v2 Chapter 283： Challenge!

Chapter 285 Challenge! (Second more)

"Huimin Hotpot Restaurant? Break the contract?" Upon hearing this, Cao Xingyu immediately raised his eyebrows with an unexpected look.

I just finished saying that everything went well, just make this one?

Is my mouth consecrated?

This sudden news actually made him feel a little surprised. Obviously, he hadn't expected it at all.

Although there are now hundreds of shops under the banner, he still remembers the Huimin Hotpot Restaurant very clearly. It was one of his earliest shops on the commercial street of Dream City, and it can be called a veteran shop.

It was originally a "Hadi Lao Hotpot Restaurant", which involved the market layout of the chain brand. In theory, it was impossible for the other party to transfer it out. Therefore, it was the compulsory acquisition card he obtained with a lottery to get it. Therefore, he was right This shop has a deep memory.

This store is located in the most central location on the commercial street of Dream City. It is not only facing the street, but also in a prime location at the front entrance. It is also the largest store in the commercial street.

In the case of lower prices and better service than Hadi Lao, don’t think about it, this hot pot restaurant has become one of the more than 300 signature brands under the Real King brand, and there is a long queue every day.

"Yes!" Liu Ting nodded heavily and said:

"The landlord just contacted us, saying that the shop is no longer rented, let us move out as soon as possible!"

"Heh, how can anyone say that if you don't rent, you don't rent? Does he know how much liquidated damages we have to pay?" Cao Xingyu was a little surprised:

"According to what I said, this kind of breach of contract requires not only a large sum of compensation based on the amount of rent, but also a valuation, which includes transfer fees, renovation costs, loss of income in the future, and so on. Adding seven or eight together, this is not a small sum."

"Yes, we just told each other about this! But." Liu Ting said solemnly:

"He said that the liquidated damages will be paid as and what is the case! The only requirement is that we move away as soon as possible, and at the same time, in the process, we are not allowed to continue business!"

"Oh? We are not allowed to continue business yet? Is his attitude so determined, how could he have such courage?" Cao Xingyu pursed his lips, realizing that something seemed to be wrong.

Unilateral breach of contract, the cost of breach of contract is not small, especially in terms of breach of contract in shops, which are much higher than those of renting a house, renting an office building, etc.

Take the Huimin hot pot restaurant as an example. The decoration has just been renovated and the business is still so hot. If you transfer it out, you can get a small transfer fee.

And these things have to be calculated in the liquidated damages.

Calculate conservatively, adding up the seven and eighty-eight expenses, this money is at least the rent of the shop in the next one or two years!

even more!

Such a simple account, even a person who does not understand the Fa, should know a little bit in his heart!

From another point of view, the high compensation is actually a kind of protection for merchants who do physical stores. Otherwise, they work hard to operate the store, and in the end they can be kicked away. Who will dare to do it in the future? The physical industry?

"Could it be because the popularity of the commercial street has gone up, and the landlord wants higher rent?" Cao Xingyu muttered in his heart, guessing.

But this guess was quickly rejected by him.

Compared with liquidated damages, the little increase in rent is nothing at all!

Even if it goes up by tens of thousands every month, the hundreds of thousands for more than a year will not be enough to pay this time!

As long as you are not a fool, you know that this deal is not a good deal!

"But other than that, what circumstances can make his tone so rampant?" Cao Xingyu lowered his head and pondered.

Ok?

After a while, Cao Xingyu's eyes suddenly lit up.

Haha, I get it!

Mei Tuan!

Mei Tuan made the shot!

Or are you hungry!

According to Cao Xingyu’s current understanding of these two companies, he is more inclined to Mei Tuan!

With Ahri’s urinary sex, are you hungry, you can’t use this kind of trick to kill the enemy and harm yourself by 800! Conservation is the core strategy of hungry!

Not to mention that Ant Financial was kicked out before, which shows that Ari’s original plan was to cooperate. It is very likely that they did not expect that the cooperation would be directly rejected, so maybe they have no alternatives!

And such a high liquidated damages, if anyone can afford it, it is undoubtedly an Internet giant with strong capital!

The compensation, for them, would not care at all!

But what it gained is that it can fundamentally carry out an in-depth attack on the Real King brand!

Attack the core position of the Real King brand!

"I underestimated you. It turns out that my back is here." Thinking of this, Cao Xingyu suddenly became cheerful and couldn't help but chuckle.

"Mr. Cao, what next player?" Seeing Cao Xingyu just thinking, Liu Ting, who had been silent on the side, immediately couldn't help but curiously asked.

"Remember what I told you before?" Cao Xingyu smiled:

"Mei Tuan should not fail to see what the core of our Shiwang brand is."

