Chapter 812： Sponsors

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Shen Huan is undoubtedly the biggest focus of China these days.

From when he walked out of the oil-made alley, to the underground parking lot across the street, and then to the restaurant where he drove to the banquet, at least hundreds of reporters chased and took photos and videos.

Not to mention other ordinary people.

A crazy fan also rushed directly into the restaurant's parking space and wanted to pounce on Shen Huan.

Fortunately, he was stopped by the fast-paced security guard, or Shen Huan, who was reversing, might get caught on him.

Shen Huan was also well prepared. The banquet time was 7 pm, and he went out at 5:30.

After a toss, Shen Huan entered the box of this Cantonese restaurant.

The first time foreigners come to eat Chinese national cuisine, it must be a little lighter.

For example, Cantonese cuisine, Hangbang cuisine, etc.

Like hot pot, in fact, at most half of foreigners can accept it, and it is not the first time.

There were a total of six people sitting in the box chatting, watching Shen Huan coming in. Everyone got up with a smile and greeted Shen Huan.

Of course, these people have met Shen Huan. The five are the global vice presidents of the five major sponsors. The remaining one is Feng Yushou, president of the Adidas China Department, and he is also a person who often deals with Shen Huan.

"Hearing this good news, I can’t wait to fly to China as soon as possible. I want to plan your future with Mr. Shen in detail!" Adidas Vice President Cross, holding Shen Huan tightly Karate: "This time you return to the NBA, it is a great help to our Adidas and friends here. It's really good!"

He said that, and the others nodded one after another.

Signing a star to advertise is usually a hammer trade.

Let's take a look at the advertisement for a year to see if there is even a post of "product appraisers" to be observed. Only when you are qualified will you be given a formal contract.

Only those superstars who have passed the long-term test, have a strong popularity base, a broad appeal, and a strong personality can win long-term contracts.

Otherwise, what are the hot young stars, basically two or three years of contract, when you are not red, fart is not.

So it's no wonder that those traffic stars don't care about the food they eat when they come up. They also know that they are red for a little while and don't take advantage of the red when they are booming. Do they cry when they are not red?

The five major international companies present here, except for Adidas who really wanted to work with Shen Huan for a long time, even Pepsi and McDonald's, which had been given a 10-year contract, were forced to increase the contract by the pressure of their competitors.

VISA and BMW, they have already made the idea of ​​helping Shenyang's products and brand image with the help of Shen Huan's popularity for only a year.

If Shen Huan is still playing in the NBA, then their advertising endorsement time and amount will definitely be different from now.

But who asked Shen Huan to play a playoff and leave?

If the advertisement is put on someone who has no advertising value, even if he is the best director of the Oscar, even if he is the Nobel Prize winner, then it is useless!

But it's different now.

Shen Huan is almost non-stop, and once again joined the NBA, then everyone's continuity of advertising and publicity is guaranteed.

The continuous improvement of Shen Huan's image and the utilization of his brand awareness can also be fully implemented.

Therefore, these vice presidents rushed to Hua Guo in person for the first time, and wanted to discuss with Shen Huan the next specific way of cooperation.

Even if Shen Huan told them that he played only one season of the playoffs, that didn’t matter.

Fans who lived in anticipation could not forget Shen Huan this year.

The Lakers have done well. They will think about Shen Huan's performance.

The Lakers are not doing well, they will even think of Shen Huan, and their achievements are definitely not like this.

James has done well, people will compare him with Shen Huan.

Durant did not perform well, and people would compare him with Shen Huan.

Whether Curry's three-point shooting rate has increased or decreased, there is Shen Huan, the high mountain standing there, waiting for him to compare.

...

All of the above are facts that will happen.

As the most dominant and powerful superstar in NBA history, Shen Huanren is not in Jianghu, but Jianghu has not ignored him for a moment.

Especially when people really want to play in the playoffs, it is even more worth discussing and looking forward to.

The topic is so high, there is no second person.

And with such a high degree of topic and popularity, is it not the best advertising for a brand?

Countless basketball fans, even low-iron fans, will see the advertisements of these international brands in the coming season, accompanied by Shen Huan's news.

This is the best sales opportunity for a company!

Shen Huan also understands this truth.

To be honest, sometimes he really feels that the contracts given by Adidas, McDonald's and Pepsi are too large, and he is a little embarrassed.

Now that they have the opportunity to make more money for them, their endorsement fees can be taken more comfortably.

"Although I don't play in the regular season, advertising and promotion can still be done." After sitting down, Shen Huan said to them: "Everyone can do a good job planning. In the coming year, I will cooperate fully and hope everyone can satisfaction!"

McDonald's vice president of global affairs Middleton smiled with narrowed eyes: "We have been waiting for this opportunity! McDonald's has a lot of activities, and you may have to run a few trips abroad...especially when you win in June After that, Mr. Shen, you must give us about 10 days to go around Europe and South America. Your fans over there are really religious and fanatical!"

"Correct!"

Followed by Robin Brown, vice president of global marketing for Pepsi, who agreed: "Pepsi will also have such an event...I think every company here should be too? It is best for us to plan together, Don't let Mr. Shen run around.

After unifying the opinions in this way, maybe one month can be used to complete all of our projects! "

Shen Huan nodded with a smile and nodded, "You said something very reasonable. Focusing on the use of time and space will make it more efficient! Then we will discuss it carefully and I will try my best to cooperate with you!

Because of the trust and support you have given me, I am always grateful. I hope you can fully understand this point! "

A month! ?

Cross smiled.

This proposal is very good, I like it very much!

I also like Shen Huan's attitude, enough to be responsible and cooperative.

After removing the time on the way, Shen Huan has at least 20 days for publicity.

Such a 20-day period will involve at least 20 large cities.

If this kind of propaganda is done, then our entire image of Adidas will be greatly overwhelmed by the enemy Nike!

The sales volume is second, as long as our fame grows, then naturally more children will join the Adidas camp.

Middleton beside is also smiling McDonald's also has tens of thousands of stores around the world. The young people who like McDonald's also happen to coincide with Shen Huan's fans.

This has been fully proved before.

Otherwise, you think McDonald's 10-year contract is so easy to give?

Capitalists are very selfish, and only if you can bring me more benefits, I will pay you so much.

Otherwise, a penny is reluctant!

A few of them were happy.

The remaining BMW Vice President Matthews and VISA Vice President Wilson were delighted and slightly tasted.

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