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"Yes!" Liu Ting responded: "I just heard the report from the store manager below. Many people have come to inquire about our store. It's almost the same as when Xie Qing came to our company! I guess they will call us soon. The group is coming!"
"Oh, that's it." Upon hearing this, Cao Xingyu pursed his mouth, and it became clear immediately.
He was naturally not surprised by the occurrence of this scene.
Because according to the increasing popularity of the Shiwang brand nowadays, it will be a matter of time before it gets the attention of interested people.
Especially after seeing that the business of the Real King brand is still so hot, driven by the herd mentality and following the trend, it is difficult to make people not curious.
It’s just that what Cao Xingyu really didn’t expect was that this scene would come so soon.
"This is thinking that my shops are very profitable, and I want to inquire, and then see if I can do something with them..." Cao Xingyu judged in his heart.
After understanding it, Cao Xingyu smiled and asked, "Tell me, what arrangement did you make?"
Sure enough, listening to this tone, all this was expected by President Cao... Liu Ting confirmed her previous thoughts in her heart, and said:
"After providing consulting services for Xie Qing last time, I felt that the price was too high and too single, and it might not meet the needs of all customers. So afterwards, I organized a meeting with the company staff and elaborately discussed and produced a price list for consulting services. According to the number of consulting services, a detailed price setting was made, with prices ranging from thousands to tens of thousands, to meet the consulting needs of different customers."
"At the same time, I also arranged a few people to be familiar with the operating modes of all stores and understand all the supply processes and all related processes before the store opens, etc."
"These people have participated in the pre-opening preparations of our previous new store many times, so they are familiar with the process and can support consulting services at any time!"
"In addition, for some simple consulting services, I have also arranged training for an employee in each store. At that time, according to the customer's consulting needs, if it is for a specific store to consult, they will be able to support This job!"
"All in all, we currently have enough capacity to serve customers with consulting needs!"
"A price system has been formulated? Have a group of people been trained early to deal with the current situation?" Cao Xingyu couldn't help but laugh, "You can really do it."
At this moment, Cao Xingyu was a little convinced of Liu Ting, his brain replenishment ability had risen a lot unknowingly, and he even took action.
You know, he never wanted to engage in consulting services in the past.
It's not that this piece of stuff is not profitable. On the contrary, if done well, consulting services are a very profitable business.
It is not an exaggeration to even say that it is a huge profit, because most of the money it pays is some experience, and there is no cost.
There are many such companies in the market, and their annual revenues are quite exaggerated.
Not to mention the small ones, like some large companies, such as McKinsey, Accenture, etc., are world-class consulting companies with annual revenues of tens of billions of dollars.
The so-called consulting service is not limited to a certain scope. Its concept is very large, covering all walks of life, such as corporate strategy consulting, human resource management, operations, corporate restructuring, marketing, listing consulting, etc. A wide range of consulting fields can be counted as one of the consulting services.
In theory, there are consulting service agencies in any industry, such as psychological consulting, software consulting, financial consulting, business management consulting, logistics consulting, legal consulting, career consulting and so on.
In a broad sense, in simple terms, any question-and-answer event involving consultations, inquiries, discussions, etc., can be used as consulting services for the inquiring party.
Therefore, it is obvious that if Real King Group provides external services such as the operation, information, and store management of its own stores, it is also a kind of consulting service.
The reason why Cao Xingyu didn't think about doing this is very simple, because the shops under his banner simply can't stand people's scrutiny.
It looks very beautiful on the surface, but the profit is rarely very low in reality. It is not a business that can make a lot of money, or the low rate of return on investment can be prohibitive.
As long as it is a normal person, you can see through the truth and fiction with a little bit of consideration.
Under this circumstance, how could consulting services become one of the core businesses of Real King Group?
Others are not fools!
What's more, the people facing this are all carefully calculating businessmen, all of them are very good at it.
Of course, maybe in the early stage, relying on the reputation and rising momentum of the real king brand can attract some people’s attention and make people willing to spend the money, but over time, it will definitely be exposed, and there will definitely be no one going there. Spend this injustice.
This obviously won't be a thing that can be done for a long time.
Therefore, if you invest too much energy to do this just for a little short-term consulting service income, there is no need at all.
