v2 Chapter 189： In-depth analysis of Real King Group

Beijing City.

Xie Qing came to a new villa area.

In this villa area, she also has a well-located residence.

The reason for coming here is nothing, because this villa is the closest to the spa club that she often maintains, less than a five-minute drive away.

'Convenience. ’

‘I want to get home as soon as possible and continue to lie down when my body is most relaxed after doing the spa. ’

This reason is really fresh and refined. Is this really the life of the rich?

Ordinary people are still running around for their lives and worrying about the down payment.

In the world of the rich, houses are like hotels, spread all over the place, and people are often asked to clean them and keep them clean. You can live wherever you want to live.

If you don't envy, it must be false.

After returning to the villa, putting on a pajama and lying down comfortably, Xie Qing dialed Jia Yuena's phone.

"Mr. Xie, haven't you slept so late?" Jia Yuena greeted with a smile.

"Yeah." Xie Qing asked, "How about it. Have you found any news about Shiwang Group?"

Obviously, Xie Qing, who had just learned part of the news from his subordinates, wanted to see if Jia Yuena had any gains. After all, the other party's base camp was in Sansha City, and there might be more news channels than her.

"Ah, talking about this makes people angry." Jia Yuena answered:

"Didn't I find a research company and want them to take a time to calculate the situation of those stores of the Real King brand."

"Who knows that after searching for a day, he finally told me an extremely outrageous number!"

"What does the steaming restaurant have today exceeded 10,000 people!"

"What's more, I even told me that the traffic of Qingyuan Internet cafes exceeded 20,000!"

"Several stores add up, and the total traffic has exceeded 80,000!"

"Slot, isn't this nonsense!"

"It's not that I haven't visited the site. Although those stores are indeed very distinctive and attractive, this is true."

"But it's not enough for tens of thousands of people a day!"

"Not to mention other things, even the entire Dream City commercial street, there will be no such traffic in one day!"

"Fake my mother as a three-year-old child!"

"Later, I heard that the company said it was going to add money, and I suddenly reacted. I went around such a big circle. I dare to ask for more money!"

"The company said, "I have been staring for a day, count the heads and count the eyes of a few people, the cost of personnel investment has far exceeded expectations, and the workload has completely exceeded their expectations."

"Listen, this reason is not absurd? It's just a squat, and you can count the eyes? It really made my old lady insightful. It is shameless to make up such an outrageous thing in order to ask for more money!"

"Before you called, I was still arguing with their company boss!"

80,000 people flow a day... Hearing this, Xie Qing pursed her mouth. She didn't have any doubts about this number, but showed an expression that should be the case.

After all, according to the information collected by her subordinates, today, the number of new members of the Real King brand has reached more than 70,000.

Therefore, a total of 80,000 people flow is normal, after all, there are still people who come to consume normally.

"I didn't expect the investigation company you hired to be quite reliable." Xie Qing said with a smile after understanding.

"Huh? Reliable? Don't make trouble." Jia Yuena curled his lips: "I'm annoying, I don't have time to joke with you."

"It's reliable, I didn't make a joke with you." Xie Qing explained: "As far as I know, the flow of more than 80,000 people should be pretty good, maybe even less."

"So let me see, you can add some money to others, it's not easy for them."

"I guess many people in their company are about to throw up their heads today."

"Eighty thousand may be considered less? Still counting people vomiting? Do you want to be spicy?" Jia Yuena couldn't help exclaiming.

Based on the relationship between the two girlfriends, Jia Yuena understood Xie Qing, and also heard that the other party was not joking with her at the moment, she immediately asked:

"What's the situation? Did something happen? Under normal circumstances, there can't be such a large flow of people in the commercial street of Dream City."

"Furthermore, even if those new stores opened and five stores opened to entertain customers at the same time, it would not be possible to receive 80,000 people a day! They couldn't fit in! It's unreasonable!

"Well, it's really impossible under normal circumstances, but..." Xie Qing sighed meaningfully:

"You can't look at this company in a normal way!"

"Your evaluation seems to have a story...what's the matter, did you find something? Tell me quickly!" Jia Yuena urged impatiently.

"Haha." Xie Qing smiled and said: "...$&..#&-_+(&..((&0!.."

"What? That guy not only used you for publicity, but also spent 100 million on the Internet to get those anchors to promote?" After hearing Xie Qing's account, Jia Yuena exclaimed in shock: "One day More than 70,000 new members have been added? The number of members is almost 100,000 now? Really?"

"Well, it's true. The employees under me spent huge sums of money to buy the information from inside, and the data of nearly 100,000 members is already an hour ago." Xie Qing smiled and corrected: "Unexpectedly, It should have broken 100,000 by now."

"Broken one hundred thousand?! Fuck! This is too abnormal!" Jia Yuena exclaimed.

Use Xie Qing to build momentum, and spend a lot of money on the live broadcast platform, plus the store also has an already attractive like-collection event...

Combined with the shop itself, it is very attractive!

At this moment, Jia Yuena finally believed the absurd figure reported by the investigation company before!

