v2 Chapter 285： The ultimate goal of business!

Chapter 287 The ultimate goal of business! (Second more)

The re-signing of contracts with all landlords just mentioned, the increase of liquidated damages and the determination of detailed rules for liquidated damages, are the first measures Cao Xingyu thought of.

The purpose of this measure is obvious. First, it can significantly increase the cost of breach of contract and clarify the scope and amount of compensation for breach of contract. At the same time, it can also reduce the possibility of litigation, allowing Mei Tuan to take into account its own goodwill and delay payment of compensation. Jin's thoughts were shattered.

But for a large Internet company like Meituan, which has strong financial resources, it really has to be determined to target you. The increased amount is not worth mentioning. Even if you don’t delay the time, you can directly compensate you at one time. It is not a big problem.

So in the final analysis, it is unrealistic to think that you can sit back and relax by raising the contract default standard. This can only be called an auxiliary measure, a passive defensive measure.

At the moment, what Cao Xingyu said is accessing other businesses, which is a real offensive measure!

And the offensive intention is extremely strong!

is the core area of ​​direct attack on Mei Tuan!

Go directly to grab their core resources!

As we all know, the reason why food delivery platforms make money depends on the commission income contributed by countless merchants, plus some advertising revenues such as priority ranking on the platform, which account for more than 95% of the operating income of food delivery platforms!

Each order is often more than 20% commission. For orders that are less than a certain amount, the platform also stipulates a guaranteed commission amount!

In short, don't think about avoiding commissions, just **** blood!

I don’t know if the business will make a profit. Anyway, the platform will definitely make a big profit!

Under this model, it is conceivable that the merchant is the absolute core resource of the food delivery platform. It is not only the guarantee of accumulated traffic, but also the support point of high profits. Even if the business is the winner of the food delivery platform, it is not an exaggeration.

The reason why Mei Tuan is able to exceed the hungry market share is that it benefits from the large number of high-quality business resources accumulated in the local life such as group buying and the strong team with rich practical experience that has been accumulated and cultivated over the years. This accounts for a large part of the reason!

And now, Cao Xingyu is using his subversive commission ratio to break the current unspoken rules of the food delivery industry, to force Mei Tuan to respond positively!

1% permanent commission, there is no doubt that the temptation to merchants will be extremely attractive, no merchant will refuse this kind of good thing!

And the most direct impact of this is that Mei Tuan's energy will not be able to focus on Shiwang brand stores. How to retain those merchants on their own platform will be a problem they must consider and deal with. !

It is worth mentioning that Cao Xingyu did not originally intend to be a takeaway platform at this time.

His original focus was still to build his own store, let the real king brand launch takeaway first, and slowly accumulate popularity and reputation, temporarily not connecting to external merchants.

On the one hand, the number of stores under his brand is large enough, the categories are complete, and the quality is high enough. In the early stage when the real king brand APP just launched the takeaway, it was completely enough.

Is there any external merchants? In fact, it doesn’t matter, it doesn’t matter.

On the one hand, the quality of external merchants cannot be directly controlled, which is likely to cause some problems.

Because according to the previous idea, in order to ensure the reputation of the real king brand, even if it is connected to external merchants, Cao Xingyu has a very high standard in his heart.

Therefore, this link needs to spend a lot of energy to conduct an evaluation and assessment for every merchant that settles in.

The pay and the benefits are obviously not equal.

On the other hand, the price of external merchants is difficult to compare with the real king brand. If there is no advantage in price, the possibility for members to order takeaway from third-party merchants is infinitely close to zero.

Therefore, most of Cao Xingyu’s current 1% rake decision is to consider that the prices of third-party merchants are too high, and give them the profit in advance, so that they can actively reduce prices in the future, so that third-party merchants can enter the Shiwang brand APP to make real sense.

Combining the above three points, Cao Xingyu has not considered this matter for the time being, and even Cao Xingyu has no conclusion in his heart as to whether to introduce third-party merchants.

But now, the situation is different, and the plan will naturally have to be adjusted accordingly.

To be more ugly, I was forced to do it like this.