"If we only rely on those old-fashioned takeaway methods to burn money, the threat is also our online takeaway orders. There is no way to cause substantial harm to us offline, and they are not at all an advantage."

"In the end, we can still occupy the market we should occupy."

"So, online is just a cover, or a small measure to stabilize the military's morale! Their real goal is actually our offline store, which directly shakes our foundation!" Upon hearing this, Liu Ting suddenly realized and murmured:

"Use a higher rent to talk to the landlord about the lease, and then pay the penalty!"

"For landlords, this kind of thing is profitable and harmless, they are naturally impossible to refuse!"

"Online, they just follow the previous style of play. The real killer move is here!"

"What a big handwriting!"

At the end, Liu Ting was a little bit confused.

"The handwriting is very big, even I didn't expect them to use this trick." Speaking of this, Cao Xingyu said happily:

"Is this taking us as a thorn in the flesh? As for it?"

"We haven't done anything yet. It's just a company that has just started. As for paying so much, are we making such a big move?"

In fact, Cao Xingyu still has a bottom in his heart, and he can probably guess why Mei Tuan attaches so much importance.

The first is the Xie Group.

The big mountain in the physical industry's involvement in the food delivery field is itself a blockbuster news, and they have to attract enough attention.

Obviously, Cao Xingyu did not think deeply about this when he introduced Xie Qing Investment. He just wanted to use the other party to support the scene to attract the attention of the caring people and get some money by the way, but he did not expect that this card is needed. Pay the price.

The tree attracts the wind, this is the reason.

Secondly, the Shiwang brand has developed too fast.

More than 300 stores opened in 15 days.

And it has only been developed for more than a month, and there are nearly 400 stores in the open.

The key is to monopolize the catering in ten commercial streets, and at the same time radiate a large area of ​​the surrounding area.

This kind of expansion speed, can it not be disturbed?

Third, not only did the app launch, but also takeaway.

threatened the core area of ​​their business model!

The key is that there was such a big movement on the first day, and the number of orders exceeded 10,000 in one day!

If the Real King brand is allowed to follow this trend, then their take-out market in this area will have to be handed over!

For such a large market in the country, one market is okay. The key is who can guarantee that the target of the Shiwang brand is only this market?

Especially there is the Xie Group on the platform behind it, which is even more worrying!

A combination of several aspects, the takeaway platform naturally has to take precautions and must intervene in advance.

But Cao Xingyu also has to say, Mei Tuan’s courage is really great!

actually came up with this trick to draw a salary!

directly attacked the core area of ​​the Real King brand!

Undoubtedly, the store is the core of the Shiwang brand. Once there is no store, everything will become empty talk.

Although the Shiwang brand can be compensated, it can take the compensation to start anew, but the time required in the middle is a huge cost.

In addition to the good situation that the Real King brand has been working so hard to establish, some unexpected situations will occur because of this incident. At the very least, you have to spend your energy to deal with it, and the good rhythm will be completely disrupted!

"I think buying shops at high prices is just the first step for them to disrupt our position." After a pause, after thinking about it, Cao Xingyu continued his analysis with interest:

"After all, there is no reason to spend such a high price to win the shop without doing anything."

"So, I guess their second step should be to take these stores and follow our business model."

"This will form the most direct competition with us!"

"Combined with the pressure on the line, the two-pronged approach will completely trap our energy here."

"The interlocking links are really amazing! The methods and courage are very good!"

"It seems that Mei Tuan can go to this day, and the posture of futurecomers is not unreasonable! It is great!"

"." Liu Ting was taken aback when she heard the words.

She didn’t doubt Mr. Cao’s analysis in the first half. In her opinion, there is a high probability that the other party will take the shop and target them!

The key is the last two sentences, which she did not expect at all.

has reached this point, Mr. Cao unexpectedly started to comment on his opponent with great interest!

Still great?

Ah hello!

Our shop is going to be robbed, okay!

President Cao’s heart is really big!

Liu Ting can't do this kind of mentality, she said with a worried expression:

"Mr. Cao, what shall we do now?"

"Looking at it this way, it's not just the problem of Huimin hot pot restaurant now."

"Since they can sell to one of our shops, they can certainly sell to more shops!"

"Maybe more landlords will come to us and tell us about breaking the contract!"

"What else can I do? Go to them." Upon hearing this, Cao Xingyu smiled faintly:

“It’s impossible to build a shop that we’ve worked so hard to build, so let’s just let it go.”

Perhaps it can be replaced by someone else. When faced with this situation, it is likely that a large sum of compensation is also a good choice.

