v2 Chapter 314： One night turns into the sky!

"How is it? Surprised?" Lao Wang saw Zhang Jianhui's reaction and said in shocking words:

"It's not just that there are no shops within 1km!"

"I just tried 2km, 3km..."

"The result is exactly the same as this one!"

"On the Meituan platform, there is not even a shop near this place!"

"Um..." Zhang Jianhui was dumbfounded:

"3km... In other words, Mei Tuan has no shops around here? If I remember correctly, there should have been hundreds of shops on the original platform, right?"

"Yes!" Old Wang nodded solemnly:

"I saw a lot of it yesterday, but I habitually took a look this morning, and found out such an amazing news!"

"Besides, did I deliberately go hungry just now and took a look, the result is exactly the same as Mei Tuan!"

"How could this be?" Zhang Jianhui murmured. There are no businesses around the two famous large-scale take-out platforms?

Before the change, this is something that ordinary people can't imagine!

"Isn't it obvious?" Old Wang asserted:

"It must have been signed by the Real King brand!"

"And the exclusive agreement makes them have to withdraw from other platforms!"

"This..." Hearing that, Zhang Jianhui couldn't help but breathe in an air-condition. Obviously, Zhang Jianhui agreed with Lao Wang's inference.

He actually anticipated that it might eventually be transferred to the Real King brand app. After all, he can deeply understand the power of 1% rake. At the same time, the Real King brand does not have as many charging items as Mei Tuan and Are You Hungry? .

In the face of such temptation, Zhang Jianhui believes that it will only be a matter of time before merchants slowly transition to the Real King brand.

But he never expected that it would be so fast!

How long is this?

More than a day!

Have you talked about all the shops around here?

This speed and success rate is too amazing!

Beyond his imagination!

"It seems that the Shiwang brand has already done the relevant communication work..." Zhang Jianhui pursed his lips and analyzed.

"Well, it must be!" Old Wang nodded in agreement:

"A lot of preparatory work must have been done in the early stage to be able to catch all the surrounding businesses in such a short period of time!"

"Well, I didn't expect that the local push team of the real king brand is so powerful! The efficiency is really exaggerated!" Zhang Jianhui sighed with emotion.

Immediately afterwards, Zhang Jianhui's expression stagnated, and then realized: "If all the businesses around here are concentrated on the Real King brand..."

"The 9 yuan delivery fee seems to be no problem!"

"Think about it, if everyone has a nine-yuan delivery fee, then everyone is actually on the same starting line, there is no difference between good and bad!"

"In addition, the shops around this area have been rounded up by the real king brand, so customers actually have no choice. Even if it is a nine-yuan delivery fee, they have to accept it!"

"Over time, people will get used to this delivery fee..."

In the end, Zhang Jianhui's face was full of joy.

Yesterday he was still worried about the delivery fee, but he didn't expect it to be resolved today.

And with a gesture that he never expected, he solved this headache that caused him!

"Yeah, the delivery fee is definitely not a problem." Lao Wang deeply agreed: "At least in the surrounding residents, if you want to order takeout, you can only order food on the Shiwang brand app at the moment."

"It's no wonder that Shiwang brand dares to set a 9 yuan delivery fee! It turns out that this situation has long been expected! They have long encountered that they will monopolize this piece of takeaway market!" Zhang Jianhui was surprised:

"As long as you have a monopoly, as long as the pricing is not particularly outrageous, there will be basically no problems!"

"And the 9 yuan delivery fee, there have been many precedents before this, and many customers are not contacted for the first time, so there is a possibility of being accepted."

"When you look back, you only need timely delivery and good service. In theory, there won't be any problems."

"Well, that's right." Old Wang suddenly sighed:

"Unexpectedly, Mei Tuan and Ele.me have been playing for so many years without a victory or defeat. This time it was so easy to be directly ransacked by a new platform."

"Who would have thought that this situation would have turned into this situation overnight?"

"Mei Tuanhe is hungry, can there be any way?" Hearing this, Zhang Jianhui curled his lips:

"Can they follow up on the 1% rake measure?"

"Even if you follow up, do you believe that he can keep it forever?"

"It's useless. After working with them once and twice, everyone's vigilance is much higher than before."

"To put it ugly, instead of writing to Mei Tuan and Are you hungry, it is better to pin your hopes on this new platform. At least for now, this Shiwang brand is more sincere!"

"Indeed, anyway, I will choose the real king brand app." Lao Wang nodded, in other words:

"What are you going to do now?"

"As it stands now, everyone has now settled on the Real King platform, and in addition to these competitions, there are also shops under the Real King brand."

"Competitive pressure feels greater than before!"

"The competition is great, but the opportunities are also great!" Upon hearing this, Zhang Jianhui said solemnly:

"Now it means that all nearby stores are concentrated on the Shiwang brand app, which means that sooner or later all users who order takeaways all day will be concentrated on this platform!"

