The acting director of the marketing department has just taken office and naturally strives for performance.
In fact, in the past, most of the planning of the marketing department was carried out by him. The previously dismissed director was only the person in charge of the overall situation, not the person who did specific things.
Now, the marketing director has been dismissed. What the acting director thinks, he hopes to remove the word "agent".
Truly becoming the marketing director of Ali network is a leap in his career and will be a wonderful sum on his resume in the future.
If you can't sit in this position, with Qin Shen's personality, you are likely to dig people in outside.
At that time, the new director doesn't know who he is or what temperament he is. It's definitely not a good thing for him.
Therefore, he must do something and show some performance during this period of time.
Seeing Qin Shen's eyes, the acting director sat up straight and tried to make his tone sound calm and serious: "Mr. Qin, I have a look. This time, there is no bright spot in the way of Xiaoer fresh vegetable marketing. It belongs to a more conventional operation in the market. The reason why they can achieve such good results is mainly because Liu Manqing is the spokesman.
I think if we want to slow down the pace of Xiaoer fresh vegetables under the current situation, we can make an article from this spokesperson.
For example, I have observed some wind directions on the Internet these two days and found that many people are asking whether Liu Manqing has made a comeback. Since she has made a comeback, why doesn't she make a movie? Instead, she has made an advertisement for such a spokesperson.
In many people's minds, in fact, they still can't look at stars' business activities from a positive perspective. Most of them feel that stars are greedy for money and want to make money.
Stars like Liu Manqing are the same, because she stopped acting for public welfare, but now she appears in front of the camera after receiving such a commercial... At least on the surface, this is obviously contradictory.
We can appropriately amplify this doubt about Liu Manqing on the Internet. Although this can not directly hit Xiaoer fresh vegetables, Liu Manqing is now the spokesman of Xiaoer fresh vegetables after all. If they play the spokesman, once there is a problem, it will not have a small impact on them.
Therefore, I think this should be a good starting point. "
After hearing what the acting director said, Qin Shen knocked on the table with his hand and thought for a while before nodding: "OK, just do as you say. I want to see the effect as soon as possible."
The acting director was very excited to see that his idea was recognized by Qin Shen. He promised that he would do it later.
……
Two days later.
The voice of questioning Liu Manqing began to appear on the Internet soon, questioning why she went back on her word, agreed to stop, but suddenly took such a spokesman advertisement.
The voices of these doubts gradually grew louder. Some people even attacked Liu Manqing, saying that she didn't say she wanted to stop and concentrate on public welfare? What's the matter with coming back to make money from advertising now? Even if you want to make money, why not shoot good works and such commercial advertisements? Are you crazy about money?
Of course, the emergence of the voice of doubt was provoked by the marketing department of Ali network. They added fuel to the flames, and it is not difficult to make the voice of doubt louder.
Liu Manqing is not without enemies in the performing arts circle. After all, the market is so large and there are so many good roles every year. Her competitors are staring at her.
She quit the film and withdrew from the competition. Naturally, no one was embarrassed with her.
But seeing her coming back now, those competitors don't mind pushing those questioning voices, causing some trouble to Liu Manqing, and even nailing Liu Manqing to death from now on. They can't turn over again.
Therefore, the wind direction on the Internet has changed.
The voice of questioning is getting louder and louder, and those who have been shouting "goddess is so beautiful" have gradually become silent.
……
Chen Mingming sat in front of his computer and looked at the article questioned on the Internet. He was very depressed. He felt that the sweet and delicious tomato in his hand seemed to have become non fragrant.
Why are you greedy and want to make money when you shoot an advertisement?
Stars are not people. Don't stars have to eat?
Although she is a goddess, she spends so much money on public welfare every year. Why not make some money and drink the West and north wind?
What's more, if the goddess doesn't shoot advertisements, road fans like him can't see the goddess at all. It's so comfortable to lick the screen for the goddess's face from time to time.
However, Chen Mingming is not the kind of person who likes to point out the country on the Internet. He will only silently watch the development of the situation behind the screen. He is also a little curious. Why does the goddess want to be the spokesman for this small sophomore fresh vegetable?
Why don't you choose another house and choose this waiter's fresh vegetables?
Is it because little two pays more for fresh vegetables?
No, someone revealed the secret on the Internet. It was said that several companies wanted to invite the goddess to advertise at a sky high price, but the goddess refused.
Why on earth is it? It's really like the boss of Xiaoer fresh vegetables, as mentioned in the article suddenly published today?
In that article, Chen mu, the boss of Xiaoer fresh vegetables, is a big turnip, young and rich, and has a good hand in women.
From the series of scandals about Chen Mu summarized in that article, it can be seen that this man is really good at flirting with women. The women who have an affair with him are great beauties, which shows his "ability" in this regard.
Chen Mu's Muya forestry business covers the northwest, including Haiqing province.
The place where Liu Manqing does public welfare is in Haiqing Province, which happens to be within the business scope of Muya forestry.
According to the article, Chen Mu is also a public spirited person. The article gives many examples, including Chen Mu's project to support local farmers' cooperation in Wangxi province and Xinjiang Qi Province, and his donation to hope primary school. In a word, there is an intersection between Chen Mu's life and Liu Manqing's life.
If Chen Mu sees the things in the article, he will certainly think it's bullshit.
If two people do public welfare, there will be intersection?
What's this all about?
But others looked at the article, but they thought it was natural and accurate, which made sense.
Anyway, Chen Mingming didn't see anything wrong. He thought that Chen Mu and Liu Manqing might really know each other like this.
Then, through the analysis of this point by point, the article summarizes that Liu Manqing and Chen Mu may have a spark in their communication. After all, Chen Mu is still very attractive. Coupled with his family background and background, they have become a couple.