At the same time, she also understood from Xie Qing's account, why several stores can receive seven to eighty thousand people!

Dare to apply for the card one by one!

This kind of traffic doesn't last long, can't it be able to receive so many customers!

Damn it!

It's incredible!

Jia Yuena continued with shocked face:

"What are they going to do? It's a blood loss to engage in that collection of praise activities, and this time they directly smashed a hundred million dollars in real money?"

"It's not that I said that with the operating measures of those stores, let alone one hundred million, ten million don't know how long it will take to recover the cost!"

"If you do this, don't you have a lot of money to burn?"

"Oh...

I know..."

Speaking of this, Jia Yuena chuckled and said with a certain tone: "The boss behind this is definitely the same as you, Mr. Xie! Try to go to prodigal, after losing money, go to inherit the family business!"

"Ha ha ha ha, it must be so! Only then does it make sense!"

"..." Hearing this, Xie Qing suddenly rolled his eyes, why did he pull and pull on her body?

"When did I think I managed to lose the house? I really wanted to do something to get a good result!!! It's just a bit of a bad luck! It's not the right time!"

"Who said that the Internet is now mature!"

"The big vents are all occupied!"

"Hmph, if I was born 20 years earlier and returned to 2000, there would be absolutely nothing wrong with the two horses! I will dominate the Internet!"

Jia Yuena: "..."

After a pause, Xie Qing pursed his lips and continued: "Don't think about it. In fact, they have strategic goals."

"Huh? I know at a glance that it is a blood loss business, what other strategic goal can this have?" Jia Yuena looked disbelief.

"Well, I didn't expect it at the beginning. It was only after thinking about it." Xie Qing said:

"It's definitely not a fool who can spend hundreds of millions of dollars. Do you agree with this?"

Jia Yuena nodded: "Yeah."

"And if it's like you said, if he's a prodigal, then why bother? Eat, drink, play, buy supercars, limited luxury goods, go to clubs, why can't you? Simple?" Xie Qing reminded.

Jia Yuena nodded again, and said: "It makes sense, the understanding of people who came here is really deeper and more thorough than what we saw."

"..." Xie Qing was too lazy to deal with this stubbornness, and pointed out the key point: "In fact, their goal is quite obvious..."

"Spend money to accumulate users, don't you think this operation is familiar?"

"Spend money... accumulate users..." Jia Yuena murmured, and suddenly said: "Let me go! You mean, they are moving the Internet set to the physical industry to do it? They want to accumulate in the early stage. Users, consider profit later?"

"Yes! Ruzi can teach!" Xie Qing smiled.

"This..." Jia Yuena opened his mouth.

She is naturally familiar with the Internet set.

This routine was not obvious ten years ago. After all, the Internet was just emerging at that time, and there was still a big blue ocean.

However, with the development of the Internet step by step, the formation of the BAT Big Three has led to the fact that the blue ocean has become a red ocean in the past ten years, and the cost of acquiring customers has soared. Coupled with the help of a large amount of capital, a large amount of money has been thrown on the Internet to compete for customer preemption. Cases in the market abound.

A little farther, thousands of group battles, thousands of group-buying apps, all kinds of money-burning subsidies, at the hottest time, it can even burn tens of billions a year!

In recent years, online car-hailing competitions have been robbing users, and various subsidies have been given to users to drivers. A certain company has continued to raise funds and a total of tens of billions have been burned in!

A little closer, Ruixin Coffee, the earliest variety of free drinks, discount coupons such as 10% off and 20% off are endless!

And fight Xixi...

And so on, a lot.

Of course, this way of burning money to accumulate users has also allowed countless ordinary users to obtain substantial benefits from it, which can be regarded as the wool of capital.

At that time, people laughed and rushed to tell each other, wishing to tell everyone around them the good news.

As everyone knows, the purpose of capital is to accumulate users, build its own industrial barriers, seize the market, and form a near-monopoly in a certain industry.

At that time, when the concessions were gone and the benefits were gone, people realized that capital had come to cushion their wool.

The key is that there is no way to resist, because by that time, there may only be one company of the same type in the market.

Even if there are two more, the merger plan has basically been negotiated, and it will eventually become one company with two products.

People have no other options.

This is how the Internet burns money. Among the capitalists, there are no fools.

Is this routine suitable for the physical industry?

After pondering for a while, Jia Yuena categorically said: "It's not realistic! It's not reasonable! Because the cost of acquiring customers is too high and too high!"

"For one hundred thousand members, so much money has been invested. What about one million? Ten million? Not to mention that Internet users are all in the unit of 100 million. What does the Real King Group use to obtain so many users? Who can bear this model?"

"What's more, there are also those shops, which are the core of attracting customers, and they are also a big hard investment! As the number of members increases, your shops will always increase? Otherwise, how can you serve so many? Member! It's impossible to ask me to queue for a few hours every time, right?"

"So obviously, if you want to continue to expand the number of members, the number of stores must be increased!"

"Otherwise, one hundred thousand members, half of the ones that survived in the end would be considered good!"