"Okay President Cao." Upon hearing this, Liu Ting nodded in response, and then couldn't help but speak:

"Mr. Cao, will the permanent 1% rake be too small? Although I know this is a means to target the Mei Tuan and counter them, we can consider first 1% in the early stage, and then proceed according to the situation. Adjustment."

"This also leaves us with a little back."

Real 1% commission, let alone making money, even the technical maintenance costs and platform broadband costs that Real King Group will pay for this in the future may not be enough!

Obviously, in Liu Ting's view, it is a loss-making business!

"No, just 1%, 1% forever!" Cao Xingyu waved his hand in denial, with a firm expression on his face.

This decision was naturally not made by Cao Xingyu casually, but after careful thought.

First of all, he knows very clearly in his heart that the current pattern of the food delivery industry has been set, which is a clear fact.

Moreover, the Mei Tuan with the back of the penguin and the hungry with the back of Ari are both possessed of super strength.

In this situation, if you want to break their monopoly, how can you succeed if you don’t do something special?

Just like now, if you don’t explicitly say that the permanent rake is 1%, then Mei Tuan and are hungry. As long as the rake is lowered, they can naturally continue to fight with you and consume you. The whole situation is at best. Go to the initial stage of the food delivery platform, which burns money regardless of profit to grab the market.

In this situation, Real King Group is not dominant when the amount of funds is far lower than its opponents.

Not only can it be easily resolved by Mei Tuan and Ele.me, but this is also their very experienced gameplay, entering a rhythm that they are very familiar with.

This is obviously not the effect Cao Xingyu wants.

And the merchants are not fools. They have experienced all kinds of rhetoric, "You don’t need to pay any fees if you enter our platform." ’, ‘Create a lot of extra revenue for you, why not do it. ", "You sell a lot of orders, not only make extra money, we also give you rewards." And so on.

Yes, it was true in the early stage.

Whether it is a merchant or a user, they have enjoyed the dividends issued by the capital, especially the merchants, without commissions and the additional rewards given by the platform, the previous years can be said to have made a lot of money.

Wait until the food delivery platform has accumulated a certain amount, and the market pattern has gradually become clear, what will happen later?

Don't tell me everything, you have to put money into it, this is the world of capital.

Capital won’t remember what it promised you before. Anyway, if you don’t sign an agreement in this regard, you will draw a commission if you increase the ratio, and increase the ratio if you increase the ratio.

Although the business strongly opposes and condemns such actions, what else can they do?

It is always impossible not to do takeaway, after all, the benefits of this piece should not be underestimated.

And the market is the only two remaining giants, there is no choice.

can only be passively accepted.

With a similar experience, the catering business is not so easy to be deceived. You say 1%, he may be able to accept and agree to enter the platform to try, but he will never sign any exclusive agreement with you.

In case you raise the rake percentage in the future, don’t you go the same way again?

Permanent 1%, signing the agreement in black and white is the killer Cao Xingyu thought of!

To subvert an established business model and break the deadlock, this is the only way!

In simple and easy-to-speak, the rules of the Internet food delivery field have now been formulated. If you play according to their rules, it is impossible to surpass them! This is one hundred percent!

You must know that they are the rule-makers, and they are so familiar with the doorways. In this case, how can the latecomers play with them? !

Therefore, the only way is to overthrow and abolish all the rules, and make a new rule!

Use this to break their monopoly!

Only in this way can we redefine the new pattern of the market!

There are many similar examples in this regard in the history of Internet development, and the most typical and well-known one is the field of network security!

The anti-virus software was charged high in the past, and the market was monopolized by several major security manufacturers. If you want network security, whether it is a business or an ordinary user, you have to buy it.

Because there is no choice!

Is this situation very similar to the current situation faced by businesses in the food delivery field?

This is the clearest example of the rules that have been formulated.

But later, 360 turned out to be a breakthrough, breaking the original rules in the field of network security, and launched free security software!

immediately stirred up the situation and disrupted the original order and rules of the entire network security industry.

Finally, 360 became the only overlord in the field of network security and rewritten the rules in this field!

You have to know that when 360 first came out, in the eyes of those paying producers, it was just a clown. They didn't care about it at the beginning, and they thought that this free model could not go on!