"Mr. Cao praised me..." Liu Ting on the other end of the phone was overjoyed. It seemed that her behavior was correct this time!
She hadn't heard anything in Cao Xingyu's words.
After a pause, Liu Ting solemnly said, "I learned everything from President Cao. If it weren't for President Cao, I wouldn't think about it so much! I still have to thank President Cao for your cultivation!"
"Still learned from me? I didn't teach this." Upon hearing this, Cao Xingyu suddenly curled his lips.
"Yes!" Liu Ting vowed to respond: "Although Mr. Cao didn't preach clearly, I learned a lot from Mr. Cao's style of doing things, especially it gave me the habit of thinking more."
"Uh, I have to say, you really think more than before..." Cao Xingyu sneered.
After a pause, just as Cao Xingyu was about to speak to stop Liu Ting's meaningless behavior, a flash of inspiration suddenly flashed in his mind, and a thought came up.
what...
wrong!
There seems to be some room for manipulation in this matter!
At this time, in Cao Xingyu's mind, he recalled his experience of choosing shops in the other nine commercial streets two days ago.
After seeing so many shops, Cao Xingyu's deepest impression is that the decoration grades and styles of these shops are also very different.
The decoration of some shops is not even high-grade and compelling, which does not meet the high-quality standards of the Real King brand at all.
This is naturally not good news for Cao Xingyu, because in this way, after spending money on the acquisition, it will take time and money to renovate.
Small renovations, general cleaning, etc. are all okay, and they can be resolved within three to five days.
If you're afraid, you're afraid that you need to make major rectifications, and spending money is still a trivial matter. The key is to waste a lot of time.
This is obviously not the situation that Cao Xingyu wants to see.
"If in the future all the acquired stores are of high quality, the decoration and everything can also meet the requirements of the Shiwang brand, and they can be directly operated after the acquisition, that is the most ideal state... even if it is to spend a little more money , That's also very cost-effective..." Cao Xingyu thought to himself.
Thinking of this, Cao Xingyu focused his mind on this consulting service.
His idea is, can he use this consulting service to cultivate a group of people who open stores in accordance with the standards of the real king brand? Then he went to buy?
It seems to be feasible!
After all, there is no doubt that the Shiwang brand is now well-known, and every store is very popular.
In the eyes of people who don't know the inside story, it must be done if they can make money.
And he can just use this to exaggerate the data. Anyway, the data is artificial statistics. Who can find out if he does some tricks?
In this way, to fool others into investing in stores according to the model of Shiwang brand!
When the customer's shop is opened and the truth is discovered, when they know that they are not making much money, it is simple. I will buy it at the price of your investment so that you are not at a loss. Then ask if you are happy or not?
Don't think about it. Seeing that the store is not making money, those people will definitely be eager to transfer it out as soon as possible. If they can transfer it out without losing any money, they will naturally rush to transfer.
In this case, if those people do well during the business period, they might be able to make some extra money!
What Cao Xingyu wants is a time difference!
After all, the funds he has on hand are limited, and he can't open a store by himself, but he can fool others to open a store first!
Then he bought them one by one!
Anyway, there is a system, and the accumulation of funds in his hands will get faster and faster!
In this way, he also avoided some of his troubles during the acquisition. By then, the streets will be full of shops that match the quality of the Real King brand!
The more I think about it, the more Cao Xingyu feels that this is very feasible!
And Liu Ting on the other end of the phone saw that President Cao suddenly fell silent. The sensible she naturally guessed that President Cao was thinking or something. She did not speak rashly and waited quietly.
At this time, the thoughts in Cao Xingyu's mind were running fast, thinking about the gains and losses of this matter, and wondering whether there were potential problems and risks.
Soon, he really thought of a question.
"In the beginning, some people will definitely be able to do it smoothly, but the problem of low profits will sooner or later be exposed!"
"When the problem of low profit is exposed, it will actually have a great impact on the reputation of our Shiwang brand!"
"Especially in terms of company integrity!"
"Enterprises are based on integrity. If they are questioned in terms of integrity, the intangible impact is really immeasurable!"
Obviously, Cao Xingyu still attaches great importance to the creditworthiness of the group.
In other words, Cao Xingyu doesn't want to be a pure profit-oriented businessman, he wants to stick to some basic bottom lines.
