v2 Chapter 325： A brand new catering industry standard!

Chapter 327 Brand new catering industry standard!

the next day.

There is no sign of any decrease in the discussion about the Real King brand. On the contrary, there is a growing momentum.

Not only has it completely detonated social channels such as Moments of Friends, but people have once again brought up topics such as the price concessions and excellent service of the Real King brand. This has caused more people to pay attention to this magical chain brand. It caused a wave of going to Daxing Road Pedestrian Street to watch and check in.

Be aware that several large stores were taken down by the Real King brand at the same time. There has never been such a precedent in Daxing Road Pedestrian Street!

Therefore, even if they know that these shops have not officially opened yet, there are still many people who want to see it with their own eyes and take another photo by the way.

In the final analysis, it is actually because the friends around you are talking about this matter, so people want to join in the fun, send out the circle of friends, and follow the trend!

In addition, Ye Xiufei released a series of new stores on Daxing Road Pedestrian Street dedicated to introducing the Shiwang brand on station B, and disclosed the business scope and related measures of the new store to everyone, which attracted countless fans to watch, which contributed to a wave.

Multiple factors are superimposed, which directly causes the pedestrian flow of Daxing Road Pedestrian Street to be much more than before!

A large-scale increase in the flow of people caused by a brand is one of the few in the development history of Daxing Road Pedestrian Street!

Before, it was just like the launch of new products in Apple's direct-sale stores, the launch of a big promotion event for a certain line brand, etc., there have been cases where the traffic of people has risen in vain, and they are all super well-known large brands.

Unknowingly, the appeal of the Real King brand has begun to faintly compare with those well-known brands!

can even be said to surpass most well-known brands!

Although I dare not say the whole country, at least this is the case in Sansha City!

Because shops like this have not yet officially opened, they have caused a sensation, and this is the first time it has happened in Sansha City!

At the same time, the enthusiasm of other business districts that the Real King brand has set foot in has not diminished at all.

Especially in those ten commercial streets where third-party merchants were opened, things began to ferment, driven by the third-party merchants' spontaneous promotion of the real king brand, and more and more surrounding residents began to go to real king brand stores. Apply for a membership card.

This allows the number of members of the Real King brand to maintain a rapid growth.

With the passage of time, more and more third-party shop owners began to respond gradually, and more people began to realize that installing videos to participate in platform food safety initiatives has become something they have to do. .

Because many third-party merchants have lit up the ‘An’ icon, you can see the online live video of the chef!

The sorting in the list is directly at the forefront!

More importantly, with the increasing number of ‘An’ icons and the addition of shops under the Real King brand, users’ requirements will gradually increase!

They will gradually develop a habit of only going to shops that have food safety guarantees!

In this case, if you don’t follow along and raise your own food safety standards, you will not be competitive at all!

The lack of competitiveness means that the order volume will be much lower than other merchants. Even after the users on the platform have higher requirements for food safety, stores without food safety guarantees are likely to have no orders. !

This is definitely not the situation that shop owners want to see.

Many bosses are unwilling to give up on the takeaway. Even if the profit is lower than offline, the win is the number of orders! The profit is still considerable!

Therefore, while lowering the price, many bosses started to take action one after another, starting to clean up the back kitchen, tidy up the back kitchen, and contact the real king brand to access the video.

For a while, there are no mandatory requirements for the Real King brand, and everyone has started to actively ask to join in!

From this moment on, the food delivery field in the catering industry can be said to be truly beginning to roll up!

First of all, prices have begun to drop.

Secondly, it is strenuous to improve the hygiene of the kitchen.

It's okay to say that the price is reduced. In the field of food and beverage delivery, price reduction is basically something that many bosses have done, and they are not unfamiliar.

After all, there are many unspoken rules in this regard, and they have a lot of room for manipulation.

The most direct of these is to manipulate the ‘weight’.

For example, take grilled chicken wings. Offline ones are more expensive, and chicken wings will definitely be larger. Those with lower prices online must be mini.

or long-term frozen products, because frozen products are cheaper than fresh products.

Why many online takeaways are obviously so much cheaper than online, and there are ways in them.

Fleece comes from sheep. This is a well-known saying in any industry.

