Chapter 15: Publishers come to you

  Chapter 15 The Publisher Comes to You

There are probably dozens of live broadcast platforms in Huaguo, and Danmaku.com is just one of them, but its huge user base makes it far ahead, and its development is much better than other platforms. The anchor's treatment is also very good, and its gold content is also high Higher than anchors on other platforms.

  Meng Shu only had an account on Danmaku.com, so he logged on to Danmaku.com immediately.

  After entering the live channel, good guy, there is no need to choose categories, the first two of the "Recommended Live" section on the homepage are directly Dark Forest.

  Is the game so hot already?

  Meng Shu blinked, shrugged, and clicked in casually.

  He did not take the form of questionnaire survey or live broadcast face-to-face to collect opinions.

  Because of these two forms, it is easy to receive that kind of nitpicking feedback, or the opinions of players teaching you how to make games, and there are even cases where cloud players hide in it to give pointers.

   It can be said that it is a typical thankless way.

  So compared to these two forms, it is more effective for developers to watch the live broadcast after the game.

  Look at the personal experience of these people, as well as their thoughts and opinions during the game, etc.

   After watching dozens of streamers for two hours, Meng Shu collected some positive feedback on optimizing the game.

  For example, there are too few resources, the sealed doors and windows are too easy to be broken, the plot is obscure and incomprehensible, there is no task guide, etc.

  He remembered all these problems and planned to optimize them when transplanting the VR version.

  The Dark Forest game is somewhat different from the original world.

  He modified some places during development.

  For example, the night event in the first area "Dry Grassland", the original game is regarded as a novice level, basically all the savages and wild dogs come, there is nothing too difficult.

   But under his modification, all kinds of monsters and ghosts may appear.

  He also considered whether such a modification would cause no one to play it, but when he thought that if he couldn't even handle "Dark Forest", he might as well not do heavyweights such as "Dead Space" and "Escape" in the future.

  So he adjusted the difficulty of the game, starting with the difficult level.

   After sorting out these things, it was already 9:30.

  Meng Shu clicked on the development engine that monkeys can use, and prepared to continue the production of the final chapter.

   At this moment, his cell phone rang suddenly.

  The caller is an unfamiliar number.

  Meng Shu frowned, thought for a while, and pressed the connect button.

"Hello?"

  The phone was quiet for two seconds, and then a female voice with more business standards came.

  [Hi, this is Unlimited Online Entertainment. We are a platform focusing on game development, game operation, and game distribution. Are you the developer of "Dark Forest" Mr. Shuo Guang? ]

  Meng Shu frowned.

   Is this the game publisher coming to you?

  Mr. Shimmering Light?

   Really, no matter where you are, you will have this kind of honorific title.

"it's me."

   After getting a positive answer, the phone caller replied immediately.

  [Hello, Mr. Shuoguang, we understand that your work "Dark Forest" is currently on the cyber platform, and it has not been widely promoted in China before. Have you encountered any difficulties in distribution? ]

   After finishing speaking, before Meng Shu could answer, the female businesswoman continued to talk.

  [We are a game development and distribution company with very high capabilities and levels. Most of our team members have worked in famous foreign game companies. For this, you can search for our company qualifications and personnel composition on the Internet. ]

  [We have more than 26 years of industry experience, have developed various original games, and launched excellent works such as "Star Trek", "Underground War", "Brave Warriors" and "Advanced Action" to the world. It has also released high-quality domestic games such as "Legend of Jianghu", "Peak Blue Ball" and "World of Gods". The level of the industry can't be said to be top-notch, but the head can still call itself. ]

  [I contacted you this time to see that you seem to have only one sales channel on the cyber platform, so I want to know if you need our professional distribution? ]

  Meng Shu couldn't help but feel ashamed at the back of his head.

   You can really talk.

   It looks like it has been trained

  Meng Shu is no stranger to publishers.

  It turns out that the two martial arts games that have obtained the version number in the world were published by the publishing company in China.

  The two worlds, whether it is games, movies, albums, or anything else, cannot be separated from the publishing company.

  Because to a certain extent, publishers can greatly reduce the promotion work and costs of producers and save time.

  The relationship between the two is equivalent to the author and the publishing house. The difference is that the publishing house can not only publish books, but also write books by themselves.

  So to a certain extent, the author still needs to rely on the publishing house.

   Publishers and producers are like that.

  Production work is the responsibility of the producer.

  The publisher is responsible for the operation and promotion in the early stage and the after-sales processing in the later stage.

  For example, the work of submission for review is also handled by the publisher.

   To put it simply, the publisher will handle all the chores, and he will only be responsible for the development and production, which greatly saves time for both parties and improves efficiency.

   Just need to spend some money.

  A producer can have multiple distributors, which are distributed in multiple countries and localized.

  A publisher can also invest in or sponsor multiple producers and earn profits from them.

  Of course, producers can also develop and distribute by themselves.

