v2 Chapter 372： 3The whole city of Shashi is boiling! (Middle and Middle)

Chapter 374 The whole city of Sansha is boiling! (Middle and Middle)

If the 50% discount is permanent, others may not know it, but Sun Binhong, who has been in the high-end hotel industry for more than ten years, understands the market too much!

This price will infinitely reduce the profit margin of the hotel!

In the end, it will even reach the point where there is no money at all!

Become the kind of business that is purely a loss for money!

It is worth mentioning that in five-star hotels, there are actually many different grades, and the charging standards are also very different.

The grade is mainly divided according to standards and services.

Among them are top luxury ones, such as Marriott's St. Regis, Luxury Collection, Ritz-Carlton, Hilton Group's Waldorf Astoria and Conrad, Hyatt's Park Hyatt, Four Seasons, Mandarin Oriental, Banyan Tree, Peninsula, Bulgari, Fairmont, Sofitel Legend, etc.

This type of luxury hotel, the most common room price is around two thousand, and the most expensive presidential suite costs tens of thousands.

Of course, the services, hardware facilities, etc. of this type of hotel are all top-notch. Not only do they have personal butler services, but also their hardware equipment is far ahead of other five-star hotels. They all use top-notch materials and choose Design and decoration by the best designers in the world.

As long as you stay in this type of hotel, you can quickly feel the difference brought about by top luxury hotels.

Its location is also generally in prime locations, often in super first-tier cities.

The second category can be called luxury. This category of hotels includes Marriott's Marriott Hotel, JW Marriott Hotel, Westin Hotel, InterContinental Hotel, Hyatt's Grand Hyatt, Shangri-La, Kempinski, etc. .

The price of ordinary rooms in this type of hotel is generally between 1,000-2,000 yuan.

Compared with top luxury hotels, this type of luxury hotel is much worse.

In addition to the relatively formative selection of hotel decoration and materials, there are two most obvious differences. The first is that you can't feel the exquisite one-to-one service of the personal butler, and the second is the size of the room.

The room size of the top luxury category is between 45-70 square meters, and the room of luxury hotels is generally between 35-48 square meters.

The third category is the common standard five-star hotels. This category of hotels generally adheres to the basic standards of five-star hotels, and the price range is between 300-1200. The prices of this category are obviously relatively close to the people. NS.

It can be seen from this that not all five-star hotels are very expensive. The main reason is that domestic officials do not recognize the titles of higher-star hotels such as six-star and seven-star hotels. Therefore, five-star hotels are very expensive. Illusion, after all, the most famous ones are indeed more expensive.

In Sun Binhong’s impression and understanding, most of the hotels under the Xie Group are standard five-star hotels, and only a few luxury five-star hotels.

The original Qianda Hotel in Sansha City is not among the few luxury hotels.

This means that the price itself is not high. If there is a 50% discount in this case, one can imagine how low the price will eventually be.

may end up between 200-600.

This is an extremely exaggerated price.

You should know that in the high-end hotel industry, there is no such thing as small profits but quick turnover.

Because this industry has a certain particularity, many of its hard expenditures cannot be changed.

For example, all kinds of consumables in the room, such as shower gel, bedding, pajamas, towels, etc.

These are all fixed costs, and the five-star hotels are basically well-known brands. The higher the level of the hotel, the higher the cost in this regard.

For another example, a five-star hotel with 400 rooms has a management team of at least 450-600 people.

Includes various staff such as cleaning, chef, technician, waiter, security and so on.

Although the salaries of hotel industry practitioners are relatively low, the expenditure required for such a large-scale staff team is not a small amount.

There is also the well-known construction cost. The general total investment for the land acquisition and construction of a five-star hotel starts at 1 billion yuan.

One more statistics.

The average payback time of domestic five-star hotels is 25 years.

In other words, it will take 25 years to recover the series of capital investment invested in building a hotel.

Of course, this is just an average data, and there must be miracles of return on investment of outstanding hotels.

But this data has fully demonstrated that the high-end hotel industry has never been a project that can see returns in the short term.

is more biased towards investments that fall into the category of real estate.

It is conceivable from this that if the price is discounted by 50% and the profit margin is compressed, the current cycle will be greatly extended!

Even if the hotel is full every day, there is no profit at all!

Because as the number of customers increases, the demand for consumables will also greatly increase, and the cost will naturally continue to rise at that time, which is not profitable at all!

To put it simple, straightforward and easy to understand, if a high-end hotel could make money by cutting prices, someone would have done it a long time ago! Why wait until this time?

Moreover, in recent years, due to various reasons such as oversupply, life in the high-end hotel industry has not been easy.

More than half of high-end hotels are at a loss.

The reason why Xie’s Group sold so many hotels in the past was also due to a large part of this aspect. Otherwise, how could it be called inferior assets?

is because of year-round losses!

