v2 Chapter 305： Real King brand flagship store!

"Um" Liu Ting was shocked by Cao Xingyu's domineering remarks, and suddenly she didn't know how to respond, and she was completely confused.

Like Liu Ting, everyone in the room looked at each other.

At first, everyone thought that when Mr. Cao said buying shops and entering the pedestrian street on Daxing Road, it might be to find some shops inside the mall, or some small shops facing the street.

After all, it is hard to find a shop on Daxing Road Pedestrian Street, and only such a small shop or a shop with a poor location, with a little more money, can be able to move the other side.

But everyone did not expect it, not what they thought!

Mr. Cao, is this the shop that wants to buy Apple again, and the shop that wants to buy Huo Gongdian?

The key is this is more difficult than a family!

Compared with Apple, Huo Gongdian is less likely to be transferred!

After all, it has been in business for more than ten years, and it has become the existence of its external signature store!

Not to mention the local residents of Sansha City. When tourists from other places come to Sansha City to travel, check the Internet, and Huo Gongdian will be a recommended place to check in!

These are all the popularity and cards accumulated over the years!

Will this kind of shop be transferred?

Unimaginable!

"You are so fantastic!" Xie Qing couldn't help it.

Listen, it's an understatement, saying that if you want to buy, you can buy, is this what people say?

Really, the shop was opened by your own home?

Don't ask other people's opinions, buy when you want to buy?

Yes, in shopping malls, money may be able to solve everything.

But the point is that no matter how rich people are, they won't go to Huohuoqian like this!

"Manager Liu, after the Huo Gongdian is acquired, let's continue to engage in hot pot." Cao Xingyu didn't go to clarify Xie Qing's words, turned to Liu Ting and said:

"At that time, we will make the brand of Real King brand bigger and more eye-catching!"

"Let everyone who comes to Daxing Road Pedestrian Street be able to see it at a glance!"

"For our brand, this is the best way to expose!"

"In addition, with such a high flow of people here, I guess the queuing situation will be even more exaggerated. In this regard, we must prepare for more small benefits of queuing, and get more on the basis of the queuing benefits of our previous stores."

"Stabilize the people in the line and spread the scene!"

"Okay." Although Liu Ting was still in shock, she nodded subconsciously.

"Can you really buy this shop too?" The others in the room couldn't help but wonder in their hearts when they saw that President Cao had started arranging work.

"We have started to arrange work before the character is written. Are you really going to the vegetable market?" Xie Qing whispered and didn't bother to speak.

"Looking back and talking about the Apple store just now, after such a chat, I have some ideas." Ignoring the surprise of the people present, Cao Xingyu pursed his lips and smiled:

"That Apple store has a large area and a good location. It's rare to find such a good store."

"If I just build a restaurant, I feel too wasteful, and it does not reflect its true value."

"After all, if you want to open a restaurant, you can open it anywhere. With the current reputation of our Shiwang brand, business will not be bad."

"Therefore, the idea of ​​simply opening a restaurant can be considered to be eliminated."

"What we should think about is how to use this rare and excellent store to expand the popularity of our Shiwang brand."

"This is the pedestrian street of Daxing Road. The flow of people is amazing. The most important thing is that tourists from outside the city will basically come here once they come to Sansha City!"

"Therefore, what we should consider more is how to leave a deep impression in the minds of those foreign tourists!"

"Based on this, I want to transform that Apple store into the flagship store of our Real King brand!"

"It's not just a flagship store in a certain catering field, but the flagship store of our entire Shiwang brand! It represents our Shiwang brand!"

"The flagship store of the entire Shiwang brand?" Liu Ting didn't understand what Cao Xingyu meant, and asked, "What exactly is it operating?"

"I don't manage anything." Cao Xingyu explained:

"It's to turn this shop into something like an exhibition hall."

"Introduce our Shiwang brand to everyone, including our development history, corporate values, business philosophy, etc., and list and summarize all the stores and business districts of our Shiwang brand in the city, like our brand in The development history of this city, every activity, etc., are recorded and described in detail."

"For example, the previous check-in activities, the opening of a hundred stores, the anchor promotion activities, etc., are all very good, which can give everyone a deeper understanding of our case."