Improving the cleanliness and cleanliness of the kitchen is indeed breaking the tradition!

Be aware that the back kitchens in the catering industry are messy, and most businesses don’t pay much attention to hygiene.

On the one hand, time is tight. If you have time to do sanitation, it is better to do more business. Why focus on things that are not profitable.

On the other hand, anyway, the back kitchen can’t be seen by others. What's the point of being so clean?

Whether the customer should eat or not, he does not know that the meal is overnight, the dishes are picked up from the ground, and the kitchen walls are cleaned with a mop.

Who cares about this?

This is the true thought of many shop owners, and it is a common phenomenon in the catering industry not to pay attention to the hygiene of the rear kitchen.

It’s just that with the emergence of the Real King brand, this phenomenon will be broken!

They have to pay attention to this if they want to get a slice of the real king brand APP!

And there is no room for operation, because it will be directly viewed by all real king members through the video!

It can be said that, unconsciously, the model created by the Real King brand has become a standard trend!

A new set of catering industry standards!

And over time, the establishment of new standards is almost a certainty!

At least in the ten business circles that the Real King brand is currently involved in, that's it!

Fortunately, the real king brand’s commission is 1%. Otherwise, those merchants can’t do it cruelly. The ultra-low commission gives them a lot of room to operate, and they are basically profitable.

After all, the bosses are not fools, but they are all very shrewd. It is natural that they have already gone through detailed and careful calculations if they dare to do this.

As more and more stores lower prices and raise sanitation standards, the real king brand APP has potentially increased its influence.

When members of the Real King brand see the increase in the number of shops to choose from and the prices are not expensive, they are naturally more happy in their hearts.

And when there is a video to check the hygiene, they no longer have to worry about eating unsanitary and expired food!

Based on this, even the word-of-mouth of the Real King brand has risen a lot, and it has been praised by members.

Because anyone with a discerning eye can see, all this is due to the Real King brand.

If it weren't for the Real King brand to take the lead in doing this, there would not be so many similar things happening in the future.

And in this case, the nine-yuan delivery fee of the Real King brand has been watered down a lot, and there are not many people who really care about this delivery fee.

Even if some of them are too expensive, they have been diluted by food safety a lot. In addition, each store has price cuts and some praise rebates. In fact, there is not much money, and as all the surrounding stores have entered the Real King brand, Let the other two takeaway platforms have almost no merchants around this area. This situation also leaves members with no other choice.

With the investment of those shops in back kitchen hygiene, they have further bound their relationship with the Real King brand.

If Mei Tuan or Are You Hungry also adjusted to 1% of the commission before, perhaps some shop owners can get back, then now with the more investment of those businesses and seeing the huge number of members and prospects of the Real King brand, the same is true Basically, the condition is that they cannot be tempted.

The position of Shiwang brand in the business circle is constantly strengthened, and it will become stronger and stronger!

In these business circles, the real king brand has more control than any previous platform!

I have had it before, but it is even better!

According to this trend, it won’t take long. As the user’s habit slowly develops and merchants rely more and more on Realking’s platform, under normal circumstances, no one will be able to shake Realking’s brand. Market position!

At 10 o'clock in the morning, several of the most famous local official accounts, including'Sansha Local Treasure','Sansha News' and many other personal self-media, as well as the official accounts of local official media in Sansha City, and TV stations. Public accounts, and even local news official accounts, etc. Nearly ten influential public accounts in Sansha City suddenly published an article at the same time.

And countless local residents living in Sansha City have more or less followed at least one official account and received the push of this new news.

Suddenly, it caused a large-scale sensation in an instant!

In an uproar!

The title of the article is "The First Selection of the Most Favorite Catering Brands by Sansha Residents"!

The content of the article is basically the same, to the effect that the first most popular brand held by the local official media began to vote!

There are dozens of brands selected this time. From domestic brands to international brands, basically those that can be named are all included.

There are well-known duck neck brands, milk tea brands, barbecue brands, hot pot brands, ice cream brands, etc., which are well-known in the country or in Sansha City. They involve dozens of different food and beverage fields, and the scope is quite wide. Among them, the brands are familiar to people. Even if you haven't actually consumed it, you're basically a little heard about it.