The hotels that really made money, Xie Group did not sell them!

"Okay, I know about this, you can go out." Withdrawing his thoughts, Sun Binhong waved his hand.

"Okay." The assistant nodded, turned and left the office.

"What is the origin of this Real King Group? A company that I have never heard of before, seems to have emerged out of thin air, looks quite capable" muttered, and Sun Binhong decided to ask Xie Jianlin.

What is the meaning of the other party's move?

Is it for marketing and fame?

what is this else?

Should not become the norm? !

There are too many questions in Sun Binhong's mind at this moment!

After that, Sun Binhong took out his cell phone and directly dialed Xie Jianlin's number.

Xie’s Group Headquarters.

Xie Jianlin is taking a break in the office.

Whoever thinks, call one after another!

In a few minutes, four or five phone calls have been connected!

"How come these guys in the hotel industry come to inquire about the Real King Group all at once?" Xie Jianlin was a little confused.

I only sold three assets. Although there is a Qianda Hotel, does it attract such a large amount of attention?

To say something ugly, I have packaged and sold so many hotels before, but I have never caused such a big response!

I only sold one house now, how come this has changed?

These people are also really weird!

After a short pause, Xie Jianlin realized that things might not be easy.

At first, he thought that others were concerned about the sale. By the way, he learned about the background of Shiwang Group. After all, he will be in the same industry in the future. It is understandable to understand.

After several phone calls, Xie Jianlin felt that something was wrong.

It should be what happened!

You must know that there is no shortage of capital giants in the hotel field who called him just now.

This kind of person made a special trip to inquire about the real king group's details, and it reveals an unusual taste in itself.

"I should have asked a question just now." Xie Jianlin murmured afterwards.

Before answering the phone, others congratulated him on the phone, and after greetings, he asked him how about Shiwang Group.

At that time, Xie Jianlin didn't really think much, and casually introduced a few words.

‘It seems that I have to ask a question, I am afraid that something happened to the Real King Group! Xie Jianlin thought secretly.

Just when he was about to call Xie Qing, it was just then.

The phone ringtone rings again!

"Old Sun?" Xie Jianlin glanced at the caller ID: "This guy actually called?!"

"It seems that something really happened!"

Now Xie Jianlin was sure in his heart.

pressed to answer, and without waiting for the other person to speak, Xie Jianlin directly asked, "What's the matter, old grandson? Is there something going on with Shiwang Group?"

"Haha, thank you, don't try to understand and pretend to be confused." Sun Binhong smiled.

It sounds like the relationship between the two seems pretty good.

is also normal, after all, it is a transaction of tens of billions.

‘It seems something is really happening! A short sentence made Xie Jianlin's heart immediately clear.

"I'm not pretending to be confused." After a pause, Xie Jianlin pouted and said: "Just before you called, as soon as I connected four or five phone calls, I asked Shiwang Group! You can't do it too? "

"Oh? So it seems that the turmoil caused by this incident is not small." Sun Binhong immediately realized, and after another thought, the practice of Real King Hotel really exceeded people's cognition, and he must be more than suspicious.

"What the **** is going on? Tell me quickly." Upon hearing this, Xie Jianlin quickly asked.

"Don't you know?" Sun Binhong was a little surprised at first, and then informed Xie Jianlin of the news published by Real King Hotel.

"What?" After hearing Sun Binhong's account, Xie Jianlin couldn't help but exclaimed: "50% off? Really?!"

Xie Jianlin was once also a major domestic high-end hotel operator, and he is very familiar with the hotel industry.

In his opinion, any second kill, five get one free, these are all within an acceptable range.

Many hotels are not without any spikes, at most, the price of Real King Group is cheaper.

While staying five get one free or something, there are similar membership points redemption.

This cost is actually nothing.

The only thing that makes him unacceptable is this 50% discount!

This is incredible!

"Naturally it is true." Now, Sun Binhong doesn't doubt that Xie Jianlin pretends to be ignorant. The other party's reaction is quite real.

After a pause, Sun Binhong continued: "Old Xie, what is the origin of the Real King Group? Don’t you understand the rules of the hotel industry? How can you run a hotel like this? Isn’t this a scam!"

"If they continue to do this, how can a five-star hotel survive? Lose money and make a lot of noise, who is willing to do it?"

"." And Xie Jianlin, who came back to his senses, was silent for the first time.

If it were replaced by the previous one, he would definitely not believe it immediately after hearing such news, and he would laugh at it on the spot.

Why is this kidding me?

But now, it is placed on Real King Group.

This thing is definitely true!

no doubt!

No need for Sun Binhong to say anything, Xie Jianlin believed it 100%!

Only because the other party is Real King Group!