After all, making a fortune can start anew, no matter how it is considered to be a cost-effective business.

However, Mei Tuan should have taken this aspect into consideration. They are eager for you to take the money. In this way, they not only break the current phenomenon of the Shiwang brand monopolizing the catering of ten commercial streets, but also the shops can check and balance and follow the Shiwang brand. The real price war is an offline price war.

Finally restrict your energy.

The choice of compensation is definitely impossible for Cao Xingyu. He has only one way, and that is-challenge!

Be aware that these shops may be the key to affecting his upgrade system map!

Especially right now he still wants to build the dream city that never sleeps!

How is it possible to allow this to happen?

What's more, if this opening is opened, then the opponent will grab you and hit it. In this regard, it will disgust you and consume all your energy in this place!

"How to do it." Liu Ting opened her mouth and guessed:

"Mr. Cao meant, do we add rent to the landlord?"

"If you increase the rent, you can increase the rent. It's not a big deal." Cao Xingyu smiled and nodded.

"But the other party is Mei Tuan, their financial strength is quite strong" Liu Ting said with a worried look:

"We increase the price, can we increase them?"

"Moreover, this is only one aspect, because even if we increase the rent and make the landlord change his mind, Mei Tuan may go to negotiate with the landlord behind all of our stores. At that time, it will be difficult for us to make every house. Increase the rent for the shops?"

"Then how much cost does this invisibly increase us?!"

"Well, so I just said that they are really brave, they deserve to be Mei Tuan, this move is quite amazing, and it directly hit our weak underbelly." Cao Xingyu smiled and nodded:

"Let the shop, then they will have a hole card to compete with us offline."

"If you don't let the shop, then we will get a higher price."

"No matter what we do, in the end, they won't lose any money."

"A naked conspiracy."

"The purpose is to stop our current momentum, to blow down our arrogance, and to contain all our energy on the current ten commercial streets."

Mr Cao knew this, and he laughed. Liu Ting pursed her mouth, wondering where Cao’s self-confidence came from.

"If ordinary people encounter this kind of problem, they will definitely have to choose to recognize and go out, but they never expected it." Cao Xingyu said half of his words and stopped.

The second half of the sentence is obviously not suitable to be said.

"What do you mean by Mr. Cao?" Liu Ting was a little clouded.

"It's okay, since they have made a move, then we will take the move and fight with them." Cao Xingyu waved his hand and said:

"You contact the landlord of Huimin Hot Pot Restaurant and ask him the real reason why the other party wants to break the contract. First, make sure if Mei Tuan is doing a ghost in the back!"

"If it is, you can directly ask him twice the price and negotiate the shop!"

"Huh? Twice? Wouldn't it be too much?" Liu Ting exclaimed.

"Not much, let them show our attitude first, and show them a sword." Cao Xingyu smiled lightly: "You call to talk first."

"Okay." Liu Ting nodded, and took out her mobile phone to make a call.

In normal circumstances, Cao Xingyu would naturally not be so stupid and directly charge twice the price.

The reason that supported him to do this is that Huimin hot pot restaurant is very special!

If it hadn’t happened suddenly, Cao Xingyu would have almost forgotten it!

At that time, when he had 11 stores in his hand, the largest and most expensive one was Huimin Hotpot Restaurant!

And the "permanent shop rent exemption card" he got in the lottery draw was used in Huimin hot pot restaurant!

In other words, although the rent paid by Huimin Hotpot Restaurant every quarter was paid by Shiwang Group, in the end the system returned to Cao Xingyu in the form of subsidies intact!

"Play offline? Increase rent? Engage in price war, right? Then I will accompany you to have fun." Cao Xingyu said in his heart.

While having fun, he silently opened the system mall.

spent 300 gold coins to purchase the "shop rent permanent exemption card", which is limited to three purchases per week.

He had never cared about this before, UU reading thought there was nowhere to use it.

After all, one million copies, based on the rent of the most expensive shop under the Real King brand, it will take a year or two to pay back.

Calculating, it is definitely not cost-effective to spend this million on purchasing shops.

But now, Cao Xingyu will naturally not consider what is cost-effective and cost-effective.

Knowing this would happen, he should have bought all the weekly purchase restrictions, which is a pity.

"There are six more shop forced transfer cards." Then, Cao Xingyu checked the backpack again.

Cao Xingyu spent two weeks on the forced transfer card of this weekly limited shop, but it was useless. He wanted to look at the situation in the commercial street of Dream City. There was a thorn in the back, so he bought it directly with the forced transfer card.

"These alone are not enough." After having some insight, Cao Xingyu murmured:

"You can't passively defend, you have to take the initiative!"

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(End of this chapter)