"In short, let as many people as possible have a deep understanding of our real king brand."

"In simple terms, this flagship store is similar to a platform to promote our brand."

"Moreover, in the future, our flagship store of the Real King brand will be the only one in every city."

The reason for this idea is that Cao Xingyu suddenly realized that Apple's direct-operated stores are really selling goods?

Cao Xingyu thinks this is not always the case.

Because there are so many online sales channels and offline channels, these two are now the main sales channels, and the number of mobile phones actually sold in Apple's official store is actually a handful.

What's more, if it is really to sell goods, then Apple will not only have more than 50 direct stores, but should be spread all over the country!

Therefore, Cao Xingyu believes that the value and significance of the existence of directly-operated stores are more of a brand's external publicity window.

It can be seen from the distribution and scale of these Apple stores in the business districts with the largest traffic volume in each city, it is obvious that they provide an offline experience store, which is more for brand awareness.

Therefore, based on this point, Cao Xingyu also wants to give Shiwang brand a flagship store, at least one in the most prosperous business district in each city.

This flagship store is completely different from the well-known flagship store concept. The flagship store of the Real King brand is more to show customers the business philosophy, characteristics, development history, and introduction of each store in the current city, etc. .

Leaving aside other things, at least it can deepen customers' understanding of the Real King brand, rather than being limited to a certain store.

In the short term, there is no direct benefit, but in the long run, especially when there is such a flagship store of Real King in every city, this will become a new sign of Real King, which will have a subtle influence. To many people.

"Oh, I see." Liu Ting nodded, worried:

"Such a good shop, if it only promotes, it seems a pity?"

"Because of this, we won't have any revenue in this store."

"There really won't be any revenue." Cao Xingyu did not deny this point, saying:

"However, the potential benefits to our brand are considerable."

"First, the concept of our Shiwang brand will be even more deeply rooted in the hearts of the people after having such a venue to promote it."

"Don't underestimate this point. A truly good brand should be accepted by people from the bottom of their hearts. Only by doing this can our real king brand go further."

"In this regard, if we are just scattered stores, the impact on customers is actually not great."

"Even if some people know that we have a lot of shops, they haven't been to it, after all, they won't have too much feeling."

"And if there is a flagship store like what I call, all the things of our real king brand are placed in their sight, think about those hundreds of sophisticated stores, it will have a huge impact on their hearts. !"

"They will find that the Real King brand is so powerful, there are already so many stores, and every store is so high-quality!"

"At the same time, we will introduce our corporate culture and customer-oriented values ​​to them."

"At that time, they will truly accept and recognize us from the bottom of their hearts, and they will recognize us from the bottom of their hearts, and then become the most loyal supporters of our Shiwang brand."

"Secondly, this flagship store has a lot of gimmicks. Has any brand done it like ours?"

"No!"

"This is where we can operate, and it is our unique advantage!"

"Just a little bit of work, our flagship store will definitely become a place for people to check in, travel, and observe!"

"It has evolved into a tourist landmark in Sansha City, too!"

"Is it used as a tourist check-in location?" Liu Ting muttered thoughtfully.

"That's right." Cao Xingyu nodded: "It is easy to say that we are going to use this flagship store to convey the culture of our real king brand to those customers, so that people can understand us from a deeper point, contact us, and recognize we!"

"As long as this step can be achieved, our brand can live longer!"

"Well" Liu Ting understood what Cao Xingyu meant, but she was still a little worried: "Will it be a little too monotonous?"

"Simply come around, take a look, and get to know a brand, will others be willing? Is there really a market?"

"Don't worry about this." Cao Xingyu smiled and waved his hand:

"The reason why I chose to open such a flagship store on Daxing Road Pedestrian Street is that it has a hint of tourist attractions in it."

"How many people really come to the downtown pedestrian street just to shop and eat?"

"Very rarely."

"The reason why everyone chooses to come here is to have fun, because it is the most famous place! Especially for some tourists who come from afar, come and stroll around, step on and step on it to represent them!"

"Therefore, in this case, many people are able to accept the existence of our flagship store."

