Chapter 556： Association dominance

Chen Jianhai glanced at the speaker,

That person's name is Huang Jianfang, the owner of the Kuromi Hotel in Tiantian Lanwan.

Located in the Nanjiang Tropical Rainforest Scenic Area, Kulomi Hotel is one of the few five-star hotels in Nanjiang that do not face the sea.

Although the peak season business is also very good,

But in the off-season, it can really be described as sadness.

"I really can't catch it if I want,"

"But that's exactly what I'm talking about today."

Chen Jianhai said with a smile: "Usually, tourists don't stay fresh for tourist resort hotels for more than 3 days. Basically, when they stay in the next day, they want to leave and change hotels."

"And we can just take advantage of tourists' psychological characteristics of yearning for freshness to combine the service resources of 54 hotels and deploy them as a whole."

"For example,"

"Boss Huang, your Kulomi Hotel is famous for its sea and sky wonderland and the forest scenery with the sound of clouds and insects."

"And Boss Hong's Sanrio Hotel is famous for its sea-facing gardens and private silver beaches."

"We can launch a low-end room package of hotel + landscape accommodation with this combination of mountain and sea views."

"The room type of the package is mainly non-first-line hotel rooms. In addition to the accommodation room type, the package includes services such as battery car hotel transfer, breakfast, travel photography and afternoon tea."

"In this way, a period of 6 days of accommodation can revitalize the two vacancies in the two hotels."

"As for the pricing, I suggest that it is the same as or slightly higher than the high-end Guanhai Hotel Apartments in Tianxia Lanwan."

"At the same price, the apartment provides customers with a large room with a full sea view and complete furniture. Although we provide a non-first-line hotel room, the customer enjoys all the hotel's environment and services except the first-line room."

"It is the customer's own decision whether to choose the sea view view or the hotel service."

"And what we're trying to do is allow us to be a market option instead of closing the door on our own."

After Chen Jianhai finished speaking, a resounding voice of doubt came again:

"If you really want to compete, why bother?"

"We will directly suppress the prices of those non-first-tier rooms, and we will be able to reduce the price of those apartments to a lower price!~"

Anyway, the price of the hotel is based on the market and the relationship between supply and demand.

As long as the price is not too outrageous and does not damage the ecological development of the industry, why bother? !

Chen Jianhai said firmly: "Not good."

"Nowadays, our Coconut Umbrella Hotel Industry Association is fighting for the high-end hotel association. We cannot harm the interests of other peers because of our own development."

The voice fell, and the entire venue was silent.

All the bosses here have complex expressions and flickering eyes.

Wan Rong didn't say a word, with a thoughtful look on his face.

The venue, which was full of gunpowder smells just now, became subtle in an instant.

In the past, the hotels themselves offered two room types to launch time-limited package services according to the needs of the market and time.

As Chen Jianhai said, people have never even thought about the package between hotels.

Is it because this proposal is not good enough?

Not really.

But behind this proposal involves one of the most critical issues:

Who is in charge!

All businessmen hold the right to operate the hotel in their own hands. They are responsible for their own profits and losses and make a living.

Naturally, no one would listen to anyone.

Moreover, this kind of package cooperation between hotels involves various arrangements of interests in all aspects, and no one wants to take the lead, and no one is willing to suffer losses.

Even if there is an association,

After all, the orientation of the association is also a service-oriented comprehensive logistics department, rather than a dominant unit that can integrate hotel resources and schedule rooms and prices.

Chen Jianhai's proposal today is obviously to fight for the dominance of the association.

The ambition is not small! !

The bosses took a deep look at Chen Jianhai,

The tool man who was pushed up at the beginning has now stood up like a lone wolf to seize power.

This thing is very interesting.

Chen Jianhai sat in the main seat calmly and did not speak in a hurry, giving these old brothers enough time to react.

He knew how much influence and volatility he said would have on the hearts of these bosses.

But there is no way!

This is the best way he came up with to make Coconut Umbrella succeed.

There are a total of 54 five-star hotels in Nanjiang, each with its own characteristics and strengths.

