Chapter 587： Snap up!

On the occasion of public opinion, Adidas has already set off a sales frenzy.

The Shen Huan T-shirts that were still in warehouses in various countries were shipped to their cities as soon as possible, and they were quickly transported by cars to specialty stores in all directions.

Adidas China's largest warehouse is in Dahuhai.

In the first batch of 2 million T-shirts, 100,000 were assigned to Hua Guo Warehouse and 10,000 were assigned to Shanghai and Shanghai.

After finishing the second Western Conference Finals, it was only about 12 noon in China.

At 2 pm, Adidas' ads began to go live.

The first was the Sports Channel. Adidas ads were inserted during the tireless replay of the game and the discussion of Shen Huan.

It is said that since late April, Sports Station has basically become a TV station for Shen Huan during the day.

Not playing the Lakers game live broadcast, or replaying, or calling three or five experts, one by one to analyze the performance of Shen Huan in the game, or even appreciate his intoxicating majestic offense and defense.

The fans also paid special attention, no matter which show, the ratings are scary.

In such a month or so, the overall ratings of sports channels are second only to a set of news channels, and they have overwhelmed all other channels, which has greatly gained momentum.

So at least 20 to 30 million viewers, when watching the program, saw the ad prepared by Adidas.

This advertisement is very simple, that is, Shen Huan wearing that big red T-shirt, standing on the empty court, and working hard.

There is no need to speak, no sensational words, that is, Shen Huan's constant sweating, and the repetition of the training images with resolute eyes is enough to keep the audience from moving their eyes.

The final scene is fixed on the enlarged version of the red T-shirt.

There is also a line next to it, "The major specialty stores in the country have been listed one after another, welcome to buy."

In addition to television stations, meagers on the Internet, forums, etc., advertisements have also been spread directly.

Countless people clicked on the advertisement at the same time and saw the news of Shen Huan's T-shirt listing.

The only regret is that Adidas of Watermelon.com cannot get in.

This is no way out. Who told them to look away at the beginning and not hold the advertising contract of such a big video website?

Nike's bold investment allows them to take advantage of at least 5 times the cost of revenue, which can make Adidas envious.

Of course, Nike is more jealous of Adidas.

A manager who was in charge of negotiating with Shen Huan was let out mercilessly by the boss.

The reason is that he has such a natural good helper as Kobe, but he is still so arrogant and slow to move that he was taken away by Adidas.

This is totally unforgivable!

It has also brought tremendous pressure on Nike's future endorsements and advertising.

Some analysts even said pessimistically that Nike is likely to be unable to keep the largest piece of basketball cake, and at least 30% of it will be taken away by Adidas.

This is a little bit of a worry.

You said that in such a situation, who would be fired without firing an idiot like you?

Come back.

There are more than 200 Adidas stores in Shanghai and there are as many as 38 directly operated stores.

But the resources allocated here are definitely not the same.

The largest flagship store in Huaguo, located in the most prosperous neighbourhood, is sure to receive the most pieces.

Without knowing how many of this batch, everyone is sure to run to the flagship store as soon as possible.

Tao Bin, who is working at a commercial building 500 meters away from the flagship store, saw the advertisement and immediately slipped off with an excuse.

Then he ran all the way and ran to the Adidas flagship store.

As a result, when he was on the road, Tao Bin was shocked to find that many people were running just like him, and they were running in the same direction.

And watching them run, some people who were in a hurry started to run.

Those who ran ahead were even faster.

People who were walking normally were scared, thinking that something had happened.

Even the policeman, Uncle Cha, clenched the communicator in his hand and was ready to deal with these unexpected accidents.

Nima!

pill!

Tao Bin looked at at least a hundred people in front of him. This spectacular situation gave him a bad feeling.

As a result, he ran to the door of Adidas' flagship store, and he paused.

Because a tortuous fence has been arranged at the door, at least more than 300 people are waiting.

There is also a notice next to it. If you buy a T-shirt of Shen Huan's version, line up here and buy other things.

"It took less than 10 minutes for this advertisement to air? Why are there so many people !?" Panting in the line, Tao Bin could not help but complained.

"I asked you this question just now." A man in the front row smiled back and said, "Many of them watched the tidbits after the game and ran the line here, although the clerk said that they may not be available today. , But still queued up to say ... As a result, they were lucky and just waited! "

"Yeah, the first one is not the first batch! The goods have been delivered before the advertisements came out, and then they started to sell." Another girl said, "I knew I had watched They're lining up here, and they should be here in no time! I don't know if I can buy them now. "

"Shouldn't it?" Tao Bin hurriedly said, "This is the largest flagship store in the country. If all of them are sold out soon, wouldn't there be only dozens of other Adidas stores? That's enough!"

"Not necessarily." Another fan joined the discussion. "Don't you know the thinking of foreigners? They think that the most important market is Europe and the United States. The next step is Japan. South Korea and South America. Next is our country. .If their estimates are not enough, the first batch will be sold out soon! "

"Oh, that's why we rushed to line up!" A 40-something fan said with a smile, "I've loved basketball for more than 20 years, starting with the big brother then, Dayao, and then Ayi, now it is Shen Huan. It ’s rare that Shen Huan has performed a god-like performance and has surpassed Dayao's ability. How can I buy a T-shirt that he endorses to collect! "

"Uncle, you're right!" A teenager was excited at the time, "If Shen Huan won the first NBA trip, this T-shirt will have historical significance! I will fight Good idea. One will be worn by yourself and the other will not be worn. Keep it at home and keep it as a souvenir in the future! "

His words brightened everyone's eyes.

correct!

Why am I so stupid?

Why would you want to buy one?

Isn't it good to buy one or two more?

Whether you wear it later or keep it as a souvenir, it makes a lot of sense.

"However, they seem to have limited the purchase of two items, otherwise they will be covered by one person. How can we buy them?" Some fans talked about the news they got.

"Yes! That's fair."

The fans all agreed.

A female white-collar worker in her thirties sneered at the young man and said, "You are so rich, younger brother, 350 pieces, just 2 pieces!"

"For Shen Huan, I took out all my New Year's money!" Said the young man. "Don't you know? This T-shirt uses very special materials. It's difficult to imitate outside! So 350 is not too much Expensive! The most important thing is to support Shen Huan! "

"Correct!"

Tao Bin nodded again and again, "These people, whether fans or fans, came with a supportive attitude towards Shen Huan. They should buy genuine copies when they buy, otherwise what does it look like ?!"

"Yes!"

Everyone agrees with him.

As time goes on, the team is getting longer and longer.

By the time Tao Bin took two Shen Huan version T-shirts out, there were at least thousands of people waiting in line.

"Brother!" A man in his thirties looked at the two tote bags on his hand, and immediately came forward to chat, "500 pieces, how about passing it to me? I will give cash immediately!"

Tao Binli ignored him ~ www.novelhall.com ~ turned and left.

What a joke!

He just heard the salesperson say that the whole Shanghai is only 10,000 pieces, and they only have 2,000 pieces in the store.

As far as he can see, almost everyone buys 2 pieces with limited purchases. There are five or six hundred people in front of him. How much can be left at this time?

Most of those who are now queuing cannot be bought, they can only queue in vain.

If he sold his two T-shirts, he would have to wait at least three or five or seven or eight days?

At that time, **** fans can be dressed everywhere, and he can only watch it with all eyes on him, how much it hits him!

As for selling one of them, he wasn't interested in it either. He paid 150 yuan and couldn't buy his faith!

Taking the first version of Shen Huan's T-shirts for collection, of course, is more meaningful than later ones.

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