Among them, the most special one is the Real King brand!

Real King brand has also been highlighted by various public accounts!

The local chain brand in Sansha City, which has just risen this year and has been in development for just over two months, has attracted the attention of countless people at once!

Because the Shiwang brand is so special!

All the brands participating in the selection this time are basically a single catering field, which has been rooted in a certain field for many years.

The Keshiwang brand involves various fields. It is an unprecedented and unheard of chain brand that can be built across fields!

covers a wide range, beyond everyone's cognition!

Basically any subdivision of catering industry can have the presence of the real king brand!

For those who have just heard of the Shiwang brand, this discovery is really amazing!

Horror!

Even the people who already knew the name of the Real King brand, they did not know so intuitively before, and they felt a certain impact!

It turns out that the Real King brand has been involved so extensively!

And at the end of the article, there is a reward description.

That is the first place that won the most favorite brand among Sansha residents this time. No matter which brand gets the first place, the sponsor of this event will sponsor 50 million yuan to purchase the corresponding brand's consumer vouchers. There are denominations of 10 yuan, 20 yuan, 50 yuan, and 100 yuan.

If the "Real King Brand" wins the first place, a lottery will be opened on the Real King APP.

All members will have a chance to draw a lottery, and the guaranteed amount will be rewarded with a membership card amount of ten yuan!

As soon as this news came out, it caused an uproar instantly!

There are even 50 million rewards!

And what’s even more amazing is that the real king brand that participated in the selection turned out to be a sponsor?

Is this a bit unfair?

People actually paid out 50 million yuan, and it is also clear that if any brand wins the first place, it will spend money to buy the corresponding brand's consumer coupons and give it to everyone.

This kind of rule without any bias is really unreasonable.

If you have the ability, you can also use 50 million to sponsor it?

Which brand can be so generous? Can you be so proud?

almost none!

In the uproar at the same time, the real name of the real king brand has also gained a wider spread again without any surprise.

Immediately afterwards, voting opens!

Countless people began to vote for the best brand in their hearts!

A vote without any suspense has officially kicked off!

Soon, based on the fact that the Real King brand has millions of members, the number of votes of the Real King brand has risen rapidly, and it is a proud ride!

In less than fifteen minutes after the voting started, the Real King brand directly won 50,000 votes! !

and the number of votes for the second place.

There are only a poor hundred votes!

Dozens of well-known and well-known brands in the country, in front of the real king brand, there is not one that can fight!

Voting has only begun, and it is basically doomed.

This is not so much a selection, but rather an external publicity of the Real King brand.

The only difference is that at the same time of this promotion, it can also obtain the title of an officially certified and recognized "Most Popular Brand" by the citizens.

At the same time, it can be regarded as a ‘small test’ of the Real King brand for itself.

Because of meaningless voting on users themselves like this, most people rarely participate.

Unless it is a special like and support for a certain brand, otherwise most people are too lazy to open the voting interface and don’t want to waste their time.

So, this is actually a test of the true stickiness and true support of the Real King brand to its members.

Only those true fans will be willing to participate in this matter without too much trouble, and will be willing to vote for the Real King brand.

From the current number of votes and growth rate, the membership stickiness of the Real King brand is beyond ordinary people's imagination!

It is no exaggeration to say that the transcript of UU reading www.uukānshu.com is close to full marks!

It can also be seen from this that the series of measures taken by the Real King brand have left a deep impression in the hearts of many people, and they have unknowingly captured many, many loyal users!

12 o'clock noon.

Without warning, an explosive news suddenly detonated in the live broadcast circle!

The source of this news is that Li Xiansheng posted a message in his circle of friends, or an announcement:

"From now on, Huaju Media is acquired by Real King Media!"

"Including myself, all assets of Huaju online and offline, anchor-related contracts, etc., are automatically assigned to Real King Media."

"This is hereby notified!"

Once the news was released, it instantly caused an earthquake in the live broadcast circle!

Ps: Brothers, reading books on WeChat and WeChat, please give me a five-star praise! Thank you~

Thank you for the reward of 500 coins x2 for "Sunset, East Rise and Bright Sun"!

(End of this chapter)