He also can't make the system transform each hotel,

If you want to seek common development on the basis of maintaining their own characteristics, the only way is to recycle resources and make unified scheduling.

If Nanjiang is still independent as before, it is impossible to attack the high-end hotel association.

He has already proposed a way,

Whether they are willing to execute or not depends on these bosses.

for a long time,

However, Wan Rong spoke first.

"Apart from this mountain + sea view package, do you have any other ideas?"

Chen Jianhai said: "I did think about it a bit."

"Our Blue Sky Travel Agency in Nanjiang talked to me a few days ago, and wanted to carry out a cultural and tourism cooperation with Lion Castle Hotel, which inspired me a lot."

"Domestic tourists have limited vacations. Everyone wants to stay in a good place, eat a good food, and see something interesting and novel in a limited time."

"So accommodation + scenic spots, accommodation + tourism, and accommodation + vacation travel modes are becoming more and more popular. The turnover of hotels in the scenic spots has also been increasing in the past two years."

"And our Coconut Umbrella Hotel Industry Association has a natural advantage in terms of accommodation + attractions."

"I can even say unceremoniously that the most beautiful scenic spots in the South River are in the 54 hotels in this conference room."

"So after meeting the needs of customers for vacation spots, I think the next step is to focus on other soft needs such as dining, shopping, entertainment projects, urban culture, and even hosting weddings."

"I'll use an analogy again, the Melody Hotel and the Gemini Hotel."

"The Melody Hotel is located in East Coral Bay, which is the best place to play and snorkel in the South River."

"The Twin Star Hotel is located in Fumanyu Bay. It takes 15 minutes to drive to Fumanyu Port and go to sea, and it only takes 10 minutes to walk to the largest duty-free shop and shopping plaza in Nanjiang."

"If these two hotels can launch packages together, they will attract certain customers who like to play in the water and shop."

After speaking,

Gemini boss Lin Guanlong said:

"Simply put, who decides this kind of package!?"

Immediately, everyone's eyes fell on Chen Jianhai.

"Nature is an association."

Chen Jianhai spoke unceremoniously.

"At that time, the association will make overall arrangements for everyone's hotel operations based on the theme characteristics and advantageous conditions of each hotel, combined with market orientation and customer needs."

"On the basis of the consent of the hotels,"

"The hotel accommodation packages in the association are posted online in the form of official packages and optional packages, and the customers can choose by themselves.

Before he finished speaking,

Immediately, there was a voice of rejection.

"no!"

Chen Jianhai followed the source of the voice.

I saw Lai Yingde, the owner of Yugui Hotel, said:

"According to what you said, the association controls and dominates our guest room resources. Isn't the scepter of life and death in all our hotels in the hands of the association?!"

"If you, Chen Jianhai, give more packages to your Langai Hotel and put our hotel aside, what about the fairness issue? How can you calculate the profit in the middle?!"

Not to mention such a big association,

Even if it is a small family, how many parents are able to treat their children well? ?

It's all like this by blood, let alone a group of hotels with business competition!

When Chen Jianhai heard this, he smiled slightly and said:

"Don't the hotels still have their own official websites and booking channels?!"

"The association booking package I'm talking about is just a way for Nanjiang tourists to book rooms across hotels."

"You can also use your own reservation system, there is no conflict between them,"

"And I just said it. The association provides hotel packages according to market orientation and customer needs,"

"My Langai Hotel is also within the scope of 54 five-star hotels, and it is also within the scope of centralized and unified deployment. It's not that I prefer which hotel, which hotel has more packages."

"In addition to the packages recommended by the association, customers can also customize packages and rooms according to their needs."

"So Boss Lai's question of fairness is actually not a problem for him."

The conference room fell silent again.

What Chen Jianhai said is indeed a good way.

However, the final result of this method is that apart from the prosperity of each hotel, the loss of both, and the common profit,

One of the biggest consequences is that in the process of resource allocation, the rights of the association will be gradually and invisibly enlarged.

The president has truly become the leader of the Nanjiang Five-Star Hotel.

Everyone here is much stronger than Chen Jianhai in terms of age and professional qualifications.