"Not to mention, the stores, corporate culture, etc. that we are showing are all existences that can subvert their three views."

"Isn't this the same as discovering a new world?"

"It will definitely arouse their curiosity, there is no doubt about it."

"Yes." Liu Ting nodded repeatedly after hearing this.

Indeed it is.

If she travels to a certain city, she is originally interested in playing. If she can find something that she has never seen before, then she will definitely be able to accept it.

Be curious.

It's a normal thing.

But Liu Ting only understood Cao Xingyu's intentions, and she was still a bit shocked by Mr. Cao's thoughts.

That is a large store of more than 2,000 square meters. If you say you don't operate it, you won't operate it?

This is so big, there is really no one!

And it was not just Liu Ting who was shocked by Cao Xingyu's idea. Everyone in the room was shocked. It was the first time they heard of it that they took out the golden shop in the prime location as an exhibition hall!

Everyone had a dumbfounded expression on their faces.

"By the way, while promoting the brand culture of Shiwang, we can also use this flagship store as a window for our designated external promotion." Cao Xingyu pursed his lips and continued:

"In the future, if we want to organize some activities in a certain business district, and distribute some benefits, we can carry out a promotion through the flagship store."

"For example, some unique welfare vouchers, coupons, etc. are issued."

"To strengthen the presence of our flagship store is also a measure to focus everyone's attention."

"Okay, I understand what you mean, Mr. Cao, I will study it later and try to make this flagship store a name!" Upon hearing this, Liu Ting nodded solemnly and replied.

"Yeah." Cao Xingyu murmured:

"Counting Apple's direct-sale store and this Huo Gongdian, there are only two stores."

"You can choose 4 more"

Cao Xingyu's mutter was not loud, but when no one was speaking in the audience, everyone heard his words without a word.

"Choose four more?" Everyone's eyes widened almost at the same time, their faces in disbelief.

Apple’s direct-operated stores and Huo Gongdian are already hard to gnaw, and it’s still a question whether they can be acquired!

Mr. Cao is still thinking about picking four more?

These words fell into the ears of everyone, and suddenly made them a little suspicious of life.

This is Daxing Road Pedestrian Street!

Does Mr. Cao know what he is talking about? !

When is the most prosperous pedestrian street in the city so easy to rent a shop?

Shocking!

Did this guy not sleep well? Xie Qing curled her lips when she talked about sleep. At this time, she didn't want to open her mouth to taunt Cao Xingyu. This guy was obviously abnormal today!

"Let's do it." Cao Xingyu suddenly said:

"There are four more shops, I will leave them to you to inspect and select."

"These four stores are still mainly catering. We must comprehensively consider how much help our Shiwang brand can be. Especially in terms of brand promotion, we will give priority to whether we make money or not. The focus is to bring greater exposure to our brand."

"We must make good use of this resource."

"As for the selected store size, brand, price, etc., you don't have to worry about it. You don't have to think about it, just leave it to me."

"Your task is to choose a store."

"Do you understand what I mean?"

"E" heard the words, the people present suddenly looked at each other.

It means that no matter what the store is, you can choose it?

This is too amazing!

For a while, everyone forgot to respond.

"What's wrong, are there any questions?" Cao Xingyu asked after seeing this.

"No, no, let me take the lead." Liu Ting returned to her senses and quickly responded.

"Yeah." Cao Xingyu nodded in satisfaction and said: "This matter as soon as possible. It is best to give me a result tomorrow."

"Okay." Liu Ting replied.

"Okay, don't just talk about work. This time we have a dinner party and rewarding everyone is the point." Cao Xingyu smiled and said in other words: "It's just buying a few stores. It's not worth delaying us too much time."

"Everyone was speechless.

Just buy a few stores?

Ok.

I can understate the purchase of shops in Daxing Road Pedestrian Street so lightly.

This is the craziest thing they have heard in their lives.

Obviously, after this time, everyone has a new understanding of the strength of Cao Xingyu and the company.

Of course, it is more of a big question.

Can it really be so easy to buy shops in Daxing Road Pedestrian Street?

Rao was shaken by Liu Ting and Ye Xiufei, who had always believed in Cao's strength.

ps4400 big chapter!