Chapter 879： Go back and forth

You have to say that expensive, rare sneakers like AJ's 3,000, 5,000, 10,000, or 20,000 can make the yellow cows make money. That is also subject to objective conditions.

However, the highest price of Adidas Shen Huan won the limited edition is only 199 US dollars, the lowest 99 US dollars.

Switching to RMB is only about 700-1400. Several brands in China have basketball shoes at this price.

However, it is a miracle that such a pair of middle-priced basketball shoes can actually be sold at a higher price.

This also fully proves how powerful Shen Huan's market appeal is.

Companies such as Pepsi and McDonald's have already started new publicity advertisements during this time, and even have products sold by Shen Huan.

For example, the third credit card of the Shen Huan image of VISA Company has more than 2 million card openings in South America, and its performance has greatly increased.

What about Adidas?

Apart from broadcasting Shen Huan advertisements and posting Shen Huan posters, they did not actually sell Shen Huan-related products.

Certainly not that they don't want to make money.

But Adidas is not ready.

Now they are looking for Shen Huan, they have already calculated, and are ready to ask Shen Huan to discuss.

As the most sincere advertising business to Shen Huan, of course Shen Huan should pay attention to it.

People give you an endorsement fee of US$30 million every year. What if you don’t take it seriously?

In the Adidas office building in Beijing, Shen Huan saw an old acquaintance.

"Why, Mr. Watnard, why are you here too?" The teenager shook hands enthusiastically with him.

"Haha, of course I want to congratulate you on returning to the NBA!" Watnard smiled like an old chrysanthemum.

Watnard is the general manager of Adidas North America, and he also made a big bet, knowing that Shen Huan will not play NBA basketball games, and signed a lifetime contract with Shen Huan.

This decision was a bet on everything in Watnard.

He originally thought that it would take two or three years for this decision to make everyone see the results. At least Adidas will not lose money, and its market share in China can also grow steadily.

Unexpectedly, it didn’t take two or three years, just the first month of signing. With the launch of two T-shirts and a pair of shoes, Shen Huan brought more than $1.5 billion to Adidas. Sales revenue and profits directly broke 300 million US dollars.

In this way, Shen Huan's ten-year contract fee has already been earned.

The next 8 million pairs of winning shoes were sold out again quickly, which completely left Adidas up and down without any doubt.

Even if Shen Huan’s horror influence is only 1 year, then the lifetime contract given by Adidas is already a big profit.

Then it was the second time I never expected it.

Kobe and Iverson did not know what words moved Shen Huan. Shen Huan announced that he would play another playoff season. Adidas' joy could not be described as joy.

As soon as the news was confirmed, the entire Adidas headquarters in Germany boiled.

They also lighted up the fireworks for two hours, which can be seen clearly for several kilometers.

As long as Shen Huan plays the NBA, it represents money and interests.

Adidas, by virtue of such a superstar Shen Huan, has already killed all active stars of Nike and AJ.

Unless Joe's boss makes a comeback, no star can compare his influence with him.

Therefore, even if Shen Huan still played only two months in the NBA, in the next two years, Shen Huan can still help Adidas increase sales of at least US$10 billion.

At least!

So one can imagine how positive Adidas' attitude is this time.

It is not surprising that Watnard appeared in front of Shen Huan again and personally discussed new cooperation matters with him.

In the office with Watnard, there is also Feng Yushou, president of the Adidas China Department.

Feng Yushou's position in Adidas was originally only one grade lower than Watnard, and the future development potential of the Chinese market is better than that of North America.

As a result, Watnard had good luck and signed Shen Huan, so Watnard has become the global vice president, of course, a higher level.

However, Feng Yushou didn't have much entanglement. Shen Huan was right in front of him. What cooperation did he have in the future? Didn't he come into contact with him naturally? Didn't he naturally establish friendship?

At that time, you can also try the position of the global vice president!

The three of them sat down, and Watnard inherited the rigor of the Germans.

"Shen Huan, this is the case." Watnard said. "Aren't we going to launch 1 million pairs of "Shen Huan Champion Limited Edition" sneakers at the end of the year? There are some changes now."

"Oh? Isn't it released?" Shen Huan subconsciously said.

He has long considered this issue.

The "Shen Huan Championship Limited Edition" shoes were originally released to commemorate Shen Huan's only NBA season and a unique championship.

The price of this shoe can be very expensive, 399-699 US dollars, absolute high-end shoes.

Only AJ's commemorative Jordan version of the single sneaker has had such a million sales, and the rest of the stars are not good.

Shen Huan is the second.

If Shen Huan does not return to the NBA, then this pair of shoes will definitely become a classic commemoration, and will definitely be snapped up.

But Shen Huan now wants to return to the NBA to play, it seems a bit awkward.

If Adidas cancels this plan, it is not incomprehensible.

"No, no, how is it possible?" Watnard smiled dumbly. "How could it be cancelled? The templates are all ready, and the first batch of trial production has even begun... It is the urgent appeal of fans all over the world now, Let’s not just launch 1 million pairs, 10 million pairs will do!"

"It turns out to be increased!" Shen Huan slightly jaws.

"It's not decided yet, we are here to ask your opinion." Watnard said: "10 million pairs is definitely impossible, but if it is increased to 3 million pairs, how about 5 million pairs? What do you think?"

No wonder Adidas wants to face himself increased to 3 million pairs, that is to increase sales of about 10 billion, and the profit margin of this sneaker is particularly high, Adidas makes three or four on this One billion dollars is no problem.

How many sporting goods companies can make a profit of three to four billion dollars a year?

Not to mention a product.

But they are still cautious and come to ask Shen Huan's opinion.

After all, the name is called "Limited Edition", and the number of 1 million pairs has been dumbfounded. I don't know how many people have satirized Adidas' madness in thinking about money.

Now you increase to 3 million, 5 million pairs, what does that look like?

I am afraid that the fans who bought it will not be too happy.

The rareness of "Limited Edition" is where it is most worth buying!