"Although in the end we will acquire their stores based on their actual investment funds, and will not cause them to incur real money losses, but the early deception has formed and this cannot be erased..."
"So, you still can't use tricks and deception!"
"We have to use the most authentic data to persuade them to learn how to open a store, and to open a store according to our standards!"
"But how can they be convinced with the most authentic data... a discerning person will not make money when he sees it..."
Moreover, even in the early days, even if there were some people, they were confident that they could make money by following the wind. After reading the data of the real king brand, they decided to invest in opening a store without hesitation.
But when they later sold the shops one by one, it would be a warning to the latecomers.
Gradually, no one will be willing to come to learn from the brand to open a store like this.
Obviously, this situation is not what Cao Xingyu wants to see. Now that he has thought of this method, he must hope that this model can be maintained for a long time, and even more people can follow the trend in opening stores!
In this way, he can solve the problem that the stores acquired in the future do not meet the standard of Real King brand once and for all, and the stores acquired in the future can meet the standard of Real King brand!
How to solve these two problems?
For this reason, Cao Xingyu had a headache, and the whole person fell into contemplation.
The phone was connected in this way, but neither of them spoke, and the atmosphere was weird.
After a long time.
Cao Xingyu's eyes lit up, and suddenly he had a brilliant idea!
An idea that can make all investors willing and rushing to make this investment!
After a pause, Cao Xingyu opened his mouth and said: "Mr. Liu, you have done all these arrangements very well. They are very valuable to the company. Consulting services are indeed part of my plan. You didn't say that. Wrong! Don’t say anything else, this time, you have done a great job!"
Cao Xingyu first praised Liu Ting earnestly. This time she didn't do any consulting service on her own initiative. Then he would not have thought of this matter, and even missed such a good opportunity.
So at this point, Liu Ting takes great credit.
"Hmm!" Upon hearing this, Liu Ting nodded with a smile, "Mr. Cao, this is what I should do."
Look, it really is what she thought before!
Consulting services are one of our company's core profitable businesses in the future!
President Cao, President Cao, because he was too considerate of his subordinates, he didn't disclose this plan before!
"In this way, the consulting service is vigorously doing it, but some changes have to be made." Cao Xingyu did not care about Liu Ting's brain supplement. As long as the result is in a good direction, that little misunderstanding is not unacceptable.
I saw him continue: "First of all, unify our consulting service standards and fees."
"For those who are interested in understanding, we have launched a consultation package of 88,000."
"The 88,000 package covers all consulting costs, including all shop guidance work, including one-stop services from site selection, shop opening, decoration, raw material suppliers, employee recruitment and training, shop opening guidance, etc.
"In short, as long as the customer provides this consulting service, we will take care of everything in the store! We want them to become the shopkeeper! Only investment is required, and all other links do not require him to worry about it!"
Obviously, Cao Xingyu's point is to control the entire process.
What he lacks now is funds, and investors only need to contribute funds, and all other things are handled by Real King Group.
This can also ensure that the grade and style of each new store can fully meet the standards of the Real King brand.
"Ah? Unify 88,000?" Liu Ting said in astonishment: "Will it be a bit too expensive?"
"And investors are willing to leave all the matters of opening the store to us? After all, they are the ones who pay the money. Normal people are more or less worried that we will take advantage of them and cheat them..."
"So I feel that it is better for us to charge the corresponding consultation fee based on what kind of service the customer wants."
"Not expensive!" Cao Xingyu shook his head confidently: "Compared to the services we provide, what is this consulting fee? If you switch to a large chain store, this fee is not enough for the threshold of the franchise fee!"
"As for the investors you mentioned, will they worry about being cheated This problem does exist, but..."
Speaking of this, after Cao Xingyu smiled confidently, he said faintly: "As long as they are willing to invest and follow our rules, then we will provide them with a long-term guarantee!"
"We still provide them with long-term protection?" Liu Ting asked suspiciously.
Hearing this, Liu Ting's sixth sense told her that President Cao seemed to have taken some amazing measures this time.
"Yes," Cao Xingyu nodded and said seriously:
"The guarantee is that, at any point in time, if they think that the store's income is too low and do not want to continue operating, then our Real King Group will increase the price by 10% according to their original investment, and carry out a full acquisition!"
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