Chapter 469： The ultimate in storage

This is not the case.

It is a kind of commodity piled up like a hill, occupying a large space.

Then the shelves are huge, and the open space occupies at least half of the shop.

In fact, this model of placing goods is the normal warehouse supermarket model.

For example, Wal-Mart's Sam membership store, Metro, and other warehouse supermarkets are all like this.

If you haven't been to these warehouse-type supermarkets, then it doesn't matter. Warehouse-type supermarkets are a bit like IKEA furnishings. If you replace those furniture of IKEA with food and department stores, you can imagine.

Then the problem came.

Since warehouse-type supermarkets, Wal-Mart has done it decades ago, and Metro has been doing it. Why is it that in another world, it is you who have succeeded in doing the best, and can even be inseparable from Amazon?

The reason is actually very simple.

Supermarkets have made this matter to the extreme.

Wal-Mart's Sam membership store, in fact, is the same, collecting annual membership fees, also known as large warehouse supermarkets are cheaper.

But the problem is that the average gross profit margin of Sam's Club is still between 20% -30%, which is actually not cheap.

最高 The highest profit in supermarkets is not more than 14%, which is almost half that of Sam's Club.

This makes a big difference.

The Kami people are definitely not like the ones in the movie. They spend their money randomly and only need to swipe their cards.

They, especially housewives, pay special attention to prices.

Supermarkets make the prices so extreme, of course they like it.

加上 In addition, the supermarket service is particularly good, especially after-sales, unreasonable refunds and returns, which makes many people feel warm.

Even in the supermarket, there is a policy at the Wal-Mart's Sam membership store that looks like a nightmare.

不是 Aren't you going to spend money on the annual membership card of the supermarket to enter it?

Supermarket regulations, if you feel unsatisfied and dislike in the supermarket, then any day you go back to the card, it is a full refund, they will not use any reason to prevent you from refunding.

Means 365 days a year, you go back to the card on the 364th day, and you can get all the annual membership fees back.

Naturally, there are also such greedy and cheap people in the Rongmi Kingdom, but these are all very few.

Unless they are abnormal people, normal people are unwilling to violate the basic morals of this society unless they have the most compelling reason.

Supermarkets have very little loss in this regulation, but they have erected their word of mouth all of a sudden so that people are willing to trust them.

The current Yongxing supermarket is in China, of course, it is a little different.

First of all, the membership card system is not suitable for China.

Ye Hua people are absolutely not used to spending 100 yuan or even 500 yuan a year to buy a membership card in a supermarket, and then enjoy what discounts and so on.

They would rather look for specials every day, even if they know that they bought a member for a year, it is definitely more cost-effective than not buying members, and they are not willing to spend this "unjust money" in advance.

This has been confirmed in Sam's Club and METRO's decades of experience.

Yongxing Supermarket will not do membership card.

In addition to purchasing goods in bulk, or even customizing unique products to drive down prices, what Yongxing Supermarket needs to do most is a variety of services.

In short, it is to learn to come from the east and learn from Haidilao.

Only if the service is reflected to the extreme, then your supermarket will be attractive and user sticky.

As long as users are used to it, then even if they are far apart, they will come to you for shopping whenever they have the opportunity.

This point, I have got a good experience on Fat Donglai and Haidilao.

Why the previous Mingxian Middle School. The family of the flowers did not have good results after two rounds of talks. After Shen Huan suggested that they participate in employee training, they soon increased their interest and actively wanted to buy Yongxing Supermarket. The shares?

The reason is that they saw how Yongxing Supermarket trains its employees.

Since November, five Yongxing supermarkets in Lin'an have been closed and all the goods have been shipped to Yongxing supermarkets in nearby cities and counties.

After Xuan emptied the store, their original 1,300 people concentrated on retraining.

This training plan was written by Shen Huan, and Zhang Duocai took it all.

He doesn't have much talent, but he has a good vision and knows what is good.

Nothing else, Shen Huan's training program is worth at least 100 million yuan.

It is precisely because he actively implemented Shen Huan's training program that the rich came to see a scene that made them startled.

They treat others as themselves and find that they will definitely come here for shopping, so ordinary people are more willing.

That's why they change their minds and actively participate in investment.

And even Li Miao and Di Xiaoling's home were informed of the news, and quickly asked them to come to Shen Huan for a place.

Now when Shen Huan and Zhang Yaya come in, they see excellent old employees who are carrying out various trainings at the Yongxing supermarket staff who are coming from the following districts and counties.

As soon as I came up, I could see that more than 300 middle-aged female employees, wearing uniforms, holding rags, squatting on the floor and wiping the floor.

They are very well equipped, with small brushes, kettles, disinfectant, towels, paper towels and so on.

Although the ground is very neat and even cleaner than the bed, they still wipe it over and over.

In another area, there are more than 50 employees, blindfolded with cloth strips, listening to the coach's question and answering quickly.

"Where is Longquan mineral water?"

"A-2-3, the standard is 150 pieces. When it is less than 100 pieces, replenishment will start."

"Where does Taurus beef jerky belong?"

"C-5-7, standard 300 packs, when the quantity of goods is less than half the height of the box, start to replenish immediately."

"Standardized process for roast chicken?"

"There are five processes in total. The first is ... it took 27 minutes to put it on the shelf. The holding temperature was kept constant at 43 ° C. If it was not sold for more than 30 minutes, it was crushed immediately."

"..."

Listening to the high and loud answers, Zhang Yaya blinked at Shen Huan, "I was still a little worried at the beginning. Is their salary so high, isn't it too wasteful ... but I saw the results of their training. I do n’t think any supermarket can have employees like them, that ’s simply not willing to let go! ”

Shen Shen laughed and said, "Then you have to be careful, if they are dug out, your business will be in trouble."

"Rest assured, we have all signed a contract for 10 years. If they leave their jobs and join other supermarkets, they will be reported to the police if they are found." Zhang Yaya said, "Moreover, a salary of tens of thousands a month comes from white-collar workers. They are all very high, and they are already content! "

Zhang Yaya is very proud ~ www.novelhall.com ~ The average salary in Lin'an is now more than 3,000 yuan.

I am like that kind of cleaner, the salary will be lower, but now I also gave a high salary of 6000 yuan in Yongxing Supermarket.

服务 These service personnel are even higher. The minimum is 10,000. If the work is outstanding, there will be a high bonus.

Apart from Yongxing Supermarket, which other supermarket can do this?

Shen Huan smiled a little and didn't mention it again.

This girl doesn't know how much wealth an employee who is really so familiar with the business has.

If you can have such a good team, Yongxing Supermarket directly dominates Zhejiang and Vietnam, and even Jiangsu, Zhejiang and Shanghai, there is no problem.

So just a 10,000 yuan salary is not enough.

In the later period, there should be better incentives so that they can work safely in Yongxing Supermarket.

Once you have retained your talents, as Carnegie said, even if you lose all your wealth, you can quickly make a comeback.

If the talents continue to drain, no matter how good the system is, there is no suitable person to implement it.

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