Chapter 31： On the Propaganda of the Failure of the Physical Store

"Hello everyone, I am your old friend-Xiao Fei jacket."

Ye Xiufei first habitually gave a self-introducing opening remark, while Xiao Fei jacket was his main account name up at station B.

Immediately afterwards, I saw him directly enter the topic: "I am now on the commercial street of Dream City, and I saw a particularly interesting shop when shopping today, that is, the protagonist of our video in this issue, this-Very Niu Steamed Restaurant. Yes, you read that right, it is the most common kind of steaming restaurant in the streets and alleys!"

"Here, I want to make a statement first. I didn't just find a shop to shoot this video just to perfuse everyone, but I did a lot of work! (serious face

"I mainly want to share with you this time, a typical error case in the promotion of physical stores."

"Look at everyone!"

After finishing speaking, Ye Xiufei jumped away and exposed the propaganda banner behind the camera that he had deliberately blocked just now.

"Have you seen the words on the promotional banner!"

"Just ask if you are shocked? Are you surprised? Are you surprised?"

"Have you seen a steaming restaurant like the one mentioned on the promotional banner?"

"I think everyone hasn't seen it before, right?"

"Don't talk about you, even someone like me who has visited countless shops has never seen it!"

"First of all, considering that some viewers may not know the steamed vegetable restaurant, I will give you a brief introduction to the steamed vegetable restaurant's business model and typical operating methods..."

"..@#...……％#@（）@#@*@#％)..."

"Remember to add some pictures of the steaming restaurant here, it will look more vivid and interesting." After introducing the steaming restaurant, Ye Xiufei suddenly said something unrelated to this shooting.

It seems irrelevant, but it is actually a small habit of Ye Xiufei. Every time he has some small ideas during the shooting of the video, he will directly record them, and then edit these later, which can be regarded as when he is in the post-production video production. Provide some ideas.

is just like right now. After he introduced the steamed vegetable restaurant verbally, he thought that if this part of the picture is added to the video, wouldn’t it be better?

So this scene appeared.

The shooting continues.

"After listening to my introduction, you should have an idea of ​​the steaming restaurant in your heart."

"Looking back and looking at these slogans, does it feel particularly unreliable?"

"I can tell you very clearly that your feeling is not wrong! It shows that you are still very judgmental!"

"Here, I can make a 100% package of votes and say that none of the slogans of this steaming restaurant are credible! Its core ideas are actually all for bloggers' attention! In layman's terms, It is to use despicable means to deceive people and deceive attention! Well, this is very similar to those anchors in today's slow-hand short videos. It is possible that the owner of this steaming restaurant is watching too much slow-handedly, haha."

"Okay, let’s get back to the topic. Although this will indeed attract a lot of people’s attention, this method of propaganda by deception is unethical and unworthy of advocacy! It may even be counterproductive and make everyone right. This store has a feeling of resentment and resistance!"

"So, I suggest here that if you are planning to open a store or have friends who open a store, don't imitate it! This is deceiving consumers! For physical stores, deceiving consumers is tantamount to seeking a dead end and moving by yourself. To hit one's own feet with a stone is a disregard of word-of-mouth, and if there is no good word-of-mouth, it will be difficult for the physical store to go on."

"..."

Immediately afterwards, Ye Xiufei commented on (ridiculed) this steaming restaurant from all aspects. The filming is basically to the end.

"Well, this video is just the opening. When the restaurant opens the day after tomorrow, I will lead you to really'see' this steamed vegetable restaurant. Then everyone can see how this steamed vegetable restaurant is. 'Top-notch', haha."

"Of course, I will also interview passers-by by the way to see how people ‘evaluate’ this store! Then everyone will understand why I say that this store’s publicity method is a failure."

"See you next time!"

"I think it's good, remember Sanlian."

After recording, Ye Xiufei put the SLR and tripod back into his school bag.

Obviously, this video is just a small opening, just warm up.

The real highlight is after this store opens!

As for the opening video, Ye Xiufei had planned it in his heart. When the video was edited, in this opening part, I would like to emphasize for everyone the'top of the line','best quality','best of the best', ' Most...', bold and enlarge all these words in the video, and pop up in the form of barrage!

even combined with some real pictures that can meet this standard, so that the audience has a general concept in their hearts.

Only in this way can it be compared with the actual situation of this store later, forming a strong contrast.

After the video was filmed, Ye Xiufei did not delay any longer, and lost the interest to continue shopping in this commercial street, so he hurried home non-stop to prepare a post-editing production of the video shot this time.

...

the next day.

After spending a day, Ye Xiufei edited the video that he shot yesterday. It said it was an editing. In fact, it mainly added some exaggerated special effects and funny sound effects to the video, and then added some corresponding pictures of truly top restaurants. The whole video looks more lively and interesting, and it is more contrasting.

This can also greatly mobilize the audience's expectations for his next second video.

After making the finished product, Ye Xiufei directly logged in to the main backend of Station B and uploaded the video.

Immediately, a titled "Propaganda on the Failure of Physical Stores (Part 1 appeared on his personal homepage.

...

Although Ye Xiufei is only a small UP host, his number of fans is just over 100,000, but it has to be said that maybe because of the few people shooting on the subject he chose, there are very few UP hosts in this regard, so he is actually in the entity. The influence of shop-related topics is still quite large.

It is worth mentioning that, especially in Sansha City, Ye Xiufei's influence is actually quite good. The main reason is that all the shops shared in Ye Xiufei's videos are from different corners of Sansha City.

In addition, Ye Xiufei’s past videos are pretty good, and the shops shared in some videos are indeed quite interesting, making their fans still very high-quality and sticky.

is like right now. Once his new video was released, UU Reading immediately received dozens of likes and comments.

"6666, finally updated, what store in Sansha City will be shared this time? Steamed Vegetable Restaurant?"

"Well, I waited for a week, but I showed this to me? There are several steaming restaurants downstairs in my house! What is there to share with such a bad street shop! Huh? This steaming restaurant is a bit awesome, publicity The language is blown to the sky, it's really hype."

"It's up, so I can still promote the store like this."

"Teacher Fei has spoken, just take a look at it, don't learn! This is to deceive consumers, do you want to open your shop?"

"Indeed, this kind of store will lose character before it opens. The methods are too despicable. I guess it won't last long!"

"While the physical store, it is better to be pragmatic. Such an approach is indeed undesirable. In the end, the reputation is lost and the gain is not worth the loss."

"Teacher Fei has taken care of this video and taught us a lesson."

"In other words, if this steaming restaurant is really as it advertises..."

"Brother in front, stop teasing, how could it be possible! It's just a steaming restaurant. Haven't you ever been to steamed vegetables? Just a convenient canteen!"

"......"

Ye Xiufei, who was observing the barrage and comments in the background, was immediately delighted when he saw someone commenting, "If this steaming restaurant is really as it advertises...".

Sure enough, the world is so great that there are ignorant people after all.

Thinking about it, Ye Xiufei clicked on this comment, and made a reply under this comment: "If this steaming restaurant is really as it advertises, I will eat **** live!"

And as soon as this reply came out, it was immediately topped the first one!