Chapter 1121

A little calmer, Chen Mu asked, "Lao Liu, this is just the cost of entering the market, isn't it?"

"That's right."

Liu Hui nodded very seriously and explained: "as for the health products industry, if you want to enter the market of the whole silent country with your own strength, you can't save this cost. Of course, if you only want to enter a single regional market, such as niuyue district or Jiazhou District, the cost can be reduced. "

"After entering the market, how much does the promotion cost?"

Chen Mu couldn't help asking again.

However, Chen Mu felt that he had asked a stupid question.

The cost and scale of marketing vary from person to person.

For example, if the product is good, it can be sold without word-of-mouth or even promotion.

If the product is not good, you may be able to sell it with money, but it's hard to say whether you can keep it after "selling".

In a word, the cost is really uncertain.

Liu Hui glanced at Chen Mu and replied, "I also know a little about several products of your Mucheng Pharmaceutical... Well, it's mainly because several colleagues in our company are loyal customers of your products. They have been using your antidote before, and then they took your nourishing medicine, so they still know your company's products very well.

I think your products are very good and it is easy to establish a good market reputation, so there are many marketing strategies, depending on how you do it and how much money you are ready to invest.

Anyway, I can't tell you the specific cost now. If you need it, I can introduce you to several reputable promotion companies, let them help you set up promotion plans, and then make a preliminary evaluation for you, so you should have a number in mind. "

After hearing this, Chen Mu nodded and said thank you.

Turning his head, Chen Mu looked at young master Li and asked, "did you tell Lao Liu about Mr. Weimeng?"

Master Li shook his head: "No."

Chen Mu said: "Lao Liu knows so much about the country of silence that he may be able to guess the ideas of Weimeng men."

Young master Li thought about it and thought it was right. He said the whole thing about Mr. Weimeng's initiative to contact them and want the agency.

While listening, Liu Hui recorded something in a small book in front of him. Until Master Li finished, he said, "I have a few problems here. Please talk to me carefully."

"OK, you ask."

Master Li nodded.

The two men quickly asked and answered.

Liu Hui basically asked about some conditions and details of Weimeng's request for agency.

Young master Li talked about it one by one. In case of some unclear places, Chen Mu would contact Qiu Zelin on the spot and ask for clarification.

Of course, Chen Mu won't call Qiu Zelin personally to talk about anything, but let Zhang Xinnian call and ask for cooperation details on the pretext that Chen Mu is lobbying other shareholders of the company.

After nearly an hour, Liu Hui finished asking the questions he wanted to ask and began to meditate.

Chen Mu and master Li looked at Liu Hui quietly without urging. They only told them the results after Liu Hui's thinking was over.

After a while, Liu HUICAI said, "I'm not sure about some things, but since business is business, we might as well use the bottom line thinking to predict some possible things."

Chen Mu and young master Li nodded, said they understood, and motioned Liu Hui to continue.

Liu Hui said: "according to what Li Anyi said before, at present, you and Mr. Weimeng are only in early contact and have not reached the stage of negotiating the contract, so there are many things that are still uncertain, but I have a few points to remind you.

First of all, you should be clear about the ownership of trademarks.

The drug trademark must belong to you, otherwise it will bring you great trouble in the future.

Secondly, the other party said to repackage your medicine and re price it, which also has great hidden dangers.

In the future, if you want to take back the agency, the other party may take this point and file a lawsuit with you.

Generally speaking, they are local companies in the silent country, and you are foreign companies in Xia country. Even if such a lawsuit can be won, it will last a long time, which is not bad for you.

The final result may be that you have to reach a settlement with them in order to maintain silent domestic business.

Another point, it may not happen, but I think once it happens, it will have a great impact on you, so I must remind you. "

After a slight meal, Liu Hui added: "as a health product, the most basic requirement for legal sales in the silent country is to meet the definition of health drugs in DSHEA act.

In the DSHEA act, there is a very important clause that is easy to be ignored.

The content of this clause is as follows: if a specific component of health care drugs has been approved as an active component of drugs in the silent country, or has not been approved but has been studied as drugs and has undergone a large number of public clinical studies, the health care products with this specific share are likely to be banned from sale.

This is the so-called 'first listing' clause. "

"First listing clause?"

Chen Mu and young master Li were a little confused when Liu Hui said such a difficult remark.

Master Li scratched his head and directly asked, "Lao Liu, what do you mean by this? Can you put it more plainly? "

Liu Hui thought about it and reorganized the language to say: "well, let me put it simply. The 'first listing' clause is actually a protective clause, mainly to protect the huge investment made by pharmaceutical enterprises in new drug research and development from improper infringement and impact by the health care products industry."

“……”

Chen Mu and young master Li are still a little confused.

Liu Hui continued: "to be more specific and straightforward, if there is a specific component in the Yangming pill produced by your pharmaceutical factory, and it happens that this component has been developed by other pharmaceutical factories, or has been developed, Yangming pill is likely to be banned from sale in the country of silence."

"Oh?"

Both Chen Mu and young master Li understood.

To put it bluntly, Yangming pills cannot contain the drug components of new drugs being developed by other pharmaceutical manufacturers.

Such a bill is really strange. The drugs they developed and produced may be banned from sale every minute because they have similar ingredients to the drugs of other pharmaceutical companies.

I feel that health care products are really discriminated against in the silent country and may be excluded at all times.

After thinking about it, Chen Mu asked, "it seems a little unfair. Our Yangming pills are developed according to ancient prescriptions. Can't our thousands of years of history of traditional Chinese medicine compare with the new drugs they are developing? They really should be banned. Should they also be banned? "

Liu Hui said: "if you can prove that Yangming pill has been sold as a health product before other drug research, it may be authorized by the special regulations of the State Drug Administration of silent mourning."