Previously, everyone recognized Wanrong as the chairman, except that Wanrong Hotel was the only platinum-level five-star hotel in Nanjiang.

Also because Wanrong was the first group of pioneers in the development and rise of Nanjiang Hotel, everyone was willing to accept him.

You have to recognize Chen Jianhai as the leader... Everyone really can't get over this hurdle for a while!

"Row!"

"If you don't have anything to say now, then I'll go on."

Chen Jianhai glanced at it, but he couldn't see what these people were thinking.

Since they didn't ask, he just said all his thoughts.

"If everyone thinks the first step is feasible."

"In the second step, I will launch the official booking system and app with the association as the main unit."

"As long as you purchase a hotel package within the association, you will be automatically registered as an exclusive member of the Coconut Umbrella Hotel Association, and you can enjoy the five-star hotel accommodation at a leisurely price."

"If you can choose 3 hotel packages in a row at a time, you can have a 10% discount on the preferential price."

"But although the price of the package is low, the service cannot be discounted."

"Customers only need to book a room on the association and place an order, and a series of items such as battery car transfer, luggage check-in, room check-in, and breakfast service between other hotels will be completed by us!"

"And these basic services are routine items for our five-star hotels, and they are no different from eating."

"So these things are not extra requirements, they are just routine daily work, and it is not difficult for your hotel."

Lin Guanlong opened his mouth and said, "You are the president, and Zhang Zhangkou came here? The number of welcome cars in your hotel is limited. Where can you get so many extra cars to pick up guests between hotels?"

"Row!"

"Even if we can allocate a car, but like Boss Huang's hotel is in the rainforest, the car of their hotel can only be driven inside the park on the mountain. What should we do in this situation?"

As soon as these words came out, everyone started to speak one word at a time.

Different from the centralized free shuttle bus of ordinary B&Bs, just get a small broken business car or a medium-sized bus to pull a car of people.

Not to mention that each hotel's pick-up car is a luxury car, but it is also a mid-to-high-end car. Sometimes it even costs an extra 100 yuan to book a pickup.

Very expensive!

No one is willing to take their own car to pick up the guests of other people's hotels.

Chen Jianhai said directly: "This problem will be solved by the association."

"The existence of the association is to solve problems and make suggestions for everyone."

"When the battery car problem comes back, I will contact the Nanjiang Cultural Tourism Propaganda Department to see if I can apply for the transfer of funds or directly let the government solve the problem of the use of the vehicle for us."

As soon as these words came out, the expressions of the bosses present softened slightly, and they were somewhat pleasing to the eyes of Chen Jianhai.

To elect you as the president is to push you out to find a way to solve the problem.

Although it is said that the bosses here have some friends in the government who can talk to each other, but this kind of public-to-public business is actually not easy to handle.

In the end, not to mention the hard work and hard work, it may be thankless for the effort.

It is best if someone is willing to take the initiative to take care of it. UU reading

Although everyone did not agree on the surface, in fact, they have already affirmed Chen Jianhai's opinions and practices.

Whether the association has an impact on the high-end hotel association, it has a big impact on them, but not a big one.

After all, it will not delay them in making money.

But what Chen Jianhai said was right.

The current market volume is limited, there are more monks and less meat, and now there are few long-term hotel residents, and more are short-term residents for two or three days.

If the hotel's vacancies can be revitalized and the occupancy rate and turnover can be increased, Chen Jianhai's plan is not a bad idea!

"What about the waiting period?" Someone asked.

"It is assumed that the association can complete the package formulation and subsystem structure within a week, but promotion takes time!"

"Even for publicity and advertising, it takes time rather than immediate results."

"Seeing that Nanjiang tourism is about to enter the peak season, if you miss this prime time, won't the final result be the same?"

Hearing this person's questioning, Chen Jianhai smiled slightly.

"This matter... it's even simpler."

"As long as you contact the three local operators in Nanjiang, send the package preferential activities in the association to your personal mobile phone by means of SMS notification, and put the link to the package website at the same time, you will be able to tell local tourists as soon as possible."

"This work is also done by our association."

"Do you have any opinions?"

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