It is for this reason that Liu Manqing will "make a comeback" and shoot endorsements for small two fresh vegetables.
As soon as this article came out, it quickly became popular and received countless reprints.
Many Liu Manqing's fans immediately clamored for it and reacted greatly to the goddess's "love affair".
At the same time, many people spontaneously attacked Chen mu, and even went to Xiaoer fresh vegetables to register and comment.
The most powerful part of this article is that it not only discredited Liu Manqing, the "national goddess", but also pulled Chen Mu out, and even made Xiaoer fresh vegetables the target of fans.
For a time, the wind direction on the Internet has completely changed, and Liu Manqing's endorsement advertisement is full of all kinds of shouting and abuse.
On the side of fresh vegetables, Chen Mu didn't even go to Li Chen, the public relations of tuofang, and asked him to help deal with this matter. The promotional short film of a program of central air conditioning Television was launched through various official channels.
This program is Lily's northwest journey, which both Chen Mu and Liu Manqing participated in.
The central air conditioning Television Station edited several wonderful scenes of the program, made them into short videos, and put them on the Internet for preview.
These include the tense scenes of wolves surrounding the camp, the beautiful scenes adjacent to Bazar village and Shahai, and the warm scenes of Liu Manqing giving lessons to the children in hope primary school
As soon as this promotional short film came out, it caused a sensation again. The beauties of the goddess came out again and cheered wildly.
The sensational effect of the promotional short film quickly lowered the previous doubts.
Those who have ulterior motives, those who question and discredit, lose their voice for a moment.
After all, this promotional video was sent out from the central air conditioning television station, which also indicated that the program was mainly produced by the central air conditioning publicity port.
Even a fool can see how much the official tone of the program is.
How dare you make a noise at this time? It's death.
Therefore, for a time, only some sunspots who did not know the "truth" were still jumping around on the Internet.
They are simply black for black, without any "bad" purpose.
For them, even if the number is deleted, they are not afraid. Re registration is another hero.
People who really "do big things" dare not speak, because they need time to wait and see and think about what to do next.
At this time, Liu Manqing's agent team first shot.
Liu Manqing's agent has been patient for a long time. Before, the popularity on the Internet really made her anxious. Just because the voice of doubt was too fierce, she couldn't find a good breakthrough and had to endure temporarily.
When the promo came out, Sifang was finally quiet and it was her turn to do it.
First, the official account of Liu Manqing's broker team issued a statement. Liu Manqing and Chen Mu have no relationship between men and women. They will investigate the legal responsibility of those accounts for some defamation on the Internet.
Then, on another account, an article written in the tone of an insider also quickly emerged, constantly reprinted, commented and rushed to the hot search.
In this article, it shows that Liu Manqing and Chen Mu didn't know each other at first, but only knew each other because of the program recording.
At the same time, the article also explains the details of Liu Manqing's acceptance of Chen Mu's invitation to become the spokesman of Xiaoer fresh vegetables.
Generally speaking, Chen Mu has always insisted on doing charity in the desert. Liu Manqing was deeply moved after visiting the hope primary school donated by Chen mu, and finally recognized Chen mu, an entrepreneur with a sense of social responsibility, so she is willing to become the spokesman of small two fresh vegetables.
Moreover, the article also talks about the relationship between Liu Manqing and Chen Xiwen, Chen Mu's lover, saying that they become very good friends at first sight.
As the "most beautiful doctor in Northwest China", Chen Xiwen is also enthusiastic about public welfare. After listening to Liu Manqing's introduction of some local situations in Haiqing Province, she is willing to donate 10 million to establish a free clinic fund in Haiqing province to help vulnerable groups obtain medical treatment.
All these details are actually whitewashing for Liu Manqing, mainly to explain why she has become the spokesman of small two fresh vegetables.
The article also refuted the previous article that took Liu Manqing's "love affair" as an example, refuted various views inside, and directly said that it was slander.
An expert can understand what is going on at a glance.
Obviously, it was written by Liu Manqing's agent team. After all, Liu Manqing's image has been perfect and the audience has been very popular, so most people are still willing to believe this article.
Moreover, the article also said that Liu Manqing came out to shoot this program in order to cooperate with the publicity mouth of the central air conditioner and let more people know the current situation of domestic desert areas. Frankly, he is still doing public welfare.
For the vast majority of people, it is justice to support whatever is beneficial to the country.
Things soon completely reversed. No one made an article about the spokesperson. The general trend on the Internet turned into a discussion on this file "Lily's journey to the northwest". In the twinkling of an eye, this program was easily pushed to hot search.
Chen Mu also heard something. After all, he has been paying attention to the spokesman.
Originally, I heard from the platform operation department that many people went to the comment area to leave messages and scold, and we were still discussing whether to delete and control comments.
Chen Mu also called Li Chen to ask how to solve it. Now tuofang has signed a public relations contract with their Muya forestry. In case of such a thing, Li Chen should have helped him deal with it.
But I didn't expect that Li Chen said he would study it after answering the phone and provided him with handling suggestions the next day, but one night later, things turned around.
In the end, Li Chen did nothing, but suggested that he could take advantage of this event to do more publicity and push more, which should achieve good publicity results.
Therefore, Chen Muli immediately discussed with the platform operation Department and made a plan, promising that in the future, a part of the profits of small two fresh vegetables will be invested in Liu Manqing's public welfare fund every year.
At least how much depends on the overall profitability of Xiaoer fresh vegetables.
Driven by this series of things, the registered members of Xiaoer fresh vegetables have increased again, and the associated sales have also been greatly improved.
Soon, with great expectation, "Lily's journey to the northwest" was officially launched.
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