Chen Mu said, "we'll start selling in the silent country now. Is that ok? Lao Liu, what you just said... Seems a little inconsistent? "

"No contradiction!"

Liu Hui shook his head and explained: "if you hand over the agency right to Weimeng man, they can still use this' first listing 'clause to entangle with you. I'm afraid you will be unable to move in the silent country's market in the future, and even they can counterclaim against you and ask you for compensation."

"Can you do that?"

Young master Li showed an unbelievable expression and was a little confused.

Chen Mu is also ignorant. To tell you the truth, such a bandit's practice really opened his eyes.

It's just that Liu Hui speaks out one bill and clause after another with good reasons. It seems that if Weimeng men want to kill them with this clause, they will really succeed every minute.

When Chen Mu and young master Li looked at each other, they could see each other's surprise.

The water in the silent country is very deep. They can't afford to play. They definitely wanted to be simple before.

Moreover, although Weimeng men are so warm and polite now, if they rashly agree to the agency requested by the other party, I'm afraid they will really be led by others in the future.

After thinking for a while, Chen Mu asked, "Lao Liu, what should we do now?"

After a slight pause, he asked, "should we refuse the agency of Weimeng man?"

"It must not be easy to promise."

Liu Hui said: "the agency is not impossible, but it mainly depends on the other party's purpose... In fact, it depends on your agency contract is negotiated."

Chen Mu thought for a moment and asked, "Lao Liu, if Mr. Weimeng came for us, what should we do?"

Liu huilue thought about it and quickly replied, "you can not do it first in the market of the silent country, but submit your drug data to the drug administration of the silent country for review, so as to obtain the sales license in the silent country."

After a slight meal, Liu Hui said, "you can consider doing it immediately. The Weimeng man side should not respond... Well, if you need it, I can introduce law firms in this field to help you."

"Yes, please introduce us to this law firm immediately. We need your help."

Chen Mu nodded immediately. At the same time, he looked at young master Li and asked, "what do you think?"

"OK, that's it!"

Master Li agreed without hesitation.

……

For several days.

Qiu Zelin and his team are in contact with Chen mu. On the one hand, they hope to know how Chen Mu's so-called "lobbying shareholders" is going. On the other hand, they hope to continue to maintain contact with Chen Mu and reach a more specific cooperation intention.

However, Chen Mu has been prevaricating with various excuses and refusing to meet them again.

Of course, Chen Mu won't answer the phone by himself. He will let Zhang Xinnian deal with all the calls from Weimeng men.

Once or twice, Qiu Zelin's team didn't think much, but over time, they were suspicious after all.

"Chen Mu still doesn't want to meet us?"

Qiu Zelin's face is a little ugly. He has realized that Chen Mu's performance is wrong.

The Secretary carefully replied: "yes, I just called him, or his secretary answered the phone. He said that Chen Mu was on a business trip these two days and went to Muqi City, not in X city. If you want to meet him, you have to wait until he comes back."

Qiu Zelin asked, "what about Li chenfan? Did you contact him? What did he say? "

"I contacted."

The marketing director said: "Li chenfan's attitude has not changed much from that before. He said he is still considering it, but he thinks the ten-year agency time is too long. I hope we can shorten the time."

Qiu Zelin asked, "have you told him that our agency fee can be increased slightly."

"I said, but I listened to his tone, mainly entangled in the problem of the management period in the decade."

The marketing director paused a little and said, "I don't think Li chenfan wants to talk to me. I heard that the sales volume of Mucheng pharmaceutical has been doing well recently. He probably thinks that even if he doesn't hand over the agency to us, he can enter the market of silent country in a few years."

Qiu Zelin was silent. After a while, he shook his head and said, "it's still wrong... This situation is not quite right!"

Both the marketing director and the secretary looked at Qiu Zelin and wanted to know what he said was wrong.

But Qiu Zelin didn't continue to say more. Instead, he suddenly said to the Secretary in an ordered tone: "you should contact Chen Mu immediately and say that if we can't meet tonight, we'll leave here... You told them that we are busy and can't delay here any more."

"This..."

The secretary was stunned and a little puzzled.

Qiu Zelin said, "go, call immediately and do as I say."

"Yes, Mr. Qiu."

The Secretary didn't dare to ask more, so he turned around and called.

After a while, the secretary came in again and said to Qiu Zelin, "President Qiu, Chen Mu agreed to meet. He said he would come back from Muqi city to meet Ning tonight."

Qiu Zelin frowned slightly, obviously not happy with the result.

The Secretary thought for a while and asked tentatively, "Mr. Qiu, is there any problem in this..."

Qiu Zelin said, "I hope we can talk about a result tonight, but we may be fooled."

"Fooled?"

The secretary looked puzzled.

Qiu Zelin said: "in this situation, I guess from the beginning, Mucheng pharmaceutical didn't mean to give us the agency right. They just wanted to hold us back for a while."

"Hold us down?"

The Secretary frowned, "why?"

"I don't know the details, but now I just look at Chen Mu's reply. It should be like this."

Qiu Zelin touched his nose: "they may have noticed something, but they just don't know what they want to do."

"Impossible?"

The Secretary thought it was a little incredible: "how can they refuse when our conditions are so high?"

Qiu Zelin looked at the Secretary and his eyes were gloomy: "we can't underestimate any opponents when we do things. What's the attitude of Mucheng pharmaceutical? You'll know in the evening."

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