"The number of users will definitely be much larger than the previous single platform!"

"Surely I don't need to say more about the opportunities contained in it?"

"In this case, as long as you can do it, you will definitely be able to do more than before! Earn more!"

"Well, that's true." Old Wang nodded, and then said: "Just how do you stand out among them?"

"In addition to actively lowering prices, it seems that there is no other way on this new platform, there is no bidding ranking, and there is no activity to participate in."

"Indeed, a price reduction alone cannot guarantee that it will be able to do it on this new platform, but... there is another way!" Hearing this, Zhang Jianhui raised his eyebrows and said with a meaningful smile:

"food safety!"

"Um, what do you mean..." Pharaoh said knowingly: "Spend money to install a camera in your store? Also live online on the platform like Real King brand stores?"

"Yes!" Zhang Jianhui nodded solemnly and said:

"If I remember correctly, when I signed the contract yesterday, the official person of Real King Group said that as long as you join their food safety initiative, you can access the online video live broadcast kitchen according to their requirements, and you will be given priority on the platform. Sort, and light up the unique "安" icon in the shop!"

"I didn't take it too seriously at the time, but now it seems that this is actually a good opportunity!"

"An opportunity to bridge the gap with other stores!"

"What you said seems to make sense..." Lao Wang thought about it for a while and then said: "If you can light up the icon and give priority to display, then the exposure rate will definitely be higher than that of ordinary stores."

"With exposure, the success rate will naturally be higher than others!"

"It's..."

"The cost will be a bit high too!"

"Not only have to invest in the purchase of high-definition cameras and the installation of higher-speed broadband, but also the effort to clean up the kitchen! Since it is a live broadcast, then you must really pay attention to hygiene, or it will expose some hygiene problems. It may well outweigh the gain!"

"Losing customers is still a small matter. If someone reports it up, the problem is serious! From fine to severe, business license may be revoked!"

"If you want to maintain a clean and tidy back kitchen and keep the ingredients fresh, it actually requires a lot of costs."

"It is estimated to be at least the least, and a few thousand dollars have to be invested in this area! Maybe there will be more!"

"Is it worth the investment for a new platform?"

"If this platform goes bankrupt within a few days, wouldn't all the money be lost?"

"I think it's better to be more cautious. Let's take a look at the wind direction and development momentum first. Don't rush for a while, right?"

"No, I have already decided, just do it like this!" Zhang Jianhui shook his head and said flatly.

"Ah, it's up to you." Lao Wang didn't say much, muttering to himself: "Anyway, I will wait and see, not worry."

"Yeah." Zhang Jianhui didn't say more, but turned to open the door of his shop.

After entering his shop, Zhang Jianhui walked quickly to the small cash register, turned out a piece of paper and a pen, and began to calculate the cost of building a video and reorganizing the kitchen.

The reason for making this decision so decisively is that Zhang Jianhui suddenly realized the truth just now!

A truth that he ignored before!

It’s the delivery fee, why is it set at 9 yuan?

Is it simply because the other party anticipates the occurrence of a monopoly and has the right to set prices and does it arbitrarily?

After thinking about it seriously, Zhang Jianhui thinks it's not all!

You know, although monopoly will make customers passively pay for it, its word-of-mouth will definitely show a downward trend!

Given that Zhang Jianhui has been in business for so many years and has contacted so many customers, he understands the customer's psychology too well.

It is impossible for them to spend 9 yuan on delivery without complaining!

Before that, the stores under the Shiwang brand had a nine-yuan delivery fee. It is said that there are still a lot of takeaway orders!

But no bad comments came out!

This in itself is already worth pondering!

Why didn't the nine-yuan delivery fee arouse people's disgust, but also got good sales?

You should know that there were still many merchants on the Mei Tuan and Hungry?

At that time, the real king brand app did not monopolize this area!

After thinking about it, Zhang Jianhui came to two conclusions.

First, thanks to the fact that the price of the dishes in each store of the Real King brand is very affordable!

But based on this alone, it is still impossible for those customers to fully accept the 9 yuan delivery fee!

Because no matter the dishes are more favorable, plus the 9 yuan delivery fee, you will lose a lot of price advantages.

Just like he did the calculations yesterday, all kinds of concessions, but in the end the price the customer will spend will still be higher than before!

Therefore, this will have a little impact, but it is absolutely impossible for customers to accept and recognize such high delivery fees from the heart!

Therefore, Zhang Jianhui thought of the second point, which is more critical, that is food safety!

It’s not too much to spend 9 yuan on a reassuring meal, isn’t it?

At least from an emotional and rational point of view, it is completely acceptable!

Buy one, don't worry!

And those large brands, such as McDonald's, KFC, etc., why the 9 yuan delivery fee can be accepted and recognized, isn't it because the quality of their food has taken root in people's minds?