Who would have thought that in the end, 360 would really unify the cyber security industry?

This is the Internet!

is full of unknown and incredible!

What Cao Xingyu wants to do now is to re-enact the rules in the food delivery field and overthrow the existing system!

After a pause, seeing Liu Ting's face full of confusion, as if she was worried about the decision she had made, Cao Xingyu spoke lightly:

"In this regard, don't get into any horns, take a long-term perspective, and a higher horizon."

"Is there really only a profit model in the food delivery field?"

"The business model they have created now must be the ultimate answer to the food delivery industry?"

"uncertain."

"You have to remember one sentence: The ultimate goal of all business is monopoly."

"And what we have to do now is to monopolize first."

"When we become the only existence in this field, there is no need to worry about profitability at all. Naturally, there is a way."

"The ultimate goal of all business is a monopoly." Upon hearing this, Liu Ting seemed to be hit by the words in her heart, and her whole body was shocked, saying:

"This sentence is too right!"

"As long as the market can be monopolized, the decision-making power will be completely in our hands!"

"Mr. Cao must have planned for this a long time ago, right? Including how to make profits and realize cash?"

"Haha." Upon hearing this, Cao Xingyu just smiled faintly, but did not answer.

Liu Ting might not believe it, he naturally has no plans.

In the eyes of Cao Xingyu, how to make a profit is also a later thing. Now that it makes no sense to think about it so much, let's take the market down first.

Seeing Mr. Cao’s smile, Liu Ting made a decision. It seems that Mr. Cao had a comprehensive plan long ago!

That’s right, Mr. Cao has always looked confident today, and I’m worried about what I’m doing!

My worry is purely redundant!

Thinking of this, Liu Ting did not continue to struggle with the issue of rake. In other words: “But Mr. Cao, the introduction of external merchants involves a problem. We don’t have online payment!”

"If members order non-Real King stores and there will be no online payment function by then, should they use the member balance in our membership system for settlement?"

"In terms of food safety, should they be forced to install cameras? Implement them in accordance with our existing standards?"

"Well, the question you raised is quite good, and it is exactly what I was going to say." Cao Xingyu first complimented, and then continued:

"First of all, this time the APP is upgraded, we need to create a classification to distinguish our real king brand stores and third-party stores, and it is also convenient for users to quickly screen."

"After all, although we have access to third-party stores, our core competitiveness is still our own stores. Remember, this will not change at any time."

"After distinguishing the stores, we don’t have to ask for the camera! Let them do it!"

"It's just that, for those who have access to the video, we give priority to display and promotion, and light up iconic icons about food safety."

"If they want to connect, apply for it by themselves and install the camera by themselves."

"Let them make their own decisions in this regard!"

I also want to attract more merchants to settle in, in order to combat Mei Tuan’s existing market and contain their energy.

I want to maintain high quality, and demand the specifications of every merchant that settles in.

These two points are obviously in conflict, and it is impossible to complete the two things in a short time.

So there must be trade-offs.

Therefore, we can only reduce the quality requirements first, first reduce the display weight of those shops that do not have video installed, and then consider slowly increasing it, and then control food safety.

This is the best plan that Cao Xingyu can think of.

"Yeah." Upon hearing this, Liu Ting nodded in agreement, and said, "If you install a camera and a display location and promote it, draw an equal sign."

"There should still be many businesses who choose to install their own cameras!"

"Well, I hope it." Cao Xingyu smiled nonchalantly. It was obvious that he didn't take this seriously for the time being, and he knew that this was not a matter of a handful.

“As for the settlement problem you mentioned” After a pause, Cao Xingyu continued:

"The balance of our real king brand member APP will be used for settlement!"

"Merchants can view the business income on the merchant account in real time in the background, and support them to withdraw cash on their own!"

"Also, use our member balance system for settlement. This is actually the second thing I am going to say!"

"We not only want them to settle in, but also use our existing membership mechanism to deeply bundle all the merchants who settle in our APP!"

"Take their existing old customers to our Shiwang brand APP! Become our members!"

"Uh" heard the words, after Liu Ting thought about it, her eyes lit up and said:

"I understand!"

