Chapter 919： Disaster relief donations

In Nanjing, the disasters ahead are constantly arriving in Nanjing via telegram, and then appearing in the newspapers, letting the people of Dahua know what happened in Jingzhou.

At the same time, Wu Changqing also arranged for some prestigious non-governmental figures to wave the flag in Nanjing and organize donations for disaster relief.

In fact, the court has money and can solve this crisis without private donations.

But Wu Changqing insisted on doing so, and organized non-governmental donations.

His purpose is to cultivate the cohesion of the nation.

After suffering together, the feelings of the two sides towards each other are different.

With the donations from the people of Jiangnan, the people of Jingzhou will be grateful to the people of Jiangnan. And the people in the south of the Yangtze River will feel a sense of accomplishment if they have saved so many lives.

Then, both sides will identify with each other more, treat each other as their own, and identify with the Dahua court more.

If you encounter things that require unity in the future, it will be easier for everyone to unite.

If we are all sweeping the snow in front of us now, we will also lack cohesion when we meet the need for unity of all people in the future.

A nation that takes care of itself and sweeps away the snow cannot become strong.

Although Dahua’s external enemies are relatively weak now, it is difficult to encounter a moment when everyone needs unity, but it is better to have cohesion than nothing.

This spirit can be passed on forever.

There are also many skills in how to motivate the people to donate money.

Newspapers and radio played a huge role at this time.

Newspapers constantly published the situation in the disaster area, and then reported some tragic stories, such as the loss of the people in the disaster area, in order to win the sympathy of the people in the Jiangnan area.

At the same time, some touching stories will be reported. For example, a man drowned himself by giving the last tub to his wife and children in order to save his wife and children.

Another example is that officers and soldiers paid their lives in spite of danger in order to rescue the people.

These touching stories can be awe-inspiring and admirable, and they can also evoke shame in some people's hearts.

I can't save people like those heroes, do something within my power, donate some money, right?

Many people think so.

The radio is also constantly reporting the situation in the disaster area, and the sound has a different effect than the text.

Telling these stories with emotional voices gives people a completely different feeling.

Voice can easily arouse one's emotions.

Emotional reading, the articles and stories read out are very contagious.

Of course, it hasn't been long since the advent of broadcasting, and not many people in Dahua understand the mystery, and everything is still being explored.

Under the vigorous publicity of newspapers and radio, the effect is very obvious.

There was a long queue on the street where the donations were accepted.

Although most people don't donate much, it doesn't matter. The court is not scared of their money anyway, it's just scarce of their intentions.

As long as you donate it and you are satisfied, it will be enough.

Ordinary people have donated it, but those who are rich are embarrassed not to donate.

Some smart rich people are very proactive in donating money.

Of course, their donations have a purpose. They often donate a lot, giving people a shocking feeling, and then attracting attention, so as to become famous or advertise.

Those who seek fame, after donating a large sum of money, will have a much better reputation.

Although it is just a kind of vanity, many people like it.

Some people donate a large sum of money for advertising to create a positive image of patriotism and love for the people.

Next time, people will definitely be more inclined to choose the product of the good person before two similar products.

In an era when the economy was underdeveloped, it would definitely not be cost-effective to spend so much money on such an advertisement.

In Nanjing, as long as the advertising effect is good, the donated money can be easily earned back.

In addition, you can also earn a good reputation by the way and kill two birds with one stone.

The merchants who have seen this are actively participating, and the court does not mind helping them publicize it for the sake of real money.

Those who have donated a lot of money, their names, photos, and deeds can appear in newspapers and on the radio.

They were set as an example.

The more typical one is the Chen family, who donated 500,000 yuan in one go.

Chen Daolin is buying fame for his daughter. When talking about this in the future, doesn't he have to give the empress' empress a thumbs up?

This kind of folk reputation is useless and useless. If it is useful, sometimes it can really get a decisive effect.

For the sake of her daughter's prestige and for her grandson to take over the throne smoothly in the future, what is this 500,000 yuan worth?

Even if he is not sure whether this is useful, Chen Daolin spent it purely as an insurance.

The money he spends is also very worthwhile. The newspapers are full of reports about the queen and the queen's children. For a while, the people vaguely forgot that Wu Changqing had an eldest son, Wu Kun, who was born to Luo Min, only knew of Chen Yuyan's child.

This situation made Luo Min very anxious and depressed. She suffered from not having a family to make money outside. She led the offerings by herself, and she was naturally not short of expenses.

But at this moment, it is absolutely impossible to ask her to put out half a million.

Even Xue Guiren, who wanted to help her wholeheartedly, couldn't afford that much money.

Of course Xue Guiren's family is also very rich, but compared with the Chen family, it is tantamount to a poor household.

The family that can sprinkle half a million people in a calm manner, the entire Nanjing City, the entire Dahua does not exceed the number of five fingers, and the Chen family is one of them.

Luo Min can't compare, can't compete.

This is the first time that Dahua has undertaken such a large-scale donation operation. The enthusiasm of the people and businessmen is very high.

In just three days, the city of Nanjing alone raised more than 10 million yuan. On average, each Nanjing person donated more than three yuan.

Among them, ordinary people raised about 3 million, and those rich raised more than 7 million.

Ten million, even in Dahua, is not a small number.

Moreover, this is only a place in Nanjing.

Other big cities will also carry out similar activities.

Other places are not as wealthy as Nanjing, but other places have a large population. Nanjing has a population of less than 4 million, but other places have hundreds of millions.

The figures of donations from other places are slowly being counted.

Shanghai donated more than 6 million, Guangzhou more than 4 million, Suzhou more than 3 million, Hangzhou more than 3 million, Ningbo more than 2 million...

In more than 30 large cities, a total of 50 million yuan was donated in the early stage.

This is only the early stage, and after a few more days, it is no problem to exceed 60 million.

Sixty million is equivalent to one-eighth of the national annual tax.

This is an exaggeration, enough to show the enthusiasm of the people.

Of course, positivity alone cannot do so well.

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