Due to the investment relationship, especially the three valuable assets that have to be invested in the past, Xie Jianlin has already increased his understanding of the Real King Group these days. For this reason, he has turned over the Real King Group's information several times. .

As for the amazing management measures of the Real King Group, although he can't say that he is stunned, he has also done it well!

A company like this offers a 50% discount on the hotel

is too normal!

This is exactly their style!

only

Why do you want to do this?

Those physical catering shops lowered their prices, at most they only suppressed the high net profits, and there will still be small profits in the end.

50% off for five-star hotels, that is one thing that will definitely lose money!

There is no room for operation!

What is the picture?

Xie Jianlin can't understand the intention of Realking Group's move!

"What's wrong, Xie? Why didn't you speak?" Sun Binhong on the other end of the phone asked in confusion.

"It's okay, it's just a little unexpected." Xie Jianlin responded.

"What's the situation with this Shiwang Group? Thank you for telling me in detail?" Sun Binhong asked.

"It's a company that has just been established for three months. Actually, I don't know the specific situation very well." Xie Jianlin replied.

"What? Less than three months after the establishment?" Sun Binhong said with a look of surprise:

"In such a short time, can you fully acquire the assets of your Xie Group in Sansha City?"

"It seems that the other party has a lot of background behind it."

"It should be, there is mysterious capital behind it." Xie Jianlin did not conceal this point, in other words:

“However, I know what you’re worried about. Are you afraid that this momentum will be brought up by the other party? Is the price system of the high-end hotel industry that is generally accepted and accepted by the public be broken?”

"I don't think your worry is necessary at all."

"The other party is just a hotel, no matter how much noise, it can't make much waves."

"When can the hotel industry be affected by a hotel? What a joke!"

"As for whether other hotels will follow the trend and imitate, this is even more nonsense. As long as you are in the hotel business and know the business, you can't do it like this. This is a self-defeating behavior."

"Without a hotel, the hotel industry will not change at all!"

"I have similar thoughts about these." Sun Binhong smiled and nodded: "That's why I came to ask you about the situation of the Real King Group."

"Oh, are you worried about the other party's expansion? Opening more five-star hotels? This will affect the industry?" Xie Jianlin immediately understood the other party's intentions and asked.

"That's right." Sun Binhong admitted: "After all, the other party bought the assets of your Xie Group in a big way."

"It is certainly not trivial to be able to make such a large transaction."

"If the other party continues to purchase hotels and manages them in this way, the impact on the hotel industry will be extremely great."

"Hehe, just put ten thousand hearts." Upon hearing this, Xie Jianlin smiled and said:

"The main business of Real King Group is not a hotel."

"They mainly do physical chain stores."

"I’m calming down now, and after thinking about it carefully, at this moment, I can roughly understand the real intention of the Shiwang Group’s move."

"They should want to use this hotel to gain more attention in this eye-catching way, and then convert these traffic to their chain brands."

"So even if they pay a price, they can accept it."

"It should be what I guessed, don't worry, you don't have to worry about it."

"Using this kind of self-defeating technique to gain eyeballs?" Sun Binhong raised his eyebrows, a little unbelievable.

"Otherwise? How to explain their behavior this time?" Xie Jianlin curled his lips and said, "Could it be that you thought they wanted to change the hotel industry?"

"Don't make trouble, let's not say whether the King Group has the strength to acquire more big hotels. If only one hotel loses money like this, it will already be overwhelming."

"Who can stand up to 50% off the price when the quantity is large?"

"So, this situation is already obvious. The other party is just for eyeballs and attention."

"Hmm." Hearing this, Sun Binhong nodded.

He thinks what Xie Jianlin said is quite reasonable.

"Let me see, you might as well arrange public relations as soon as possible to suppress the public opinion on the Internet and suppress the heat of this matter. Everyone knows it. That will have more or less impact." Xie Jianlin After a reminder, UU read www.uukahnshu.com and said:

"Okay, let's do this first, I'm still busy here, and I'll talk in detail later when I have time."

Obviously, Xie Jianlin didn't want to say more, and was anxious to find Xie Qing for confirmation.

"Okay." Sun Binhong responded.

hang up the phone.

Xie Jianlin immediately dialed Xie Qing’s number.

"Hey, dad, you know?" There was a cheerful laugh on the other end of the phone.

"Hmm!" Xie Jianlin said solemnly: "What's the matter? How could Shiwang Group run the hotel like this? What are they going to do?"

"The specific intention. It seems to be to build momentum!" Xie Qing replied.

"Building momentum?" Xie Jianlin pursed his lips, which was similar to what he had just guessed.

Is it really to use the hotel to get more attention?

Just this way, the cost is not low!

"Father, actually." Xie Qing paused and said meaningfully: "This is just the beginning!"

(End of this chapter)