"In fact, this problem is mutual."

"They settle in and get our massive membership traffic, and maybe many of them can become their potential customers!"

“On the contrary, their existing customers, especially old customers, if they want to continue ordering take-out meals from their stores, they must come to our platform, and to come to our platform, they must first register as our members!”

"For us, the most intuitive benefit is that we have gained more members!"

"Secondly, the utility of our membership card has been increased, and the available shops will become more!"

"For third-party shops, they actually have no loss!"

Speaking of this, Liu Tingyi still said: "Unfortunately, it can only be used online. If the card can also be used offline, then our Shiwang brand membership card is awesome."

"What do you want, do you still want to include all the merchants that have settled offline?" Cao Xingyu couldn't help but sneered. This guy either didn't want to, or he really dared to think!

You should know that using this mechanism online has added a lot of new work to the Real King brand.

Especially in terms of merchant cash withdrawal and settlement, at this stage, the Real King brand does not have its own payment tool, which requires a lot of manpower input!

Moreover, unlike regular commercial streets, there are tens of thousands of auxiliary streets. There are shops on any alley and small streets. The sum of this number is quite huge.

The manpower, material resources and energy required will be an astronomical figure!

So, how can it be possible to open so many shops online?

"Hey." Liu Ting smiled confusingly, knowing that her idea was a bit too unrealistic, and quickly changed her words:

"Mr. Cao is really amazing!"

“In this way, our 1% rake is not at all benefit, at least this potentially makes every merchant who settles on our platform unknowingly become our promoter!”

"Think about it, if they have customers offline who like their dishes, they might ask if they have takeaways, and they are exclusively on our platform, and they can only promote us at that time!"

"Tsk, I guess those merchants would never think of this!"

"The 1% permanent rake, you have to pay something more or less." Cao Xingyu chuckled and continued: "It is impossible to let them take advantage of it for nothing, do you really think our Realking brand APP is a charity platform?"

"nonexistent."

"Moreover, our request does not do any harm to them. After all, most of them are self-employed. How can they care if members are not members? Our actions will not affect their fundamental interests at all, and they will not follow us. Carefully."

"Hmm! Indeed!" Liu Ting nodded with approval, and couldn't help sighing:

“No wonder Mr. Cao set a 1% rake. Let’s not talk about the realization of the subsequent monopoly. From the perspective of promotion and the increase in the value of the membership card, we have not lost money!”

"Mr. Cao deserves to be Mr. Cao!"

"Admire!"

"Well, now is not the time to flatter, remember carefully. There are a lot of work to be done in these two things, and you have to check the details of them." Cao Xingyu waved his hand and said solemnly.

"Okay, please don't worry, President Cao!" Liu Ting put a smile away, and responded firmly.

"Hmm." Cao Xingyu nodded and continued: "The third thing is about our group."

"Mei Tuan’s action this time is a rare opportunity for us. It allows us to strengthen internal cohesion and enhance the unity and centripetal force of employees."

"Inside." After hearing the words, Liu Ting thought about it, raised her eyebrows and said, "Mr Cao meant."

"Inform all employees of the company about all the actions of Mei Tuan this time?"

"Yes." Cao Xingyu was very satisfied with Liu Ting's reaction, and said:

"After all, our company has only been established for less than two months."

"Yes, less than two months." Upon hearing this, Liu Ting couldn't help but insert a sentence: "But there are already thousands of people. It's like a dream."

"Yeah." Cao Xingyu didn't care about Liu Ting's sudden feelings, and said with a smile:

"Fast development is one aspect, but the key is that our development is too smooth!"

"That's naturally thanks to the leadership of Cao Yingming Shenwu, we can be so smooth!" Liu Ting couldn't help but interject again. UU reading

"." Cao Xingyu was too lazy to answer, and continued:

“It’s not good if it’s too smooth, it’s easy to make employees lose their sense of crisis.”

"Especially we are not yet strong enough."

"Just like this time, Mei Tuan can easily pose a big threat to us."

Speaking of this, Cao Xingyu sighed meaningfully: "In the future, our opponents will only become more and more, stronger and more difficult!"

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(End of this chapter)