As a rising star, the Shiwang brand certainly cannot compete with those old brands that have been developed for decades, especially in terms of food safety.

Therefore, the Real King brand came up with this move of live broadcast!

A shortcut!

Not only can it greatly improve customer recognition in a short period of time, gain a good reputation, but also establish a new industry benchmark!

In the end, it is a logical thing for people to accept that high delivery fee!

"In the case that all stores of the Real King brand provide online video, if you want to stand on this platform, you must and follow the benchmark set by the Real King brand..." Zhang Jianhui feels that he has fully understood the real king. The way of survival on the platform, muttered:

"Because the customer's requirements will be imperceptibly improved!"

"After they are used to ordering food and beverages with safety guarantees, they will never go to those shops that are not guaranteed!"

"So this money must be invested!"

"and..."

"Sooner rather than later!"

"According to the current trend, the merchants who settled in the Shiwang brand app will understand this sooner or later!"

"The sooner you join, the more beneficial it will be!"

At this time, Zhang Jianhui had completely made up his mind.

Although the Shiwang brand app has just started, there are many uncertainties, and I don't know how long it can exist. It is indeed possible that it will not last long as Lao Wang said.

Especially if there are Mei Tuan and Hungry, will they really not counteract it?

not sure!

So the two big companies really just watched the market lose?

The risk is really great!

But Zhang Jianhui believes that the more so, the more an opportunity!

Because others will definitely consider these factors, just like Lao Wang, most people will choose to wait and see.

And this wait-and-see time is actually his opportunity!

So, these thousands of dollars have to be spent!

And a few thousand yuan, almost a quarter or even a third of his shop's profit a month.

But relative to future earnings, this money is nothing in Zhang Jianhui's eyes.

You must know that in the catering field, there is a hidden rule for take-out orders and offline orders.

At the same price, take-out orders tend to be smaller than offline orders, which is the fundamental reason why many take-out orders are cheaper.

Secondly, it is the packaging fee, which is also a small profit point.

There are some hidden benefits that cannot be said.

Therefore, if we can make take-out and make it singular, the revenue of this piece is still considerable.

Thinking about why the food delivery platform is so violent and high commissions, there are still so many catering shops insist on doing it, it has already explained the problem.

"Even if that platform fails, I spend money to install cameras and improve overall hygiene. This is not a fruitless thing. In the future, I can use this to advertise to customers, which can potentially increase customer support and favorability. ..." Zhang Jianhui muttered.

With a decision, Zhang Jianhui quickly took action. First, he contacted the person from Shiwang Group and asked in detail about the access to the online live broadcast.

...

With the passage of time, more and more shops have opened for business around the ten commercial streets covered by the Shiwang brand.

Immediately, the shocking changes on Mei Tuan and Hungry? spread among the shop owners.

There were endless exclamations!

"Fuck, when I get up, the Real King app has signed all the restaurants around here?"

"This speed is a bit too exaggerated?!"

"Hey, it's the first time I have seen all the shops in a region concentrated on one platform. Before, Mei Tuan and Ele.me played so intensely, no one can do this!"

"It's a bit outrageous... Mei Tuanhe is hungry, but there is no response..."

"My monthly sales are only a few hundred, and it makes sense for me to change the platform, but how can I change those that sell for a few thousand a month? I don't understand!"

"The more monthly sales, the more blood is drawn? Obviously the more they sell, the deeper their grievances against the original platform. It is estimated that they have long been thinking about changing platforms!"

"..."

All of a sudden, there was a lot of discussion.

This scene exceeded everyone's expectations!

No one could have imagined that it would turn out to be this scene. U U Reading

Change the sky overnight!

And this news, not only the shop owners learned, but also more and more ordinary customers in the neighborhood also slowly learned the news!

When they habitually opened Mei Tuan and Are Hungry as usual, they found that the shops they used to frequent had disappeared!

Not only that, there is no takeaway shop around where you can order food!

In this scene, many people thought at first that the platform had a bug and crashed!

But with the passage of time, it was almost time for dinner, but there was still no shop to find, which caused many people to come back to their senses.

Is there really no shop?

Suddenly, after realizing the truth, it caused an uproar!

Countless office workers and residents in the surrounding area began to talk about it!

After asking each other, the "Real King Brand" began to spread among these people.

Only then did everyone learn the truth of the matter.

It turned out that the surrounding shops have gone to a new platform!

This immediately caused a small-scale sensation!

Is there a new platform that can take away both Mei Tuan and hungry shops?

And all the shops around?

Although the scope is not large, it is quite incredible to be able to do this!

For a while, the Real King brand aroused huge heated discussions around the ten commercial streets involved, and gained huge attention!

...

Just when everyone is still paying attention to the surrounding shops changing platforms.

The real king brand app quietly carried out another upgrade...

This upgrade is not a program, but a data upgrade.

A series of new business district data has been updated to the app through the management background...

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