around to ask, naturally there will be a kind of mentality that the rarity of things is more expensive. Coupled with the waiting time Yao Shu can create, customers will really care about their products once they come and go.

Yao Shu saw that manager Liu was in a hurry, so he said with a smile, "don't worry. We make so many hand cream and mouth grease, naturally we want to sell.

According to the original plan, the shop will open in two days, and you can send a letter of approval. "

Shopkeeper Liu asked earnestly, "did you really only make 260 boxes? Isn't there only more than 100 boxes of hand cream and lipstick? How can that be enough! "

Yao Shu nodded: "there are only so many."

A businessman thinks much of money. You can treat him badly and speak lightly, but nothing can stop him from making money. When manager Liu saw that mouth grease and hand cream were so popular, Yao Shu refused to do more. He couldn't help but say, "it's all silver! If you make 200 more boxes, some people will buy them... "

Yao Shu didn't agree with him. He just said with a smile, "manager Liu, since we are going to open a shop, we are planning a long-term business. It's not that we can't do more. It's just that the business is just starting now. Other people think that we are selling well, and soon someone will imitate us. Nowadays, we should do less to win the reputation of the store for long-term development. "

Manager Liu did not understand: "how can word-of-mouth be played, why such a method?"

Yao Shu is used to the hungry marketing of merchants in modern times. He can sell things well, but he wants to be robbed by others. It seems that he can't buy them later.

But behind the hunger marketing, there is a set of mechanism that studies the psychology of consumers.

She didn't explain it too much. She just told manager Liu the simplest truth: "now we want to open a rouge shop next to Yaoji cloth shop. The simplest and quickest way for customers to remember us is to use the reputation of the original cloth shop and put the name of" Yaoji "on the shop."

Manager Liu nodded, indicating that he understood.

Yao Shu then went on: "but how can we make our customers think that our Rouge powder is better than others? It's not enough to rely on us being the first independent family. "

Manager Liu frowned slowly: "Miss means that if you have another family to imitate us, you will surpass our family?"

Yao Shu neither nodded nor shook his head. Instead, he asked him, "if other companies do a little worse than Yaoji, but the price is much cheaper than ours, which one would you go shopping?"

Shopkeeper Liu suddenly understood: "this I'm afraid only regular customers and people who especially like Yaoji will continue to buy in Yaoji. "

Yao Shu saw him and nodded with a smile: "in this case, we should create a feeling for all customers at the beginning - that is, Yaoji's rouge, water powder, mouth grease, hand cream No matter which kind of product is better than others, it is unique and can't be surpassed. ""This kind of word-of-mouth can't be achieved only by its uniqueness and quality," she added. Now we are just starting. The simplest way to save energy and cost is to control the sales volume so that customers can't buy them if they want to, and always keep our new products in mind. In this way, even products that have been sold out will be welcomed when they are re launched. "

Manager Liu has always admired Yao Shu's business mind. After listening to this, although he could not fully understand it for a while, he also kept it in mind and planned to keep it for a while to think about it.

Seeing that he was serious, Yao Shu could not help but smile and said with relief, "shopkeeper Liu doesn't need to study deeply, just remember to always try to figure out the customers' thoughts, so as to satisfy them and not follow them completely. This is the best way."

He frowned and pondered for a long time, and finally sighed: "Alas, it seems that it's impossible to refuse! The young lady's mind is much more flexible than those of us old fellows. She can think of every aspect, even the psychology of customers is so accurate! "

She shook her head with a smile: "where is my brain flexible, but see others do so, feel strange, slowly learn it."

The two exchanged for a long time. Seeing that the sun was rising, it was time for the cloth shop to open the door for business. Shopkeeper Liu said angrily, and Yao Shu said with a smile, "you go to be busy. Don't worry about me."

Shopkeeper Liu called on the man, opened the front door, and put up a sign. Then Lu continued to have guests.

Most people have heard about the hand cream and mouth grease of Yaoji Buzhuang. They try them out at no cost.

As soon as shopkeeper Liu had finished greeting a guest, he saw a woman come in. The woman looked yellow and stretched out her hand to ask him, "shopkeeper, I heard that you have any hand cream? Can you take a look at my hand? Does Hand Cream work? "

The shopkeeper took a look and was surprised.

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