"And expanding stores, this business model is obviously a heavy asset! The requirements for cash flow are too high! If there is a break in the flow of funds...then it is gone!"

"Haha." Upon hearing this, Xie Qing smiled and nodded in agreement: "There is nothing wrong with what you said, I agree with it."

"But if everything has a positive side, there will naturally be a negative side."

"First of all, the requirement of heavy assets for cash flow is indeed very high, but on the other hand, is this heavy asset not a barrier?"

"As long as you develop further down, as the number of stores increases, will this barrier become deeper?"

"When a certain scale is formed, most people will just sigh with excitement."

"Secondly, you said that the cost of acquiring customers is too high, but think about it the other way around. Will this kind of offline member customers be more sticky than online? Don’t forget, those stores of Real King are really real. It’s cost-effective! Customers who have truly experienced those services will surely linger? Do you think they trust and rely on Shiwang brand products?"

"As for what you said about spending one hundred million to get one hundred thousand members, how much money is needed later... I think it is nonsense."

"Look at the reputation and reputation of Shiwang Group now, is it rising? At least in Sansha City and the live broadcast platform, it has attracted countless attention, right?"

"Do you think that with this foundation, you will have to spend a lot of money to promote it? Obviously, no!"

"According to my guess, the goal of Real King Group in the early stage should be Sansha City, and use Sansha City as a place for establishment and experimentation. In Sansha City, Real King's brand is obviously already well-known!"

"As long as the new store opened later can maintain the current model, the local residents of Sansha City will spontaneously help it promote it!"

"So, as long as there is no idea of ​​expanding to other cities in the short term, then the short-term funds of the Real King Group basically only need to be invested in the store!"

"In addition, if those shops can be self-financing, then the real investment is only needed for the initial store opening, not as big as you think!"

"And if you can spend more than 100 million in publicity, can you not have the money to open a new store? It's not difficult to invest a few hundred million in and open dozens or hundreds of stores?"

"Of course, Real King Group will definitely need a lot of funds in the follow-up. This is undeniable, but don’t forget, when Real King Group’s business model has room for imagination, other capitals will stay open. Seeing not to share a piece of the pie? Will they not invest?"

"When a lot of capital is added, do you think money will still be a problem?"

"You haven't seen all kinds of money burning wars on the Internet before. The burning of tens of billions of money is easy. I don't need to elaborate on this."

"Hiss~" Jia Yuena couldn't help taking a breath after hearing Xie Qing's words.

Because she has to admit that what Xie Qing said makes sense!

"The only thing I don't understand now is how they will harvest after they have users..." Xie Qing continued on his own account: "Is it like Internet products, after forming a certain scale, tightening preferential measures? ,increase price?"

"In this case, it's not impossible..."

"However, it will definitely cause a big blow to word-of-mouth and subsequent development, it will lose a lot of customers, and it will also affect subsequent expansion..."

"What's more, is it just for the small amount of money to spend such a big price? Shouldn't it..."

"It never feels so simple..."

Speaking of this, Xie Qing raised his eyebrows and said in other words: "Sister Jia, come to the airport to pick me up tomorrow morning!"

"Huh?" Jia Yuena, who was thinking in shock, cried out in confusion.

"It's hard to understand by my own thinking, and it's not necessarily accurate. It's better to go to the door and ask!" Xie Qing smiled:

"Just go and talk to the chairman puppet on their desk!"

"Since they have seen through their true intentions, I will show them directly! I don't believe that they will be indifferent to my arrival!"

"Are you still planning to invest?" Jia Yuena couldn't help but reminded: "You seem to have only 100 million in cash on hand... It's not that I don't speak bad words, people may really look down on this little money... "

"Heh, what if I don't have enough money?" Xie Qing pouted, "I have a father."

Jia Yuena: "..."

"Furthermore, if it is the first round of angel round or round A investment why one billion is not enough? How much can their valuation now be? Ha." Xie Qing said with disdain.

"Well, you are right." Jia Yuena smiled and added: "I'm afraid that others will not give you the opportunity to invest at all!"

"No matter, the main purpose of this time is to go to tactics and real field investigations!" Xie Qing expressed his true intentions: "I will bring a few professional people over! What are investment negotiation experts, market experts, psychology experts, everything? Bring it over!"

"Uh, you are here for real." Jia Yuena smacked secretly.

"Of course." Xie Qing nodded and said: "Since the real intentions of the Real King Group have been seen through, then when there is no one paying attention to the Real King Group, if you can get in, maybe you will have a big harvest in the future. !"

"Even if they don't let me invest, as long as I can figure out or find out their future plans or ideas, then my next step will be easy to say!"

"Okay, let's do this first, I'll arrange someone, see you tomorrow!"

After speaking the last sentence, Xie Qing hung up the phone anxiously and began to contact.

...

Dream City Community.

11:30 in the evening.

After waiting for nearly two hours.

Cao Xingyu finally heard the system prompt again in his mind:

"Ding! The system upgrade is complete!"

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