  The premise is that you have become bigger and stronger to the point where you can take over all the business.

   Otherwise, it is best to find a publisher honestly.

  Meng Shu's current situation does not allow him to integrate.

   After all, the company has just been established, there is not even a single employee, the game has just been released, it is still a semi-finished product, and the funds are insufficient.

  Development work is too busy, how can I have the confidence to do distribution work?

  The cost of promotion is enough for him to drink a pot!

   "Does your distribution have any advantages?"

  Meng Shu put down the back of the chair and lay down, with his feet on the computer desk, his expression flat.

  [Teacher Shuo Guang, we have many advantages, one of which is that we have many promotion channels. All the video networks, classified information networks, self-media networks, social platforms, search engines, etc. that you know now are our promotion channels. Moreover, we have signed an agreement with the channel provider, and it is much cheaper than you to find the channel by yourself, and it can save a lot of cost. ]

   After a pause, the female businessman continued to speak.

  [For example, if you promote a game on Danmaku.com, they charge you 100,000, but if we go, they only charge 50,000 to 60,000. ]

oh?

  Meng Shu's eyes lit up.

  This is a good advantage.

but.

   "Your company has more than 20 years of industry qualifications, isn't it more than that?"

  [Of course, Teacher Shuoguang. The management of the company appreciates your works and thinks that you have a promising future, so they specially reminded me to provide you with a new work support plan. ]

  New works support plan?

  Meng Shu raised his eyebrows, and the corners of his mouth were slightly raised.

   "What support method?"

  A mature smile came from the other end of the phone, and then he spoke.

  [If your "Dark Forest" is published by us, then your next work, we will support a development fund for your next work, let you spend the early stage, and then continue to be published by us. ]

  Meng Shu suddenly smiled.

  Support, this is a good word.

   is actually just another way of saying investment.

   Investing is risky.

   "It's a good thing, so will you get involved in game development?"

  [Generally not, although we have professionals, we will hardly interfere with the work of developers, so as not to disrupt the rhythm. Only when a developer is at their wits end and needs help will we have someone on hand to pick up and execute the job. ]

  Meng Shu nodded, this kind of thing is normal, even in the original world.

  Some small studios, with only a few people, will definitely encounter technical difficulties during the development process.

   In this case, a powerful publisher will help solve it.

   But if the publisher can't solve it, then there will be works like "Heluo Heroes".

   "This kind of thing is very risky. Have you ever thought about what to do if the game does not sell well, the sales are poor, and you can't pay back?"

  [Mr. Shuo Guang, we are not publishing your works alone. If you lose money here, we will naturally have other places to make up for it. This is the way of doing business, there is no absolute net profit, and there are risks everywhere. ]

[And you succeeded, didn't you? Although your "Dark Forest" is only in the EA stage, its popularity and popularity have reached a peak. You have told the whole industry with facts that there is still a market for horror games. I believe that apart from us In addition, other publishers will come to you. We also believe that your next work will not disappoint everyone. ]

  Well, it was very comfortable to lick. Meng Shu said that he likes to hear such compliments.

   "You guys have your own game platform, right?"

  [Yes, it’s called IGame. There are only two platforms in China. We are one of them, and most domestic games are on it. You also understand that some small developers cannot afford the 30% commission of the cyber platform, so our platform is the best place for them. ]

  Meng Shu nodded to express his understanding.

   Although the cyber platform is a large global platform, its commission is very high.

  Some small factories spend time and effort developing games. If they don’t sell well, plus a 30% rake, basically they won’t even be able to get their money back.

  So I will choose the next best domestic game platform.

   "How much is your commission?"

  [5%]

   "How to calculate the promotion fee of the whole network?"

  [We are responsible for this. We will choose websites with more traffic to place advertisements such as videos and pop-up windows. ]

   "Do you have a console platform channel?"

  [Of course, we are all-platform channels. If your game is ready for a console platform, we can do it too. ]

   "After the game is handed over to you for release, does the cyber platform need to be taken off the shelves?"

  The person on the phone pondered for a while, as if organizing his words, before speaking after a few seconds.

  [Of course we want to take it off the shelves and then sell it on our platform. However, considering that you have signed an agreement with the cyber platform agent, we will not intervene. ]

  Meng Shu nodded, already understood in his heart.

   "Before you send me the contract, I have to tell you about your plans for the next game, and see if you are willing to accept it, so as not to waste both parties' time."

  [OK, please speak. ]

   "Since you have a support plan, I'll make it clear. The next game will still be a horror game. Moreover, I plan to make it into a VR game."

  []

   There was a silence on the phone, and it took a long time for him to speak out in surprise.

  [Teacher Shuo Guang, are you sure? You are also an industry person, then you should know that VR games are not at all for now.]

"certainly."

  Meng Shu shook the chair, interrupted the female business, and smiled.

   "I'm sure, and I know it too."

   "It's up to you now, whether you are willing or not."

  (end of this chapter)